Uploaded June 2026 | Updated September 2026, 2 weeks ago
Find Your Sales Leak Free Diagnosis: bit.ly/3SgdyeO
Contractor sales training for handling price objections. If you've ever heard "you're too expensive," this video shows exactly what to say, how to uncover the real objection, and how to close more contractor jobs without discounting your price.Every contractor hears it.
CHAPTERS
00:00 Contractor Sales Training: Handling Price Objections
00:40 Why Customers Say You're Too Expensive
01:44 How to Handle Price Objections
02:46 Sales Objection Handling for Contractors
03:17 The Real Reason Customers Push Back on Price
03:41 The Best Follow-Up Question in Sales
04:18 How to Close More Contractor Jobs
04:52 What Never to Say During a Sales Presentation
05:30 Why Contractors Lose Jobs on Price
06:17 Contractor Sales Process Mistakes
06:38 Exactly What to Say When They Say You're Too Expensive
07:02 Contractor Sales Training | The Command
You spend time building rapport, inspecting the project, and putting together a professional proposal—only to hear:
"You're too expensive."
Most contractors immediately start defending themselves, explaining their materials, experience, reviews, and warranties. That's usually the fastest way to lose profit and lose control of the conversation.
In this video, Tom Reber breaks down exactly what to say when a prospect tells you you're too expensive, how to uncover what's really behind the objection, and how to handle price concerns without discounting your work.
You'll learn:
• The simple question that changes the entire conversation
• Why price is rarely the real objection
• How to diagnose instead of defend
• The difference between a price problem, budget problem, comparison problem, and decision-maker problem
• Why discounting too early kills deals
• How to uncover the real reason prospects hesitate
If you're tired of hearing "you're too expensive" and losing jobs you should be winning, this video is for you.
🔥 Want to master sales conversations, objections, pricing, and closing more profitable work?
Join The Command:
thecontractorfight.com/command
Follow The Contractor Fight:
Instagram: @contractorfight
#ContractorSales #SalesTraining #ContractorFight #HomeImprovement #SalesObjections #ShinFu #ContractorBusiness #ConstructionBusiness #PriceObjections #SalesTips
Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses.
The Contractor Fight is the ultimate sales training resource for contractors!
Pick a fight with mediocrity. Live Unafraid.
#contractorsales #contractors #bluecollar #trades #salestraining
Find Your Sales Leak Free Diagnosis: bit.ly/3SgdyeO
Contractor sales training for handling price objections. If you've ever heard "you're too expensive," this video shows exactly what to say, how to uncover the real objection, and how to close more contractor jobs without discounting your price.Every contractor hears it.
CHAPTERS
00:00 Contractor Sales Training: Handling Price Objections
00:40 Why Customers Say You're Too Expensive
01:44 How to Handle Price Objections
02:46 Sales Objection Handling for Contractors
03:17 The Real Reason Customers Push Back on Price
03:41 The Best Follow-Up Question in Sales
04:18 How to Close More Contractor Jobs
04:52 What Never to Say During a Sales Presentation
05:30 Why Contractors Lose Jobs on Price
06:17 Contractor Sales Process Mistakes
06:38 Exactly What to Say When They Say You're Too Expensive
07:02 Contractor Sales Training | The Command
You spend time building rapport, inspecting the project, and putting together a professional proposal—only to hear:
"You're too expensive."
Most contractors immediately start defending themselves, explaining their materials, experience, reviews, and warranties. That's usually the fastest way to lose profit and lose control of the conversation.
In this video, Tom Reber breaks down exactly what to say when a prospect tells you you're too expensive, how to uncover what's really behind the objection, and how to handle price concerns without discounting your work.
You'll learn:
• The simple question that changes the entire conversation
• Why price is rarely the real objection
• How to diagnose instead of defend
• The difference between a price problem, budget problem, comparison problem, and decision-maker problem
• Why discounting too early kills deals
• How to uncover the real reason prospects hesitate
If you're tired of hearing "you're too expensive" and losing jobs you should be winning, this video is for you.
🔥 Want to master sales conversations, objections, pricing, and closing more profitable work?
Join The Command:
thecontractorfight.com/command
Follow The Contractor Fight:
Instagram: @contractorfight
#ContractorSales #SalesTraining #ContractorFight #HomeImprovement #SalesObjections #ShinFu #ContractorBusiness #ConstructionBusiness #PriceObjections #SalesTips
Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses.
The Contractor Fight is the ultimate sales training resource for contractors!
Pick a fight with mediocrity. Live Unafraid.
#contractorsales #contractors #bluecollar #trades #salestraining
