David Perell
I Spent 50 Hours With 20 Master Writers
updated
What’s unique about Dan is that he built a name for himself by writing one essay per year (in an age where writers are encouraged to publish consistently). We also talked about his approach to travel writing, the difference between living in Beijing, Shanghai, and Hong Kong, how AI is changing the way he thinks (but not how he writes), and why China’s influencer culture is his least favorite thing about the country.
00:01:04 Why Dan writes Annual Letters
00:07:53 Dan’s favorite novel
00:15:01 Dan’s method for writing
00:26:02 Why most travel writing stinks
00:30:44 How to travel through China
00:33:05 The regions of China, explained
00:44:47 Trade books vs. academic books
00:53:46 The problem with history books
01:01:42 Did Dan write his book with AI?
01:10:50 Dan’s least favorite part about China
1:15:42 A critique of American elites
1:33:08 Dan’s website got blocked in China
1:39:52 What China mocks about America
1:54:49 A simple way to improve your writing
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
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We talked about the art of deep listening, how to translate the music of the world into language, and why silence is never empty but always alive. We explored how poetry resists “clock time,” why metaphor is essential to truth, how culture lives through song and dance, and what it means to trust your voice across a lifetime of writing.
If you want to write with more presence, rediscover the mystery of language, or understand how poetry can awaken a deeper way of being, this conversation will give you timeless insights from two masters of the craft.
00:00:00 How poetry helps us listen to the world
00:09:05 How everything is held together by sound
00:19:46 Attention and resisting trends
00:29:26 Line breaks, embodiment, and performance
00:39:36 Language as magic
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
If you want to understand the future of music, create art that’s both playful and profound, or learn how to stay true to yourself in a world driven by algorithms, this conversation will give you a rare inside look at the creative process of AJR.
00:00:58 How to write music
00:09:41 Embarrassment as creative fuel
00:12:45 Lessons from Musical Theater
00:14:40 How to write a song
00:20:01 Why is country music booming?
00:29:24 What makes a song great?
00:31:11 How do you make a live show?
00:39:44 When AJR finally “made it”
00:50:57 Should musicians use AI?
00:59:41 Dealing with haters
01:09:27 Writing 1,000 bad songs
01:15:40 How musicians listen to music
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 Intro
00:00:37 Why Kobe Would Have Been on How I Write
00:06:19 How Kobe Turned a Poem Into an Oscar-Winning Film
00:17:00 Why Love Outlasts Ambition in True Mastery
00:25:01 Why I Protect 4AM Writing Time at All Costs
00:31:42 How Blending Research and Writing Beats Writer's Block
00:35:22 Why Great Stories Come From People on the Periphery
00:44:59 The King of Non-Fiction Biography
00:51:57 Why AI Elevates Every Stage of My Writing
00:58:39 Why AI Can't Replace Writers But Makes Them Better
01:04:07 How AI Expands Your Creative Canvas
01:11:40 The Problem with the Publishing Industry
01:20:47 Why I Wrote A Coffee Table Book
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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00:00:00 Why John 1:1 Reveals a Word-Based Universe
00:09:30 How to Know Scripture Is God-Breathed
00:17:40 Why Scientific Explanations Don't Exclude God
00:23:24 Why Style Is As Important As Substance
00:29:29 How to Balance Argument and Self-Criticism
00:33:35 How Narrow vs General AI Create Different Risks
00:41:40 Why the AI Race Is About Making God
00:46:02 How AI Changes What It Means to Be Human
00:52:47 How Christians Can Lead in AI Ethics
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 The 5-Step Writing Method Anyone Can Use
00:08:30 How to Create Tension That Hooks Readers
00:12:44 Why Looking Away From the Page Improves Writing
00:18:03 How to Suck Reality Into Your Writing
00:23:18 Why Writers Feel Compelled to Write
00:29:23 How Lowering Your Promises Creates Better Essays
00:35:40 How Deep Conversations Generate Great Ideas
00:42:02 Why Breaking Grammar Rules Improves Your Voice
00:48:49 How to Write as Discovery
00:52:34 Why You Should Protect Your Early Ideas
01:01:31 The Strange Writing Experiments That Actually Work
01:06:11 How Courage Becomes Your Writing Bottleneck
01:13:50 Why Boring Truths Make Powerful Writing
01:19:54 How to Write From Your Subconscious
01:27:46 How Writing Summons A Culture
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
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X: https://x.com/david_perell
00:00:00 Intro
00:00:36 How a Pulitzer Winner Thinks About Their Writing Voice
00:07:17 How to Get Inside Your Own Writing
00:10:47 What Intense Reading Actually Means
00:12:28 Why Fiction Is Like Time Travel
00:19:48 What to Do When You Get Stuck Writing
00:22:22 How to Write When You Have a Day Job
00:26:25 How Art Saves Things From Being Lost Forever
00:32:05 Why Kids Make the Best Story Characters
00:39:32 Why Writing Prepares You for Death
00:41:56 How Every Book I Wrote Prepared Me
00:46:17 Why Writing by Hand Changes Everything
00:49:42 Why Each Person Is a Historical Genius
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 Why Great Writers Love Language Early
00:07:47 When to Ask for Feedback on Songs
00:14:46 How to Deconstruct Songs Like Bob Dylan
00:21:25 How to Study Different Songwriting Traditions
00:25:19 Why Truth Should Drive Your Creative Work
00:31:11 Why You Must Master Rhyme Schemes First
00:35:13 How to Use Anger as Creative Fuel
00:42:15 Why Emotions Are Invitations for Discovery
00:50:56 How Your Voice Changes Over Your Career
00:56:06 How Songs Start as Visual Images
01:01:25 Why Music Survives When Everything Else Dies
01:05:48 The Dream That Changed Everything About Art
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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0:00:00 The Key to Prolonged Attention
00:08:32 How to Write in the Dark
00:12:23 Why You Should Start From Darkness
00:18:36 Why You Already Know What You Need to Do
00:21:15 Why Crying Opens You to Everything
00:30:07 Why Anger Is Actually Deep Care
00:34:07 How I Wrote 68 Essays in 7 Months
00:39:23 How to Memorize Poetry Line by Line
00:48:57 How to Find Beautiful Questions
00:57:27 How Writing Expands Your Understanding
01:06:00 Why It's Always About Love
01:11:28 How to Find Your Impossible Path
01:27:08 Why Your Future Self Does the Work
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
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00:00:00 What Gives a Writer Joy
00:07:59 Why Great Books Start as Fragments
00:14:56 How to Live Like a Writer
00:21:59 Why Suffering Makes Better Artists
00:27:53 Why Writing Is About Revenge
00:36:30 Why Discipline Matters Less Than Attention
00:41:35 How Deep Observation Reveals Hidden Details
00:47:22 How to Write What You Actually Want
00:54:24 Why Writer's Block Is Just Shame
00:57:01 Why Modern News Hijacks Your Mind
01:06:27 Why We Find Certain Things Beautiful
01:14:44 Why Religion Beats Art at Persuasion
01:18:50 Why Wonder Works Better Than Reason
01:22:33 Why AI Pushes Writers to Be More Original
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 How I Write So Fast After Hundreds of Episodes
00:05:54 The Idea for Modern Family Came from Our Lives
00:10:45 How Do You Juggle Multiple Stories in 21 Minutes?
00:17:42 How Do You Maintain Tone Across Writers?
00:21:56 Why Story Breaking Is the Hardest Part
00:26:56 How Do You Think About Story and Comedy?
00:32:17 The Story Behind the Modern Family Pilot
00:36:21 How Do You Build Character Dynamics for Hundreds of Episodes?
00:43:30 Why Relationships Matter for Humor
00:55:08 Why Modern Family Is Aging Well
01:02:10 Why Every Episode Needs a Clear Theme
01:07:50 How to Design a Show That Brings Joy
01:11:31 Why Conflict Creates the Best Comedy
01:19:02 Single Cam vs Multicam Comedy Writing
01:24:17 Why Is Hollywood So Against AI?
01:30:06 How AI Will Change Writing in Groups
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 What Makes a Comedy Actually Funny
00:06:28 Joke on a Joke
00:11:44 Why Story Beats Jokes Every Time
00:17:41 How to Build Character in the First Act
00:22:41 When Running Gags Go Too Far
00:27:04 How to Get Better at Comedy Writing
00:32:50 How "Prohibited Jokes" Have Changed Over Time
00:38:20 Why Death and Sickness Are Comedy Gold
00:47:51 Why Hollywood Has Stopped Taking Creative Risks
00:55:09 Making Movies That Last 50 Years
01:00:10 What Made Our Comedy Different
01:08:44 Why Write Comedy in Groups
01:12:12 How You Can Learn to Be Funny
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 Intro
00:00:45 How Do You Write a Bible Story?
00:07:48 Visuals That Unlock Creative Ideas
00:09:37 The Illusion of Knowing vs. Trust
00:14:53 Making Videos About Divine Mystery
00:19:48 The Visual Parallelism of Scripture
00:25:31 What Makes an Ideal Bible Reader?
00:31:42 When the Bible Finally "Clicked"
00:35:46 The Tree of Knowing Good and Bad
00:39:56 Why Words Have Power in Scripture
00:43:50 How Metaphor Shapes Everything We Understand
00:49:53 The Bible as Window and Mirror
00:53:40 Paul's Frustrating Writing Style
00:58:34 Who Are the Bible's Most Compelling Authors?
01:04:35 Writing Scripts That Feel Like Conversation
01:09:22 Are Humans Actually Co-Creators with God?
01:12:11 How the Bible Transformed English Language
01:18:18 Comparing the Four Gospel Writers
01:25:55 Speaking Bible Is Like Rearranging Lego Blocks
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 Growing Up in Mountains
00:06:16 How to Write Like Water Flows
00:10:12 Why He Rewrites First Sentences 100 Times
00:16:15 How Messy Notebooks Become Real Books
00:21:37 How Your Brain Finds Hidden Patterns
00:27:03 Why Wonder Keeps Kids Alive
00:34:34 It Took 300 Pages to Answer One Question
00:42:52 Do Writers Plan Their Books or Wing It?
00:48:06 Why He Started Writing About People Too
00:53:08 How Learning Songs Made Him a Better Writer
01:00:19 He Spent 3 Years Collecting Weird Words
01:04:30 Why Writing Is Like Making Pottery
01:08:44 Why AI Makes All Writing Sound the Same
01:11:32 How to Make Readers Feel 'Visceral'
01:19:35 Why Some Words Feel Thick and Heavy
01:23:54 Why "Cut Extra Words" Is Terrible Advice
01:27:08 The Weird Fact About the Word "River
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00 Should You Use AI for Research
01:33 Why Going Deep Matters More Than Going Fast
02:51 What Humans See That AI Misses
05:06 Why Sticking With Topics Longer Pays Off
07:06 What Travel Teaches You About Writing
08:25 How Writing Helps You Think Better
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 Intro
00:00:31 Why I Don't Write with Outlines
00:06:50 Why Patience Always Beats Speed
00:10:58 How to Build Characters
00:15:02 The Artist's Secret Weapon
00:20:40 How to Write After Winning a Pulitzer
00:26:47 Why Plot Doesn't Matter in Great Books
00:32:17 The Writer's Paradox
00:39:17 Why I Read The Dictionary Everyday
00:41:37 Why Words Don't Mean What They Used To
00:47:54 Read the Best Writers to Become The Best
00:53:20 What Fiction Can Do That Essays Can't
00:59:04 Write for Smart Readers, Not Everyone
01:05:45 Don't Explain Everything to Your Reader
01:12:47 Cut from 1000 Pages Down to 150
01:22:02 How Great Writers Influenced My Style
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 Intro
00:00:28 Why Is There So Much Bad Writing
00:07:05 How To Make Your Writing Visual
00:11:50 What Makes Writing So Much Harder Than Speaking
00:14:18 Why Examples Without Context Are Useless
00:20:07 What Makes Writing Beautiful
00:22:35 Why Academics Are Such Terrible Writers
00:25:14 What Kids Teach Us About Clear Explanations
00:28:33 Why Shorter Writing Is Always Better
00:34:53 Why AI Writing Feels So Bland
00:41:16 How AI Would Rewrite My Books
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
Follow me
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00:00:00 Intro
00:00:33 Pick Up The Damn Phone
00:03:54 How Editors Can Shape Your Voice?
00:05:50 What's the Real Challenge of Writing a Book?
00:10:23 Does Volume Actually Improve Taste?
00:12:49 Why Ezra Didn't Trust His Voice at Vox
00:15:55 Writing vs Managing: Which Is Better?
00:21:19 Does Your "Hit Rate" Need to Be Higher at Big Institutions?
00:24:38 Is Journalism Dying?
00:33:28 What's Most Important in Writing?
00:39:37 The Secret to Great Podcast Conversations
00:42:20 Why AI Research Is a Terrible Idea
00:49:07 How Writing Changes How You Think
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 Intro
00:00:25 Why I write everyday
00:05:29 How to craft character backstories
00:14:19 What makes memorable characters
00:29:15 How to write iconic one-liners
00:33:11 Fanciful vs Cartoonish characters
00:41:43 Why start a story at the end
00:48:07 How to make drama characters likable
00:57:45 What makes a great movie intro
01:02:49 How to write dialogue
01:17:28 What is the key to great collaborations
01:24:58 How to create art that lasts forever
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 Intro
00:00:24 How to write comedy
00:07:17 The sitcom formula that still works today
00:11:14 How to create complex characters
00:21:47 How to sculpt a story that actually resonates
00:24:01 Sh*t happening is not a story
00:34:36 How writing for TV is different
00:44:52 How to craft a killer villain
00:52:44 Stop polishing turd
00:59:00 This is how to create the best jokes
01:04:13 Michael reacts to iconic American comedy
01:08:35 Debating AI for writing
01:17:17 Why good premises write themselves
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
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X: https://x.com/david_perell
00:00:00 Intro
00:00:34 Why I Stopped Outlining My Writing
00:14:10 Dealing With Publishers
00:18:42 How to Develop Your Voice
00:22:13 How Childhood Trauma Shaped My Creative Process
00:29:35 Where Do Original Ideas Really Come From
00:36:09 Why Great Characters Matter More Than Plot
00:48:25 The Secret to Better Editing
00:53:27 The Authors That Influenced My Writing
00:59:47 What Actually Builds Real Suspense in a Novel
01:07:30 Why Slow Writing Makes Better Stories
01:09:13 The 4 Rules of Writing
01:13:38 How to Balance Faith, Science, and Storytelling
01:18:48 Is Self-Doubt a Writer’s Superpower
01:21:28 John D. MacDonald: Character Over Plot
01:23:33 T.S. Eliot's Use of Language Is Mind-Blowing
01:26:52 How Ray Bradbury Turned Joy Into Language
01:31:45 Charles Dickens Wasn’t Afraid of Emotion
01:34:41 Sentiment Is Confused With Sentimentality
01:37:33 Dean Koontz's Home and Library
01:41:31 Why Metaphysics Is the Central Issue in a Writer’s Career
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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X: https://x.com/david_perell
00:00:00 Intro
00:00:36 Finding the problem
00:05:10 Interviewing a crack dealer in NYC
00:13:02 The culture of loneliness
00:18:26 Making a movie about your life
00:21:34 People are contradictory
00:26:54 Why does this story matter
00:33:34 True intelligence
00:40:05 Write through writer’s block
00:47:47 Clarity
00:53:33 Talk less, listen more
00:57:11 Problem with modern journalism
01:01:51 The maps of reality
01:09:20 Make yourself vulnerable
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
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Explore Will's Storytelling Substack: willstorr.substack.com
00:00:00 Intro
00:00:31 Why we crave stories
00:03:12 What makes for a good character
00:08:20 Character drives everything
00:12:22 Artists begin with their own problem
00:18:05 Story is just change
00:21:43 The components of an outline [5-Act Plan]
00:26:02 The final scene of a story
00:28:07 Stop using the hero’s journey
00:35:15 Survival, status, connection
00:40:16 The pacing of story
00:44:01 Master the basics
00:49:15 Western storytelling
00:58:00 Stories in business and politics
01:02:20 Obstacles and goals
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
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Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
00:00 The power of storytelling
01:06 Embracing loneliness
02:16 Attention
03:38 The craft
04:55 Solitude
06:33 Balance
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
00:00 Why AI is not killing writing
01:17 How to train writers
02:58 ChatGPT's storytelling capabilities
03:35 Everyday uses of ChatGPT
05:26 How writing has changed
Full Interview with Sam Altman — youtu.be/6pxmdmlJCG0
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
A few links:
1. Join the Essay Architecture beta: essayarchitecture.com
2. Follow Michael Dean on Substack: https://www.michaeldean.site/
00:00:00 Intro
00:00:41 Is writing quality objective?
00:03:18 Grading essays with AI
00:06:07 Guggenheim vs. Apple Store
00:08:33 How great writers start
00:11:37 Practice vs. performance
00:16:12 Editing for voice
00:25:30 Getting feedback like a comedian
00:29:06 A map of writing patterns
00:37:11 Rhythm, sound, and style
00:44:25 Wallace vs. Orwell
00:54:20 Wallace’s 37 examples
01:00:17 Three pillars of personal writing
01:05:51 Intention creates tension
01:12:18 What makes a great essay
01:20:34 AI’s influence on writing
01:28:16 Should schools ban ChatGPT?
01:31:11 Writing’s deeper meaning
01:39:47 How work writing will change
01:44:49 Personal writing vs. AI
01:50:28 Why writing still matters
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
00:00:00 Intro
00:00:32 Go direct
00:05:01 Beware of "perfect" writing
00:10:06 Ship-to-Yap ratio
00:15:20 Shaping a comms strategy
00:17:51 How to craft your message
00:22:57 Should you write with AI?
00:27:01 You don't need new ideas
00:32:13 Say what no one else will
00:35:20 The writing AI can't do
00:41:23 The power of the right messenger
00:47:31 Borrowing tactics from elections
00:55:12 Apple vs. crypto cults
01:02:38 How to launch your product
01:07:06 Stop making narcissistic announcements
01:09:55 What slogans work?
01:14:29 How to write an apology
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
AI has triggered an existential crisis for me. In this episode, I share my thoughts on standing out as a writer with AI and how I use it everyday. This is one of the most in-depth looks at what it means to be a writer in 2025.
0:00 How to write with AI
6:45 AI is actually funny
14:11 Why personal writing is AI proof
21:33 Two kinds of quality in writing
28:10 Writing will be like chess or music
33:48 AI is the end of slop
40:28 How do I actually write with LLMs
46:07 New kinds of writing
52:14 How I think with LLMs
1:03:01 ChatGPT vs Grok
1:11:23 Deep Research
1:15:22 How I use all the models
1:21:32 Writing with your voice
1:27:50 My ultimate guide
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Sam Altman, CEO of OpenAI, explains his note-taking system and how he thinks about writing.
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Watch the full episode with Alex Hormozi - youtube.com/watch?v=sKOcCQh5nac
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Get 60 days free Readwise Reader at readwise.io/davidperell
0:00 Intro
0:35 Johnny's entire process
5:14 Notes from the field
9:18 Researching for a documentary
10:15 Marketing 101
13:15 Script vs no script
14:30 The two kinds of storytelling
15:18 The only app I use to read articles [Readwise Reader]
16:44 Johnny breaks down a 4M view video
25:06 Writing visual scripts
27:27 Is he writing or coding?
34:38 Video-first writer
38:20 Johnny's weekly schedule
40:35 New art direction
45:34 Market vs passion
50:27 Every story is a promise
51:47 Finding the paradoxes
58:56 Writing for retention
1:03:20 Johnny after Vox
1:04:26 Pillars of YouTube writing
1:05:27 Complexity, made simple
1:07:19 The art of surprise
1:11:33 The Economist style of storytelling
1:18:11 Inviting human stories
1:21:05 Craftsmanship is #1
Johnny Harris
@johnnyharris
patreon.com/johnnyharris
instagram.com/johnny.harris
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Watch the full episode with Shaan Puri - youtube.com/watch?v=Z2BnqYArwaw
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Redeem your free week of Lex Pro at https://lex.page/perell
0:00 Intro
1:00 How Tyler Cowen uses AI everyday
6:06 Hallucinations are rapidly declining now
9:28 Writing authentically with AI
11:34 AI for critiquing your work
17:29 Future of decentralized AI networks
20:34 Why DeepSeek
22:21 How AI changes writing
24:04 Why there will be less books in an AI era
26:34 Video content will rise
28:18 Start writing with AI [LEX AD]
29:18 AI writing a personal biography
30:46 How you can tactically learning about AI
37:12 How AI can help you visualize information
38:31 Creating the perfect AI prompt
42:10 AI's impact in the classroom
46:56 Studying The Bible with AI
49:11 Secrets
50:10 Why social networks are more important now
51:48 Mastering AI prompting
53:58 Mentoring young people
54:49 Would you invest 4 years in a PhD
59:59 Perplexity replaces Google
01:01:09 The different AI tools, explained
01:05:43 The potential of large context windows
01:08:11 AI usage inside companies
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Get 60 days free Readwise Reader at readwise.io/davidperell
0:00 First Drafts
7:52 The Power of Saying No
11:48 Objectivity in Writing
18:05 Learning from Writers
21:29 Daily Writing Routine
28:30 Poetry Analysis
29:05 Production vs Consumption
36:07 Opera as Poetic Drama
43:47 Finding Your Voice
46:09 Personal vs Universal Writing
52:17 Breaking into Publishing
57:01 Writing Through Grief
1:05:21 Emotional Directness
1:10:16 Teaching Poetry
1:14:30 Poetry in Education
1:20:48 Unifying Literary Works
1:23:15 Patience in Writing
1:26:17 Improving Your Poetry
1:30:48 The Art of Description
1:34:34 Reading to Write Better
1:38:08 Creating a Masterpiece
1:45:08 Book Writing Process
1:47:45 The Art of Revision
1:48:45 Peer Feedback
1:55:47 The only app I use to read articles [Readwise Reader]
1:57:11 Anatomy of a Poem
2:02:29 Writing with Gratitude
2:08:00 Corporate World Lessons
2:16:40 Writing in Digital Culture
2:24:30 Poetry and Magic
2:28:55 Being a Catholic Writer
2:36:17 Catholic Literary Culture
2:37:40 Biblical Language in Poetry
2:39:51 Commonplace Books
2:45:24 Literary Influences
2:51:38 Cheever on Death
2:53:11 Tarantino vs. Tolkien
2:54:54 Tolstoy vs. Dostoevsky
2:55:47 The Modern Novel
3:01:18 Characters in Opera
3:09:06 Understanding Your Genre
Dana Gioia
danagioia.com
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Follow me
Website: writeofpassage.com/how-i-write
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Follow me
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Get 60 days free Readwise Reader at readwise.io/davidperell
00:00:00 Intro
00:04:53 Example 1 (King James Bible)
00:07:09 Example 2 (Winston Churchill)
00:11:45 Example 3 (Winston Churchill)
00:15:19 Example 4 (King James Bible)
00:18:18 Example 5 (Abraham Lincoln)
00:22:57 Example 6 (Oliver Wendell Holmes, Jr.)
00:26:40 Classical English Rhetoric
00:27:40 Example 7 (Abraham Lincoln)
00:29:59 Example 8 (Abraham Lincoln)
00:31:48 The only app I use to read articles [Readwise Reader]
00:33:15 Example 9 (Winston Churchill)
00:35:53 Example 10 (Lloyd Bentsen)
00:38:34 Example 11 (JFK)
00:42:00 Example 12 (Abraham Lincoln)
00:43:40 Example 13 (Henry Fielding - Tom Jones)
00:45:32 Example 14 (King James Bible)
00:47:42 The 3 Techniques, explained
00:52:24 Practical advice for everyone
00:56:08 The ideal writing curriculum
Ward Farnsworth
http://wardfarnsworth.com
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Website: writeofpassage.com/how-i-write
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Get 60 days free Readwise Reader at readwise.io/davidperell
00:00:00 Intro
00:00:20 Hormozi’s cave
00:05:35 Discovery process
00:12:32 Fix problems using MECE
00:13:43 Marketing “$100M Leads”
00:20:55 Writing for YouTube vs Books
00:27:13 The pain is the pitch
00:31:37 Break down the world into frameworks
00:34:09 10x more effort = 1000x results
00:38:24 Understanding the table of contents
00:49:27 The only app I use to read articles [Readwise Reader]
00:50:53 How to think about your audience
00:54:22 The #1 creator mistake
00:57:58 The business of Hormozi’s books
01:02:04 The love for writing as a kid
01:04:34 Hormozi’s ideal university writing class
Alex Hormozi
youtube.com/@AlexHormozi
instagram.com/hormozi
https://x.com/alexhormozi/
acquisition.com
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Website: writeofpassage.com/how-i-write
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Website: writeofpassage.com/how-i-write
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
00:00:00 Strategy 1 (The Cultural Tutor)
00:01:47 Strategy 2 (Shaan Puri)
00:03:27 Strategy 3 (Scott Galloway)
00:06:28 Strategy 4 (Tiago Forte)
00:07:09 Strategy 5 (Neil Strauss)
00:10:00 Strategy 6 (Mark Manson)
00:11:33 Strategy 7 (Ava Huang)
00:12:59 Strategy 8 (Sam Altman)
00:13:39 Strategy 9 (Tucker Max)
FULL EPISODES
The Cultural Tutor youtube.com/watch?v=1pBxikHRCXI&ab_channel=DavidPerell
Shaan Puri youtube.com/watch?v=Z2BnqYArwaw&ab_channel=DavidPerell
Scott Galloway youtube.com/watch?v=7Zo21gITvSQ&ab_channel=DavidPerell
Tiago Forte youtube.com/watch?v=5DmcpcpfxkE&ab_channel=DavidPerell
Neil Strauss youtube.com/watch?v=-Rr9jgdcmz8&ab_channel=DavidPerell
Mark Manson youtube.com/watch?v=Gmy_hbllgxc&ab_channel=DavidPerell
Ava Huang youtube.com/watch?v=JvQTAav7Heg&ab_channel=DavidPerell
Sam Altman youtube.com/watch?v=6pxmdmlJCG0&ab_channel=DavidPerell
Tucker Max youtube.com/watch?v=2i51W8mNLVs&ab_channel=DavidPerell
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Website: writeofpassage.com/how-i-write
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Website: writeofpassage.com/how-i-write
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
USEFUL LINKS:
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
USEFUL LINKS:
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
I also made a website that helps you learn from the best writing of all-time: writingexamples.com
00:00:00 Introduction
00:01:16 How To Give Life to Your Stories (Amor Towles)
00:09:14 The Keys of Memorable Writing (Mark Forsyth)
00:15:22 The Rise of Dopamine Culture (Ted Gioia)
00:20:41 The “Frame” of An Argument (Lulu Cheng Meservey)
00:23:45 The #1 Note Taking Strategy (Sam Altman)
00:25:34 Why People Like Funny People (Scott Galloway)
00:28:35 Why Every Great Story Needs Stakes (Shaan Puri)
00:32:47 Breaking Down A Viral Founder Letter (Jason Fried)
00:54:56 How To Write A Killer Ad (Harry Dry)
01:06:58 Why Your Story Needs A Theme (Robert Greene)
01:17:36 How to Leverage Voice and Syntax (Richard Powers)
01:24:26 Lessons from Peter Thiel and Paul Graham (Sam Altman)
FULL EPISODES
Amor Towles youtube.com/watch?v=rVk5wDKiupA&t=1015s&ab_channel=DavidPerell
Mark Forsyth youtube.com/watch?v=ulhrXgpjveA&ab_channel=DavidPerell
Ted Gioia youtube.com/watch?v=cur-LrnN8DM&ab_channel=DavidPerell
Lulu Cheng Meservey youtube.com/watch?v=QDHWyuNhs-E&ab_channel=DavidPerell
Sam Altman youtube.com/watch?v=6pxmdmlJCG0&ab_channel=DavidPerell
Scott Galloway youtube.com/watch?v=7Zo21gITvSQ&ab_channel=DavidPerell
Shaan Puri youtube.com/watch?v=Z2BnqYArwaw&ab_channel=DavidPerell
Jason Fried youtube.com/watch?v=UDOeqjQbUcU&t=3225s&ab_channel=DavidPerell
Harry Dry youtube.com/watch?v=TUMjnmfsPeM&t=17s&ab_channel=DavidPerell
Robert Greene youtube.com/watch?v=d5JWcUVaz44&ab_channel=DavidPerell
Richard Powers youtube.com/watch?v=QUDlpMN-f5w&t=107s&ab_channel=DavidPerell
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
Follow me
Website: writeofpassage.com/how-i-write
Apple: podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
X: https://x.com/david_perell


