Uploaded November 2024 | Updated September 2026, 2 weeks ago
Innovation cycles for next-generation vehicles are shortening while consumer expectations are rising. How is the automotive industry addressing the time and cost pressures while delivering on performance expectations in the transition to software-defined vehicles? This session, which took place at 2024 Reuters Automotive USA on October 22 in Detroit, will dive into:
– New requirements and challenges in transitioning from hardware-centric to software-defined vehicles.
– How AI is being used to accelerate the development of next-generation ADAS and higher levels of autonomy.
– Partnership strategies for AI-powered autonomy tech development as industry players design new user and driving experiences through software-centric innovation.
Speakers:
– Shawn Kerrigan, COO and Co-Founder, Plus
– Lazaar Louis, Director of Product Management and Marketing, Automotive & Automated Driving, Ambarella
Moderator: Denise Graves, Commercialization Program Director - MTRAC Transportation, University of Michigan
Innovation cycles for next-generation vehicles are shortening while consumer expectations are rising. How is the automotive industry addressing the time and cost pressures while delivering on performance expectations in the transition to software-defined vehicles? This session, which took place at 2024 Reuters Automotive USA on October 22 in Detroit, will dive into:
– New requirements and challenges in transitioning from hardware-centric to software-defined vehicles.
– How AI is being used to accelerate the development of next-generation ADAS and higher levels of autonomy.
– Partnership strategies for AI-powered autonomy tech development as industry players design new user and driving experiences through software-centric innovation.
Speakers:
– Shawn Kerrigan, COO and Co-Founder, Plus
– Lazaar Louis, Director of Product Management and Marketing, Automotive & Automated Driving, Ambarella
Moderator: Denise Graves, Commercialization Program Director - MTRAC Transportation, University of Michigan
