Uploaded January 2025 | Updated September 2026, 4 days ago
If you ask what Google CMO Lorraine Twohill’s superpower is she’d say it's being a non-technical person in a technical world. At one point, she didn’t have the confidence to become CMO at Google, and even admits three people in the industry had to talk her into taking the role. But now she encourages people, especially women to still go for their dream position even if you are only 75% ready for it.
In the latest This is Working episode, Lorraine sits down with Linkedin Editor-in-Chief Dan Roth to discuss why EQ (emotional quotient) is not something that can be taught, how she advises others to take chances before they feel totally ready, and how serious health complications made her take a step back and transformed her into a better leader.
Come back soon for more of this candid conversation between Dan Roth and Lorraine Twohill.
Subscribe to the #ThisisWorking newsletter for more stories and lessons from top leaders in tech bit.ly/4j47zmd
#LorraineTowhill
#Google
#marketing
#AI
0:00 Intro
1:00 What led you to Google?
5:00 As a non technical person, are you surprised you've stayed at Google this long?
6:40 Can you define EQ (emotional quotient)?
7:15 Do you think EQ could be taught?
7:50 How does the importance of EQ change overtime?
8:20 Do you think being able to spot if something is real or fake is going to be a new role as AI becomes more and more part of our world?
9:40: How did your cancer diagnoses change how you thought about your career?
13:00 What are your new years resolutions and what would you like to see your teams doing in the new year?
Conclusion 13:40
If you ask what Google CMO Lorraine Twohill’s superpower is she’d say it's being a non-technical person in a technical world. At one point, she didn’t have the confidence to become CMO at Google, and even admits three people in the industry had to talk her into taking the role. But now she encourages people, especially women to still go for their dream position even if you are only 75% ready for it.
In the latest This is Working episode, Lorraine sits down with Linkedin Editor-in-Chief Dan Roth to discuss why EQ (emotional quotient) is not something that can be taught, how she advises others to take chances before they feel totally ready, and how serious health complications made her take a step back and transformed her into a better leader.
Come back soon for more of this candid conversation between Dan Roth and Lorraine Twohill.
Subscribe to the #ThisisWorking newsletter for more stories and lessons from top leaders in tech bit.ly/4j47zmd
#LorraineTowhill
#marketing
#AI
0:00 Intro
1:00 What led you to Google?
5:00 As a non technical person, are you surprised you've stayed at Google this long?
6:40 Can you define EQ (emotional quotient)?
7:15 Do you think EQ could be taught?
7:50 How does the importance of EQ change overtime?
8:20 Do you think being able to spot if something is real or fake is going to be a new role as AI becomes more and more part of our world?
9:40: How did your cancer diagnoses change how you thought about your career?
13:00 What are your new years resolutions and what would you like to see your teams doing in the new year?
Conclusion 13:40
