Uploaded May 2026 | Updated September 2026, 1 week ago
Typography is more than choosing fonts. The details—dashes, kerning, spacing, hierarchy—are what separate amateur work from professional and help readers understand your content clearly. Getting these details right is both satisfying and essential.
Good typography lives in the details. If you learned typography basics but still feel uncertain about the finer points, this session covers what you need. Knowing when to use an em dash vs. an en dash, understanding metric vs. optical kerning, and mixing typefaces with confidence will bring joy and polish to your work.
Instructor Ellen Lupton will teach typography skills that working designers use. You'll learn:
How to build clear typographic hierarchy
When to use em dashes vs. en dashes
The difference between metric and optical kerning
Strategies for mixing typefaces with intention
The rules for dashes and spacing
For AIGA members who want to understand how design is changing and where the opportunities are next.
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Typography is more than choosing fonts. The details—dashes, kerning, spacing, hierarchy—are what separate amateur work from professional and help readers understand your content clearly. Getting these details right is both satisfying and essential.
Good typography lives in the details. If you learned typography basics but still feel uncertain about the finer points, this session covers what you need. Knowing when to use an em dash vs. an en dash, understanding metric vs. optical kerning, and mixing typefaces with confidence will bring joy and polish to your work.
Instructor Ellen Lupton will teach typography skills that working designers use. You'll learn:
How to build clear typographic hierarchy
When to use em dashes vs. en dashes
The difference between metric and optical kerning
Strategies for mixing typefaces with intention
The rules for dashes and spacing
For AIGA members who want to understand how design is changing and where the opportunities are next.
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