Legend of the Seeker Times Square Press Event The Michael Alan Group 2009-11-23 | On November 5th, in anticipation of the second season of Disney-ABCs Legend of the Seeker, we took over Military Island in Times Square for a media event. At the center of it all was an SUV that we tricked out with custom damages, a giant sword sticking through it, as well as the copy, The Seeker was Here. This created the perfect backdrop for talent from the show that was on site for photos and autographs. Also on the scene were our beautiful female brand ambassadors, dressed as MordSiths and handing out 3D tune-in cards to consumers, who were also treated to trailers of the show on the giant screen facing the Island.
HESS 50th Ann Mobile Museum The Michael Alan Group 2015-01-12 | As a thank you to loyal fans, HESS toured a 40-foot mobile museum showcasing the entire collection of Hess Toy Trucks for the first time ever, as well as some of the brand's most interesting points in history.
Pinnacle Vodka 24 Hour Brunch The Michael Alan Group 2014-04-07 | In celebration of Pinnacle® Vodka's innovative new flavor, Pinnacle® Cinnabon® Vodka, we worked with Finn Partners to produce a 24-hour brunch. Dubbed the 24-Hour Ultimate Brunch Bash, the event took place at Lightbox in New York City where guests enjoyed brunch and specialty cocktails all day and all night. No matter the hour, Pinnacle® fans were privy to an interactive photo booth and plenty of giveaways -- all while enjoying a custom soundtrack courtesy of several notable NYC DJs.
History Channel Mountain Men Union Square Experience The Michael Alan Group 2014-03-11 | To promote the Season 2 Premiere of HISTORY's Mountain Men, MAG produced an all day "City Trek" in NYC's Union Square, which gave consumers the chance to experience the lives of the Mountain Men in a custom-built, forested, all-terrain environment, complete with two rock climbing walls.
Scholastics Magic School Bus Celebrates 25th Years! The Michael Alan Group 2011-11-14 | CELEBRATING 25 YEARS, SCHOLASTIC'S THE MAGIC SCHOOL BUS® TAKES MAGICAL JOURNEY ON THE HUDSON RIVER WITH A MANHATTAN STOP.
Shape Magazines 30th Birthday Event The Michael Alan Group 2011-11-14 | Shape Magazine's 30th Birthday Event at the IAC Building honors Jane Fonda with a Lifetime Achievement Award.
HP Veer Summer Tour Its a Wrap! The Michael Alan Group 2011-08-09 | HP Veer Summer Tour - 3 Weeks - 4 Cities - Countless Happy Consumers!
HP Veer takes a bite out of the Big Apple (and washes it down with a nice iced coffee)! The Michael Alan Group 2011-08-01 | ...
I SPY a Celebration! The Michael Alan Group 2011-04-27 | In honor of "I SPY"'s 20th Anniversary a 12 foot by 15 foot cake was erected in the heart of Times Square. On the cake was artwork from the books and young guests were challenged to find 20 items in 10 minutes! Following the event there was cake for all and pictures & autographs with "I SPY" author, Jean Marzollo!
Sundances Girls Who Like Boys Who Like Boys @ Fashion Week The Michael Alan Group 2011-01-21 | To help promote Girls Who Like Boys Who Like Boys on the Sundance Channel, the michael alan group produced a branded food truck initiative that tied in with a charitable component via Facebook.
Palm Summer Tour Comic Con The Michael Alan Group 2011-01-19 | The Palm Summer Tour, an 18 week national tour, visits Comic-Con, delivering Palm Pre Plus premiums to all of the "characters" in attendance.
Palm Summer Tour - Jersey Shore The Michael Alan Group 2011-01-19 | The Palm Summer Tour, an 18 week national tour, visits the New Jersey shore, delivering Palm Pre Plus premiums and plenty of fist pumps!
Duane Reade Flagship Opening in Union Square The Michael Alan Group 2010-08-02 | Duane Reade opens its flagship store in Union Square!
DUANE READE 1350 Broadway Location Grand Opening The Michael Alan Group 2010-02-15 | A wide array of nontraditional initiatives across New York City to tout the opening of Duane Reade's new flagship store at 1350 Broadway, in the heart of Herald Square!
American Legends Pizza with American Dairy Association on WPIX The Michael Alan Group 2009-10-28 | For the American Dairy Association, the michael alan group cast, costumed and trained (10) Marilyn Monroes as part of their partnership with Domino's Pizza's American Legends pie. The video here showcases our buxom beauties on the set of the WPIX morning show.
Trip Advisor Free Traveling Movie Tour The Michael Alan Group 2009-10-28 | This 10-market tour for Trip Advisor was completely free to the public and featured movies with traveling themes.
City of Hopes Underwear Affair The Michael Alan Group 2009-10-28 | In an effort to raise awareness for cancers below the belt, the michael alan group teamed up with City of Hope to string 5,000 pairs of underwear on clotheslines along the 3rd Street Promenade.
Burn Notice Season 2 - Burn Notice Heats Up New York The Michael Alan Group 2009-10-28 | In honor of season 2, Burn Notice took over New York with an assortment of nontraditional initiatives. From rollerblading street teams to pedal pushers distributing icee pops to a 50-ton sand sculpture featuring key art from the show!
the michael alan group The Michael Alan Group 2009-10-28 | the michael alan group, a non-traditional marketing and event production company. Here's a short clip that gives you a sense of what it is we do!
IFCs Americas Hottest Rocker Mom The Michael Alan Group 2009-10-28 | In anticipation of the 2nd Season of IFC's Z Rock, Sebastian Bach, Constantine Maroulis, Bethenny Frankel and the fellas from Z02 put these lady rockers through the paces in order to crown America's Hottest Rocker Mom.
WETV Operation I Do The Michael Alan Group 2009-10-28 | In order to promote "Wedding Sundays" on WE tv, five military couples were married in Times Square in a special ceremony that honored their commitment to each other and the country. Chaplain (MAJ) Doyle Coffman officiated and Melinda Doolittle and the Liberty Belles provided entertainment for the reception.
Bollywood Hero Citywide Flash Mobs The Michael Alan Group 2009-10-28 | On August 4th, 2009, dozens of Bollywood dancers suddenly began to dance in Union Square, Penn Station, Herald Square, Bryant Park with a grand finale in the middle of Times Square to support Bollywood Hero, a 3 part mini-series on IFC. Bollywood Hero stars Chris Kattan, Neha Dhupia, Pooja Kumar and the show's choreographer Longinus Fernandes (Slumdog Millionaire) were in attendance. The mini-series premieres August 6th, 7th and 8th at 10pm on IFC.
ION Worlds Largest Cardboard Box The Michael Alan Group 2009-10-28 | ION Television enters the Guinness Book of World Records with the "Largest Moving Box". One lucky winner has received $100,000 from ION Television and their Durham County Pre-launch event.
