Jay Clouse
How Miss Excel Went From AIMLESS to MILLIONAIRE in a Year
updated
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I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst.
I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know which ones are right for you. And at any point, if you agree or disagree, let me know in the comments.
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TIMESTAMPS
00:32 AdSense
01:36 Sponsorship & Brand Deals
03:30 Content Memberships
04:30 Done-For-You Services
05:27 Royalties
06:28 1-to-1 Coaching & Consulting
07:38 Affiliates
09:36 User Generated Content (UGC)
10:17 Group Programs
11:25 Digital Products
12:56 Speaking
14:27 Live Events
15:53 Community Memberships
***
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🐦 X: https://x.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
TEAM
Founder + Host // Jay Clouse: https://x.com/jayclouse
Producer // Conor Conaboy: https://x.com/conorconaboy
Thumbnail Artist // David Altizer: https://x.com/dvdaltizer
Edited by // Shawn Briggs: shawnbriggstv.com
Get Pat’s new book, Lean Learning: creatorscience.co/lean-learning-yt-pat
Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade. But it's his short-form Pokémon card series that launched him to new heights. Today, we're breaking down exactly how he did it from the very beginning.
In this episode, we talk about embracing your uniqueness, how to find inspiration, and whether or not he would put shorts and long-form videos on the same channel if he were starting over.
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TIMESTAMPS
00:00 - The Man Who Solved Shorts
01:39 - How SIOIOSIKIS Almost Failed
09:52 - Differences Between Short Form Platforms
11:53 - Make Better Videos with 1of10
13:41 - Should Shorts Be on A DIFFERENT Channel?
20:58 - How to Innovate Formats
25:54 - Using Voiceover for Storytelling
33:24 - When is it Time to Quit a Project
***
CONNECT WITH @deeppocketmonster @ShortPocketMonster
🌐 Website: patflynn.com
🐦 Twitter: twitter.com/patflynn
📸 Instagram: instagram.com/patflynn
🎵 TikTok: vm.tiktok.com/9Eytmf
📹 YouTube: youtube.com/@patflynn
***
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🐦 X: https://x.com/jayclouse
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***
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Edited By // Rustin Van Katwyk: linkedin.com/in/rustinvk & Conor Conaboy
Join our community for creators: creatorscience.co/lab-yt-ben
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Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think.
In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your own products.
TIMESTAMPS
00:00 - The Appliance Repairman Making Millions
01:16 - The Economics of an Appliance Channel
04:20 - The YouTube Shopping Program
11:47 - Make Better Videos with 1of10
13:33 - How to Use Affiliate Links to Sell
19:33 - Ideation Strategy to Sell More Effectively
21:46 - What Content Converts the Best?
23:58 - Secret to Getting People to Click Links
27:19 - SEO Oriented Packaging and Descriptions
29:12 - Creators Are the Distributors of Attention
32:25 - Traffic Source Data and Chapter Title Importance
35:09 - The Maytag Uniform
38:05 - When to Start Diversifying Your Channel
***
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CONNECT WITH BEN
🌐 Website: bens-appliances.com
🐦 Twitter: https://x.com/BenTheGuy
📹 YouTube: @bensappliancesandjunk
📸 Instagram: instagram.com/bensappliancesandjunk
***
CONNECT WITH ME
🐦 X: https://x.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
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***
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Edited By // Conor Conaboy & Rustin Van Katwyk: linkedin.com/in/rustinvk
Hire Kevin Shen: http://creatorscience.co/hire-kevin-shen
After two apartments, two homes, and four suboptimal office spaces, I invested over $42,000 to build a state-of-the-art recording studio, at home, in my basement. My goal is to build this business around my life, not my life around my business.
In this video, I’ll walk you through the design and equipment decisions we made to bring my vision to reality.
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TIMESTAMPS
00:00 - Intro
00:30 - Design & Aesthetic
04:02 - When Design is Functional
04:50 - Audio Gear
06:13 - Cameras & Lighting
08:01 - Sound Treatment
***
CONNECT WITH ME
🐦 X: https://x.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Producer // Conor Conaboy: twitter.com/conorconaboy
Shot by // Conor Conaboy and Viktor Cepeda: instagram.com/vcvideography
Edited by // Shawn Briggs: shawnbriggstv.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Save 25% of our Podcast Like A YouTuber course: creatorscience.co/PLAY-colinsamir
I interviewed YouTube legends, @ColinandSamir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.
In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.
**Special offer from Colin & Samir has been fully claimed**
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TIMESTAMPS
00:00 - The Most Influential Duo on YouTube
01:08 - What Are Successful YouTubers Doing Right Now
03:47 - Relationship Between Consistency and a Strong Brand
10:53 - Level Up Your Channel with 1of10 (AD)
12:38 - What Consistency Looks Like in the C&S Brand
16:27 - Don’t Commercialize Your Passion
18:51 - Turning Your Channel Into a Business
25:52 - The Future of Monetization
29:41 - YouTubers Are Underselling Themselves to Brands
39:02 - Merch as a Revenue Driver Vs Brand Loyalty
41:12 - Future of Shorts
44:07 - What Happens When Thumbnails Become Less Important
46:41 - What’s the Deal with Livestreaming
50:23 - Venting to Each Other About the World Around Us
55:46 - Learn How to Secure High Paying Brand Deals
***
CONNECT WITH COLIN AND SAMIR
🌐 Website: colinandsamir.com
🐦 Twitter: https://x.com/ColinandSamir
📸 Instagram: instagram.com/colinandsamir
📹 YouTube: youtube.com/@ColinandSamir
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Producer // Conor Conaboy: twitter.com/conorconaboy
Edited By // Conor Conaboy & Jana Škulová: https://x.com/janaskulova
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Get our list of recommended gear: creatorscience.co/toolbox-yt-ralston
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU.
In this episode you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed.
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***
CONNECT WITH CALEB
🌐 Website: calebralston.com
🐦 Twitter: https://x.com/calebralston
📸 Instagram: instagram.com/calebralston
💼 LinkedIn: linkedin.com/in/calebralston
📹 YouTube: youtube.com/@CalebRalston
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
TIMESTAMPS
00:00 - The Secret Man Behind GaryVee and the Hormozi’s
01:11 - How Often Do the Top 1% Post?
03:31 - The Brand Journey Framework
05:18 - Being Intentional With Your Content
08:51 - Is It Possible to NOT Niche Down?
12:32 - Viral Ideas Made Easy with 1of10
13:55 - Say the Same Things in Different Ways
18:07 - Tracking and Analyzing Data
22:36 - Maintaining Quality While Increasing Quantity
24:27 - What it Actually Takes to Perform like the 1%
27:21 - Where to Start
30:22 - Building a Personalized Team
34:54 - Agency vs Full Time vs Contractor
41:58 - Developing a Content Strategy
45:15 - Width Content vs Depth Content
46:55 - Scaling Trust Using Educational Content
50:02 - Best Call to Action Strategy
52:10 - Email and Web Traffic Strategy
55:27 - How Caleb is Going About Hiring His Own Team
58:53 - The Correct Way to Give Feedback to Your Team
1:03:17 - How to Take Inspiration from Others
1:04:55 - Which Platform Has the Biggest Opportunity
1:06:57 - Audio Content Strategy
1:08:47 - Why You Need to Collaborate with Others
Join Mark and me inside The Lab: creatorscience.co/thelab-yt-shust
Will AI destroy our education businesses? In this video I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead.
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TIMESTAMPS
00:00 - Should You Be Worried?
04:01 - How to Get Better at Using AI
07:42 - Get Viral Video Ideas at the Touch of a Button
09:07 - AI as a Teacher
18:05 - Will AI Replace Educators?
21:45 - How to Use AI to Your Advantage
27:12 - SEO in the Age of AI
31:45 - AI and Trust
37:51 - How AI Changes Course Businesses
40:47 - How AI Impacts Professional Development & Training
44:15 - Community & Being Human is the Competitive Advantage
***
CONNECT WITH MARK
🌐 Website: https://m.academy/newsletter/
🐦 Twitter: https://x.com/MarkShust
💼 LinkedIn: linkedin.com/in/markshust
📹 YouTube: youtube.com/@MarkShust/featured
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
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🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
If you want to generate more revenue in your creator business, there are two simple levers you can pull. Most creators focus on the first, but I'll show you why you should focus on the second instead.
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TIMESTAMPS
00:00 - Two Growth Levers
01:53 - Increasing Social to Email Conversion
08:23 - Increasing Email to Audio Conversion
10:57 - Email and Audio to Purchase
12:53 - Are You Selling the Right Thing?
22:02 - Increasing Traffic (Platform Strategy)
29:15 - Volume VS Quality
33:28 - Collaboration and Co-Promotion
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
TEAM
Host // Jay Clouse: creatorscience.com
Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Edited By // Jana Škulová: https://x.com/janaskulova
Product Launch Resource Guide: creatorscience.co/notes-chq
Get CreatorHQ: creatorscience.co/chq-yt-launch
Use Kit for Email: creatorscience.co/kit-yt-chq
Contrary to popular belief, BUILDING a great product isn’t the hardest part – selling it is. For years, I’ve experimented with different methods of launching products but was consistently disappointed with the result. But on my latest launch, I tried a new strategy – and it blew all of my previous launches out of the water. And in this video, I will take you through the exact four step strategy I used to do it, along with the five mistakes I made that you should avoid.
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TIMESTAMPS
00:00 - Intro and Context
01:27 - The Sales Funnel
03:37 - Make Brainstorming Ideas Easy with 1of10
04:21 - Building Anticipation
06:15 - Awareness + Education (Pre Launch)
08:54 - Consideration (Pre Launch)
12:13 - Launch Phase
17:09 - Evaluation + Feedback Loops
18:48 - Mistakes
24:05 - Next Steps
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Edited by // Tony Santos: @TonyStoodios
Business 101 (for YouTubers): creatorscience.co/yt-business-101-manson
Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck.
Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years.
In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success.
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***
CONNECT WITH MARK
🌐 Website: markmanson.net
🐦 Twitter: https://x.com/iammarkmanson
📸 Instagram: instagram.com/markmanson
🎵 TikTok: tiktok.com/@iammarkmanson
💼 LinkedIn: linkedin.com/in/markmanson
📹 YouTube: youtube.com/@IAmMarkManson
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
TIMESTAMPS
00:00 - YouTubers and Business
01:13 - Why Do YouTubers Suck at Business?
10:14 - Make Brainstorming Ideas Easy with 1of10
11:50 - How to Turn Your Channel into a Business
15:55 - When to Make the Transition
24:43 - When Maximizing Views is Bad
27:31 - The Case For Not Taking Brand Deals
35:33 - 1st Step to Take
37:48 - Futureproofing Your Channel
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Join us in The Lab, our membership for creators: creatorscience.co/lab-yt-jonny
Jonny Miller created Nervous System Mastery, a five-week cohort-based course that teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It just wrapped up its sixth cohort in the last three years. Jonny has served nearly 1,000 students in those six cohorts and earned more than $800,000.
Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example.
In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more.
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***
CONNECT WITH JONNY
🌐 Website: nsmastery.com
🐦 Twitter: https://x.com/jonnym1ller
📸 Instagram: instagram.com/jonnym1ller
💼 LinkedIn: linkedin.com/in/jonnym1ller
📹 YouTube: youtube.com/@JonnyMiller
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
00:00 - The Tweet That Started Everything
05:02 - Why Differentiation is Everything
08:34 - Starting Simple
10:00 - Teaching From Lived Experience
13:01 - Thank You Spotify for Creators
14:24 - Learning From Cohort 1
19:28 - Experiments to Reach a New Audience
25:02 - Nuances of Collaboration
27:41 - Avoiding Burnout
32:26 - Evolution of Nervous System Mastery
37:01 - Jay Gives Jonny Pricing Advice
42:37 - Beautiful Design Doesn’t Improve Conversion Rates
47:23 - Getting on Podcasts
5125 - Importance of Community
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Get a personalized offer (from me): creatorscience.co/offer-garrett
Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016.
Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything.
In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale.
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🧰 My Gear: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The Most Insane Production on YouTube
01:33 - How Michelle Khare’s Channel Evolved
07:14 - How Much a Michelle Khare Video Costs
10:19 - Grow Your Podcast With Spotify
11:36 - Bono’s Six Thinking Hats
17:43 - Getting Rejected
21:20 - Thinking Big
23:51 - How Challenge Accepted Gets Made
29:23 - Making Content for Impact
32:34 - When is Something Done?
34:07 - Where Do Things Go Wrong?
39:44 - Systems and Processes
43:48 - Getting Sponsors
48:55 - Advice to Grow Quickly
***
CONNECT WITH GARRETT
🐦 Twitter: https://x.com/GarrettKennell
📹 YouTube: youtube.com/@MichelleKhare
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Join the Lab: creatorscience.co/lab-scary-questions
YouTubers keep a lot of secrets, but that's not really my style.
So last week, I asked my audience for questions that creators are typically too afraid to answer. How much does this channel make? What are my politics? And how much time do I actually spend working?
In this video, my producer, Conor, and I answer all these questions and more with complete transparency.
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***
CONNECT WITH CONOR
🐦 Twitter: https://x.com/conorconaboy
📸 Instagram: instagram.com/conorconaboy
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
TIMESTAMPS
0:00:00 - How Much Does a 100K Channel Make?
0:02:26 - What Does a 100K Channel Charge for Brand Deals
0:09:25 - AdSense and Brand Deals Are Overhyped
0:11:41 - Our Lovely Sponsor
0:13:09 - Pros and Cons of Talking About Politics
0:21:01 - The Biggest Threat to the Channel
0:23:08 - Most YouTubers Aren’t As Successful As You Think
0:28:26 - Downsides of Being a Parent and a YouTuber
0:33:21 - How Much Does a YouTuber ACTUALLY Work?
0:38:02 - Promoting Products You Don’t Believe In
0:44:06 - Is the Creator Economy Eating Itself?
0:49:34 - Hidden Gems You Should Watch
0:55:08 - Why Are YouTubers Secretive?
0:59:53 - Don’t Listen to This Common Growth Advice
1:04:22 - How to Spot Fake Gurus
1:08:50 - YouTubers Who Lie to Their Audience
1:11:20 - Trends That Will Die Quickly
1:14:29 - Parasocial Relationships
1:20:15 - When a Channel Dies
1:22:23 - How Long to Get to $8k/month in Revenue
1:24:48 - Maintaining Relationships As You Get Older
1:30:11 - The Right Way to Raise Prices
TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Get a personalized offer (from me): creatorscience.co/offer-natasha
Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook.
In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram.
🧠 Tool The Runs My Business: creatorhq.co
🧰 My Full Gear List: creatorscience.com/toolbox
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***
CONNECT WITH NATASHA
🌐 Website: schoolofbots.co
🐦 Twitter: https://x.com/natashawillisgg
📸 Instagram: instagram.com/natashatwillis
💼 LinkedIn: linkedin.com/in/natashatakahashi
📹 YouTube: youtube.com/schoolofbots
***
CONNECT WITH ME
📸 Instagram: instagram.com/jayclouse
🐦 Twitter: twitter.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
🦋 Bluesky: https://bsky.app/profile/jay.blog
***
🏁 PAST EPISODES & STARTER PLAYLISTS
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TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
00:00 - The Chatbot Queen
01:04 - What is Conversational Marketing
02:28 - Conversational Marketing Platforms
04:40 - Understanding the Customer Journey
10:22 - DM Automation Tools
12:52 - Our Lovely Sponsor
14:20 - Can You Tell it’s Not a Real Person?
18:33 - What To Do Before You Get Started
24:14 - Does Follower Count Matter?
25:41 - Inflated Follower Counts
30:41 - The 3 Types of Instagram Posts to Grow
35:34 - $400K in 4 Months Strategy
43:29 - Simplify to Amplify
45:43 - Use Cases for DM Automation
49:28 - Using Instagram Stories
53:47 - What You Do Next
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Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products.
At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue.
In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality.
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***
CONNECT WITH CHEFPK
🌐 Website: chefpk.com
🐦 Twitter: twitter.com/chefpk3
📸 Instagram: instagram.com/chefupk
📹 YouTube: youtube.com/@CHEFPKR/featured
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
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TEAM
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Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
00:00 - What Happens When an Anime Chef Makes Merch?
01:05 - ChefPK’s Product Rundown
02:11 - Revenue Breakdown
03:37 - Evolving from Channel to Business
07:07 - Using Patreon as a YouTuber
12:05 - Our Lovely Sponsor
13:09 - Evolving from Channel to Business II
16:30 - Figuring Out How to Make a Physical Product
19:56 - Figuring Out What Your Audience Really Wants
24:32 - Why You Should Sponsor Your Own Videos
28:50 - Evolving from Channel to Business III
35:13 - CCN Framework for Product Development
38:27 - Getting Over Limiting Beliefs
40:02 - Time and Cost of Product Development
42:54 - Balancing Running Your Channel and Building a Business
45:52 - Evolving from Channel to Business IV
47:31 - The Advice You Need to Hear
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We hit 100,000 subscribers in just a little over 2 years. But here's the thing -- we could have done it faster. So in this video, I'm talking with my producer, Connor, about the 9 biggest mistakes we made and how we correct them, so you can grow faster than we did.
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***
CONNECT WITH CONOR
🐦 Twitter: https://x.com/conorconaboy
📸 Instagram: instagram.com/conorconaboy
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
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💼 SPONSORS
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TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
TIMESTAMPS
00:00 - 100K in Two Years
00:17 - Mistake #1
06:22 - Mistake #2
09:44 - Mistake #3
12:42 - Our Lovely Sponsor
14:01 - Mistake #4
19:06 - Mistake #5
22:06 - Mistake #6
29:59 - Mistake #7
36:21 - Mistake #8
41:59 - Bonus Tip #1
47:57 - Mistake #9
51:00 - Bonus Tip #2
***
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Paddy Galloway is arguably the world's best YouTube strategist. With more than 10 years of experience and 10 billion views generated, Paddy is one of the most respected YouTube authorities on the planet.
As a "views-maximizer," Paddy's client roster includes MrBeast, Jesser, Noah Kagan, Red Bull, Preston, and many more.
In this episode, Paddy shares his specific approach to helping ANY channel get more views, regardless of niche.
🧠 CreatorHQ Operating System: creatorhq.co
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TIMESTAMPS
00:00:00 - Meet the Man Who Solved Going Viral
00:00:50 - Are Some Niches Too Small?
00:03:33 - How to Calculate TAM
00:06:18 - Start Narrow and Expand
00:11:06 - Make Brainstorming Ideas Easy with 1of10
00:12:32 - The Core, Casual, New Framework
00:16:26 - Can You Go Too Broad?
00:18:38 - Should You Always Maximize Views?
00:22:44 - What Do ALL Viral Videos Have in Common?
00:26:52 - What Makes Viral Packaging?
00:30:45 - How Much Does Pre-Production Actually Matter?
00:34:36 - Stop Yourself From Overthinking
00:36:51 - Should You Target Core, Casual, or New First?
00:40:20 - How Do You Know When to Expand Your Audience?
00:43:53 - Don’t Get Stuck on Strategy
00:47:07 - How to Analyze Outlier Videos
00:50:36 - How to Analyze Your Own Outliers
00:53:07 - Is CTR a Useful Metric?
00:57:50 - How to Filter Video Ideas
01:03:27 - Paddy’s Hot Take
***
CONNECT WITH GUEST
🌐 Website: accelerator.paddygalloway.com
🐦 Twitter: https://x.com/PaddyG96
📸 Instagram: instagram.com/paddygalloway
💼 LinkedIn: linkedin.com/in/paddy-galloway-459b8913a
📹 YouTube: @paddygalloway8780
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
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***
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💼 SPONSORS
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TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Grow Your Podcast on YouTube Workshop: creatorscience.co/play
Get CreatorHQ, the system we use to run Creator Science: creatorscience.co/yt-chq-amy
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-amy
In 2013, Amy Porterfield launched an online course that made $915,000. But just two years before that, her launch completely flopped and only made $267.
Since that massive launch in 2013, she has built a hundred-million-dollar education business.
In this episode, she walks you through the course launch strategy she used.
🧠 CreatorHQ Operating System: creatorhq.co
🧰 My Full Gear List: creatorscience.com/toolbox
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🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - She Built a $100M Education Business
00:53 - Quitting After Your First Failure
05:20 - Start Your Membership Journey
06:54 - Do Less but Make More Money
09:27 - $100M Launch Strategy
13:01 - How to Convert Using Webinars
16:31 - How to Get Comfortable Selling
19:33 - Testing Out Strategies
22:25 - Growing an Email List Using Webinars
26:15 - Ad Strategy
29:58 - Increasing Webinar Attendance
32:17 - Text Message Strategy
35:00 - The One Thing You HAVE To Do
***
CONNECT WITH AMY
🌐 Website: amyporterfield.com
🐦 Twitter: https://x.com/amyporterfield
📸 Instagram: instagram.com/amyporterfield
🎵 TikTok: tiktok.com/@amy.porterfield
💼 LinkedIn: linkedin.com/company/amy-porterfield-inc./mycompany
📹 YouTube: youtube.com/user/AmyPorterfield
💻 Facebook: facebook.com/AmyPorterfield
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
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***
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TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Grow Your Podcast on YouTube Workshop: creatorscience.co/play
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-honarvar
Grow your creator business with an all-in-one workspace designed to save you more time, create more content, and drive more revenue: http://creatorhq.co
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🧪 Join The Lab: join.creatorscience.com
Meet Zack Honarvar. Even if you don’t recognize his name, you’ll definitely recognize his influence. He got his start managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. Zack also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so i wanted to ask him… what separates the top .1% from the rest?
In this episode, you’ll learn
•The traits of highly successful creators
•How you should measure growth
•Non-obvious pitfalls you need to avoid
•And how to set yourself up for long term success
CONNECT WITH ZACK
🌐 Website: onedayent.com
🐦 Twitter: https://x.com/ZackHonarvar
📸 Instagram: instagram.com/zackhonarvar
🎵 TikTok: tiktok.com/@zackhonarvar
💼 LinkedIn: linkedin.com/in/zackhonarvar
📹 YouTube: youtube.com/@thezackfiles/featured
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
🏁 PAST EPISODES & STARTER PLAYLISTS
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💼 SPONSORS
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TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
TIMESTAMPS
00:00 - What Separates the Top 0.1% of YouTubers?
01:12 - What Makes Someone “Have It”?
06:24 - Does Consistency Matter?
09:16 - Why You Should Do Things the Hard Way
15:54 - Our Lovely Sponsor :)
17:12 - What Role Does Work Ethic Play?
22:40 - Does Your Personality Matter?
27:48 - Avoid These Mistakes At All Costs
31:22 - How You Should Define Success
35:46 - Not All Views Are Created Equal
39:41 - Best Advice for Small Creators
43:05 - Zack’s Hot Take
44:34 - Is There Less Opportunity for Creators Today?
***
In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy.
🧠 CreatorHQ Operating System: creatorhq.co
🧰 My Full Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Here’s When You Should Quit
06:23 - How Often You Should Upload
10:49 - Making a Multi-Language Channel
15:18 - Here’s When You Should Make a New Channel
19:10 - When Viewers Watch Because of YOU
27:41 - Making Content That You Like
34:36 - How to Find New Content Formats
38:54 - Deciding Which Platform to Create Content
40:57 - Where to Find Leverage
44:43 - The Hidden Opportunity in LinkedIn Video
49:18 - The Easiest Thing About Growing a Podcast
52:11 - “Are you happy?”
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
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TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Get 2 FREE Months of Artlist with any annual plan: creatorscience.co/artlist
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DESCRIPTION
@AprilynneAlter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a 1,000 subscribers.
In this episode, she'll take us through the process of how it happened from ideation to upload, so you can do it too.
🧠 CreatorHQ Operating System: creatorhq.co
🧰 My Full Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The Formula for a Breakthrough Video
00:43 - It All Starts With an Idea
05:23 - Why Make a THAT Idea
07:41 - Creating the Perfect Title and Thumbnail
12:35 - Our Lovely Sponsor :)
14:46 - The Packaging That Didn’t Make it
16:57 - Gathering Good Feedback
19:40 - The Most Thorough Research Process You’ve Ever Seen
33:04 - Writing a Script for YouTube
36:50 - What Influences High Retention?
39:28 - How to Edit a Breakthrough Video
41:44 - What You Didn’t Know About Uploading
44:06 - Why Was This THE Video that Broke Through
***
CONNECT WITH APRILYNNE
🌐 Website: aprilynnealter.com
🐦 Twitter: https://x.com/aprilynnealter/
📸 Instagram: instagram.com/aprilynnealter
📹 YouTube: youtube.com/@AprilynneAlter
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
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***
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TEAM
Founder + Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Get 2 FREE Months of Artlist with any annual plan: creatorscience.co/artlist
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Use Jake's newsletter to write better titles: creatorhooks.com
Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,
•How to model titles
•The differences between education and entertainment channels
•What most creators are getting wrong
•And much, much more
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Meet the Man Who Solved YouTube Titles
00:53 - Title Expert Reveals What a Title Actually Does
02:34 - You Should NEVER Do This With Titles… Unless
05:11 - What Happens When You Write the Perfect Title
09:18 - How THIS Company Changed Our Channel
10:29 - The Only 3 Emotions You Need for Better Titles
13:15 - The Dark Side of YouTube Titles (and how to avoid it)
18:47 - The Silent Hacks YouTubers Use To Hook You
21:31 - Do NOT Make Your Titles Longer Than This
23:45 - The Biggest Mistake YouTubers Make with Titles
25:51 - How Pro YouTubers Actually Write Titles
34:58 - Don’t Be Original
***
CONNECT WITH JAKE
🌐 Website: creatorhooks.com
🐦 Twitter: twitter.com/jthomas__
💼 LinkedIn: linkedin.com/in/jake-thomas-creator-hooks
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
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***
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***
TEAM
Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Get the complete operating system we use to run Creator Science: http://creatorhq.co
@TonyStoodios is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors.
In this episode, you'll learn,
•Where to look for an editor
•How to evaluate a potential hire when you're not an editor yourself
•And much, much more.
🌐 Episode page: podcast.creatorscience.com/tony-santos
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Meet Tony Santos
00:56 - Where to Find Editors
05:53 - When to Hire
07:51 - Immerse Your Audience with Artlist
09:04 - What to Pay Editors
16:22 - Misaligned Expectations
18:56 - Per Project vs Hourly vs Retainer
25:46 - How to Reach Out to Editors
27:30 - Evaluating a Portfolio
29:15 - Editing Skill Expectations
33:15 - Workflow Expectations
34:43 - Timeline and Revisions
37:55 - How to Give Feedback
41:59 - Nurturing Long Term Relationships
***
CONNECT WITH TONY
🌐 Website: tonyrsantos.com
🐦 Twitter: twitter.com/tonystoodios
📸 Instagram: instagram.com/tonystoodios
📹 YouTube: youtube.com/@TonyStoodios
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
Get my Notion Template: creatorhq.co
In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business.
We talk about getting sponsors and how we craft our podcast intros
We discuss pivoting your content and more.
🌐 Episode page: podcast.creatorscience.com
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00:00 - Welcome to Office Hours
00:00:17 - Is Going Viral Actually Bad?
00:06:09 - How to Write a Podcast Intro
00:19:40 - Our Lovely Sponsor :)
00:20:45 - Is Unedited Content Actually Better?
00:25:10 - Developing Standard Operating Procedures
00:30:41 - How to Pivot Your Content
00:37:40 - How to Stand Out
00:44:45 - How to Make Engaging Content
00:49:14 - When Should Creators Hire an Agent?
01:01:01 - Staying Mentally Healthy and Motivated
01:08:31 - How to Get Any Podcast Guest
01:19:23 - What Platform Should I Start Making Content On?
01:23:04 - How to Sell Your First Digital Product
01:27:09 - Tips for Public Speaking
01:29:25 - When to Start a Paid Membership
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor + Producer // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Grow Your Podcast on YouTube Workshop: creatorscience.co/play
Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.
His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion.
In this episode, you'll learn:
•How to design the perfect viewer experience
•How to think about browse views versus
•Search the pros and cons of relying on outside platforms for success
•And what every person starting a tutorial channel needs to do
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Free course: creatorscience.com/course
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Abandoning a 2 Million Sub Channel
01:17 - Thomas’s New YouTube Strategy
04:10 - Why Start a New Channel?
05:35 - Browse Views vs Search Views
08:09 - When Serving the Audience is Bad for Retention
10:11 - Our Lovely Sponsor :)
12:01 - Evaluating Platform Risk
16:14 - Permanence on YouTube
18:40 - How to Decide What Videos to Make
19:48 - How Important is Production Value
24:32 - Advice for New Tutorial Creators
30:07 - Does First Mover Advantage Matter?
***
CONNECT WITH THOMAS
🌐 Website: thomasjfrank.com
🐦 Twitter: twitter.com/tomfrankly
📸 Instagram: instagram.com/tomfrankly
📹 YouTube: http://www.youtube.com/@ThomasFrankExplains
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
Grow Your Podcast on YouTube Workshop: creatorscience.co/play
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-drk
Creator coaching with Dr. K: healthygamer.gg/coaching/creator-coaching
GET MY FREE COURSE
Professional Creator Crash Course: creatorscience.co/course
Follow Dr. K: @HealthyGamerGG
Alok Kanojia, MD MPH, also known as “Dr. K”, is a Harvard-trained psychiatrist specializing in modern mental health. He is the President and Cofounder of Healthy Gamer, a mental health platform that provides content, coaching, and community to young people.
Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views.
In this episode, you'll learn:
•How to improve your relationship with feedback
•How to actually deal with burnout
•Why you're wrong to focus on performance
•And how to just be an overall healthier creator
🌐 Episode page: podcast.creatorscience.com
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Meet the YouTuber’s Therapist
01:37 - Why YouTubers Struggle with Mental Health
06:27 - How to Improve Your Relationship with Feedback
10:40 - Effects of Burnout You Might Not Know
14:28 - Our Lovely Sponsor :)
15:34 - How to Cure Burnout
25:28 - Ego vs Confidence
31:25 - You Can’t Ensure Anything
35:28 - Expectation Leads to Suffering
37:37 - Why Focusing on Performance is Bad
43:57 - Dr K’s Content Philosophy
46:48 - The Healthy Way to Make Content
53:08 - Dr. K’s Hot Take on Ads + CTAs
***
CONNECT DR. K
🌐 Website: healthygamer.gg
🐦 Twitter: twitter.com/HealthyGamerGG
📸 Instagram: instagram.com/healthygamer_gg
📹 YouTube: youtube.com/@HealthyGamerGG
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
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💜 Leave a review on Apple Podcasts
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🟢 Leave a rating on Spotify
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
GET MY FREE COURSE
Professional Creator Crash Course: creatorscience.co/course
Fill Out Your Own Sponsorship Wheel Snapshot:
http://creatorwizard.com/snapshot
Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals. In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret?
In this episode, you'll learn:
- The right way to pitch yourself to brands
- How to negotiate without leaving money on the table
- How to handle contracts
- And that you're probably wrong about some things
🌐 Episode page: podcast.creatorscience.com/justin-moore-sponsorship-strategy
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00:00 - The Man Making YouTubers Millions
00:01:15 - Sponsorship Wheel Overview
00:05:17 - The RIGHT Way to Pitch to Brands
00:10:46 - Who You Need to Pitch to
00:12:50 - Our Lovely Sponsor :)
00:13:57 - Audience Size Doesn’t Matter
00:19:31 - How to Negotiate WITHOUT Leaving Money on the Table
00:27:15 - When the Brand Says NO
00:31:02 - When the Brand Asks for Your Rates
00:34:56 - Nurturing Brand Relationships
00:37:40 - When YOU Should Say No to a Brand Deal
00:39:53 - Creating Unique Offers Based on Brand Objectives
00:43:30 - How to Handle Contracts
00:46:00 - Must Knows About Usage Rights + Exclusivity
00:52:34 - How to Handle Feedback from Brands
00:55:42 - Prioritize Long Term Relationships
00:57:40 - Common Mistakes When Publishing Branded Content
01:00:20 - Analyzing a Brand Campaign
***
CONNECT WITH JUSTIN
🌐 Website: creatorwizard.com
🐦 Twitter: twitter.com/creatorwizard
📸 Instagram: instagram.com/creatorwizard
🎵 TikTok: tiktok.com/@creatorwizard
📹 YouTube: youtube.com/c/creatorwizard
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone.
This episode is all about one of the most important but least talked about topics in the YouTube space, hiring. And Angus is the perfect guy to teach us about it.
In this episode, you'll learn:
•How you need to think about hiring
•What positions you should hire first
•Mistakes that you need to avoid
•And a hot take that some people might not like
🌐 Episode page: podcast.creatorscience.com
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Ali Abdaals Right Hand Man
01:11 - How to Think About Hiring
02:41 - Ali Abdaal Team Breakdown
04:00 - When Ali Started Hiring
09:37 - Why YouTubers Shouldn’t Manage People
12:11 - Our Lovely Sponsor :)
13:17 - Who You Should Hire First
14:52 - Where to Find Talent
17:24 - How to Hire
19:43 - Building Trust with Employees
23:11 - Hiring Full-time vs Part-time
25:27 - Training a Generalist
26:54 - How to Retain Employees
30:50 - Motivating Employees to Work Under Your Name
32:36 - Hiring From Traditional Fields
33:45 - Angus’s Hot Take
***
CONNECT WITH GUEST
🐦 Twitter: twitter.com/apmparker
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
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🟢 Leave a rating on Spotify
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
You might know Danny McMahon from his channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now.
His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views...
Danny shared so much great advice for creators of all sizes throughout this interview. Even some things that might contradict what you should do.
🌐 Episode page: podcast.creatorscience.com
🧰 Get My Gear List: creatorscience.com/toolbox
📬 Newsletter: creatorscience.com
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Meet the Filmmaker Taking Over YouTube
01:26 - The Case for Starting with Short-Form Content
05:01 - Creating for Something Other Than Views
09:00 - Breaking Down Dodford’s Exponential Growth
11:45 - Our Lovely Sponsor :)
12:51 - The Video That Started it All
14:33 - What Makes a Good Idea?
20:03 - Building a Team Dodford
22:13 - Danny’s 1st Stumble
27:27 - Maybe Looking at Analytics is Bad
32:31 - How to Do a Good Brand Integration
35:51 - Advice on Becoming a Stronger Creator
38:35 - The Future of Dodford
***
CONNECT WITH DANNY
🌐 Website: danielmcmahon.co.uk
🐦 Twitter: twitter.com/dannymcmahon
📸 Instagram: instagram.com/dodford
🎵 TikTok: tiktok.com/@dodford?lang=en
📹 YouTube: @DodfordYT
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
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💜 Leave a review on Apple Podcasts
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🟢 Leave a rating on Spotify
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
🎙 Recorded with Riverside – get started for free: creatorscience.co/riverside + use code JAY15 for 15% off.
Subscribe to my newsletter to become a smarter creator: creatorscience.com/subscribe
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CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-jenny
Create your own video membership with Uscreen: creatorscience.co/uscreen-jenny
***
@JennyHoyos@JennyHoyos is an 18-year-old YouTuber who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video.
She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending.
Jenny can figure out how to make it viral.
So in this episode, you'll learn:
•How to make anything viral
•How to create the perfect Short
•The differences in Short form content platforms
•And a hot take you might not be expecting
🌐 Episode page: podcast.creatorscience.com/jenny-hoyos
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The YouTuber Who Solved Shorts
01:05 - How to Make Anything Go Viral
02:19 - What Makes a Good Short?
05:28 - Importance of Retention and Rewatchability
09:41 - Crafting the Perfect 1st Frame Hook
11:47 - Our Lovely Sponsor :)
12:53 - How to Generate Great Ideas
16:24 - Retention Mechanisms and Viewer Expectations
18:34 - Relationship Between Short Length and Retention
19:50 - Jenny’s Shorts Structure
24:07 - Jenny’s Video Making Process
26:13 - Finding Your Audience Avatar
28:26 - Differences Across Short Form Platforms
31:13 - Transitioning From Shorts to Long Form
36:03 - Jenny’s YouTube Hot Takes
***
CONNECT WITH JENNY
🌐 Website: shop.jennyhoyos.com
📸 Instagram: instagram.com/jennyhoyoslol
🎵 TikTok: tiktok.com/@jennyhoyosfr
📹 YouTube: youtube.com/channel/UC6YjT1TJaANveVGQ4vl1CIg
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
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💜 Leave a review on Apple Podcasts
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🟢 Leave a rating on Spotify
https://spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
***
Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating.
He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works.
So in this episode, you'll learn:
• The best YouTube advice no one has ever told you
• The 1st Frame rule
• How Jon packages his videos
• And where there is still a massive opportunity for creators to find success
🌐 Episode page: podcast.creatorscience.com/jon-youshaei
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The Smartest Creator on YouTube
01:07 - Best YouTube Advice No One Ever Told You
04:11 - How to Build Your Variety Show
08:14 - 1st Frame Rule
11:23 - Our Lovely Sponsor :)
12:28 - How to Find Your Niche
15:19 - Age is ACTUALLY an Advantage on YouTube
17:10 - The Dr. Mike-ification of YouTube
18:26 - Jon’s Packaging Process
24:20 - Why Content Formats are so Important
27:12 - You Should Start with Shorts
28:54 - Converting a Shorts Audience to Long Form
33:33 - The Future of YouTube
***
CONNECT WITH JON
🌐 Website: youshaei.com
🐦 Twitter: twitter.com/Youshaei
📸 Instagram: instagram.com/youshaei/?hl=en
💼 LinkedIn: linkedin.com/in/youshaei
📹 YouTube: @youshaei
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
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💜 Leave a review on Apple Podcasts
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🟢 Leave a rating on Spotify
https://spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-george
***
George Blackman is a YouTube scriptwriter who’s been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them.
Scripting is one of THE most important parts of the video-making process that you may be overlooking – and George says it can make or break your video.
So in this episode, you’ll learn
•How a great video starts
•The 4-hat writing process to make better videos
•Tips for finding and hiring a scriptwriter
•And how to craft the perfect Call to Action to end your videos
💙Learn more from George: https://georgeblackman.link/newsletter
🌐 Episode page: podcast.creatorscience.com/george-blackman
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The Secret Scriptwriter Getting Millions of Views
01:20 - How to Start a Video
05:08 - The Biggest Writing Mistake YouTubers Make
06:37 - Get Full Creative Control of Your Videos
08:38 - Our Lovely Sponsor :)
09:43 - Do This Before You Start Writing
12:02 - 4-Step Process to Writing the Perfect Script
16:42 - How to Write to Engage the Audience
22:30 - Why You Should Hire a Scriptwriter
24:33 - Where to Find a YouTube Scriptwriter
27:36 - Crafting the Perfect Call to Action
***
CONNECT WITH GEORGE
🌐 Website: georgeblackman.com
🐦 Twitter: twitter.com/GeorgeBlackman_
📸 Newsletter: newsletter.georgeblackman.com
💼 LinkedIn: linkedin.com/in/george-blackman-077a421ab/?originalSubdomain=uk
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
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🟢 Leave a rating on Spotify
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
Nuseir Yassin started the channel Nas Daily with the mission of highlighting incredible people and places on the planet.
He set a goal to post a video every day for 1,000 straight days. 1,000 STRAIGHT DAYS… and he did it.
Amassing 12 million subs, 6 billion views, and started two multi-million dollar companies along the way. He’s living out every YouTuber’s wildest dreams…right?
So in this episode, you’ll learn:
•How Nuseir manages outside distractions
•Why you need to listen to your inner voice
•The Sniper vs Machine Gun creator philosophy
•And the actual cost of success
🌐 Episode page: podcast.creatorscience.com/nuseir-yassin
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - YouTube Success Isn’t What You Think
01:08 - The Cost of Success
04:29 - Listening to Your Inner Voice vs Outer Voice
06:24 - Why You Don’t Hit Deadlines
10:59 - Why You Should be Like Arnold Schwarzenegger
13:25 - Our Lovely Sponsor :)
14:31 - The 3 Things You Can Focus On
18:47 - Snipers vs Machine Guns
21:33 - It’s Normal to Feel Like a Failure
***
CONNECT WITH NUSEIR
🌐 Website: nasdaily.com
🐦 Twitter: twitter.com/nasdaily
📸 Community: nas.io
💼 LinkedIn: linkedin.com/in/nyassin
📹 YouTube: youtube.com/@NasDaily/featured
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
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💜 Leave a review on Apple Podcasts
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🟢 Leave a rating on Spotify
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
On his podcast, Phill dives deep into the behavioral science of marketing.
Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to.
So in this episode you’ll learn:
•The 3 Psychological Biases MrBeast uses most frequently
•Why they work
•And how you can apply them to your own videos
SPONSOR - USCREEN
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
🌐 Episode page: podcast.creatorscience.com/phill-agnew
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The Psychology of MrBeast
00:55 - How MrBeast Gained Early Traction
07:09 - Why Giving Away Money Works
10:23 - Our Lovely Sponsor
11:28 - Using Costly Signaling WITHOUT Being Wealthy
16:50 - Why MrBeast Films the Way He Does
21:01 - Making Content That Stands Out
25:10 - Other Psychological Hacks MrBeast Uses
29:36 - Using Nudges Subconsciously
***
CONNECT WITH PHILL
🌐 Website: nudgepodcast.com
🐦 Twitter: twitter.com/p_agnew
💼 LinkedIn: linkedin.com/in/phill-agnew-22213187
📹 YouTube: youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
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🏁 PAST EPISODES & STARTER PLAYLISTS
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💼 SPONSORS
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💜 Leave a review on Apple Podcasts
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🟢 Leave a rating on Spotify
https://spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-ed
Ed Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels.
But Ed approaches his videos differently than your typical YouTuber. He’s found a way to make education entertaining.
He's the answer to the question, what if learning wasn't boring?
So in this episode you’ll learn:
•How to use story as a teaching device
•How bingeable videos can take 1st time watchers to loyal fans
•Ed’s production process
•How to make your boring ideas sexy
SPONSOR - USCREEN
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
🌐 Episode page: podcast.creatorscience.com/ed-lawrence
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The Most Entertaining Educator on YouTube
00:44 - How to Make Your Ideas Interesting
07:19 - Packaging Comes First
08:39 - Intros and Clickbait
12:20 - Our Lovely Sponsor :)
13:48 - Using Story in Your Videos
17:34 - Using Metaphors
19:10 - Assuming Audience Knowledge
21:31 - Bingeable Content Builds Community
24:06 - Film Booth Production Process
28:34 - When is a Story Too Long?
31:18 - How to End a Video
***
CONNECT WITH ED
🌐 Website: film-booth.com
🐦 Twitter: twitter.com/Ed_FilmBooth
📹 YouTube: youtube.com/@FilmBooth
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
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💼 SPONSORS
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💜 Leave a review on Apple Podcasts
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🟢 Leave a rating on Spotify
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-paddy
Paddy Galloway is the most sought-after YouTube strategist in the world.
He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.
And that’s because Paddy puts most of his focus where other people don’t: pre-production.
So in this episode, you'll learn:
• What makes a great video idea
• How to develop great titles and thumbnails
• Why it’s better to take a few BIG swings rather than a lot of small swings
• And why YOU should be spending more time in pre-production
SPONSOR - USCREEN
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
🌐 Episode page: podcast.creatorscience.com/paddy-galloway
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The Godfather of YouTube Strategy
00:55 - Spend MORE Time In Pre-Production
04:22 - What Makes a Great Video Idea?
08:17 - Our Lovely Sponsor :)
09:44 - Importance of Packaging
11:44 - YouTube Title Best Practices
14:25 - Thumbnail Best Practices
16:48 - Using Text in Thumbnails
18:17 - Action & Curiosity Loops in Thumbnails
21:09 - How to Brainstorm Great Titles
24:53 - Developing Multiple Thumbnail Concepts
27:23 - Content Buckets
29:51 - Why You Need to Take Bigger Swings
***
CONNECT WITH PADDY
🌐 Website: paddygalloway.com
🐦 Twitter: twitter.com/PaddyG96
📸 Instagram: instagram.com/paddygalloway
📹 YouTube: youtube.com/@paddygalloway8780
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
podcast.creatorscience.com/request
🏁 PAST EPISODES & STARTER PLAYLISTS
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💼 SPONSORS
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💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
https://spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube.
Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left.
So in this episode, you’ll learn
• What’s working on YouTube today
• Where YouTube is headed
• How YouTubers can monetize their channel
• And how to steal ideas for your own channel
SPONSOR - USCREEN
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
🌐 Episode page: podcast.creatorscience.com/jamie-rawsthorne
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - Steal Like a YouTuber
01:46 - How YouTube Has Changed Since 2018
04:11 - Does the Algorithm Hurt Innovation?
07:31 - How to Steal Videos Ethically
09:50 - How to Evaluate Video Performance
11:15 - Don’t Overthink Thumbnails
14:05 - Is YouTube TOO Optimized?
14:56 - Our Lovely Sponsor Uscreen
16:23 - Entertainment YouTube VS Education YouTube
17:43 - The Truth About YouTube Podcasts
19:46 - Monetization and Your Relationship with Your Audience
23:52 - All YouTubers NEED an Email List
27:05 - Dealing With Burnout
***
CONNECT WITH GUEST
🌐 Website: jamierawsthorne.com
🐦 Twitter: twitter.com/jamierawsthorne
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
podcast.creatorscience.com/request
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
https://spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year.
And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth.
So in this episode, you’ll learn:
•How Epic Gardening transitioned from a blog to a media company
•How Kevin operates more like an entrepreneur than a creator
•Why there may be opportunity in old industries
•And how to create things that other people just aren’t willing to
SPONSOR - USCREEN
Create your own video membership with Uscreen: https://uscreen.link/creatorscience
🌐 Episode page: podcast.creatorscience.com/kevin-espiritu
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com
TIMESTAMPS
00:00 - The YouTube Gardening Empire
01:37 - Kevin Quits His Job to Build Epic Gardening
05:31 - Being an Entrepreneur First
10:43 - There is Massive Opportunity in Old Niches
14:14 - Evaluating Trends and Staying Ahead
16:50 - Our Lovely Sponsor :)
18:17 - Short Form vs Long Form Content
20:20 - YouTube Shorts Audiences are Different than Longform
22:01 - Investing $30k into 1st Physical Products
25:01 - TikTok and YouTube KPIs to Look at
26:00 - Asking People For Help
26:50 - How Should a New Creator Start?
28:29 - SEO is Important for Creators
29:39 - YouTube SEO
30:51 - How to Make the Best Video in Your Niche
33:05 - Managing Video Production is Hard
35:00 - Hiring and Managing People as a Creator
40:34 - How to Evaluate Ideas and Opportunities
44:49 - Copycats Can Only Grow So Big
46:05 - OUTRO
***
CONNECT WITH KEVIN ESPIRITU
🌐 Website: epicgardening.com
🐦 Pinterest: pinterest.com/epicgardening
📸 Instagram: instagram.com/epicgardening
🎵 TikTok: tiktok.com/@epicgardening
💼 Facebook: facebook.com/epicgardening
📹 YouTube: youtube.com/c/EpicGardening
***
CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
podcast.creatorscience.com/request
🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists
💼 SPONSORS
podcast.creatorscience.com/sponsors
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
https://spoti.fi/3c6xpYH
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail
Creative Elements is part of the HubSpot Podcast Network.


