Uploaded October 2023 | Updated September 2026, 2 weeks ago
We’re beyond excited to share this exclusive and candid interview with the ultimate girl boss of the ultimate girl brand, Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel. Recently, Forbes recognized Lisa McKnight as one of the Top Brand Marketers in the world for 2023 and after listening to this podcast, you’ll know why! While at the helm of the Barbie brand, Lisa and her team have led the charge in making Barbie more relevant than ever, especially with the record-breaking Barbie movie ranking as THE highest-grossing domestic film release in 2023. In this interview Lisa puts us “in the pink” with her extensive knowledge garnered from over 25 years at Mattel. She has been recognized as a driving force in transforming the Barbie brand into the most diverse and inclusive doll line on the market while overseeing the evolution of the Barbie movie from inception to the silver screen.
You may already know that the Barbie movie has garnered over 1.4 billion dollars at the Worldwide Box Office and Barbie’s director, Greta Gerwig, is now the first woman ever to independently helm a billion dollar movie. But what you may NOT know is the tremendous behind-the-scenes effort it took to bring the film’s top-shelf creatives together--from Margot Robbie to Ryan Gosling-- the details of the film’s 5-year timeline, the many homages throughout the film, the truth about the Kens’ fate, and other juicy controversies and collaborations.
In this conversation, you’ll also discover the many philanthropic efforts at Mattel with which Lisa is involved, including The Future of Pink is Green, Barbie Loves the Ocean and Save the Children. She also shares from her heart something that all working mothers can relate to – the tricky and ongoing balancing act of career and family life.
We are sure you’ll enjoy this uplifting and insightful conversation. Pink attire optional. We’re always here to remind you that any gesture of kindness has the potential to create a Crazy Amazing Human experience, one person at a time. You have the power to create that every day because YOU ARE Crazy Amazing!
Thanks for being a vital part of our Crazy Amazing Humans Community. Please review the podcast as we love to hear what you think.
Make sure to follow us on Instagram and subscribe to our podcast on your favorite platform like Spotify or on our YouTube version of the podcast by clicking the subscribe button. Subscribe to our newsletter so you can be the first to know about a new episode. All Links below.
Subscribe to Our Newsletter: bit.ly/3hGk32N
Website: katrinacarlson.com
iTunes: itunes.apple.com/us/artist/katrina-carlson/3563718
Our Linktree: bit.ly/CAHLinktree
Apple Podcast: bit.ly/CAHPodApple
Spotify: bit.ly/CAHSpotify
Google: bit.ly/CAHPodGoogle
Stitcher: bit.ly/CAHStitcher
Be Part of the Crazy Amazing Humans Community:
Instagram: bit.ly/2Zkk06V
Facebook: bit.ly/2ZpA2wq
Website: bit.ly/2Zqypyi
Twitter: bit.ly/2ZnCymMWebsite: katrinacarlson.com
iTunes: itunes.apple.com/us/artist/katrina-carlson/3563718
Facebook: facebook.com/katrina.carlson/Website: katrinacarlson.com
iTunes: itunes.apple.com/us/artist/katrina-carlson/3563718
Facebook: facebook.com/katrina.carlson
We’re beyond excited to share this exclusive and candid interview with the ultimate girl boss of the ultimate girl brand, Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel. Recently, Forbes recognized Lisa McKnight as one of the Top Brand Marketers in the world for 2023 and after listening to this podcast, you’ll know why! While at the helm of the Barbie brand, Lisa and her team have led the charge in making Barbie more relevant than ever, especially with the record-breaking Barbie movie ranking as THE highest-grossing domestic film release in 2023. In this interview Lisa puts us “in the pink” with her extensive knowledge garnered from over 25 years at Mattel. She has been recognized as a driving force in transforming the Barbie brand into the most diverse and inclusive doll line on the market while overseeing the evolution of the Barbie movie from inception to the silver screen.
You may already know that the Barbie movie has garnered over 1.4 billion dollars at the Worldwide Box Office and Barbie’s director, Greta Gerwig, is now the first woman ever to independently helm a billion dollar movie. But what you may NOT know is the tremendous behind-the-scenes effort it took to bring the film’s top-shelf creatives together--from Margot Robbie to Ryan Gosling-- the details of the film’s 5-year timeline, the many homages throughout the film, the truth about the Kens’ fate, and other juicy controversies and collaborations.
In this conversation, you’ll also discover the many philanthropic efforts at Mattel with which Lisa is involved, including The Future of Pink is Green, Barbie Loves the Ocean and Save the Children. She also shares from her heart something that all working mothers can relate to – the tricky and ongoing balancing act of career and family life.
We are sure you’ll enjoy this uplifting and insightful conversation. Pink attire optional. We’re always here to remind you that any gesture of kindness has the potential to create a Crazy Amazing Human experience, one person at a time. You have the power to create that every day because YOU ARE Crazy Amazing!
Thanks for being a vital part of our Crazy Amazing Humans Community. Please review the podcast as we love to hear what you think.
Make sure to follow us on Instagram and subscribe to our podcast on your favorite platform like Spotify or on our YouTube version of the podcast by clicking the subscribe button. Subscribe to our newsletter so you can be the first to know about a new episode. All Links below.
Subscribe to Our Newsletter: bit.ly/3hGk32N
Website: katrinacarlson.com
iTunes: itunes.apple.com/us/artist/katrina-carlson/3563718
Our Linktree: bit.ly/CAHLinktree
Apple Podcast: bit.ly/CAHPodApple
Spotify: bit.ly/CAHSpotify
Google: bit.ly/CAHPodGoogle
Stitcher: bit.ly/CAHStitcher
Be Part of the Crazy Amazing Humans Community:
Instagram: bit.ly/2Zkk06V
Facebook: bit.ly/2ZpA2wq
Website: bit.ly/2Zqypyi
Twitter: bit.ly/2ZnCymMWebsite: katrinacarlson.com
iTunes: itunes.apple.com/us/artist/katrina-carlson/3563718
Facebook: facebook.com/katrina.carlson/Website: katrinacarlson.com
iTunes: itunes.apple.com/us/artist/katrina-carlson/3563718
Facebook: facebook.com/katrina.carlson
