Uploaded April 2025 | Updated September 2026, 6 days ago

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Face of the party/team/brand/etc. (n.): The most recognizable person in a group, the one people think of first when they think of that group

After the Prime Minister announced he would not seek reelection, his deputy instantly became the new face of the party and began campaigning.

The up-and-rising singer, known for her extravagant outfits, became the new face of the clothing brand thanks to her wide appeal with young fashion-minded consumers.