What are social media impressions and social media reach? Brand24 2019-01-28 | What is the difference between Impressions and Reach? Actually, what are social media impressions? And what is social media reach? / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk Inside #ChiaExplains social media reach VS impressions:00:00 Intro00:25 What are social media impressions?00:36 What is social media reach?01:01 TIP — this is something that often confuses people, but social media impressions and social reach actually refer to THIS, and not THAT01:19 Example of difference between social media reach vs. impressions01:47 Quiz on the difference between impressions and reach!02:08 Answer to the difference between reach and impressions02:38 So, what are UNIQUE impressions?02:45 Why social media reach is one of your most important social media metrics03:14 Calculate your reach with this social reach calculator03:46 TIP — what to keep an eye on when you check out your social media reach03:59 TIP — this simple formula shows you how your social reach affects almost ALL your KPIs for social media, especially in terms of social media engagement_What are Social Media Impressions? Well, your Social Media Impressions are basically the number of times that your post is SHOWN to someone, like in their social media feed. So, then, what is Social Media REACH and how is it different? Well, to put it really simply, your Social Media Reach is the number of PEOPLE who will see that post - or, actually, it’s more like a super close estimate. Now, there are a few factors that will affect your Reach, like the number of followers you have, and what percentage of them actually SEES the stuff you share on any given day… but, it basically all comes down to how many people will see your post.And that’s another thing to keep in mind: Social Media Impressions and Social Reach refer to individual POSTS or pieces of content - NOT people. And your number for Social Media Reach is almost always going to be lower than your number of Impressions, because one person can easily be shown the same post more than once.For example, let’s say you publish a new post on your Facebook Page. And ONE of your fans sees it. This counts as ONE impression and ONE person Reached. But then, when they’re scrolling through their feed, they see your post again because it was shared by one of their friends. Now, that same post has TWO Impressions - because it was seen TWICE - but it still has ONE for Reach, since both times it was shown to the same person.Hopefully, the difference between Impressions and Reach is a little clearer now, but I have a little quiz for you guys, just to keep you on your toes. So, again, let’s say you share a new post to your Facebook Page, and this time, 5 of your followers see that post TWICE. How many Impressions and how much Social Reach does that post have? You should see a tiny pop-up in the corner right about now - so click on it to take the quiz - you can pause the video and then hit play again when you’re ready.OK, so... if 5 people see the same post twice, that means it had 10 impressions and a 5 for Social Media Reach... remember, the post may have been SHOWN 10 times, but that was to the same 5 people. So how’d you do? That wasn’t so bad, right?! If you have any questions now, you can ask away in the Comments section, or feel free to just let me know how you did!So, to recap: your Impressions are the number of times your post is SHOWN to people, while your Social Media Reach is based on the number of PEOPLE who see that post. These terms kind of overlap, and some people even refer to Social Media Reach as UNIQUE Impressions.Now, as far as social media metrics go, your Social Media Reach is a big one - and it’s something that usually varies for each platform - and that’s normal. Assuming that you’re not trying to be equally active on Twitter, LinkedIn, and everywhere else at the same time - and you’re focusing on the best social media sites for your business (which is great!), this is why your Social Media Reach can be really high on one platform, and really low on another... Hopefully, it’s HIGHER on the platforms that you’re working on - and you can check this.Brand24 has an automatic Social Media Reach calculator - it actually shows you a BUNCH...(Watch video for details & see where to find a free social media reach calculator)
How to Generate 500 Qualified Leads Every Month with Brand24 | Traffits Case Study Brand24 2024-10-16 | For almost five years, Traffit has been using Brand24 to fuel its lead-generation efforts. In this case study, we sit down with Mick Griffin, Head of Growth at Traffit, to discuss how his team—and others—leverage Brand24.Here’s what you’ll learn:• How Traffit boosted engagement from cold outreach—jumping from 2% to 30% by contacting leads found through Brand24 📈• Other valuable use cases like brand monitoring, competitor analysis, and personal branding• How to spot market gaps your business can fill 🔎• And whether Brand24 is just for marketing or if it can support teams like sales and product too!Sit back, relax, and enjoy this 💡 insightful interview!
CASE STUDY | How Brand24 Supports Zrzutka.pl in Domestic Growth and International Expansion Brand24 2024-08-12 | 🎤 Interview with Alicja Wójcik, Marketing & Social Media Specialist at Zrzutka.pl📺 Watch our latest case study to discover the secrets of effective marketing on Poland's largest crowdfunding platform! 🔍 In this case study, you'll learn how media monitoring helps Zrzutka.pl track mentions of fundraisers online, reach out to fundraiser organizers, and plan future marketing actions based on market analysis and competitor activities. 💡
12 #AI TOOLS to BOOST your Business Brand24 2024-04-09 | Practical Join us on an innovative journey as we create the brand story for Maria's Coffee using cutting-edge AI tools. From concept to creation, see how each tool plays a crucial role in bringing the brand to life:BrandCrowd: Kickstarts our project by generating a unique name and logo for Maria's Coffee. This tool offers instant suggestions for logos, allowing for easy customization of fonts, colors, and graphics. brandcrowd.comBrand24: Ensures the brand name's uniqueness and checks its internet presence. It's an essential tool for monitoring brand mentions across the web, analyzing public perception, and managing the brand's reputation. brand24.comGemini: Acts as our scriptwriter, generating creative and engaging topics for our promotional content. Gemini provides a foundation for our story, offering a seamless way to create compelling narratives. gemini.google.com/app Midjourney: Helps visualize our story with stunning AI-generated images. Midjourney translates our script's descriptions into vivid pictures, enhancing our narrative with captivating visuals. midjourney.comEleven Labs: Brings our story to life with incredibly realistic AI-generated voiceovers. This tool offers a range of voices, adding a dynamic auditory element to our video.elevenlabs.ioCapCut: Our editing suite, where all elements of our promo video come together. CapCut is an online tool that combines audio files, stock videos, music, and effects with an easy-to-use interface for professional results. capcut.complayground.com: Another image generation tool that allows for creative exploration. It's an online platform for generating images based on descriptive prompts, perfect for crafting unique visuals for our brand. playground.comDALL-E 3: A powerful AI by Microsoft Bing that excels in generating high-quality images from textual descriptions. It adds diversity to our visual assets, offering a range of artistic styles.chat.openai.comLeia pix: Animates our static images into engaging video clips. This tool can breathe life into photos and graphics, making our content more dynamic and captivating.leialoft.comKyber.ai: Specializes in creating videos from textual descriptions. Kyber.ai allows for customization of style, camera movement, and video length, providing a seamless way to produce video content.https://Kyber.aiRunway: Another video generation tool that offers extensive styling and customization options. Runway helps in refining our visual content, ensuring that each video aligns with our brand's aesthetic. runwayml.com00:00 - Intro to AI Marketing00:21 - Brand Creation Overview01:14 - Logo Design Insights01:35 - Brand Monitoring Tools02:42 - Script Generation Explained03:09 - Topic Selection Process03:19 - Visuals Creation with AI04:07 - AI Voiceovers Introduction04:34 - Video Editing Tutorial05:07 - Final Video Showcase05:28 - Visual Alternatives Discussion06:18 - Animation Techniques07:13 - Direct Video Generation08:03 - Visual Refinement Tools08:51 - Promo Video Reveal09:33 - Conclusion & Reflections
19 Insane AI TOOLS You Need to Be Using Brand24 2023-08-17 | The AI revolution is here, and it is taking over the game. From chatbots that charm customers better than a Shakespearean sonnet to predictive analytics that foresee trends as accurately as a crystal ball - we've got it all lined up. These are the tools revolutionizing the marketing landscape right here, right now! #AItools #Marketing #DigitalMarketing 0:00 Intro2:29 Jasper AI - content production, copywriting, email creation3:39 MidJourney - AI image generation5:29 Brand24 - track your brand mentions6:40 AdCopy - AI copywriting for marketers7:39 ChatGPT - famous generative AI9:31 Synthesia - AI video creation platform11:47 Fullstory - AI-power traffic analytics13:00 Descript - video editing and transcriptions14:36 Grammarly - AI robust typing aid15:56 Acrolinx - AI content creation17:40 MarketMuse - AI research on the selected topic19:02 Framer - no-code web design20:33 Beautiful.AI - specialized presentation software22:03 Postcards - innovative email builder23:48 Albert AI - your own digital AI marketer25:39 Intercom - all-in-one platform for customer support27:31 Headlime - crafting compelling text for landing pages28:55 Reply.io - AI sales email assistant30:07 Canva - content design platformLinks to the mentioned tools:Jasper.ai: jasper.aiMidjourney: midjourney.comBrand24: brand24.comAdcopy: adcopy.com ChatGPT: chat.openai.com Synthesia: synthesia.ioFullStory: fullstory.comDescript: descript.comGrammarly: grammarly.comAcrolinx: acrolinx.comMarketMuse: marketmuse.comFramer: framer.comBeautiful.ai: beautiful.aiPostcards: https://www.postcards.comhttps://designmodo.com/postcards/ Albert.ai: albert.ai Intercom: intercom.comHeadlime: headlime.comReply.io: reply.ioCanva: canva.com
NEW: Grow your BRAND with new AI-POWERED reports! Brand24 2023-05-23 | Meet AI Reports, our new product, designed to revolutionalize social listening while definitely not contributing to a certain doom and civilizational collapse we are likely to experience with a rapid AI expansion.Learn more at: www.brand24.com With AI Reports, you’ll receive comprehensive weekly and monthly summaries that provide actionable insights and practical recommendations - enabling you to make informed decisions for your brand's growth.AI Reports will help you to identify emerging trends and correlations. This will allow you to capitalize on new opportunities and tackle potential challenges before they impact your brand.
The Rise and Fall of Myspace: What Happened to the Pioneer Social Network? Brand24 2023-04-17 | Myspace was once the king of social networking sites, boasting over 100 million users at its peak. But what happened to this pioneer of social media? In this video, we explore the meteoric rise and spectacular fall of Myspace.We take a look at the early days of Myspace, when it was the hottest place to be for young people looking to connect with friends and discover new music. We examine the key features that made Myspace unique, from customizable profiles to the ability to share music and videos.As we move through the years, we explore the various missteps that led to Myspace's decline. We look at the rise of Facebook and Twitter, and how Myspace struggled to keep up with the changing landscape of social media. We also dive into the corporate shakeups and internal struggles that plagued the company.But it's not all doom and gloom. We also look at what Myspace did right, and how its legacy lives on today. From the impact it had on the music industry to its influence on the evolution of social media, Myspace played an important role in shaping the digital landscape we know today.Whether you were a die-hard Myspace fan or just curious about the rise and fall of this iconic social network, this video is sure to be an informative and entertaining look at a pivotal moment in internet history.#myspace #FallofBrands
The Fall of Blockbuster: How a Once-Powerful Brand Became Obsolete Brand24 2023-03-27 | In the late 90s and early 2000s, Blockbuster was the king of the movie rental industry, with over 9,000 stores worldwide and millions of customers. But fast-forward to 2023, and the Blockbuster brand is nowhere to be found. So, what happened?In this video, we take a deep dive into the rise and fall of Blockbuster. We explore how Blockbuster revolutionized the way we watched movies, and how it ultimately failed to adapt to the changing landscape of entertainment.We discuss how the emergence of online streaming services like Netflix and Amazon Prime Video, coupled with the decline of physical media, ultimately led to the demise of Blockbuster. We also look at the missteps the company made along the way, such as its failure to invest in online streaming technology and its reluctance to embrace new business models.Through interviews with industry experts and former Blockbuster employees, we uncover the inside story of the company's downfall, and what lessons can be learned from its failure.Whether you're a fan of Blockbuster or just interested in the business world, this video is a must-watch. Join us as we explore the rise and fall of one of the most iconic brands of the 20th century.-This is a part of our series Fall of Brands. #Blockbuster #Movies #FallOfBrands
The Future of Twitter: What Marketers Need to Know | Webinar Brand24 2023-03-08 | With so much change happening in the digital marketing world, it can be hard to know what will come next – but there's an easy way to gain some direction! Our experts share useful insights about the future of Twitter.Link to the TOP 100 MARKETING INFLUENCERS Report 2022: brand24.com/top-marketing-influencersPanelists:Samantha Kelly➫ Twitter: twitter.com/Tweetinggoddess?s=20➫ Website: tweetinggoddess.com➫ LinkedIn: linkedin.com/in/tweetinggoddessEvan Kirstel➫ Twitter: twitter.com/evankirstel➫ Website: evankirstel.com➫ LinkedIn: linkedin.com/in/evankirstel
Kodak: $20B leader turned bankrupt Brand24 2022-12-20 | The Kodak brand, once a leader in the photography industry, faced a dramatic fall from grace due to its failure to adapt to the digital age. In 2012, the company filed for Chapter 11 bankruptcy and shifted its focus to commercial printing and packaging solutions. The fall of Kodak serves as a cautionary tale for companies to always be ready to adapt to change.00:00 - Introduction00:24 - Household name2:20 - Transition to digital4:01 - The fall of Kodak5:52 - A new era6:06 - What can we learnThis is a part of our series Fall of Brands.
How to grow on Twitter using trending hashtags? Brand24 2022-12-19 | Using hashtags that match Twitter trends can be good for your brand. It can help you reach more Twitter users. Find and use trending hashtags on Twitter. Next video: "What is social listening?" youtu.be/3MBj10HVCec
Digital Marketing Trends: Tactics That Will Work in 2023 | Webinar Brand24 2022-12-14 | The future of marketing is here, and we want to share it with you. Join the discussion of top digital marketers to learn what you need to know about this year's trends in internet advertising.Link to the TOP 100 MARKETING INFLUENCERS Report 2022: brand24.com/top-marketing-influencersPanelists:Jeff Barret ➫ Twitter: twitter.com/BarrettAll➫ Website: barrettpr.com➫ LinkedIn: linkedin.com/in/barrettallRebekah Radice➫ Twitter: bit.ly/3Yfxcpw➫ Website: rebekahradice.com➫ LinkedIn: bit.ly/3HBzj1gMartin Jones➫ Twitter: twitter.com/martinjonesaz➫ Website: coxblue.com➫ LinkedIn: linkedin.com/in/martinjonesonline
Earn Money as a Content Creator! Brand24 2022-08-26 | Are you a content creator? Or maybe you would like to become one?Here is a summary of what you can find in the material we prepared:0:00 Introduction 👋0:44 Key categories of content creation - an overview1:07 Top tips to succeed as a content creator 1:11 Be current 📆 1:38 Stay current 1:59 Understand your audience 👥 2:22 Improve your skills 📈 2:45 Create often 3:10 Find a voice 🗣️ 3:33 Give examples 3:55 Don’t talk about yourself 🙅 4:20 Do your research ✅4:48 RecapCreator & host: Josh from Brand24Nowadays, it is relatively easy to start your career as a content creator. As the number of companies running their businesses online keeps growing, there is a strong demand for content creators.This may be a great chance for you to get a new set of skills and earn some money. It is not that difficult to start creating your own content, and – with our guidance – it can be even easier!First of all, you can create 3 categories of content: written content, podcasts, and videos. The best strategy would be to concentrate on one of these areas and specialize in it. You don’t know how to do that? Think about your interests and decide on a form you feel most comfortable with. Maybe you already have some experience in writing or editing photos or videos?Watch our video and discover top tips and guidelines for beginners. We advise how to get on the top and stay there(!), how to understand your audience and find a voice that will resonate with them. Moreover, we pinpoint the importance of doing research and avoiding talking too much about yourself. We also recommend publishing as often as you are able to, but without sacrificing the quality of your content.Are you interested? Find out more in this video: youtu.be/j_qbKzIesg4. This is our Beginner’s Guide to Content Marketing. Or visit our blog and read about Content Marketing Strategy Creation for Your Business: brand24.com/blog/content-marketing-strategy-creation-for-your-business-a-step-by-step-guide/.Start your free trial at Brand24 here: app.brand24.com/user/register-account/.#contentcreation #content #contentmarketing
Brand Awareness vs Recognition. Whats the difference? Brand24 2022-08-05 | Brand awareness and recognition – both are very important, but what is the difference between these two?We are glad to answer this question that was asked by one of you. Watch the video to get to know the answer!Here is what you will learn from the material we prepared:0:00 Introduction0:14 Brand awareness vs. recognition – what is the difference? 🤔0:35 Benefits of good brand awareness ✅ 0:40 Increasing customers’ trust 1:11 Growing brand equity💪 1:30 Making marketing easy2:03 Top tips for raising brand awareness🔝2:07 Use media monitoring 👀2:44 Build brand awareness on social media3:35 Use customers’ testimonials4:10 Cooperate with social media influencers 🤳5:04 Do your SEO research 🧑💻5:40 Make your product exclusive 🌟6:16 Implement remarketing campaigns6:53 Partner with local business 🤝7:23 Invest in a referral program8:10 RecapCreator & host: Josh from Brand24Brand awareness is about your position in the market and how easily your customers can recognize you among your competition. It is a metric that shows the level of your brand recognition. Brand awareness is a vital metric – the higher it is, the better. It increases customers’ trust, grows brand equity, and makes the whole marketing way easier. To learn more about the pros, watch the full video. As brand awareness is crucial for every business, in the video, we also present our top tips to increase it. First of all, you should try media monitoring as it allows you to get to know your audience better and understand their needs and requirements. To do that, you can use a media monitoring tool such as Brand24. Our tool tracks your brand mentions around the publicly available online sources and collects them in your dashboard. Here you can try it for free: app.brand24.com/user/register-account/. What’s also important is to have profiles on different social media platforms. It is a perfect way of promoting and humanizing your business. There are many possible ways of using social media for your business. In the video, we discuss this aspect broadly.Another smart way of increasing your brand awareness is to use the testimonials you get on different platforms or review pages. If you have satisfied customers and success stories, share the information on your social media or website.That was a quick recap of the key points of the video. If the topic seems interesting to you, watch the whole thing and learn much more about it.See also ⬇️Products mentioned in the video:Brand24: brand24.comStart your free trial here: app.brand24.com/user/register-accountSemrush: semrush.comAhrefs: ahrefs.comRead more about brand awareness on our blog: brand24.com/blog/8-marketing-tactics-to-build-brand-awareness#brand #brandawarness #recognition #digitalmarketing
How to connect Brand24 account to Facebook and Instagram Brand24 2022-08-02 | When you start using the Brand24 media monitoring tool, you have to connect your Facebook and Instagram accounts with your dashboard. This way, you will be able to observe the mentions generated by both platforms. The process is rather simple, but we prepared this video guide for you to make it even easier for you to get started. We hope our instructions will help you connect the platforms together in the blink of an eye.You can always remove your integration and disconnect your Instagram and Facebook accounts. We show you how to do that in the video above.Here’s what you’ll find in today’s video:0:00 Introduction 👋0:10 Instructions: how to connect your Brand24 profile with Facebook and Instagram account ♾️1:10 How to remove an existing integration? ❌1:26 OutroCreator & host: Josh from Brand24Here are some links that may interest you: Brand24’s Facebook profile: facebook.com/brand24 Brand24’s Instagram profile: instagram.com/brand24app/?next=%2F Brand24 page: brand24.comFree trial of Brand24 tool: app.brand24.com/user/register-account #Facebook #Instagram #integration #digitalmarketing #brand24 #mediamonitoringtool
600% More Impressions with Hashtags on Instagram in 2022! Brand24 2022-07-06 | Do 600% more impressions on Instagram sound interesting? Watch the video we prepared to help you learn the tips and tricks to achieve spectacular results.What’s waiting for you inside the video?0:00 Introduction 👋0:10 Do hashtags still matter today as much as they did 3 years ago? ⌛0:30 Should you ignore #hashtags and stop using them? 0:48 @creators profile on Instagram about the recommended number of hashtags 🤓1:49 High Season Co.’s study - how to get 600% more impressions? 🔝2:29 Instagram SEO technology2:50 Vanessa Lau explains the new SEO technology on Instagram3:10 What’s more effective: using keywords in captions vs. in hashtags 🤔4:03 How to learn which hashtags your viewers are following? - Discover Brand24 👀4:03 More tactics for hashtags - what types of hashtags should you use?Creator & host: Josh from Brand24Hashtags are the very foundation of Instagram. However, as one of our viewers rightly noted, their influence and power are lower today than it was, let’s say 3 years ago.But why is that? Instagram’s algorithm has recently changed. This situation has created an avalanche of fear and scepticism among influencers working with Instagram on daily basis. Another significant thing is that a huge amount of influencers who stopped using hashtags a while ago are still getting the exact same exposure.So does it mean that hashtags are not useful anymore?Not really. @creators on their Instagram profile indicate that 3-5 hashtags are the best amount to maximize your reach. That may be shocking as till now many of us used to add up to 30 hashtags to every post we published.However, quality trumps quantity today. It means that your post will reach fewer people, but the audience that will see your post will be better selected and more likely to be interested in your post.As we learn from High Season Co., we can gain up to 600% more interactions on a post if it has 30 hashtags. But think about it for a second – how many of those people who liked your content are really interested in what you post?Thus it depends on what you want: more of less relevant interactions or have fewer interactions but only from people genuinely interested in what you do. Interesting links:@creators profile on Instagram: instagram.com/creators/?next=%2FThe video of High Season Co. that we mentioned at 1:56 - THIS IS HOW MANY HASHTAGS YOU SHOULD USE ON INSTAGRAM | Instagram Hashtag Update 2022: youtube.com/watch?v=_1GMLMaeiMU&t=189s Vanessa Lau’s video we mentioned at 2:50 - Instagram Hashtags DEAD? (NEW SEO Strategy for 2022!): youtube.com/watch?v=QFDFd7Qwc-g Brand24’s article about monitoring hashtag performance: brand24.com/blog/monitor-hashtag-performance Our video about how to increase your social media engagement: youtu.be/WRhUNFgerO0 Our profile on Instagram: instagram.com/brand24app/?next=%2F Brand24’s media monitoring tool: brand24.comFree trial of Brand24: app.brand24.com/user/register-account #instagram #hashtag
8 Marketing Ideas, That Sells on Social and More! Brand24 2022-06-15 | Welcome to today’s video. We are going to show you the top 8 viral marketing ideas that sell on social media. Sounds interesting? Watch the whole thing.What’s ahead of us today?0:00 Introduction👋0:05 Partner with other brands 🤝0:32 Refer a friend 🫂1:01 Launch as a closed beta1:18 Guest blogging 1:47 Create infographics 📊2:15 Conversion optimization2:42 Make it social 👥3:11 Test headline✅3:41 RecapCreator & host: Josh from Brand24There are many different marketing strategies and approaches. From the tutorial we prepared, you will learn about the 8 top marketing ideas to implement in your action plan. We use these strategies at Brand24, and are happy to share them with you.Firstly, try partnering with other brands. This is a unique opportunity to reach new audiences and build a presence on the market. Moreover, people who trust the brand you chose for the collaboration will automatically trust your brand – as it was recommended to them.Secondly, enable your customers to recommend your product to a friend and get some kind of a bargain. That’s a perfect way of gaining new clients as everyone is more willing to accept a friend’s recommendation than the one coming from anyone else.What else you can do is create a feeling of uniqueness and make your customers feel like they are being chosen. I explain. At the beginning of their activity, many big companies released beta versions of their product with access to a limited number of people. That was the case of Google’s Gmail – initially, it was an invite-only affair. Sounds crazy, doesn’t it? This way, people were more interested in the product, and when they finally got a chance, they usually signed up.These were the top 3 marketing ideas mentioned in the video. To learn more, watch the whole video.We hope that our tips will help your business to skyrocket. Links you may be interested in:Title generator mentioned at 3:25: title-generator.com Our article about the best social media lead generation strategies: brand24.com/blog/social-media-lead-generation-strategies The Brand24 media monitoring tool: brand24.comFree trial of Brand24: app.brand24.com/user/register-account #marketing #socialmedia
How to Increase Social Media Engagement Fast? Brand24 2022-05-16 | Feeling you deserve more engagement on your social media accounts? How about using these 8 simple hacks? / Next video: "What is social listening?" youtu.be/3MBj10HVCec
How to check the number of tweets for a hashtag? Brand24 2022-03-04 | If you’re curious how to see how many times a hashtag was used on Twitter and it's performance, we got you covered. Easy Twitter Hashtag Hack! / Next video: "What is Social Listening"? youtu.be/3MBj10HVCec
What is Social Listening? Brand24 2021-11-10 | Social listening lets you uncover insights about your market, competitors, and the industry. It's the best way to keep up with what people say about your brand. // Next video: "How to Maintain a Positive Business Reputation?" youtu.be/rdxQnejjVjgWatch this video and learn how social listening can help you with your business.+ What is social listening+ 12 key benefits of social listening+ Top 9 social listening tools
How can Brand24 protect your business reputation? Brand24 2021-11-04 | Try Brand24, monitor and analyze your brand mentions and stay always on top of your company's reputation. Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0XkBe like Rosie.
How to Maintain a Positive Business Reputation? Brand24 2021-10-08 | When you are running a business, it is important to always maintain your business reputation. If people have a negative opinion, they will be less likely to buy from you. / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0XkThis can lead to the demise of any business if it’s not handled properly. In this video, we will discuss how keeping your business reputation intact is crucial for long-term success in any business! + Why is business reputation management essential?+ Negative business reputation management examples and their consequences+ SEO’s impact on online reputation
How to use hashtags for business? Brand24 2021-02-04 | Learn how to use hashtags to grow your business by incorporating these top hashtag dos and don’ts in your hashtag strategy (including the top hashtag mistakes to avoid) Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains is brought to you by BRAND24, helping you track and analyze your hashtags with powerful media monitoring.__________#Brand24 #Hashtags #SocialMedia#ChiaExplains how to use hashtags for business + the top hashtag mistakes to avoid (Top Hashtag Dos and Don’ts)00:00 Intro00:32 Why are hashtags an important part of your social media strategy?01:07 Top 5 “hashtag dos” for your hashtag strategy 1️⃣ DO use popular hashtags for discovery01:30 2️⃣ DO find related, trending hashtags02:03 3️⃣ DO monitor your competitors’ hashtags02:20 4️⃣ DO build brand awareness by creating your own branded hashtag02:37 5️⃣ DO create campaign-specific hashtags02:56 Top 5 “hashtag don’ts” for your hashtag strategy03:09 6️⃣ DON’T forget about hashtag research03:26 7️⃣ DON’T use too many hashtags03:49 8️⃣ DON’T overlook your copy and your caption (which happens when you focus too much on hashtags)04:19 9️⃣ DON’T forget to monitor user-generated content04:42 🔟 DON’T use hashtags that are too generalCreator & host: Chia-Luen LeeLet’s look at the top 5 ways to use hashtags for business, and the top 5 hashtag mistakes to avoid --- inside the video!Hey guys, it’s Chia from Brand24 and today we’re looking at hashtags. One of you recently asked if we could go over a few examples of hashtags, including some do’s and don’ts on how to use them… so that’s what we’re going to look at today. We’ll go over: (1) the top 5 ways to use hashtags for business, as well as (2) the top 5 hashtag mistakes to avoid making, and I’ll show you some examples of all this inside the video…So, there are a few different ways that you can make hashtags a part of your social media strategy for your business, and the reason why you want to do this is because hashtags can help you: (1) increase the reach of your campaign, (2) build brand awareness, and (3) gain more followers who can become your potential customers. So you definitely want to make sure that you include hashtags in your digital marketing strategy… and there are a few different ways that you can do this:We’re going to start with some basic ways to incorporate hashtags in your social media strategy, so if you’re already familiar with some of this, feel free to jump ahead to the next chapter… and you can find timestamps for each chapter in the Video Description box below. 1.So, in order to help a greater audience discover your brand, you can use some popular, already-existing hashtags that are relevant to your content. You can find some of these just by running a quick search on the individual platforms that you’re using, or if you want to get really specific, you can also use a 3rd party app like Brand24 to monitor relevant industry keywords and obtain a list of the top hashtags that are used in your industry.2. Another way to help more people find your content is to throw some ‘related, trending hashtags’ in the mix. Instagram used to show ‘related hashtags’ along a bar on the ‘hashtag page’, but it was removed a while ago. Now, we have to use other methods to find related, trending hashtags. You can use apps like RiteTag or Hashtagify to quickly look up some trending hashtags, or you can use a more specific method that we mentioned earlier, and instead of monitoring industry keywords, you can monitor relevant hashtags to find the top trending hashtags that are used together with them.3. One more way to identify potential hashtags is by monitoring your competitors. Since you are trying to reach the same potential audience, it’s a good idea to keep an eye on the hashtag strategies that are working or failing for them… and learn how to apply this in the way that you use hashtags for yourself.4. And in order to help build brand awareness, it’s always a good idea to create your own branded hashtag. These are usually really simple, and just the name of your company. While this won’t help you gain many followers or increase your reach, it will help your audience associate your best content with your brand.5. And, finally, it’s a good idea to create individual hashtags for each campaign. This will help you track and measure your results and determine which campaign brought you more reach, more mentions, and more PR in general. It’s best to keep these types of hashtags simple, without going too hard on...... find more tips and hashtag dos and don'ts inside the video!
Top influencer marketing trends to follow! Brand24 2021-01-19 | Learn how to do good influencer marketing by staying on top of the latest trends in influencer marketing / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk__________#Brand24 #InfluencerMarketing #DigitalMarketing#ChiaExplains how to do good influencer marketing with some practical influence marketing tips & by following the top influencer marketing trends of 2021!00:00 Intro: How to do good influencer marketing00:44 What is influencer marketing? What are influencers (key opinion leaders)?01:36 What are some top influencer marketing tips to follow? 🤓 http://bit.ly/Top-Influencer-Marketing-Tips How to find the best influencer for your brand?🤳 http://bit.ly/How-to-find-the-best-influencers-for-your-brand Top warning signs of “fake” influence?🚫 http://bit.ly/How-to-spot-fake-influence 02:16 What are the top influencer marketing trends in 2021?02:45 Influencer marketing trend 1️⃣: Long-term partnerships between brands & influencers03:08 Influencer marketing trend 2️⃣: Performance-based agreements03:27 Influencer marketing trend 3️⃣: Transparency & open support for public issues03:48 Influencer marketing trend 4️⃣: Employee advocacy programs04:14 Influencer marketing trend 5️⃣: Micro-influencers and nano-influencersCreator & host: Chia-Luen Lee__________Hey guys, Chia from Brand24 here! Hope you’re doing well and happy new year! So, since we last saw each other (sort of), I received a couple questions from you guys, and one of them was about influencer marketing, so we’re going to start with that today. And we’re going to do that by going over some influencer marketing basics right here, including: What is influencer marketing? What are the top influencer marketing tips to follow? What kind of influencer marketing trends are in store for us in 2021? And how to find the best influencers for your brand? So we’re going to answer all of these questions inside this video and this will be a good starting point to help you figure out how to do good influencer marketing in 2021!So, question number one:What is influencer marketing? Well, influencer marketing is basically a strategy in social media marketing where businesses work with influencers to promote their products and services to their audience and their followers… and this leads us right to another question: what are influencers? So, influencers (also known as Key Opinion Leaders) are often seen as (1) trendsetters, (2) individuals who possess some “expertise” in their industry or niche and (3) people whose actions have a significant effect on consumer purchasing decisions — even if it’s not always easy to attribute these decisions to their actions. And there are also different types of influencers, including: “celebrity influencers”, “social media influencers”, and “micro influencers or nano influencers”. These generally differ by audience size, engagement rate and the range of topics that they talk about. Now, question number two:What are the top influencer marketing tips to follow? This can actually be combined with our other question: how to find the best influencers for your brand! There are a few different things to consider with influencer marketing, such as: identifying the right influencers to work with, knowing what kind of metrics to track so that you can measure the success of your influencer marketing campaign, and also being able to spot signs of “fake influence”, which can definitely be problematic for brands that want to engage and reach real audiences. I’m going to throw a few resources in the Video Description Box for this video that show you how to do all this, step-by-step, so feel free to check that out!Question number three:What are some influencer marketing trends that we can expect to see in 2021? Well, there are at least 5 major influencer marketing trends that we’ll definitely be seeing more of as 2021 progresses, including: (1) more long-term partnerships between brands and influencers, (2) more performance-based agreements, (3) more transparency and open support for social and public issues, (4) an increase in employee advocacy programs and (5) a rising interest in micro influencers or nano influencers...... learn more about how to do good influencer marketing inside the video!
Social Media Listening & Online Reputation Management Explained Brand24 2020-10-15 | Master the essential media monitoring skills you need to manage your brand and protect your online reputation! Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk"Media Monitoring Masterclass" is brought to you by Brand24, helping you protect your online reputation with powerful media monitoring.00:00 Media monitoring course intro02:14 SOCIAL LISTENING KEYWORDS: How to check your reputation05:12 AUDIENCE & REPRESENTATION: How to see what people are saying about your brand13:01 SENTIMENT ANALYSIS: How to measure sentiment19:28 SOCIAL LISTENING FILTERS: What are some of the filters you can use on social listening sites like Brand24?23:06 ONLINE REPUTATION MANAGEMENT: How to protect your online reputation28:18 DATA AND CONTEXT: Discover key topics that are associated with your brand31:46 COMPETITOR ANALYSIS: How to conduct competitor analysis__________MEDIA MONITORING MASTERCLASSThis course will show you the fundamentals of media monitoring, which is a common strategy used in PR and reputation management. Designed for beginners, no previous knowledge or experience working with media monitoring or social media listening tools are necessary. We’ll take it from the top and introduce you to the basics of social listening, going over core concepts (like sentiment analysis and competitor analysis) and important details (including how to check your reputation online, how to see who is talking about your brand, how to see what people are saying about your brand and how to protect your online reputation) that are essential to the very fundamentals of media monitoring.WHAT YOU WILL LEARNBy the end of this media monitoring course, you’ll learn:◾️ How to monitor your brand (you'll be able to track public mentions of your brand across the Internet (including online spaces such as: social media, podcasts, discussion forums, blogs, news sites, review sites, newsletters and more…)◾️ How to select social listening keywords for online reputation management◾️ How to see who is talking about your brand◾️ How to see what people are saying about your brand◾️ How to identify key topics that come up in mentions or public discussions about your brand◾️ How to measure sentiment for your brand (the positive and negative feelings that people have toward it)◾️ How to use social listening filters to find relevant data◾️ How to recognize the signs of a potential PR crisis (so you can stop it and do some damage control before it destroys your reputation)◾️ How to conduct competitor analysis and compare your reputation against that of competing brandsWHAT YOU’LL NEED◾️ Computer or laptop◾️ Internet connection◾️ Access to a media monitoring tool. (Start your 2-week free trial with Brand24 and follow along with the course 👉 http://bit.ly/MMM-Brand24-Free-Trial )__________Master the media monitoring skills you need to manage and protect your online reputation inside the Media Monitoring Masterclass!#Brand24 #MediaMonitoringMasterclass #OnlineReputationManagement
How to measure sentiment in social media? 🙂😐🙁 Brand24 2020-10-08 | Learn how to measure sentiment in social media. From collecting the social media data you need down to analyzing sentiment. How to do social media sentiment analysis? / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains how to measure sentiment in social media00:00 Intro: How to measure sentiment in social media01:03 Social media sentiment analysis data (example)01:26 How to collect data for social media sentiment analysis 💪 Manually, by writing code in Python 🦾 Automatically, by leveraging the power of media monitoring tools for sentiment analysis, such as Brand24 👉 http://bit.ly/47_Brand2402:24 Social media sentiment analysis: What do you want to analyze?03:07 Analyze sentiment over time03:48 Social media reach + sentiment analysis = how to identify urgent social media and PR situations. 🤓 Learn more about social media reach here 👉 http://bit.ly/Social-Media-Reach04:54 Social media sentiment analysis: How to benchmark and compare sentiment__________Hey, it’s Chia from Brand24 and... I got another request from you guys earlier, to make a video with practical tips on social media sentiment analysis… so that’s what we’re going to do today. I’m actually a little late with this one, sorry that it took me so long to finally get to this topic guys! I kind of went a little Twitter-crazy lately, but we’re going to put a pin in that for a minute and move on to take a closer look at sentiment analysis… more specifically, how to measure sentiment on social media.And we’re going to start from… the end. So, I don’t know about you, but I find that it can be really helpful to work backwards sometimes. That’s why I’m going to start by showing you the results of this quick little sentiment analysis that I conducted just now to measure how consumers feel about phones with foldable screens (so not a flip phone, but those phones with screens that you can actually fold in half like the Galaxy Fold or the Surface Duo).We can see that there is some negative sentiment in the data, so not everybody’s crazy about that kind of technology… though, ideally, we’d want to continue analyzing sentiment over a period of time until we have enough data to establish a relevant baseline and determine acceptable and unacceptable levels of negative sentiment towards a product (like foldable screens) - or for sentiment towards your brand!Now, as requested, I’m going to share some practical tips on how to do all this today, including: (1) how to collect the data you need and (2) how to measure sentiment on social media.So, in order to analyze sentiment on social media or anywhere, you need to have a working dataset (I mean, you gotta have something to analyze, right?). In terms of social media sentiment analysis, we’re looking for public online discussions or mentions of a particular keyword or phrase in social media, and I’m going to show you how to collect that data.So, if you have some programming skills, then you can even do this manually by writing code in Python or R to collect data on social media platforms like Twitter and then analyze that for sentiment. That’s one way to do it… but even if you don’t possess the coding skills for that, you can still collect data and conduct social media sentiment analysis by using a media monitoring tool like Brand24.The first thing you have to do is decide what kind of data you want to collect: you might want to monitor (1) mentions of your brand to do online reputation management, (2) track public discussions about specific topics for market research, or monitor (3) hashtag performance to measure the effects of a social media campaign...I was kind of curious to see how people are reacting to phones with foldable screens (to me, they just seem so fragile and kind of extra), so I decided to collect data on the “Samsung Galaxy Z Fold 2” by monitoring mentions of that phrase on the Internet. As you can see, we collected a lot of data from social media platforms like Twitter, YouTube, Instagram - and beyond...So, one of the benefits of using a media monitoring app like Brand24 (apart from not having to write any code), is that sentiment analysis is completely automated, and we can look at the data from a couple different aspects. First...... more tips on how to measure sentiment in social media inside the video!__________#Brand24 #SocialMedia #SentimentAnalysis
How to use Twitter Advanced Search for marketing? Brand24 2020-09-30 | How to use Twitter Advanced Search for marketing. Twitter tips and tricks. / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains how to use Twitter Advanced Search operators to (1) identify your most engaging tweets and (2) find the best audience who would benefit the most from your Twitter content.#Brand24 #Twitter #Marketing#ChiaExplains how to use Twitter Advanced Search for marketing00:00 Intro00:40 How to identify your most engaging tweets03:16 How to find tweets by location ◾️ Combine Twitter Advanced Search commands to find extra specific tweets and reach the most relevant audience possible 04:07 How to find tweets by language04:50 How to find tweets by assets like images__________Hey, it’s Chia from Brand24 and… I recently got a request from you guys to share a few more Twitter Advanced Search operators, so that’s what I’m going to do today... we’ll go over a couple Advanced Search commands inside this video, including some tips on how to use Twitter Advanced Search for marketing.Now, since we’re focusing on Twitter for marketing, we’re going to cover some Advanced Search commands that will help us (1) identify our top tweets (so we can see what’s been working for us) as well as (2) find a more specific audience that would benefit the most from our content.So, if you’re a social media manager or small business owner who uses Twitter for marketing, you want to know what kind of content gets the biggest response from your audience. This means that you need to identify your most engaging tweets, both in terms of your hashtags as well as your Twitter account, and there are a couple ways to do this.So, the easiest way is to just track your hashtags inside a media monitoring app like Brand24. Then, you can automatically see a list of the most engaging tweets from your hashtag campaign (or for any hashtags that you’re tracking) right inside the app. You can also find a lot of other data too, like: (1) you can see the total number of tweets for that hashtag, (2) you can measure your social media reach, and (3) you can also analyze the sentiment of those tweets, and more…But if you don’t need to analyze or measure any data and you don’t need any numbers; you just want to find specific tweets, then you can also try Twitter Advanced Search. I recommend doing this on your laptop instead of your phone, because then you can use the Advanced Search form, which you can find on "twitter.com/search-advanced" — I’ll put a direct link to the Twitter Advanced Search form in the Video Description box below, so you can bookmark it and you don’t have to memorize this right now. I’ll also go over some hidden Advanced Search commands in this video, to help you find information that cannot be found using the form.Now, from the Twitter Advanced Search form, to find the most engaging tweets for your account, just scroll down to "Accounts" and under "From these accounts", enter your Twitter username. THEN, scroll down to "Engagement" and this is where you can pull up tweets that got at least a certain number of Replies, Likes and Retweets. I’m going to enter 1 as the minimum amount for each of these, so we can see tweets that got at least 1 reply, 1 like and 1 retweet, or more. You can put in any numbers you want, this is just an example.One reason why I recommend using your laptop instead of your smartphone to do Twitter Advanced Search is because you can’t access the Advanced Search form within the mobile app. However, you can enter advanced Twitter search commands manually in the app — and in some cases you have to because you won’t find everything you need on the form. So, to run the same search that we just did through the form, you would enter this command inside the Twitter search bar: "From:YourUsername min_replies:1 min_faves:1 min_retweets:1". This command basically tells Twitter that we want to see tweets from that username with a minimum of 1 reply, 1 like and 1 retweet. You can sub higher numbers to narrow down your most engaging tweet, or even enter different usernames, like your competitors, to see how they’re engaging...... more tips on how to use Twitter Advanced Search for marketing inside the video!
How to manage your business account and get more customers on Twitter? Brand24 2020-09-17 | Find more potential customers on Twitter with these Twitter Search tips and tricks — and convince them to convert by building a kick*ss online reputation! / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk__________#ChiaExplains #Brand24 #Twitter#ChiaExplains how to manage your business account and get more customers on Twitter00:00 Intro00:55 1️⃣ How to monitor your business on Twitter ✔️ TIP: the most important thing to remember! 👉 Learn some helpful Twitter Advanced Search commands in THIS video (fast forward to 03.14 if you already know how to see the number of tweets for a hashtag): http://bit.ly/Hashtag-Counter-and-Twitter-Advanced-Search-Commands01:58 2️⃣ How to quickly find customer questions to provide a speedy answer02:31 3️⃣ How to see what makes your customers happy (or unhappy) with your business 👉 Learn more about sentiment analysis on Twitter in THIS video: http://bit.ly/Twitter-Sentiment-Analysis03:04 4️⃣ How to generate leads and find more customers with Twitter Search tips & tricksCreator & host: Chia-Luen Lee__________What’s up, guys? It’s Chia from Brand24 and today I’m going to show you how to manage your business account on Twitter with some online reputation management tips. There are approximately 6,000 tweets sent per second on Twitter, but learning how to use Twitter Advanced Search commands (which I’ll show you today) will help you filter out the noise so you can: (1) see who’s talking about you on Twitter; (2) learn why your happy customers are happy and your unhappy customers, unhappy; (3) quickly find important questions from your customers that need a speedy answer and, as a bonus for those of you who own or work with a local business, you’ll also find out (4) how Twitter Advanced Search commands can help you generate leads and find customers! Now, if you have a Brand24 account, you can see all of these things inside your dashboard, but in case you don’t, I’m also going to show you how to do this manually on Twitter, because we’re all about sharing here…Alright, so, the first part of managing your online reputation on Twitter is to actually monitor and just be aware of what people are tweeting about you and your business… and the most important thing to remember here is thatyou 👏 won’t 👏 always 👏 be 👏 tagged 👏! To see tweets that talk about you or your business on Twitter, use Twitter Advanced Search commands to find mentions of (1) your Twitter username; (2) the name of your business; and I’d also throw in (3) your web domain in case people link to your site without mentioning you. This will show you public tweets that contain your Twitter username, the name of your business and your website… like so.Now, in case you’re a total newbie when it comes to Twitter Advanced Search commands, you can check out this video, which I’ll link to in the Video Description box below — that video is actually about how to see the number of tweets for a hashtag, but if you fast forward to this section, you’ll find a super quick tutorial on how to access Twitter Advanced Search Commands. Basically, you can use the Twitter Advanced Search form on your desktop or you can also manually enter Twitter Advanced Search commands on mobile (if you know the commands, that is). Then, you can respond to the tweets by commenting, retweeting, or otherwise engaging.And speaking of engagement, to manage and improve your online reputation, you can also use Twitter Advanced Search commands to answer important questions from your customers.To find them, just enter the name of your business followed by a “?” in the search bar. For example, here we can see that Twitter expert Madalyn Sklar had a question about how to use Brand24 to find specific tweets that mention certain words. Your Customer Care team (or, in this particular instance, our humble CEO) would definitely want to provide a speedy answer to this question to make sure that the user experience isn’t disrupted…And once upon a time, things like “questions”, “location” and “tweet sentiment” had a spot on Twitter’s Advanced Search form, but now they’re kind of hidden so you have to enter these Twitter Advanced Search commands manually. I show you guys how to view...... more tips on How to manage your business account and get more customers on Twitter inside the video!
Twitter Sentiment Analysis: How to See Sentiment on Twitter? Brand24 2020-09-04 | Learn how to do sentiment analysis on Twitter — without writing a single line of code! How to analyze Twitter data / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#Brand24 #Twitter #SentimentAnalysis00:00 Intro00:29 What is sentiment analysis?02:01 Sentiment analysis on Twitter02:32 📑 Check out our review of the top 17 sentiment analysis tools here 👉 http://bit.ly/Best-Sentiment-Analysis-Tools02:45 How to view sentiment on Twitter (manually) with Twitter Advanced Search Commands03:20 #️⃣ This video shows you how to see the number of tweets for a hashtag 👉 http://bit.ly/How-to-see-the-number-of-tweets-for-a-hashtag03:48 🤓 How to do Twitter sentiment analysis (no coding necessary!) with an AI-driven sentiment analysis tool like Brand24. Step-by-step instructions here 👉 http://bit.ly/Twitter-Sentiment-Analysis-Instructions04:28 How to do Twitter sentiment analysis in PythonCreator & host: Chia-Luen Lee__________This week’s video is about sentiment analysis on Twitter. So, I’m going to explain (1) what sentiment analysis is; (2) how to see sentiment on Twitter; (3) and then I’ll show you how to do Twitter sentiment analysis without having to write a single line of code (you don’t need to know any programming languages like Python or R for this).So, first things first: what is sentiment analysis? Well, sentiment analysis is defined as the process of using natural language processing, text analysis and computational linguistics to identify and categorize the opinions expressed in a piece of text — especially in order to determine the polarity of the expressed opinion, which can be positive, negative or neutral.In short, sentiment analysis examines human beings and our subjective opinions or feelings on a particular topic. And when we apply that to business or marketing, it helps us understand how these opinions and feelings drive consumer behavior.Now, human beings are not exactly known for being rational creatures. In fact, in 2017, economist Richard Thaler was awarded the Nobel Prize in Economics for: “his contributions to behavioral economics and his pioneering work in establishing that people are predictably irrational in ways that defy economic theory”.Basically, we humans are a complicated species, and it’s hard to predict how we’ll behave. I mean, how is there so much controversy over wearing a mask during a pandemic? What makes my cousin support one presidential candidate while I support the other? And why the heck are Crocs so trendy?You see, people are kinda weird (and that’s what makes us so interesting!) but this is why there are so many books and fields of study dedicated to understanding the driving forces behind human behavior and relationships, such as: psychology, sociology and behavioral economics. Our individual perspectives ensure that every human experience is as subjective as it is relevant. And this is where sentiment analysis comes in: the beauty of analyzing sentiment is that it can help us identify and make sense of all the differences and similarities that we share — and platforms like Twitter, which is overflowing with sentiment-filled tweets, make this data more accessible than ever. We can see in these live Twitter statistics that nearly 500 million tweets are sent every day. That’s approximately 6,000 tweets per second… each of them expressing opinions and feelings on every topic imaginable. And it only takes seconds to analyze the data from millions of tweets with advanced sentiment analysis tools.We’ve compiled a current list of the top 17 sentiment analysis tools in a blog post (with a brief review of each tool) and I’m putting a link to it in the Description Box for this video, so you can check that out below to find some good sentiment analysis tools.Now, before I show you how to automate Twitter sentiment analysis (without having to write any code, like I promised) with a sentiment analysis tool, I’ll quickly go over how to view tweet sentiment manually on Twitter, and you can do this using Twitter Advanced Search commands. It’s really easy: just go to twitter.com and in the search bar, enter your...... more tips on how to do Twitter sentiment analysis inside the video!
How to see the number of tweets for a hashtag? Brand24 2020-08-28 | See how many times a hashtag has been used on Twitter and learn how to use Twitter Advanced Search to filter and find specific tweets / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#Brand24 #Twitter #Hashtags00:00 Intro00:26 How to see the number of tweets for a hashtag00:50 💪 See the number of tweets for a hashtag MANUALLY01:36 🦾 See the number of tweets for a hashtag with smart tools that AUTOMATE this, which also enable you to: ✔️ See MORE than just the number of tweets for a hashtag. Here’s that step-by-step guide I mentioned on how to see MORE data on hashtags + tweets ➡️ http://bit.ly/How-to-see-how-many-times-a-hashtag-was-used-on-Twitter-GUIDE. ✔️ Track hashtags on multiple platforms, like: Twitter, Facebook, Instagram, TikTok and more ➡️ http://bit.ly/Hashtag-tracking-on-multiple-platforms03:15 Learn how to use Twitter Advanced Search to find and filter specific tweets03:30 Twitter Advanced Search tutorial04:23 Hidden Twitter Advanced Search Commands (what the Twitter Advanced Search form DOESN’T show you) ✅ How to filter tweets from *verified accounts* ✅ How to filter tweets by *images* ✅ How to filter tweets in *Twitter lists*__________How do you see the number of tweets for a hashtag? Well, you can TRY to do this manually, directly on the Twitter website (I do NOT recommend this method and I’ll show you why in just a minute)... or you can automate counting hashtags with the help of external tools and apps, which is going to be the best way to do it in most cases… and you’ll understand why that is after I show you what it looks like when you try to do this manually:So, to count tweets for a hashtag on Twitter, the first logical step is to round up all of the tweets for that hashtag. For example, let’s take a hashtag (any hashtag) like #ArtificialIntelligence and enter it into the Twitter search bar. From here, you can see [1] the TOP tweets for your hashtag, [2] the same tweets in chronological order, as well as related [3] ACCOUNTS, [4] PHOTOS and [5] VIDEOS. Now, let’s go to the LATEST tab (just because I feel like this one’s the clearest). This is where you can see all the tweets for #ArtificialIntelligence in chronological order… but since Twitter doesn’t show you the NUMBER of tweets directly, this is where you’d have to MANUALLY count all the tweets for this hashtag... in this endless scroll… like I said, it’s NOT the best idea to do this manually, but this is the only option that Twitter gives us within the platform.A much better way to see the number of tweets for a hashtag is to automate the process with the help of external tools and apps that can track hashtags on Twitter. I might be just a tiny bit biased, but I’d recommend using a social media monitoring tool for this. And I say this for 2 main reasons: one, because media monitoring tools (like Brand24) provide extensive coverage of Twitter and show you a LOT more data beyond just the number of tweets for your hashtag. For example, let’s take the #MyCampaignSlogan hashtag from Jimmy Fallon asking his Twitter followers to make up their own funny campaign slogan and to tweet it with that hashtag for a chance to be featured on The Tonight Show.Inside Brand24, we can see that this hashtag has over 1,000 tweets, we can see how much social media reach it has, the number of interactions it got, influential accounts using the hashtag, the context of discussions for that hashtag, the positive and negative sentiment surrounding it — and more! This was the most popular tweet for that hashtag, in terms of engagement and reach. I’m putting a link to a blog post that shows you step-by-step how to find all this data down in the description box for this video, so feel free to check that out!The second reason I recommend using a media monitoring tool to track your hashtag is because it offers broader coverage. This means that if you’re using the same hashtag across multiple platforms and you want...... more tips on how to see the number of tweets for a hashtag + how to find specific tweets with hidden Twitter Advanced Search commands inside the video!
5 newsletter templates for more effective email marketing Brand24 2020-08-20 | Check out these 5 proven newsletter templates and learn how to use them for more effective email marketing / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0XkMonitor newsletters with Brand24! Find out if you or your brand have been mentioned in any newsletters and see what they’re saying about you. Start your free trial here ➡️ http://bit.ly/42-Brand24-FreeTrial__________#ChiaExplains #Brand24 #DigitalMarketing#ChiaExplains email marketing: 5 tips for writing an effective email newsletter00:00 Intro00:37 Newsletter template 1: Blog-based01:30 💪 Email marketing TIP: Do this to to increase your open rate02:07 Newsletter template 2: Platform-based02:35 💪 Email marketing TIP: Try this to go from the Promotions tab to the Primary tab02:57 Newsletter template 3: User-generated content03:26 Newsletter template 4: Hand-picked curated content03:55 Newsletter template 5: Company update04:16 💪 Email marketing TIP: Segment your e-mail list and create a funnel04:39 Newsletter frequency: How often should you send an email newsletter?Creator & host: Chia-Luen Lee__________Today I want to pick up where we left off last week and take a closer look at some of the top newsletter templates for effective email marketing. We’ll look at a few different types of newsletters that work well for different audiences, and the details that help make them even more effective. So, the first 2 newsletter templates are all about directing traffic to your site — that’s what the ultimate goal is for most newsletters, but these templates are a little more direct about it, and they’re usually either blog-based or platform-based.So, a blog-based newsletter helps direct traffic to your blog and for the most part, they can be educational or insightful — and they tend to address the reader in a more personal way. For example, one of my favorite newsletters right now is “Sticky Notes” from Cole Schafer. He’s a writer and marketer who runs the Honey Copy site and I always look forward to reading his newsletters because the way that he writes makes me feel like I’m getting a note from an old friend somehow, even though we’ve Never met before. His writing style is kind of earnest, yet bold: every paragraph paints a vivid picture of the story that he’s telling — if you have a minute (and if you like that kind of thing), I recommend checking out Sticky Notes.Now, because this kind of newsletter tends to feel a little more personal, you want to remember to scrub your e -mail list. That’s because e-mails that read like they’re from an old friend have no business landing in the Promotions tab, which is where they can end up if you’re not careful. So, every once in a while, scrub (or clean up) your email list to remove subscribers who don’t open your emails. Because even if your email list is 20,000 strong, but your open rate is well under the average (about 20%), this can hurt your sender reputation, which can affect your email deliverability and cause your newsletter to land in the Promotions tab or eventually get flagged as spam.Now, a “platform-based” newsletter helps direct traffic to your platform or website. These are usually for reaching a segment of your audience that’s already somewhat familiar with your business — so they’re a little further down the funnel and closer to converting. This type of newsletter usually feels more “commercial” and less personal, which is kind of what’s come to be expected of this template. It typically features special promotions or new inventory, which explains why these newsletters are generally more design-heavy, even though using HTML templates, sales graphics and lots of spam trigger words like “best price“, “lowest price” or “free trial” is a good way to send your newsletter straight to the Promotions tab… which isn’t necessarily a bad thing, at least in this case, since that’s basically what this kind of newsletter is for anyway… but if you want to increase your chances of landing in the Primary tab, you can try making these text-based.Now, the next 2 newsletter templates are all about curating good content for your readers, and this might be “user-generated content” or simply “hand-picked content from external sites”.So, companies like Zest, Quora, Product Hunt and Medium are really good examples of sites that deliver newsletters with user-generated content...... learn more about the top newsletter templates for more effective email marketing inside the video!
Take Your Newsletter To The Next Level! Brand24 2020-08-15 | Newsletters aren’t exactly new; but they are still very effective tool for marketers. / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0XkAnd there are some very good reasons why the humble newsletter continues to be a key staple in e-mail marketing today.__________#Brand24 #emailmarketing #newsletters#ChiaExplains how newsletters have evolved with tech and the top reasons to start a newsletter for your business!00:00 Intro00:23 Newsletter technology: From print to e-mail01:41 News and literary pioneer Rebecca West on ‘communities’ and news + why newsletters are so beneficial to businesses and organizations02:23 Top reasons to start a newsletter02:31 Reason 1: Algorithms02:48 Reason 2: Huge number of e-mail users = huge number of potential newsletter subscribers03:43 Reason 3: Newsletters can help you reach more mobile users04:13 Reason 4: Newsletter e-mail lists are not platform-dependentCreator & host: Chia-Luen Lee__________Dame Rebecca West said it best with “a community needs news for the same reason that a man needs eyes. It has to see where it’s going.” Find out how this applies to newsletters and the top reasons to start a newsletter inside the video... Hey guys, it’s Chia from Brand24 and today we’re going to look at email marketing and the top reasons to start a newsletter.But before we get into why you need to start building an email list, I wanna just geek out for a minute and look at how newsletters even became a thing in the first place (I love a good ‘origin story’)… and this one seems to be all about staying current and up to date.So, newsletters go back! In fact, between all the various methods of digital marketing out there, email marketing and newsletters are considered to be the oldest forms around.There are records dating all the way back to Ancient Rome, of public officials exchanging periodic updates and reports on their latest activities, which is essentially what a newsletter does… except, you know, these were carved in stone. And then as time progressed, and hand-carved stone tablets gave way to paper and the printing press (which also made it easier to produce more than one portable rock face of content at a time), the newsletter evolved into the newspaper, which was originally based on a collection of weekly local news reports and advice. And, finally, with the advent of the Internet, and e-mail becoming a household commodity, we began to see what most of us probably think of when we hear the word ‘newsletter’ today: basically, a simple but well-designed HTML-based email that typically provides a news update or shared insight that’s sent from an organization or a person.As the incomparable author, journalist, literary critic and travel writer, Dame Rebecca West put it: “a community needs news for the same reason that a man needs eyes. It has to see where it’s going”.And the keyword here is actually ‘community’. This is one of the key reasons why newsletters have never really gone away, only changing form with time… because not only does a digital newsletter help keep readers up to date on topics that they care about, it also serves as a powerful way for businesses and organizations to (1) connect with their audience, (2) increase brand awareness, (3) drive sales and, of course, (4) build community — making that daily, weekly or monthly newsletter email a staple in digital marketing.But the top reasons to start a newsletter email are actually a little more rooted in technology and statistics, at least in my humble opinion!For starters, one of the best reasons to start an e-newsletter (at least for me) is because it provides a way for you to reach your audience without having to fight an algorithm! It’s not all smooth sailing; you do have to consider your ‘open rate’, but not having to worry about SEO and how to game the algorithm is already pretty huge.Plus, there’s a massive number of email users, even compared to social media. To put this into perspective, consider these stats: there are roughly 4 billion email users worldwide, and about 5.59 billion active email accounts. I'm differentiating between these 2 numbers because it’s not uncommon for...... learn more about newsletters inside the video!
What is brand management? Proactive vs. Reactive strategy Brand24 2020-08-07 | Brand management is the process of: examining your brand reputation, understanding how the public perceives it, and then taking action to improve / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk__________#ChiaExplains #Brand24 #BrandingWhat is brand management? Proactive vs. Reactive brand management strategies00:00 Intro00:18 What is brand management?00:36 Why do you need brand management?01:25 Brand management strategy (Check out my episode on the Welcome to Growth podcast and listen to me stumble through “brand management” and forget how to talk to people 😅 👉 http://welcometogrowth.com/18)02:15 First part of brand management: How to examine your brand03:25 How to be more ‘proactive’ in brand management (We walk you through the basics of this in our free class: “Guide to online reputation management” 👉 bit.ly/40-Guide-to-Online-Reputation-Management)04:24 How to be more ‘reactive’ in brand management.Creator & host: Chia-Luen Lee__________Brand management is a process that begins by examining how a brand is perceived by the public, and then it takes all those insights, that intelligence, and uses this to build a good brand reputation within the target market.And it’s actually really important to your sales too, because when a brand is very well-managed, the brand equity increases, which means that your brand loyalty also increases --- and a strong brand can even carry your product. For example, take the famous Pepsi Challenge. Over the last decade, Coca Cola’s market share has risen from 17.3% to 17.8%, while Pepsi’s market share has dropped from 10.3% to 8.4%. However, in a series of blind taste tests conducted by Pepsi, the results suggested that consumers actually prefer the taste of Pepsi, even though most of them were buying Coke. This is why brand management is so important, because having a strong brand is something that can definitely influence purchasing decisions and increase your sales in the long run.So how do you do brand management? Or what’s a good brand management strategy? You know, I don’t want to get off track (but I have a story) --- I recently went on this podcast hosted by a couple of guys who work in tech and ecommerce (that’s Johnathan and Dillon from Welcome to Growth) and we were talking about, of all things, brand management. So, of course, the question “how do you approach brand management?” comes up. Now, I had this totally smart explanation in here (point to head) but, for the life of me, I could barely get anything coherent to come out here (point to mouth)... it was pure audio stagefright! These guys were really nice --- I think I’ve just forgotten how to interact with people on any level after these past few months... yeah… (sorry, guys)... so I’m gonna take this chance to try to redeem myself, by explaining what a brand management strategy looks like here:So, because you want to start by examining public perception of your brand, this makes awareness a key part of brand management --- NOT to be confused with “brand awareness”, which is generally about how well people can recognize and recall your brand. Here, I mean your awareness about how the public sees your brand.And this all starts with collecting data. So, for brand management, this means that you want to collect all kinds of feedback and opinions that people are expressing about your brand. And, again, unlike brand awareness, which is focused on the number of those opinions, brand management looks at context, because this is exactly what shows you how a brand is perceived.Looking at context is something you should do anyway, because it answers a lot of questions: it shows you where your brand is doing a really good job at eliciting positive feelings and positive sentiment from the public… and it also shows you where it might be rubbing people the wrong way and causing them to develop some negative sentiment toward it. That’s why this part of brand management --- just gathering all the data and then looking at the context around it --- is really essential to your strategy. Without these insights, it’s hard to know where you need to make improvements.Now, considering the fact that you can’t really control how people will ultimately react to your brand --- you can only do your best to plan out and implement a good...... more tips in the video!
What is social selling? Twitter & LinkedIn best practices! Brand24 2020-03-13 | What is social selling? And how do you measure the effectiveness of your social media selling strategies? Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains is brought to you by BRAND24, helping you discover social selling leads with powerful media monitoring.__________#ChiaExplains #Brand24 #SocialSelling#ChiaExplains social selling: how to find social media selling prospects on LinkedIn and Twitter, and the best ways to engage with them, connect, and build trust!00:00 Intro00:19 What is social selling? And how is it different from social media marketing?01:05 Social media selling is an essential part of lead generation everywhere, but especially on LinkedIn and Twitter01:29 4 main aspects of social selling: 1️⃣ Finding your prospects 2️⃣ Engaging with them 3️⃣ Connecting with them 4️⃣ Building trust01:43 Measure your aptitude for social selling with the LinkedIn Social Selling Index Calculator 🧮 http://bit.ly/LinkedIn-Social-Selling-Index-Calculator02:16 How to search for social selling prospects on LinkedIn02:37 How to find and engage with social media selling prospects on Twitter (by monitoring mentions of your business and key industry terms to discover new social selling leads 🔎 http://bit.ly/Monitor-your-brand-and-key-terms03:18 LinkedIn is about thought leadership — engage accordingly03:41 Connect with your prospects on LinkedIn and Twitter04:07 Why are LinkedIn and Twitter the best platforms for social selling?04:25 Trust + your personal brand: how to approach your LI and TT profilesCreator & host: Chia-Luen LeeConnect with me on social media!Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________Hey, it’s Chia from Brand24 and this week we’re going to take a look at social selling, and show you some tips and tools that will help you measure and improve your effectiveness.But first, what is social selling? And how is it different from social media marketing?Social selling is the process of finding and connecting with your potential customers through social media. This might sound pretty similar to social media marketing, and there are definitely a lot of areas where social selling and social marketing overlap, but the key difference between these processes is on the scale and in the way that you connect and build relationships.For starters, social selling is about developing 1-to-1 relationships with a single individual (or a very small group of prospects), with sales being the long term goal. Social media marketing, on the other hand, focuses on 1-to-many communication, with the express goal of increasing the reach of your message to find an even greater audience… and this is the difference in scale.In terms of the process, social selling is a big part of modern day lead generation (and vice versa) and it is an essential part of nurturing your leads — or building relationships and developing trust. It’s a process that you can technically apply to any platform where you might find your prospects, but it tends to happen most naturally on sites like Twitter and LinkedIn, where you’re less likely to make anyone feel like you’re intruding on their personal space.So, there are 4 main aspects to social selling, and this includes: knowing how to find your prospects, engaging them in a thoughtful way, connecting with them and building relationships with them and also strengthening their trust in you through a strong personal brand.LinkedIn has a really interesting free tool that helps you measure your aptitude for social selling, and you might have heard of it before: it’s called the LinkedIn SSI (Social Selling Index). So, this is a tool (or calculator) that takes those 4 factors that I just mentioned into consideration and it gives you a score based on the effectiveness of your social selling activities (I’m going to share a link to the LinkedIn Social Selling Index down below, in the Video Description, so you can check your own score). The Social Selling Index is specific to your activities on LinkedIn… but the skills that it measures can be applied to many platforms… like Twitter. For example, a super important part of social selling is finding the right people. On LinkedIn, this means knowing how to use LinkedIn’s search tools to find relevant connections… such as people who have a particular job title, or companies that might have a need for your product or service… things like that, and then you can connect with your prospects and...... more TIPS inside the video!
How to increase engagement and get more followers on Twitter? Brand24 2020-03-06 | Get more followers on Twitter (and reach more people with every tweet) by increasing your Twitter engagement! How to monitor Twitter trending hashtags. // Next video: "What people truly say about your brand" youtu.be/3MBj10HVCec #ChiaExplains is brought to you by BRAND24, helping you track & analyze hashtags on Twitter (and elsewhere!) with powerful media monitoring.__________#ChiaExplains #Brand24 #Twitter#ChiaExplains how to increase engagement and get more followers on Twitter // Twitter Trending Hashtags Tip00:00 Intro00:28 Twitter for business: how many Twitter users are there?01:03 Boost your Twitter engagement and reach more people (and get more Twitter followers)01:22 Twitter interactions occur between people — not tweets — so you need to: ◾️ Engage the best Twitter profiles ◾️ Track trending topics and hashtags on Twitter01:46 How to see what’s trending on Twitter (on mobile)01:58 Monitor Twitter trending hashtags to: ✔️ Grow your Twitter followers ✔️ Reach more users with your tweets02:18 Where to find popular Twitter hashtags (on desktop)02:33 What are the “best” Twitter profiles to engage?02:47 TIP: how to find Twitter influencers & what you need to watch out for ◾️ Learn how to identify Twitter influencers (step-by-step) ➡️ http://bit.ly/How-to-identify-Twitter-influencers03:23 How do you create an engaging tweet like the one in this video? 1️⃣ Find a trending hashtag on Twitter 2️⃣ Monitor the hashtag 3️⃣ Identify the best profiles to engage for that hashtag 4️⃣ Tweet good content03:43 TIP: Monitoring Twitter also reveals tweets where you’re mentioned but not tagged ◾️ Monitor Twitter (and other sites) with BRAND24 ➡️ http://bit.ly/38-BRAND24Creator & host: Chia-Luen Lee__________Hey guys, it’s Chia from Brand24 and today we’re going to take a quick look at Twitter and how to increase your Twitter engagement. So we’ll be looking at: trending hashtags, the best Twitter profiles to engage with, and then sharing one of our favorite tips on how to combine these key pieces of information to boost your engagement on Twitter.So, by default, Twitter (and everything you tweet) is public — to roughly 330M MONTHLY active users and about 152M DAILY active users since the end of 2019. This presents companies and individuals that are using Twitter for business with lots of opportunities to generate interest in their marketing campaigns and drive more traffic to their websites — especially by engaging with Twitter influencers and really active profiles on the platform who can help amplify your message to reach even more users. One effective way to boost your Twitter engagement and reach more people with every tweet is by using the best hashtags and tagging the right profiles. This can earn you a lot of interactions, like: retweets, replies, likes, and follows, as well as clicks on the links, hashtags, embedded media and usernames that you include.A key thing to remember is that Twitter interactions occur between people, albeit online, so tagging the right Twitter profiles is a great way to increase your overall engagement on Twitter, and it starts with keeping an eye on hashtags and topics that are trending on the platform. Since Twitter is where people go to share news, this means that the topics that users are interested in CHANGE WITH TIME, and pretty quickly. So you need to be in tune with what’s trending at the moment. Twitter gives you some GENERAL information about this: you can see what topics and hashtags are trending by location. Some of them will be relevant to your business, but most of them will be related to current events.If you’re working within a super niche segment, you might not see any hashtags that apply to your business on this list, but tapping into a super trendy topic by monitoring those hashtags and then tagging the right profiles in your tweet is something that can help you grow your followers, which means that you’ll reach more people with tweets that DO carry your marketing message.Twitter gives you the first clue to finding trending topics and hashtags right up front, and if you see one that you want to try to tap into — you can find the best Twitter profiles to engage with by monitoring the topic more closely via media monitoring (also known as social listening). Now, when I say “best"... ... more tips inside the video!
Gamer demographics for advertisers Brand24 2020-02-29 | Gamer demographics are changing — to include a widening set of gamers… who are playing an even wider range of games! Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains is brought to you by BRAND24, helping you monitor video game streaming platforms (and more!) with powerful media monitoring.Monitor video streaming sites like Twitch and YouTube with BRAND24. Start your free trial here ➡️ http://bit.ly/37-Brand24__________#ChiaExplains #Brand24 #Twitch00:00:23 How are changes in gaming technology shaping gamer demographics today?00:01:02 The changing face of gaming and the “gamer identity”00:01:30 What kind of video games do gamers play?00:01:59 How would you define the term “gamer”? And how common is gaming anyway? How many Americans are gamers?00:02:21 Growing popularity of live video streaming platforms like Twitch00:02:47 This was the most-watched video stream on Twitch in 2019!00:03:12 What kinds of OPPORTUNITIES are there for brands and marketers in the gaming and video game streaming space?00:03:46 How to deal with the difficulties of trying to understand the gamer demographic ◾️ Find the best gamers and video streamers for your brand via media monitoring ➡️ http://bit.ly/37-BRAND24 ◾️ Check out our analysis of the launch of this video game and the impact of video streaming platforms… you’ve heard of Star Wars, right? ➡️ http://bit.ly/Brand24-analyzes-Stars-Wars-Jedi-the-Fallen-Order00:04:39 3 things to consider if you’re trying to analyze gamers and understand gaming audiencesCreator & host: Chia-Luen LeeConnect with me on social media!Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________Whether it’s Fortnite or Candy Crush, 2 out of every 3 Americans are gaming on a regular basis. See what this means for brands and marketers — inside the video!Hey, it’s Chia from Brand24 and this week I want to take a look at “gaming” — specifically, at how today’s gamer demographic is changing, and what this means for brands and marketers.So, the gamer demographic is something that has become increasingly difficult to pin down for both advertisers and marketers alike — and a large part of this is due to the fast pace of change in gaming technology. A lot of games that used to require high-end systems and the latest equipment now have mobile versions which only require a smartphone, making them much more accessible — and to a much wider audience. In fact, a recent study by the Entertainment Software Association found that among adult gamers in the US, 60% prefer playing games on smartphones, compared with 52% who prefer personal computers, and 49% who like to use desktop consoles.And greater accessibility is something that has broad implications for the “gamer identity”. What used to be seen as a male-dominated group (at least, in terms of the targeted demographic by advertisers) has experienced a steady increase of Female gamers, who now represent about 46% of gamers in the US.The face of gaming is changing (and it has been for some time)… expanding now to include an ever growing set of ethnicities, ages, income brackets, and even political affiliations and more.But even more diverse than the gamers themselves, may be their games of choice, which ranges from Candy Crush and online poker to Fortnite and Death Stranding. And even if we separate the hardcore gamers from the casual ones, this mainly reveals broader, albeit smaller, subsets of audiences filled with different niches and subcultures. The gamer identity no longer applies to a single type of audience — and, actually, it hasn’t for a while — at least not where marketers and advertisers are concerned.Today’s gamers are just people who like to play games. And this demographic couldn’t be more diverse, composed of people with different hobbies and interests, who often make purchase decisions based on an equally varied set of incentives. Now, considering the fact that roughly 2 out of every 3 Americans play video games on a regular basis, this also corresponds to how diverse the American population is. And with 65% of Americans playing video games, the increasing popularity of live streaming platforms like Twitch comes as no surprise. In fact, Twitch reports over 15 Million daily active users who tune in to watch video streams. That’s more than 15 Million people who go on Twitch to watch their favorite streamers play games (or do something else) and listen to their commentary or interact with them through chat...And the viewers really get into it. 2019’s most-watched video stream on Twitch saw 1.7 Million users tune in to view Fortnite’s “The End” event, where… ... more inside the video!
5 things to know about podcasts & Top Podcast Stats Brand24 2020-02-21 | There are 5 things your brand needs to know about podcasts and the listeners who love them! / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk (1) how the number of podcasts listeners has grown (2) who listens to podcasts — and how often (3) why they’re so popular (4) how much of a podcast gets listened to on average, and (5) how to monitor podcasts — both as a podcaster & as a brand that works with podcasts for marketing. __________#ChiaExplains #Brand24 #Podcasts#ChiaExplains 5 things you need to know about podcasts and the listeners who love them: Top Podcast Stats 202000:00:23 Growth of podcasts — how many podcasts are there now?00:00:55 What are the most popular podcast topics?00:01:06 Who listens to podcasts? ◾️ Irregular podcast listeners ◾️ Monthly podcast listeners ◾️ Weekly podcast listeners00:02:08 Podcasts are marketing tools too!00:02:47 Why are podcasts so popular?00:03:27 How much of a podcast is listened to, on average?00:03:52 How to measure performance — as a podcaster vs. a brand working with podcasts00:04:07 Brands: How to monitor podcasts for mentions of your brand or product ◾️ Brand24 is an app that monitors podcasts (and more) ➡️ http://bit.ly/36-Monitor-Podcasts00:04:37 Podcasters: Tools for tracking KPIs + monitoring mentions of your podcast ◾️ Brand24 also monitors mentions ➡️ http://bit.ly/36-Monitor-MentionsCreator & host: Chia-Luen Lee__________Hey guys, it’s Chia from Brand24 and we are back with a brand new topic today and that is podcasts! We’re going to take a quick look at 5 things brands and businesses need to know about podcasts — and the consumers who listen to them.So, the first thing you want to consider is how much growth podcasts have experienced in recent years, both in terms of the number of listeners as well as the number of podcasts. There are actually more than 850,000 podcasts out there, with over 30 million different episodes for us to listen to. And you can find a podcast on almost any topic, from true crime to Baby Yoda or you can even listen to people having conversations about their favorite things... there’s something for everyone… and according to an extensive report from Edison on podcast consumers, the top 3 topics that listeners want to hear about are: music, news / information, and entertainment. Other topics like ‘technology’, ‘self-improvement’ and ‘business’ also generate considerable interest.Now, with over 850,000 podcasts to listen to, the next thing you’re probably wondering is: who’s listening?Well, based on Edison’s research, over 51% of all Americans, ages 12 and up, have listened to a podcast. That’s about 144 million listeners, which is 20 million more than the previous year.And in terms of podcast consumers who listen on a more regular basis, 32% tune in every month. That’s, about, 90 million listeners — or, roughly, 1 out of every 3 people in the US. This is an increase from last year, which saw 26% of listeners tune in monthly.And devoted listeners (or people who tune in every week), make up 22% of the population in the US. This is the equivalent of, roughly, 62 million listeners — or, nearly 1 out of every 4 people. Again, this is an increase from last year, which saw, about, 17% of listeners tuning in weekly. And today’s weekly listeners tend to listen to 7 different podcasts throughout the week.So, with there being so many podcasts out there, and so many listeners, it’s only natural for brands and businesses to approach podcasts as a promising marketing tool. And beyond just sponsoring a podcast or purchasing air time for advertising, a number of brands have also taken to producing their own podcasts, like Trader Joe’s and their podcast “Inside Trader Joe’s”, along with Google’s “This Week in Google” and Samsung’s “What’s Next?”.Podcasts have become pretty ubiquitous. And whether you’re a podcaster, or a company that wants to reach a wider audience by looking for some good podcasts to advertise on, the next thing that you need to consider is how these audiences are listening. And this also answers the question: why are podcasts so popular?Well, podcasts have become so popular because of the convenience they offer. Actually, the number one reason why people listen to podcasts is because they can do other...... more inside the video!
3 types of Cyber Monday & Black Friday shoppers Brand24 2019-11-15 | There are 3 key types of Cyber Monday and Black Friday shoppers that your business needs to be prepared for during Cyber Week! Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0XkThis includes: shoppers on different devices, multichannel consumers, and customers who actually prefer to pick up their orders themselves. Learn more about important online shopping trends to watch out for during the season of holiday shopping inside this week’s #ChiaExplains!__________#ChiaExplains #Brand24 #CyberMonday#ChiaExplains online shopping trends: 3 key types of Cyber Monday and Black Friday shoppers to prepare for during Cyber Week!00:00:19 What kind of Black Friday and Cyber Monday strategies do businesses need? Cyber Week strategies are crucial to prepare for these 3 types of shoppers!00:00:43 What are some big online shopping trends in desktop versus mobile devices?00:01:10 How to prepare your business for Shopper type A00:01:28 Will most consumers shop in-stores or online during Black Friday? 00:01:45 How to prepare for Shopper type B00:02:21 Just because a customer shops online doesn’t mean they want to wait at home for their delivery!00:02:45 Example of how Amazon caters to this growing consumer preference00:03:35 How to prepare for Shopper type CCreator & host: Chia-Luen Lee__________There are 3 types of shoppers that your business needs to be ready for during Cyber Week. Find out who they are — inside the video.Hey guys, it’s Chia from Brand24, and today we’re going to look at some digital retail trends from last year’s Cyber Week to help prepare for this year’s shoppers!So, based on figures and trends from recent Black Friday’s and Cyber Mondays, we can see that businesses definitely need to have a few Cyber Week strategies in place for 3 types of shoppers. This includes: (1) customers using different types of devices to shop online, (2) multichannel shoppers who may visit your store and/or your website and (3) online shoppers who expect to get ahold of the items they purchased as soon as possible.So, a really important trend that we’ve observed with Cyber Week is the rising share of traffic that comes from mobile devices. According to Adobe’s report “Digital Trends in Retail 2018”, 60% of the season’s revenue came from desktop users, while 30% came from shoppers on mobile devices, and 10% from tablet users. For Black Friday, Salesforce found that 67% of all digital traffic came from mobile devices (up from 61% last year), which also accounted for 49% of order shares (up from 42%).These statistics show us that while conversion rates are still higher for desktop devices, a growing number of shoppers are using their mobile devices to do research before they make important purchase decisions. This means that optimizing your website for both mobile and desktop devices is key to increasing your Cyber Week sales.And apart from shoppers who only shop online through a computer, smartphone or other device, a survey conducted by the National Retail Federation found that over 89 million Americans engaged in multichannel shopping during Cyber Week, which is almost a 40% increase from the previous year.The rise in multi-channel shopping demonstrates the very dynamic nature of commerce, and points to the increasingly interdependent relationship between retail and technology: last year, only 21% of shoppers did all their shopping in-store, compared to 25% who only shopped online. The vast majority of consumers did multichannel shopping during Cyber Week. This means that it’s really important for businesses this year to analyze their shopper demographics so they can tailor in-store shopping experiences and online offers to specific audiences...And the growing number of shoppers who expect to receive items purchased online almost instantly is another development that is getting harder to ignore. We can see this in last year's record 50% growth in BOPIS (Buy Online, Pick up in Store) sales. This growth shows us that being able to start using, or just have, a newly purchased item immediately is a huge draw for many consumers — even if they do their Black Friday shopping online.Actually, picking up on consumer preferences, even Amazon has started to offer free 1-day delivery for low-ticket items to Prime members. On Amazon Day, Prime members were offered free shipping on low-cost add-on items — even if all they ordered was a $2 box of band-aids. Now, they’ve started to...... more TIPS inside the video!
How to prepare your business for Black Friday | Black Friday event promotion tips Brand24 2019-10-31 | Black Friday event promotion checklist to help you figure out where to promote your Black Friday deals, with practical insights to approaching your content strategy. Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains is brought to you by BRAND24 - helping companies, agencies and individuals maximize growth with powerful media monitoring!Identify the best websites to promote your Black Friday event with BRAND24. Start your free trial here ➡️ http://bit.ly/34_Brand24FreeTrial__________#ChiaExplains #Brand24 #BlackFridayTips#ChiaExplains how to prepare your business for BlackFriday (what you need to know before the big event):00:00:15 What is Black Friday? Let’s look at some key online sales trends and statistics for Black Friday00:00:58 Black Friday tips for your business!00:01:14 Black Friday tip 1️⃣: how to identify the best websites to run your Black Friday event promotion00:01:43 Black Friday tip 2️⃣: Black Friday content ideas00:02:38 Black Friday tip 3️⃣: Engage through your marketing campaigns00:03:16 Black Friday tip 4️⃣: Combine new Black Friday campaigns with retargeting00:03:34 Black Friday tip 5️⃣: Announce your Black Friday event to your email list00:03:55 Black Friday tip 6️⃣: Start building buzz for Black Friday ahead of timeCreator & host: Chia-Luen LeeConnect with me on social media!Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________Black Friday is just around the corner! Make sure your business is prepared to win big on the biggest day of ecommerce of the year with these tips - inside the video!Hey guys, how ya doin’? It’s Chia for Brand24, and today I want to talk about Black Friday!Just last year, consumers spent roughly $6.2 BILLION by the end of Black Friday — and that’s just online. This was an increase of 23.6% from online sales in the previous year, making it clear that customers are increasingly turning to online shopping, especially on Black Friday.Black Friday is a national retail holiday that is rich with sales potential, both for consumers on the hunt for a good deal, as well as the businesses offering those deals - and this especially rings true for digital sales now. Just look at growth figures related to digital commerce from last year’s Black Friday: the top 10 mobile shopping apps in the US experienced an increase in new users that was greater than 16%, while PayPal processed a record-breaking amount of more than $1 Billion on the very same day!We’re about a month away from Black Friday right now, but this is the perfect time to start preparing your business for the biggest day of commerce in the year… and we have a few tips today to help you prepare your business for Black Friday, so you can help as many customers as possible, find out about your amazing deals!So, the first thing that you want to do right now is figure out WHERE to run your Black Friday promotions. You can do that by monitoring mentions of your product, or products similar to yours — as well as mentions of your brand and similar ones. The people who talk about these topics are interested in them, which makes them your target audience; they’re the people who are most likely to convert to sales during Black Friday. So, you want to make sure you know WHICH websites they like to visit, so you know where to run your Black Friday promotions.Now, once you know where you plan to run your promotions, this is the perfect time to start preparing your Black Friday-related content for different platforms and channels:Since Black Friday is a really big time for holiday shopping, you know a lot of people are looking to purchase gifts for their friends and family. And a lot of them will be looking for inspiration in social media and on the Internet in general, so you want to make sure they can easily find the information they need. For example, if you sell food items or kitchenware, creating articles and blog posts like “Top 10 Christmas Gifts for the Foodie in Your Life” will help people who are interested in food-related items find your product. And preparing some really nice visuals are always helpful for shoppers who like to create visual wish lists on Pinterest. Plus, since a lot of customers will start doing research and comparing products now in preparation for the big day (especially for fancy tech gadgets), you can definitely reach out to some tech YouTubers about product reviews.This is also the perfect time to engage your customers. Since you know that shoppers will be actively looking for good deals to add to their Black Friday wish list, you can use this as an opportunity to engage them with your marketing campaign. Creating content-specific promotional codes that shoppers...... more TIPS inside the video!
How to track hashtags on TikTok? Brand24 2019-10-24 | Hashtags on TikTok are essential for business. Check out this brief intro to TikTok and find out how to track your hashtags. / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains is brought to you by BRAND24, helping you analyze the buzz around your hashtags (and more!) with powerful media monitoring.Track your hashtag with BRAND24. Start your free trial here ➡️ http://bit.ly/33-Brand24FreeTrial__________#ChiaExplains #Brand24 #TikTok#ChiaExplains hashtags on TikTok: how to track a hashtag, Hashtag Challenges, and more business tips for TikTok!00:00 Intro00:18 What is the TikTok app?01:00 TikTok features: React01:15 TikTok features: Duets01:34 Benefits of TikTok for business02:02 Even THIS company is on TikTok!02:37 What about hashtags on TikTok? Engagement and growth! Hashtag challenges: #WeReady, #PetBFF and #InMyDenim00:03:30 Monitor hashtags on TikTok to: ✔️ Track how many times your hashtag is used ✔️ Find hashtags (that are actually relevant to your business) ✔️ Identify the right TikTok influencers to engage and collaborate with04:10 BRAND24 is the first app that lets you track hashtags on TikTok. ◾️ Check out BRAND24 ➡️ http://bit.ly/33-BRAND24 ◾️ Learn how to follow hashtags on TikTok ➡️ http://bit.ly/33-How-to-follow-hashtags-on-TikTok-TIPSCreator & host: Chia-Luen LeeConnect with me on social media!Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________Thinking about TikTok for business? Then you need to know about hashtags! Find out how hashtags work on TikTok — and how to track them — inside the video!Hey, it’s Chia from Brand24 and this week we’re talking about how hashtags work on TikTok. So, TikTok is a social media platform where users can share short videos, in a format that’s kind of like Vine, Snapchat and Instagram combined. And similar to Instagram, TikTok is virtually powered by hashtags. It’s how users share content, find content, and also how communities are built … which is why it’s so important for businesses to know how to use and track hashtags on TikTok.But first, let’s briefly go over the basics of the app. TikTok is all about videos, especially musical ones. If you’re familiar with the musical.ly app, then you’re sure to spot a lot of similarities, since it merged with TikTok just last year, to create a much larger video-based social platform still under the name, TikTok. And TikTok is really well-designed to foster engagement through content, which you can tell from the kind of features that it has.For instance, the React button lets users engage with each other through reactions. Basically, if you see an interesting video on TikTok, instead of just ‘liking’ it or leaving a comment, you can take it a step further by making a new video that incorporates your reaction to it.And Duets are another cool feature that encourages TikTok creators to collaborate and engage with each other through content. Just like with the React button, you can create new content by adding onto someone else’s video. But instead of just having a small window for your reaction, both the video and yours are displayed side-by-side.Features like these are designed to keep users on the platform for as long as possible by encouraging engagement through content creation. This makes it the perfect place for creators to connect, and for businesses to learn more about their potential customers and what they’re interested in, especially with TikTok growth showing no signs of slowing down anytime soon. This also makes it the ideal channel for influencer marketing with TikTok creators who have built amazing communities around their content.And TikTok definitely isn’t just for businesses that market to teenagers or generation Z. Even newspapers like The Washington Post maintain an active presence on the platform.So, actually, that’s a good question: why would a publication that generally discusses more serious topics — like national politics and the federal government — invest in building brand awareness on TikTok?Because it’s a great place to (a) reach a younger demographic, (b) figure out how to cater to that demographic, and (c) it’s just necessary to keep up and grow with technology if you don’t want to become tomorrow’s out-of-touch dinosaur...But now — what about hashtags on Tik Tok?Well, hashtags are at the heart of the platform; just look at all the Hashtag Challenges!In September, the NFL became an official TikTok partner, kicking off their partnership with the #WeReady hashtag challenge...... more TIPS inside the video!
What can you do with media monitoring data? Brand24 2019-10-17 | Media monitoring is a powerful tool for growing your business: it helps you protect your reputation, understand your customers better, analyze your competition… / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains is brought to you by BRAND24 — helping companies, agencies and individuals maximize growth with powerful media monitoring!Grow your business with BRAND24. Check it out here ➡️ http://bit.ly/32-BRAND24__________#ChiaExplains #Brand24 #MediaMonitoring#ChiaExplains what you can do with all that media monitoring data!00:00:18 Basic ways that most companies use media monitoring00:00:44 Media monitoring tip 1: Manage your brand00:01:13 Media monitoring tip 2: Protect your reputation00:01:34 Media monitoring tip 3: Access customer insights to better understand customers00:01:53 Media monitoring tip 4: Connect with customers through engagement00:02:16 Media monitoring tip 5: Provide customer service (when your company isn’t tagged!)00:02:36 Media monitoring tip 6: Find websites for ad placements for better conversion rates00:02:56 Media monitoring tip 7: Find influencers to work with00:03:24 Media monitoring tip 8: Measure ROI for your marketing campaigns00:03:47 Media monitoring tip 9: Identify mysterious sources of direct traffic to your website00:04:13 Media monitoring tip 10: Analyze your competitionCreator & host: Chia-Luen LeeConnect with me on social media (and say HI!):Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________Hey, it’s Chia from Brand24 and today I want to talk about DATA — specifically, what to do with all that data you get from media monitoring!A lot of companies use media monitoring tools to monitor mentions of their brand, their products, and their campaigns... among other things. And they find a lot of really valuable information that tells them: WHERE people talk about their brand, WHO talks about them, how people FEEL about their campaigns, as well as how OFTEN their products get mentioned... but they don’t always know what they can do with all that data. So, today, we’re going to talk about 10 powerful ways you can use media monitoring data to grow your business.The 1st and most common way that companies use media monitoring, is to manage their brands. Brand management is about making sure that there isn’t a HUGE difference between the way that YOU see your company, and the way that the public sees it. It entails monitoring mentions of your brand or your company — which lets you see yourself from the outside, with a fresh perspective, through your customer’s eyes. The data that you get by monitoring your brand tells you a lot about your brand health — and it can also alert you to a potential crisis.Which brings us to the 2nd reason why companies monitor their brands: to protect their Brand Reputation. The great thing about media monitoring tools like Brand24, is that you can automatically filter your data by advanced sentiment detection. So, if you see a sharp increase in negative mentions for your brand, then you might have a PR crisis on your hands — and the sooner you address it, the better.The 3rd way businesses use media monitoring is to access customer insights. Data is about more than just numbers, and when you monitor mentions of your brand, you get to see what your customers say about it. This can tell you what they like most about your product — and why! The best part about media monitoring is that, you don’t need to disturb your customers to get feedback.Personally, I’d say that the most important relationship for any business is the one between its brand and its customers… and the 4th way to use media monitoring shows us the best way to Nurture these relationships: through Engagement! Monitoring your brand helps you identify perfect opportunities to engage with your customers and build stronger relationships with them — just by picking up the conversation!And the 5th way to use media monitoring ALSO helps you connect with your customers — through customer service. Frustrated customers, or users who need help with your product, won’t always tag you in their angry post about your company. Sometimes, monitoring mentions of your brand is really the only way to see when this happens.The 6th way to use media monitoring data shows you the best websites to display your ads. Knowing WHERE conversations about your brand take place tells you where your potential customers hang out. Maybe this means Quora or Reddit or a site that’s totally new to you… either way, knowing the SOURCE of your mentions will show you where you need to be advertising for higher conversion rates.And apart from finding the best websites...... more TIPS inside the video!
Media monitoring story, from press to the Internet Brand24 2019-10-08 | What is media monitoring? More than just a buzzword, people have been monitoring the media for mentions of their brand (or themselves) since 1852. Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains is brought to you by BRAND24 — helping companies, agencies and individuals keep an eye on all things related to their brands with powerful media monitoring!Monitor your brand with BRAND24. Check it out here ➡️ http://bit.ly/31-BRAND24__________#ChiaExplains #Brand24 #MediaMonitoring#ChiaExplains the history of media monitoring, from press clipping to Internet monitoring:00:00:17 What is media monitoring? ◼️ Who uses media monitoring? ◼️ What do they monitor? ◼️ Why do companies, agencies and individuals monitor the media?00:01:08 Let’s dive into the history of media monitoring!00:01:23 (1850’s) The beginning: creator + origin of media monitoring?00:01:59 (1870’s) Press clipping: services develop as demand grows00:02:24 (20th Century) Enter: radio + television monitoring00:02:56 (1990’s) Enter: Internet monitoring00:03:39 (21st Century) Advanced media monitoring tools like Brand24 (http://bit.ly/31-BRAND24) FINALLY arrive on the market!00:04:16 How has modern day media monitoring changed and developed over time?Creator & host: Chia-Luen LeeConnect with me on social media (and say HI!):Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________Have you ever wondered about buzzwords like media monitoring, and how they actually became a thing? Check out this video for a quick review on the history and evolution of media monitoring!Hey guys, it’s Chia from Brand24 and today I want to talk about media monitoring!Media monitoring, as we know it today, is the practice of monitoring the media for publicly available mentions of a specific topic or keyword — this includes mentions found in: news sites, blogs, forums, social media, review sites, and a bunch of other sources.For example, a lot of influencers, celebrities and artists monitor the media for mentions of their name or personal brand, to see what their fans are saying about them. Entrepreneurs and businesses monitor mentions of their companies and products, to see how their customers like them. And PR specialists and digital agencies alike monitor mentions of their clients, to measure how people are responding to their campaigns.Media monitoring today is commonly used in reputation management, brand monitoring, market research, marketing campaigns, customer service, sales, and many other areas...To better understand the concept of media monitoring (like what it’s used for and how), let’s quickly go over the history and evolution of media monitoring!First of all, media monitoring has always been a thing; it’s just taken different forms during different stages of development.So, back in the day, before the Internet blew up, media monitoring was restricted to print media and it was known as “press clipping”. That’s because it was mostly about people looking through newspapers and the press for mentions of themselves, so that they could clip the articles. In fact, this is how the first media monitoring (or press clipping) agency came to be established, back in 1852, by a Polish newsagent based in London. When Romeike observed that a lot of actors, musicians and writers were going through his inventory just to look for articles mentioning themselves, he realized that he could turn this into a business by providing a press clipping service.Almost 30 years later, another notable press-clipping agency popped up. This one was based in Paris, and we can see the demand for media monitoring grow through the way that these agencies started to develop their services. While Romeike’s agency in London would provide his clients with newspapers and publications that contained mentions of their name, Alfred Cherie’s agency in Paris would collect the individual articles containing these mentions, and turn them into booklets for his clients.Once the 20th century rolled around, with the introduction of radio and television broadcasting, mass media no longer referred to just print sources. Press clipping agencies began to monitor media like radio and television for mentions. Of course, the methodology wasn’t exactly high-tech back then: instead of algorithms, agencies would have to watch and listen to radio and television transmissions, and then transcribe sections containing mentions for their clients. Monitoring radio and...... MORE TIPS inside the video!
3 ways to build awareness for your brand Brand24 2019-09-30 | How do you grow your brand awareness? By implementing marketing and branding strategies that make people notice your brand! 3 ways to increase brand awareness. Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk__________#Brand24 #ChiaExplains #branding#ChiaExplains how to grow your brand awareness: 3 ways (+ more in the blog post…)00:00:35 What is brand awareness?00:00:56 How to grow your brand awareness00:01:05 (1) Retargeting ads build brand awareness through brand recall00:01:44 (2) Working with influencers and key opinion leaders can also build awareness for your brand00:02:20 TIP: how to avoid working with FAKE influencers00:02:32 (3) Engage with your audience to increase brand awareness00:03:04 TIP: what if your brand is virtually unknown?Creator & host: Chia-Luen LeeConnect with me on social media (and say HI!):Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________The more brand awareness you have, the easier it is for potential clients and customers to find you. Here are 3 effective ways to increase brand awareness — inside the video!Hey guys, it’s Chia from Brand24! So, if you’ve been keeping up with our channel on YouTube, then you’ve probably seen one of our most recent videos, where we showed you 3 different tools and methods to help you measure brand awareness. This week, it’s kind of a follow-up to that topic: after talking about different methods of MEASURING brand awareness, I want to share 3 effective ways to INCREASE your brand awareness.So, first off: brand awareness is essentially about how easily people are able to Recall and Recognize your brand (you can learn more about brand awareness and how to measure it inside this video in the link up there). It’s what makes people say ‘hey, I want to buy THAT t-shirt from Uniqlo’ (instead of any other brand) — even with aisles or search engines filled with a bunch of other brands that ALSO sell t-shirts.Basically, no matter what kind of business or market that you’re in, the more brand awareness you have, the better… fortunately, there are a lot of different things that you can do to build brand awareness.And we can kick off the list with RETARGETING. So, retargeting is often geared towards shoppers with ‘abandoned carts’ — referring to those people who visited your website, added stuff to their shopping carts, but then left without ever purchasing. This is usually when retargeting ads come into play, where businesses will retarget those visitors and start showing them ads to remind them about the items they left behind in their carts.The fact that retargeting serves to REMIND people about your product or brand means that it also helps to improve your brand RECALL. This is a really important aspect of brand awareness, since it helps people think of your brand (on their own) when they want to purchase this type of product.And another good way to increase your brand awareness is by working with influencers in your niche, which is pretty common these days. A lot of businesses in the food or restaurant industry like to collaborate with influential food bloggers to help gain brand awareness among a wider audience. And plenty of companies that make video games have been known to work with gamers on YouTube and Twitch to achieve the same effect. And a lot of SAAS companies also look for key opinion leaders or industry experts to work with (like the ones on this list) to build awareness for their products.Working with influencers can be a really effective way to increase awareness and get people to notice your brand. However, you definitely want to make sure that you’re not working with Fake influencers who won’t be able to generate Authentic interest for you, since they don’t take the time to interact and engage with their followers.And speaking of engagement, this is also a big way (maybe even the best way — though not the fastest) to increase your brand awareness. Something as simple as thanking people who recommend your brand, or just responding to a casual mention and engaging in a friendly way makes your brand much more memorable than others. You can actually see a lot of really BIG brands like Wendy’s or Taco Bell doing this, and it’s not like these brands lack brand awareness in any way... they just realize that Engaging with their followers is a big part of what helps them MAINTAIN awareness and keep people interested in them.And even if your brand isn’t really known, and it doesn’t get mentioned...... more details inside the video!
How does public sentiment affect your business? Brand24 2019-09-22 | Your brand sentiment tells you if people have positive or negative feelings toward your brand (like, is your latest ad making people feel happy, nostalgic or annoyed?). Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains brand sentiment, and how to measure the way that people respond to your marketing, branding and business strategies!__________#ChiaExplains is brought to you by BRAND24 — helping companies and brands effectively measure their brand sentiment with powerful media monitoring!Measure and analyze your brand sentiment with Brand24. Check it out here ▶️ http://bit.ly/29-BRAND24__________#ChiaExplains #Brand24 #SentimentAnalysis#ChiaExplains brand sentiment and how it shows you if your business, marketing and branding strategies are working!00:00:22 What is brand sentiment?00:00:29 What does brand sentiment show you?00:00:37 Most businesses focus on numbers and the QUANTITY of public interactions with their brand, but what about QUALITY?00:01:47 How to measure “feelings” — and how do they affect your business?00:02:32 Measure both brand sentiment + brand awareness by analyzing your number of mentions (how to look at the data from 2 different perspectives)00:03:03 How sentiment analysis works — can it detect sarcasm?00:03:50 Benefits of monitoring brand sentimentCreator & host: Chia-Luen LeeConnect with me on social media (and say HI!):Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________Recent studies show that 1 out of every 5 people are willing to try a new product — as long as it comes from a brand that they like… so how can you tell how much people like your brand? By analyzing your brand sentiment — more details inside the video!Hey guys, it’s Chia from Brand24 and today I want to talk about brand sentiment.Your brand sentiment is about the attitude or feelings that people have towards your brand, which can be positive, negative or neutral. Basically, it measures how much people like your brand, which can have a pretty significant effect on your sales and customer loyalty.A lot of businesses will track traditional metrics that revolve around tangible numbers instead of ‘feelings’. They tend to emphasize QUANTITY, such as your number of Likes, Shares, Comments, Followers, Views and Mentions… which is a really good place to start, since these figures will tell you a lot about the kind of content that gets people to interact with your brand.But audiences can decide to interact for a number of reasons: maybe your content made them feel happy so they Liked it, or maybe it brought up feelings of nostalgia which made them want to Share it, or it could be that there was something about your ad that just annoyed people, which also tends to trigger responses and interactions. Knowing HOW people are responding to your brand is just as important as knowing HOW MANY. That’s why looking at the numbers is a really good start, but it shouldn’t stop there. It’s important to extend your focus beyond the QUANTITY of all those interactions, and consider the QUALITY, especially since we all tend to buy from brands that we know and like… which makes factors like your brand awareness and brand sentiment extremely relevant.Measuring brand AWARENESS tells you how familiar consumers are with your brand, and how well they can tell it apart from all the other brands out there offering similar products and services.Brand SENTIMENT, on the other hand, shows you how people Feel about your brand, and how much they like it. To measure — or analyze — public sentiment towards your brand, you want to look beyond your quantity of interactions, and focus on metrics of QUALITY. This means paying attention to the emotions surrounding your brand: do they contain positive or negative sentiment? Does the message that you’re sending make people feel good about supporting your business?Measuring sentiment is an analytical process, which makes it a bit more time-consuming, especially if you try to do it manually, but it’s what allows companies and businesses to see how people are really responding to all their marketing, PR and branding activities — and whether they’re sending the right message.Measuring brand sentiment actually goes hand-in-hand with measuring brand awareness, since you need to track mentions of your brand to do both. You can use a social listening or media monitoring tool like Brand24 to see how many mentions you have (for measuring brand awareness), and then you can use the internal sentiment filter to separate these mentions by positive, negative or neutral sentiment. This is extra helpful if you want to track public sentiment towards your brand in...__________Learn more about brand sentiment inside the video!
What makes YOUR brand different? Brand24 2019-09-14 | What is brand awareness and what does it tell you about your business? It’s not just about whether consumers have ever heard of your brand before... Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains is brought to you by BRAND24 — helping companies and brands manage their brand reputation with powerful Internet monitoring.Measure your brand awareness and keep an eye on your online reputation with BRAND24. Try it here ➡️ http://bit.ly/28-Brand24__________#Brand24 #Business#ChiaExplains how to measure brand awareness:00:00:26 What is brand awareness?00:00:35 Example of brand recall00:00:55 Example of brand recognition00:01:31 What else can brand awareness show you about your brand?00:02:10 How to measure brand awareness: 3 ways00:02:19 (1) Measure brand awareness by observing direct web traffic◼️ Learn more about direct traffic and all the possible sources inside this video: youtu.be/LbCtvBm8-PA◼️ Check your direct traffic inside Google Analytics: analytics.google.com (you need to sign up for an account; free)00:03:01 (2) Measure brand awareness by observing your monthly search volume◼️ Check your monthly search volume inside Google Trends: trends.google.com00:03:37 (3) Measure brand awareness by monitoring your number of mentions with social listening◼️ Check your number of mentions and do media monitoring with BRAND24 (you need to sign up for an account; free for 2 weeks). Start your free trial here ➡️ http://bit.ly/28-Brand24-freetrial.00:04:35 TIP: you can also learn a lot about your BRAND SENTIMENT when you measure your brand awareness!Creator & host: Chia-Luen LeeConnect with me on social media (and say HI!):Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________What’s the difference between all these bags of coffee? They pretty much look the same. It’s all about brand awareness, and whether or not your customers can tell the difference between your brand and others. Check out the video for some more tips on brand awareness!Hey, it’s Chia from Brand24 and today I want to talk about brand awareness and how to measure it. First of all, what exactly do we mean when we say ‘brand awareness’? Well, brand awareness is based on how well your customers or your clients are able to Recall and Recognize your brand. So, for example, if you make a shopping list before you head to the store, and you write down a specific brand of shampoo (maybe you like Pantene, Herbal Essences or Aussie) you can say that THIS brand (the one that you wrote down) has really good Brand Recall, because you’re able to remember — or RECALL — this brand, right off the bat.There’s a second aspect to this, though: let’s say you get to the store, but you forget your list and you can’t remember which brand you wrote down. However, when you get to the shampoo aisle, you can still pick out the same brand of shampoo that you wanted, just because of the color or shape of its bottle. This means that this brand has really good Brand Recognition — because even though you might not remember the name of it, you can still Recognize it and tell it apart from ALL the other bottles of shampoo on that shelf.This is the basic idea behind Brand Awareness: how well your customers and clients are able to think of your brand on their own — and tell it apart from all the other brands out there. But brand awareness also tells you more than whether people can recall or recognize your brand, especially when you consider how it’s measured. The more brand awareness that a company has, the more that it stands out among All the other companies producing similar goods or offering the same services. The question, then, is: what makes this brand stand out, and in what way?A brand might be known for the sheer quality of its product, but it could also stick out for its unique packaging, amazing customer service, clever ads, sustainable practices, charitability, or even because of its pricing! This is kind of like a deeper layer of brand recognition, and by measuring your own brand awareness, you can start to see what exactly makes YOUR brand stand out. So, let’s look at a few different ways to measure brand awareness, such as through your web traffic, your “number of mentions” and your monthly search volume.So, one way to measure brand awareness is by observing your website traffic over time, especially your Direct Traffic. You can see this inside Google Analytics. There are a few different sources of Direct Traffic, and you can learn more about this in this video up there — I’ll also link to that explainer in the Video Description section below, so you don’t have to pause anything right now...More brand awareness TIPS inside the video!
How to get more reviews for your business? 5 tips Brand24 2019-08-16 | The average consumer needs to see at least 20 online reviews for a product before they’ll consider buying it, how do you get more reviews for your business on Google? Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk__________#ChiaExplains is brought to you by BRAND24 — helping companies and brands protect their online reputation with powerful social media & Internet monitoring.Keep an eye on your online reviews and protect your reputation with BRAND24. Try it here ➡️ http://bit.ly/27-Brand24__________#ChiaExplains how to get more online reviews for your business:00:00:18 Why is it beneficial for your company to get more online reviews?00:00:25 How do online reviews affect your business revenue and customer count?00:01:10 Quantity of online reviews VS. quality of online reviews — what matters more to consumers?00:01:49 What do more online Google Reviews mean for your business?00:02:12 Tips to get more online reviews!00:02:20 Tip 1 — make it easy to leave online reviews00:02:36 Tip 2 — let customers choose WHERE to leave reviews (on Google My Business Reviews, Yelp, TripAdvisor, Facebook, etc…)00:02:52 Tip 3 — be aware of Google review policies so you don’t lose any reviews00:03:22 Tip 4 — ask for online reviews on a wider scale, BUT implement Tip 5 to make sure you get positive reviews00:03:48 Tip 5 — create a short process or funnel to decrease your chances of getting negative reviewsCreator & host: Chia-Luen LeeConnect with me on social media (and say HI!):Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________The average consumer needs to see at least 20 reviews before they feel confident about making a purchase. So how do you get more online reviews for your business? Find out inside the video!Hey guys! It’s Chia from Brand24 and today I want to talk about how to get more online reviews for your business.Online reviews play a really important role in the way that people form opinions about your brand or your company. In other words, they’re crucial to your business reputation — especially for people who aren’t really familiar with your company in the first place.For instance, let’s say you own a store that sells jeans. A potential customer who doesn’t have a particular brand or store in mind, would probably just Google “jeans” along with their location… and what’s the first thing that pops up? A short list of stores that sell jeans in that area, from Google Reviews. So, just looking at these listings, the customer could immediately rule out the 3rd option since it sells men’s jeans, and out of the 2 stores left, the first one has a higher rating. HOWEVER, the 2nd store has almost DOUBLE the amount of reviews, a picture of its product, and we can even see part of a review that’s featured along the bottom. All of this really helps a store stand out on Google Reviews, and chances are, just the fact that the second store has more online reviews than the first one already has that shopper’s attention. This is only natural, as studies have shown that if you have 2 similar products with different ratings, consumers will choose the one with MORE reviews, even if it has a lower rating… simply because more people have tried it. At this point, the shopper would probably click on the listing to see what people are saying. And since that store has more reviews than the other one, it’s perfectly understandable for it to have a lower overall rating. The shopper would mostly be looking to see if any customers had really big issues that are relevant to THEIR needs, and whether they were resolved.Getting more online reviews helps put your business on the map (both literally and figuratively) — and get more people interested in your brand. There are a lot more than just 3 stores selling jeans in Boston (those were just First Page results). And even though most shoppers wouldn’t visit every single store on the map, they would start with the ones with more reviews and higher ratings, before even considering the stores without Any reviews.That’s why it’s so important for your store, restaurant or company to get more online reviews — and here are some tips to help you do that!1st, you want to make it really easy for your customers to leave you a review. A lot of people are willing to help, as long as it doesn’t require a lot of work. So, DON’T make them search for anything or give them long, complicated instructions. Send them direct links that let them start writing the review as soon as they click on it.Secondly, it can also help to let people choose WHERE to leave the review...... more tips inside the video!
5 common types of bad reviews online + how to respond Brand24 2019-08-09 | Even the best companies in the world get bad reviews online. Customers are fickle creatures and you just can't satisfy everyone. Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0XkBut HOW a business responds can either make an angry customer less angry create MORE negative online PR buzz, or even help a company improve its product, service or brand reputation. The key is to keep an eye on your online reviews. #ChiaExplains what the 5 most common types of bad reviews online are, and how to respond to them — inside the video.Protect your business and keep an eye on your online reputation with BRAND24. Try it here ➡️ http://bit.ly/26_Brand24FreeTrial__________#ChiaExplains how to respond to bad reviews online:00:00:23 Who can get negative online reviews?00:00:44 Common types of bad reviews00:00:56 Emotional bad reviews00:01:08 How to respond to bad reviews online that are very emotional00:01:22 Key TIP for dealing with emotional bad reviews online00:01:43 Passive bad reviews00:01:59 How to deal with bad online reviews that are passive00:02:10 Biased reviews00:02:43 How to deal with negative online reviews that are biased00:03:17 Uninformative negative reviews00:03:35 How to deal with poor online reviews that don’t contain much information00:03:55 Dishonest bad reviews00:04:06 How to deal with negative reviews that are simply not trueCreator & host: Chia-Luen LeeConnect with me on social media (and say HI!):Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________There’s no such thing as NOT responding to a bad review online — no response IS a response, and it’s a bad way to go.Find better ways to deal with negative online PR — inside the video.Hey guys, it’s Chia from Brand24, and today I want to talk about an important aspect of negative online PR — specifically, how to respond to bad reviews online. If you run a company, own a business or if you’re building a personal brand, you’re bound to run into some poor reviews online — and if you haven’t yet, it’s only a matter of time. Even if you do everything by the book, you just can’t please everyone.So, today, we’re going to look at a few different types of negative reviews, the best ways to respond to them, and how, sometimes, they can even be GOOD for your business.So, there are at least 5 major types of bad reviews that customers and clients can leave for you online, including: emotional reviews, passive reviews, biased reviews, uninformative reviews, and dishonest reviews.Now, scathingly bad reviews tend to be emotionally charged, which makes them tricky to handle. A customer who’s driven to leave an emotional rant online is focused on how something made them feel, and not necessarily interested in fixing any problems.The best way to deal with bad online reviews that are ruled by emotions, is by apologizing and showing empathy for the reviewer’s situation. Even if it seems like one big overreaction, the fact is that somebody feels hurt, and that needs to be addressed.A key thing to remember when you engage with an emotional client, is that it’s not about trying to change their mind — and no matter how sympathetic you are, you might just receive another emotional rant in response. And that’s okay; everyone is entitled to their feelings. The critical thing is to respond. Silence at this point just makes your company look irresponsible, like it’s trying to ghost a dissatisfied customer.Passive bad reviews — even if they’re negative — are my favorite, because they’re the most helpful kind of bad review. That’s because: A) they provide you with information about the problem, so you have a better idea of how to fix it and B) they aren’t emotionally-driven, which makes them much easier to respond to.The best way to respond to a passive yet negative review is with a quick apology — one that also tells the reviewer how you’re going to fix the problem and prevent it from happening again.Now, biased reviews are simultaneously annoying and helpful, because they’re based on subjective opinions. It’s like when someone tries red wine for the first time, and gives it a poor review because they’re used to white wine — this is annoying, because the bad review is based on an opinion; but also helpful, because having a few bad reviews gives your company credibility. If all of your reviews are 5-star raves, that can look suspicious, even if you’ve earned them. It’s actually good to have a few neutral or bad reviews online, and the ones based on personal bias are by far the least destructive!So, there are a few different ways to han...See video for MORE tips!
How does Wondery measure the success of podcasts? Brand24 2019-08-01 | See how Wondery uses Brand24 to measure and grow the success of top podcasts like "Dr. Death" and "Business Wars"! Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0XkLearn more about Brand24 here 👉 http://bit.ly/Wondery_Brand24__________Meet Kate — Digital Marketing Manager at Wondery, a popular podcast network based in Los Angeles. Wondery hosts podcasts such as "Dr. Death" and "Business Wars", which have amassed loyal, cult followings among listeners...With over 700,000 active podcasts across the Internet, how does Wondery do it — how do they keep listeners coming back to the Wondery network?By monitoring the Internet to find out exactly what their listeners love. Kate uses Brand24 to keep an eye on public conversations that mention any of their podcasts — and she monitors these mentions across social media, forums, blogs, and many other spaces online.Tracking public conversations about their podcasts is a key part of Wondery's digital strategy, making it possible for them to measure the success of their podcasts — and be ready to adjust their strategy at a moment's notice, which is what's helped them build successful podcasts like "Dr. Death" and "Business Wars".See how Kate uses Brand24 to monitor podcasts for Wondery, inside the video!Monitor your own mentions (it doesn't have to be about a podcast) with BRAND24. Start your free trial here ➡️ http://bit.ly/w_Brand24-FreeTrial__________Check out Wondery for podcasts like "Business Wars" and "Dr. Death" (wondery.com)__________Want to learn more about social media & digital marketing?Find weekly tips to help you to grow your business here ➡️ http://bit.ly/w-Social-Media-Digital-Marketing-Tips
10 ways to protect your business reputation online Brand24 2019-07-25 | Follow these 10 tips to protect your business reputation online! By monitoring key spaces and keeping a close eye on your PR buzz levels / Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains is brought to you by BRAND24 — helping you protect your business reputation online with powerful social media & Internet monitoring.Protect your business reputation with BRAND24. Try it here ➡️ http://bit.ly/25-Brand24FreeTrial__________#ChiaExplains how to protect your business reputation online — 10 ways!00:00:10 Why do you need to protect your business reputation ONLINE?00:00:50 Do these 10 things to protect your business reputation online — and OFFLINE00:00:59 Monitor your reputation on review sites00:01:21 Monitor your business activities on social media00:01:36 Monitor your business reputation in social media00:01:55 Monitor your company outside of social media00:02:15 Protect your company by monitoring sudden changes in PR buzz levels00:02:47 Monitor the reputation of your business partners00:03:10 Monitor your hashtag 00:03:28 Monitor your reputation in search engines00:03:46 Monitor key brand reps00:03:57 Monitor your reputation in comparison to the competitionCreator & host: Chia-Luen LeeConnect with me on social media (and say HI!):Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________There are 10 things you can do online to protect your business reputation everywhere — find out more, inside the video!Hey guys, it’s Chia from Brand24 and today I want to share a few tips on how to protect your business online!A key thing to remember is that even if you’re not involved in ecommerce and you’re focused on foot traffic — getting people to physically come into your stores — it doesn’t mean that your clients and customers won’t talk about your company online. So, all those reviews, recommendations and stories that they’re sharing... on Yelp, Twitter or elsewhere - these can all have a huge impact on the reputation of your business - and that can be positive or negative.We talked a little about reputation management last week - here’s a link to that video in the corner up there, in case you missed it. We covered the basics: what online reputation management IS — and 2 main aspects to consider!This week, I want to go a little deeper and show you 10 ways to protect your business reputation, and it all starts with areas that you need to monitor online.The first thing you want to monitor is your reputation on review sites, especially popular ones like Yelp, Google Reviews, TripAdvisor and Booking. Check these regularly to make sure you catch any negative reviews that will lower your ratings and damage your reputation. Different websites have different policies and you can’t always remove a bad review, but you can definitely address them and either apologize or defend your business if you need to.The second thing you want to monitor is your company’s social media accounts. Try to maintain an active business profile in social media since this is important to both your followers and the algorithm, and make sure you respond to people when they engage with you.The 3rd thing to monitor is your reputation among OTHER social media accounts. Beyond keeping up with engagement on your own business accounts in social — see what OTHER accounts have to say about you. The easiest way to keep track of this is by monitoring mentions of your company on the Internet with an app like Brand24.The 4th thing to monitor- is your reputation on blogs, forums and other places on the Web. People don’t just share experiences on official review sites or in social media — sometimes they’ll share stories on blogs and forums, especially if the experience made such a strong impression that they need more than 280 characters or a couple sentences to express themselves.The 5th thing to monitor is a sudden increase in mention about your business. If you typically see just a few mentions per week for your company, but then suddenly get double that amount or more, it’s important to find out what’s causing it: is it good buzz or bad buzz? Protect your business online by setting up Storm Alerts to notify you when you have a sharp increase in online chatter about your company. And bonus: you can also set up alerts for a sudden increase in social media reach, which could mean that an influencer is talking about your company, for all their followers to hear.No. 6 is to monitor the reputation of your business partners. For example, if your business works with a delivery service, keep an eye on THEIR reputation. Make sure they’re not...__________More tips inside the video!
What is Online Reputation Management? Brand24 2019-07-20 | What is online reputation management? ORM is about shaping the way the PUBLIC sees your business — to match the way YOU see it… where do you start? Next video: "How to increase engagement and get more followers on Twitter?" youtu.be/biJ0cGRH0Xk#ChiaExplains is brought to you by BRAND24 — helping you manage your online reputation with powerful social media & Internet monitoring.Manage your online reputation with BRAND24. Try it here ➡️ http://bit.ly/24-Brand24FreeTrial__________#ChiaExplains Online Reputation Management — and what you need to know to do it right!00:00:20 What is online reputation management?00:00:40 Reputation management & PR00:01:04 Goals were achieved through “word of mouth” marketing and peer recommendations00:01:26 How is (modern) online reputation management different?00:01:45 What do businesses need to know about online reputation management today?00:02:27 Reputation management in social media doesn’t just refer to Facebook and Twitter, it also includes blogs, forums, and review sites, etc….00:02:42 Why does social media reputation management matter? Because now anyone with Internet access has the power to affect your reputation in social media.00:03:47 Is your online business reputation in social media something that helps your business? Let’s check with this online reputation management tool!00:04:05 In addition to social media, your Google Search Results are also a big part of your online business reputation 00:04:28 Google your business and see what pops up. Do you need to implement any Search Engine Reputation Management techniques?Creator & host: Chia-Luen LeeConnect with me on social media (and say HI!):Chia on Instagram ➡️ http://bit.ly/Chia-InstagramChia on LinkedIn ➡️ http://bit.ly/Chia-LinkedInChia on Facebook ➡️ http://bit.ly/Chia-FacebookChia on Twitter ➡️ http://bit.ly/Chia-Twitter__________Over 80% of shoppers will Google your business before they make a purchase, whether it’s online OR in-store, making your ONLINE reputation more important than ever. And there are 2 major aspects to managing your online reputation — find out more, inside the video.Hey guys, it’s Chia from Brand24 and today I want to talk about online reputation management. Managing your online reputation, especially for a business, is about closing the gap between two separate concepts: how your COMPANY perceives itself VS how the PUBLIC perceives it. If you’re lucky, these 2 concepts won’t be too far off from one another, but that’s not always the case.Reputation management in the traditional sense (meaning offline) is really closely connected to PR, or public relations. Before Google (which is basically before the Internet), managing your business reputation and shaping the public perception of your company was mostly based on offline activities, so companies were focused on reaching out to journalists, trying to get in touch with reporters, or attending events and other networking opportunities.And the goal was simple: these businesses wanted to build their reputation and get people talking about them — because this was the best way for potential customers and clients to learn more about a company: through Word-of-Mouth, especially if what they heard came from a friend or relative, based on a personal experience that they had with the brand — like a “peer recommendation”.The goal is still the same today, but a lot has changed in the reputation management landscape, with the biggest difference being that most of these “peer recommendations” now happen online, across the web, and especially in social media… which is why it’s become so important for companies to keep an eye on their ONLINE reputation.With the Internet having evolved into what it is today, it’s not surprising to see the same changes reflected in how businesses need to manage their online reputation. And this requires that companies pay special attention to 2 specific areas, including: Social Media and Google Search. Social media — because it’s become the best place for companies to (a) DISCOVER what kind of reputation they have among their audience, and (b) address any issues or negative feedback before they have a chance to escalate and damage their reputation. Online Search Results have gained significance because they show you the first thing that people see when they’re looking for more information about your product or your brand online, especially on Google, which now generates over 90% of all search engine traffic around the world.Now, when I say social media, at least in this video about online reputation management, I’m also referring to blogs, forums, and review sites since these are all public platforms that let people voice their opinions in very social ways that anybody on the Internet can…__________More TIPS inside the video!
