Starter Story
I make $40K/month with this one website
updated
He runs Career Hound, a job board doing $25K/month, and he keeps creator costs tiny by removing every ounce of guesswork.
*90+ Million-dollar problems (business ideas):* clickhubspot.com/tu8n
Say hi to Tom: linkedin.com/in/tom-holliday-505469161
Check out Avenue: https://www.avenue2.au/
Follow Avenue on IG: instagram.com/avenue2.au
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - The simple app I found on X
1:03 - What's your story?
1:28 - What's the app?
1:59 - Solving an age old problem
2:29 - Revenue breakdown
2:50 - Problems worth solving
3:29 - Founder background
4:13 - Finding the idea
4:51 - Build timeline
5:45 - Hiring without revenue?
6:18 - Growth and marketing
7:29 - Building for the trades
8:29 - Tom's advice for building apps
9:10 - Tools and tech stack
9:51 - App demo
10:29 - Final advice
11:19 - Gus reflections
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Jay doesn’t. He runs Nomad Table, a meetup app for solo travelers doing $140K/month with 1.8M users, and he stays grounded by literally living inside his own product.
He just spent 4 months in Bangkok, one of his app’s biggest hotspots. Went to meetups on his own app.
Meet Jay. He was a software engineer at Amazon when he got the idea for Nomad Table on a trip. He wasn’t the “entrepreneur type.” He just knew the “what if” would haunt him more than failing.
15 months after launch:
$140K/month
1.8M users
100K+ meetups booked through the app
That’s how Mauro grew Symmetry into a $160K/month gym app in the Spanish market.
The trick isn’t posting more. It’s the incentive.
*iOS App ideas:* clickhubspot.com/qy55
Follow Jay: twitter.com/jayvraavi
Check out NomadTable: https://nomadtable.app/
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Meet Jay
0:53 - Morning routine
1:33 - The story behind nomad table
2:43 - iOS app ideas
3:14 - Afternoon routine
4:17 - Building apps in 2026
5:10 - Building apps while traveling
5:46 - Evening routine
6:38 - Lessons from building
7:40 - Advice for builders
Mauro is 23. He launched Symmetry a year ago and it’s now doing $160K/month with $3M in revenue across iOS and Android, dominating the Spanish gym app market.
*Free database: 100+ Solopreneurs making $1M/year* clickhubspot.com/1k92
Say hi to Ken: linkedin.com/in/kennethylaw
Check out Harpagia: kayelleapps.com
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - the $10K game
0:54 - Gus is hosting!
1:10 - What’s your story?
1:48 - Business breakdown
2:24 - Revenue overview
3:39 - Founder background
4:34 - Successful solo devs
5:23 - Quitting tech backstory
6:33 - App timeline
7:38 - Growth and marketing
9:27 - The opportunity in games
10:45 - App demo
11:41 - Tech stack
12:28 - Final advice
13:25 - Gus reflections
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
He built Career Hound, a boring job board, into a $25K/month business using the same content playbook for two years straight.
His framework:
Timely content = trend now, dead in a week
Timeless content = formats people always want (ex: “companies hiring remote worldwide”)
“Content thrifting” = scroll for hours across TikTok, Reddit, IG (video AND text), collect anything that grabs you
Spot the patterns others miss, then run that format over and over
Here’s the entire stack behind a $10K/month side project:
Cursor + Claude Code for building
Fal AI for GPU / image generation
Supabase for database, auth, and storage
Next.js on Vercel for hosting
Stripe for payments (subscriptions from day one)
Mailerlite for email automation
Ahrefs + MonitorMySEO for SEO
PostHog, Google Analytics, and Sentry for tracking
Meet Mauro. He built Symmetry, a gym tracking app that’s now one of the biggest names in the Spanish fitness market.
He went through 3 phases:
Phase 1: build what we wanted. Terrible.
Phase 2: build what users asked for. Mediocre.
Phase 3: treat every feature like a science experiment. $160K/month.
His system:
Set ambitious quarterly OKRs (easier to move metrics when you’re new)
Track downloads, activation, retention, ARPU
Start from a problem, not a solution
Write hypotheses, then A/B test everything for 2+ weeks
Kill what doesn’t move the needle, double down on what does
One example: adding a single screen at the end of a workout increased retention by 3%. Meanwhile two full redesigns of the home screen moved nothing.
Roman runs Career Hound, a $25K/month job board. His edge isn’t the product. It’s who reads the script on camera.
His logic: would you take job advice from a 19-year-old? Gray hairs and wrinkles hit different.
On a subconscious level, they signal wisdom and credibility, and that’s what converts in a niche full of anxious job seekers.
How he runs it:
DMs creators already posting for fun (mostly people in their 50s)
Pays ~$20 a video
Sends them a sheet of pre-written formats so there’s zero research and zero confusion
Repeats the same timeless format (like “companies hiring remotely worldwide”) over and over
Result: 11.7M views in 30 days, 779 active subs, $28K last month.
*FREE iOS App Ideas:* clickhubspot.com/l6tq
Say hi to Mauro: https://x.com/Mauro_Botanes
Check out Symmetry: https://symmetry.club/
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Blakes new project is called 10X App Builder. The pitch: Shopify, but for apps.
Helps with the ideation process
Hosts user backends
Even helps you design an aesthetic Instagram page for your launch
Basically an all-in-one platform so anyone can ship an app without stitching together 10 tools.
12,000 paying customers. 200K+ downloads.
Built the MVP in 2 days.
But when asked what advice she’d give herself this is what she said:
“Spite is the greatest motivation you could ever have.”
“Peace and love doesn’t build empires. Pain does.”
The most successful people started because someone didn’t believe in them.
If you’re in a difficult chapter, you’re in the luckiest season of your life, you have the most fuel you’ll ever have.
Most people run from pain. The founders who build empires use it as rocket fuel.
*One-page websites making $10K/month:* clickhubspot.com/m8ed
Say hi to Roman: https://x.com/rlakhnyuk
Check out Career Hound: careerhound.io
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Dead simple websites win
1:11 - What’s your story?
1:37 - What’s the website?
2:50 - Founder background
3:30 - Coming up with the idea
4:09 - Simple, one-page websites
4:59 - What makes your website different?
5:53 - Marketing: timely vs timeless content
7:24 - Marketing examples
8:58 - Working with ‘older’ creators
10:23 - The marketing system secret
10:47 - Advice to builders
12:13 - Tech stack
12:43 - Final advice
13:35 - Gus reflections: it’s all about the marketing
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Here’s the exact stack running it:
Convex for backend + database
Vercel for hosting the frontend
Railway to host the microservice that builds the content
Clerk for authentication
Resend for transactional + mailing list emails
Axiom for logs and observability
OpenAI + Claude for copy and captions
Fal AI for image generation
Claude Code on the 20x Max plan (the “absolute must”)
Meet Kyle. He built Cardstock (a sports card value scanner) and Scanémon (same thing but for Pokémon). Together they do $120K/month.
Cardstock: ~15K active subs, $75K MRR, 13K downloads/month
Scanémon: launched in 2025, already 3,400 subs and $17K MRR
MVP for Scanémon? Built in a single day with Cursor’s agent
The wild part: he didn’t chase trends. He just looked at his own hobby (collecting cards), noticed there was no app for it, and built one for himself.
Meet Piotr. Solo dev, full-time job, building Visualizee (an AI rendering tool for architects) on nights and weekends.
For 2 years he was convinced the problem was marketing. It wasn’t. His product was a complicated node-based system nobody wanted to figure out.
The pivot? He ripped it all out and rebuilt it as a chat interface. Upload a sketch, tell the AI what you want, get a photoreal render in seconds.
$150/mo → $10K/mo in 6 months
~300 active subscribers at $35–$80/mo
25% trial-to-paid conversion
Still solo, still working full-time
Meet Timo. 23 years old, built Chart Detector AI with his brother, now doing $50K/month and working 20 hours per MONTH on it.
The ad? Literally just a screen recording of someone using the app. That’s it.
$15K in revenue from one video
~5M views
No influencers, no UGC actors, no fancy edits
His whole system:
Hard paywall, no free trial (money back immediately)
TikTok Smart Plus campaigns, $50/day to start
Optimize for subscription events, not installs
Target broad, but skip the US (better ROAS abroad)
Always keep 6+ videos in rotation to beat creative fatigue
Meet Gaurav. He built Fastlane to $69K/month in about 2 months.
The trick wasn’t ads or cold DMs. It was one button in the UI with a rainbow border: “book a call with the team if you want 7 days of extra access.”
People clicked because they wanted the perk. Calendly did the rest.
Since August, he and his co-founder have done ~20 calls a week, every week. 2,000 total.
*The AI Playbook: 50+ AI app ideas making millions:* clickhubspot.com/qs4m
Say hi to Piotr: https://x.com/pobidowski
Check out Visualizee: visualizee.ai
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - 2 years to hit $10K
0:57 - What’s your story?
1:33 - Business breakdown
3:40 - App idea
4:04 - Build process and timeline
4:50 - AI app ideas
5:51 - The pivot
7:02 - Takeaways and learnings from the pivot
7:26 - Results and data
7:53 - What would you do differently next time?
9:09 - Tech stack and tools
9:51 - Advice
10:31 - Pat and Gus reflections: stay in the game!
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Jack runs Profit.ai, a Shopify profit analytics app that’s done $147K since launch in December and is at $30K MRR (plus ~$40K in services).
He’s not technical. He built the original version by dumping a spreadsheet into Cursor as a CSV and iterating.
Here’s what he runs the business on now:
Claude Code on the $200/mo max plan for building
Codex in Terminal (not the app) for extra coding muscle
Framer for the marketing site (may swap to a Claude-built site)
Instantly for outbound marketing
Google Sheets for the ops layer
Slack + Claude bot to pipe data wherever clients need it
Meet Gaurav. He built Fastlane, an AI short-form marketing tool for solopreneurs.
Launched 2 months ago. Already doing $69K MRR and over 1,000 paid users.
The UI is the whole insight:
Middle card = the video Fastlane made for your product
Left card = a trending piece of content in your niche (this one had 3M views)
Swipe right = schedule
Pick TikTok, Instagram, or YouTube
AI writes the caption
Post live in under 5 minutes
He didn’t guess this design. He earned it. Gaurav and his co-founder did 20 customer calls a week since August. 2,000 calls total.
Meet Kyle. He was building Cardstock alone in a basement, watching his friends line up shifts at Kohl’s and a restaurant.
So he made them an offer: quit those jobs, come help, and we’ll split everything three ways. They didn’t even know how to code. He taught them.
They spent 2-3 years building together. Today Cardstock + Scanémon do over $120K/month combined:
Cardstock: ~15K subs, ~$75K MRR
Scanémon: ~3.4K subs, ~$17K MRR
This video breaks down why talking to customers is the most important thing you can do if you want to build a successful SaaS.
*90+ Business Ideas ($1M+ problems worth solving):* clickhubspot.com/mod5
Say hi to Gaurav: twitter.com/gauravsbuilding
Check out Fastlane: usefastlane.ai
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Don't skip this!
0:57 - What's your story?
1:44 - Business breakdown
2:29 - Finding the idea
3:26 - Background and build timeline
4:40 - Tech stack and tools
5:14 - Solve painful problems
6:09 - The secret behind his success
7:45 - The system that helped him win
9:32 - Go talk to customers!
10:12 - Customer calls breakdown
12:54 - App demo
13:50 - How customer calls influenced the product
14:07 - Final advice
15:09 - Pat and Gus reflections: face the fear of rejection
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Rashid was raising for his own fintech startup, maxed out credit cards, and realized finding investors was brutal. So he turned his pain into a product.
That side project (AngelMatch) now does $29K MRR with 360 subscribers and a 33% trial conversion rate. He stacked two more databases on top (InvestorHunt + JournalistHunt) for a $32K/month portfolio.
The playbook:
Pick a painful B2B problem you’ve lived
Build the database manually to start
Launch on Product Hunt for the first signal
Scale with programmatic SEO (half his revenue)
Meet Rashid. He’s not technical. He didn’t chase an AI trend. He just built three boring database sites that basically do the same thing for different audiences.
AngelMatch: 125,000 angels + VCs for founders raising capital ($29K MRR)
InvestorHunt: investor database, pure SEO, zero marketing ($2.8K MRR)
JournalistHunt: 200,000 journalists for press coverage ($260 MRR)
Jake is 24. He launched Erly (an alarm app where you do pushups to turn off the alarm) at the end of 2025 and hit $50K/month in 4 months. 200K+ downloads. One-man show.
Here’s the full stack he runs it on:
Firebase for database, auth, cloud functions
Superwall for paywall + subscriptions
OpenAI for the AI API
Mixpanel for in-app analytics
Claude Code for actually building the app
Heroi for influencer tracking + payments
Sideshift for UGC creator sourcing
Instantly for mass influencer outreach
Cal for booking, Agree for contracts
QuickBooks + 1Password + Google Sheets to run the business
Meet Blake Anderson. 25 years old, from Philadelphia. Started building apps at Tulane and watched most of them fail.
Then he shifted to AI apps, DM’d a kid named Zach, and together they built Cal AI.
Month 1: $30K
Month 2: $100K+
Month 8: $1M/month
On track for ~$50M this year
The lesson: the flops weren’t wasted. They were the reps that set up the pivot.
*90+ Business Ideas ($1M+ problems worth solving):* http://go.starterstory.com/lp-test-4-million-dollar-problems-description
Follow Rashid: twitter.com/Rashidkhasanov
Check out his websites:
- angelmatch.io
- investorhunt.co
- journalisthunt.com
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Making money with simple websites
1:00 - What’s your story?
1:33 - Business overview
2:14 - Revenue and numbers
3:23 - Painful problems win!
4:34 - Founder background
5:48 - Finding the business idea
6:33 - Growth and marketing
7:33 - Secret behind the websites
8:15 - Ideas to start in 2026
8:57 - Database product playbook
10:12 - Tech stack and tools
10:57 - Final advice
11:57 - Pat and Gus reflections: solve a painful problem!
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
In this first episode of the Starter Story challenge, we challenge him to finally monetize his app. Can he actually do it?
*Side project ideas you can build with your 9-5:* clickhubspot.com/jzxl
Apply for the challenge → https://forms.gle/eFqR1QdT4N5tBWyo9
Follow Gaurabh: linkedin.com/in/gaurabhmathure
Check out his projects:
- https://attn.design/
- vuemagnet.com
- mastersofattention.com
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - $1K in 30 days
0:42 - Welcome to the challenge
1:05 - 100 apps... zero revenue
1:34 - What's the problem?
2:21 - The Challenge
3:05 - Do you accept the challenge?
3:23 - It begins!
3:50 - 100 side project ideas
4:48 - Update
5:02 - The first 30 days
6:11 - Making $100
6:53 - The next 30 days
8:08 - Numbers behind the content
8:58 - Talking to customers
9:42 - Revenue and results
10:35 - Congrats on the challenge!!
11:09 - Lessons learned and advice
12:57 - What's next?
13:29 - Join the challenge
13:36 - Wrap up
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
His actual day:
Wake up 11am-12pm (he’s a night owl, always has been)
Gym around 2-3pm, coffee, chores
8-hour deep work block starting at night when nobody’s texting
9 hours of sleep, non-negotiable
Meet Blake (25), Zach (19), Henry (18), and Jake (31). The team behind Cal AI.
Month 1: $30K
Month 2: $100K+
Month 8: $1M/month
On track for ~$50M this year
Sold for multiple millions
Meet Tomer. He built an AI calorie tracker for the Israeli market (basically CalAI in Hebrew) and grew it to $20K/month in 4 months with paid ads.
Then he made one move that changed everything.
*Free $1M Solopreneur MVP Guide:* clickhubspot.com/66mr
Follow Rob: twitter.com/robj3d3
Check out his projects: http://robhallam.com
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Meet Rob
0:58 - Morning routine
1:38 - Building while traveling
3:00 - Start your solopreneur journey
3:28 - Afternoon routine
4:19 - Prioritizing work
5:53 - Biggest lessons learned
7:40 - Advice to builders
Next.js on the frontend
Google Firebase as the backend
That’s it. No exotic infra, no 10-person team. Just a senior engineer scratching his own itch at a local golf course, shipping nights and weekends until 150 courses were paying him.
Now at $350K ARR and pacing to $800K, he finally quit Meta to go all in.
The lesson: the stack isn’t the moat. Building something you’d do for free is.
Then he met Blake, they went all in on Cal AI, and hit $1M/month within 8 months.
This year? On track for $50M.
First app on the App Store at 12
5M users by high school
Sold his first company at 16
Cal AI: $30K month one, $100K+ month two
$1M/month by month 8
*Free iOS Bootcamp:* clickhubspot.com/bqt8
Follow Blake: https://x.com/blakeandersonw
Follow Zach: https://x.com/zach_yadegari
Cal AI: https://calai.app/
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - iOS Millionaires
1:20 - What’s your story?
2:24 - Numbers behind Cal AI
2:48 - Meet the other co-founders
3:36 - What was it like to work together?
3:59 - Did you know it’d be successful?
4:48 - Becoming co-founders
5:38 - Managing conflict and trust
6:58 - Build your own iOS app
7:39 - Opportunity in apps in 2026
8:32 - Does copying apps still work?
9:15 - Advice for building apps
10:00 - NYC office tour
10:25 - What did it feel like to sell Cal AI?
10:58 - The game of entrepreneurship
11:42 - What are you working on now?
12:46 - Final thoughts from Pat
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Tomer built an AI calorie tracker for the Israeli market and scaled it to $80K/month in 12 months. No dev background. Just Claude and a lean stack.
Here’s exactly what he pays every month:
Claude for coding + AI agents across the business - $200/mo
PostHog for product analytics - $20/mo
Supabase for database + storage - $35/mo
Expo for in-app updates - $100/mo
RevenueCat for subscription management
That’s it. No 25-person team.
No over engineered infra.
Month one: $1K.
Just 11 months later? $81K/month.
Tomer didn’t reinvent the wheel whatsoever; he found a proven AI calorie tracker, localized it for Israel, and went all in on marketing over code.
In his words: “We started with only 1K on the first month. And since then, we grew consistently until the previous month, we made over 81K.”
How? He found top-performing content, DM’d influencers for paid reposts, and set off a viral chain reaction.
Each article he dropped had 20+ reposters lined up turning a single post into a full-on distribution engine.
The crazy part: it’s a growth hack anyone can run if you hustle the network effect.
His stacks now are filled with:
ChatGPT (Codex) for code
Notion for idea capture and planning
Cursor and Claude for AI-driven coding
Framer for fast web builds
Supabase, Railway, and AWS for backend
RevenueCat for subscriptions
The secret? Let the tools do the heavy lifting, so you can move 100x faster.
*iOS App Ideas:* clickhubspot.com/wbb6
Say hi to Will: williambaker.co.uk
Check out Glowly: glowlyaiapp.com
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - The Lazy Method
1:02 - What’s your story?
1:24 - Business breakdown
2:01 - Will’s background
2:36 - “Lazy way” overview
3:30 - Why the lazy approach works
4:04 - Ad examples and results
4:44 - More app ideas
5:29 - The Lazy playbook
7:16 - How to learn paid ads
8:16 - Tech stack
8:36 - Final advice
9:26 - Pat and Gus reflections: why paid ads work
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
No complex setup, no trading jargon. Just take a pic and get insights in seconds.
That simplicity?
It’s made the app a $56K/month business, with over 90,000 downloads and 40M+ impressions, all while Timo works just 20 hours each month (and travels the world).
Ryan quit his $200K job and, with the help of his girlfriend, built a playful Pomodoro app for cat lovers. The hook? It’s not just a timer.
“Cat on Chair” turns focus sessions into a game: when you start working, a cat jumps on the chair and keeps you company. Finish a session, and the cat leaves you a gift.
This video breaks down his playbook for reverse-engineering a proven app idea and building your own.
*iOS App Ideas:* http://go.starterstory.com/lp-test-3-ios-app-ideas-description
Follow Tomer: twitter.com/tomercn
Check Cal Buddy: https://calbuddy.co.il/
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - You don’t need an original idea
1:04 - What’s your story?
1:38 - What’s the app?
2:15 - Founder background
3:03 - Build process
4:01 - Finding the app idea
4:43 - More app ideas!
5:32 - App differentiation
6:40 - Growth and marketing
8:00 - Influencer strategy
9:05 - Partnership breakdown
9:54 - Tech stack
10:24 - Final advice
11:05 - Pat and Gus reflections: you don’t need a new idea!
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
He wasn’t just blasting messages; he went after lifestyle and day-in-the-life creators where his app could “actually fit in”.
Instead of paying for an ad, he found partners that could organically weave his product into their content and make it feel like a natural part of their story.
For two years, he blurred the line between work and real life, carrying his laptop into every moment, even dinner.
Setting a hard stop at dinner saved the quality time (and the relationship). Now the rule is simple: once the food’s out, the work is done.
Sarah built Stella, an app that hit $340K MRR in two months - because she saw a problem only women would notice.
“I don’t think most men would have come up with this idea, right? And so I think that’s actually the unfair advantage of being a woman in this space.”


