Uploaded March 2026 | Updated September 2026, 3 weeks ago

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I finally sat down and chatted with the Steam marketing guru Chris Zukowski. We chat about the Steam Next fest, having a success indie game on Steam, how and why we think devs fail to break though and so much more. This video is a highlights cut of my favorite parts. You can watch the full episode over on the @ScopeCreepers channel.

#gamedev #indiedev #aarimous

Chris Zukowski's blog: howtomarketagame.com/free

Go checkout the full podcast: @ScopeCreepers

Checkout my games on Steam: store.steampowered.com/developer/aarimous

If you're in the Twin Cities (Minnesota) come checkout IGDA TC:
igdatc.org

Game Dev Coaching ($100/hr):
tidycal.com/aarimous/game-dev-coaching

My other Social Media:
Discord: discord.gg/qSs4QAsmf9
Twitch: twitch.tv/aarimous
Bluesky: https://bsky.app/profile/aarimous.com
Itch: aarimous.itch.io

00:00 Intro
01:04 Steam Next Fest
04:35 Diamond Tier Game
06:05 Luck vs Skill
08:40 Shift in Steam Meta
13:44 Making a Dream Game
16:17 Chill Out and Enjoy the Journey
18:12 Scope Creep
21:47 Outro