Why Some Designs Are Impossible to Improve: Quintessence Design Theory 2024-04-26 | 💻 Thanks to Opera for sponsoring this video! Get a browser that’s literally better at everything, download Opera today: https://opr.as/Opera-browser-designtheoryBecome a patron of my channel: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO Join my discord channel: discord.gg/hFw55nhFollow me on Twitter: twitter.com/john_maurielloFollow my Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnAll content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Edited by Brad Heath: bradleyheath.com Check out Technology Connections, the guy who reviewed the toaster: youtu.be/1OfxlSG6q5Y?si=wxRrh9ScQ8q3k4vA Check out TFLClassics, they do cool stuff with their Model T (and other cars): youtu.be/3FMNUpFhsz4?si=UDj4VFm7_0N1aySsSome designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?Time stamps: 0:00 Intro to Quintessential Design2:49 Paperclips & Manufacturing Process3:46 Maglite: Intellectual Property, Patents, & Legal Strategies4:55 Opera5:56 Maglite part 2 8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard12:20 Designs that Change Culture: Model T21:49 Indispensable Addictions30:28 The Fifth ElementWorks Cited: https://text.is/0K1Z
Why Some Things Just Look Beautiful Design Theory 2025-08-28 | Download AnyDesk for free today using my link: https://Anydesk.com/DesignTheoryBECOME A PATRON: patreon.com/JohnMaurielloSign up to learn more about the design/creativity book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO CHECK OUT MY OTHER SOCIALS:DISCORD: discord.gg/hFw55nhTWITTER: twitter.com/john_maurielloIG: instagram.com/mauriellodesignLINKEDIN: linkedin.com/in/mauriellojohnAll content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.Why do so many brilliant artists, desigers, and creative people burn out? In this video, we explore the ways that creative success can slowly destroy the very people we celebrate. 0:00 Intro 1:20 Optical Illusions2:21 Line of Beauty (is it REALLY the most beautiful?)6:01 AnyDesk Sponsorship7:10 Centrality8:35 Composition and Context12:24 Universal Beauty and Symmetry15:50 Golden Ratio
Why Creative Success Destroys People Design Theory 2025-07-26 | Download AnyDesk for free today using my link: https://Anydesk.com/DesignTheorySign up to learn more about the design/creativity book that we're going to publish: studioello.com/mailBECOME A PATRON: patreon.com/JohnMaurielloCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO CHECK OUT MY OTHER SOCIALS:DISCORD: discord.gg/hFw55nhTWITTER: twitter.com/john_maurielloIG: instagram.com/mauriellodesignLINKEDIN: linkedin.com/in/mauriellojohnThese are some other vids I mention that you should check out...SolarSands on Thomas Kinkade:youtu.be/DYnbCRrZn54?si=xLw2nmB9VEP43p_8Lessons from the Screenplay on Whiplash/Black Swan:youtu.be/ba-CB6wVuvQ?si=3fOEi6EcCw9PNgTWAll content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.Why do so many brilliant artists, desigers, and creative people burn out? In this video, we explore the ways that creative success can slowly destroy the very people we celebrate. 0:00 Intro1:50 Michelangelo3:02 Obsession4:36 Force 15:35 Rick Rubin10:00 Bo Burnham12:54 AnyDesk. Sponsor14:00 Thomas Kinkade22:12 Thom Yorke (Radiohead)28:24 Black Swan, Whiplash30:48 Elvis Presley, Amy Winehouse32:04 Iris Van Herpen, Virgil Abloh33:50 Destroying the Old34:15 Running
Convenience is Destroying Culture Design Theory 2025-06-12 | Download Any desk for free today using my link: https://Anydesk.com/DesignTheoryBECOME A PATRON: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO CHECK OUT MY OTHER SOCIALS:DISCORD: discord.gg/hFw55nhTWITTER: twitter.com/john_maurielloIG: instagram.com/mauriellodesignLINKEDIN: linkedin.com/in/mauriellojohnAll content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.Modern design promises to make life easier, but there's a cost. This video explores how the pursuit of seamlessness, convenience, and frictionless experiences is quietly stripping away our curiosity, connection, and sense of meaning. We’re trading depth for ease without even realizing it.00:00 Intro1:12 Seamlessness=Thoughtless Reflex3:20 Limbic Capitalism5:58 Connection Breakdown8:08 AnyDesk Sponsor9:23 Convenient Flattening11:37 Non-Places12:41 Destruction of Curiosity15:01 Destruction of Personal Agency & Relationships19:30 Convenience is NOT the Highest Virtue of Design23:25 The Age of Empathy
Everything Valuable is Just a Cultural Lie Design Theory 2025-04-10 | Start using Framer for FREE. Use code DESIGNTHEORY to get 25% off for 3 months with extra features: framer.1stcollab.com/design.theory_2BECOME A PATRON: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO CHECK OUT MY OTHER SOCIALS:DISCORD: discord.gg/hFw55nhTWITTER: twitter.com/john_maurielloIG: instagram.com/mauriellodesignLINKEDIN: linkedin.com/in/mauriellojohnHere's the website my friend Marc Levinson and I built with Framer. Go check out his consulting business: https://www.spacegarage.tech/All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.This video is about why people spend thousands, or even millions on priceless products.0:00 Value and Cultural Context2:31 Making Iron More Valuable than Gold3:37 Expensive Fruit5:09 Cheetozard Part 15:32 Framer7:10 Cheetozard and Internet Madness9:30 Comedian11:48 Niche Subcultures and Value17:00 Personal Meaning, Value and Connection
I’m Tired of Playing the YouTube Game Design Theory 2025-04-07 | BECOME A PATRON: patreon.com/JohnMauriello/membershipI have six videos that I plan to launch over the next ~6 months. Help support this effort through Patreon.
Why Right to Repair Is Hard, Even for Companies That Want It Design Theory 2024-12-11 | Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks: storyblocks.com/designtheoryBECOME A PATRON: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO CHECK OUT MY OTHER SOCIALS:DISCORD: discord.gg/hFw55nhTWITTER: twitter.com/john_maurielloIG: instagram.com/mauriellodesignLINKEDIN: linkedin.com/in/mauriellojohnAll content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Main video edit by Brad Heath. This video is about why designing repairable products is not as simple as you think. Many people think it doesn't happen because of corporate greed. While that is certain one reason, there are many other far less malicious reasons for the lack of repairability we see in our devices. Main Works Cited: The Right to Repair: Reclaiming the Things We OwnBuy the book here: amzn.to/3ZnpfzSOther works were cited but in a smaller capacity. When referenced, they are displayed in the bottom left corner of the video.0:00 Intro1:10 Misaligned Incentives4:13 Storyblocks sponsor5:23 Deeply Entrenched Corporate Structures6:40 Customer Expectations9:30 Planned Obsolescence10:13 Thin, Sleek, and Minimalistic=Quality???13:34 Repairability and Backwards Compatibility16:34 Product Architecture19:13 Increased Complexity22:09 Laws25:53 What Should We Do???
How Luxury Brands Get You to Buy Into Their Hype Design Theory 2024-09-27 | Check out the Zenbook S16 by @ASUS: https://asus.click/designtheory BECOME A PATRON: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO CHECK OUT MY OTHER SOCIALS:DISCORD: discord.gg/hFw55nhTWITTER: twitter.com/john_maurielloIG: instagram.com/mauriellodesignLINKEDIN: linkedin.com/in/mauriellojohnAll content directed, written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Are luxury designer goods ever worth the hype, or are they just a scam? Main Works Cited: "The Luxury Strategy" by Jean-Noël Kapferer and Vincent Bastien"Luxury: A Rich History" by Peter McNeil and Giorgio Riello"Deluxe: How Luxury Lost Its Luster" by Dana ThomasCarwow Rolls-Royce vid: youtu.be/Bu0UhBrzd8k?si=shOiDx9-O2KklyofVINWiki Ferrari VIP vid: youtu.be/BH7zY6kQ_Io?si=5kWqAfP8CIdt237VOther works were cited but in a smaller capacity. When referenced, they are displayed in the bottom left corner of the video.Time stamps0:00 Intro2:40 Elevation3:55 Jumping Through Hoops8:47 Convenience 9:40 Legends and Luxury11:30 Time14:23 Asus Sponsor16:10 Legacy17:28 Patina18:14 Time and Craft19:36 Enduring Design21:35 Elitism through Appreciation24:10 Space31:10 Is Luxury Losing Its Identity?35:18 Beauty is a human need
Why Western Designs Fail in Developing Countries Design Theory 2024-06-30 | 🔒 Remove your personal information from the web at joindeleteme.com/DT20 and use code DT20 for 20% off 🙌DeleteMe international Plans: international.joindeleteme.comBecome a patron of my channel: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO Join my discord channel: discord.gg/hFw55nhFollow me on Twitter: twitter.com/john_maurielloFollow my Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnAll content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Edited by Brad Heath: bradleyheath.com Why is it so hard for talented designers to create great products for developing countries? To get closer to an answer, I spoke with experts in international development, designers from diverse cultures, and conducted extensive secondary research. Time stamps: 0:00 Intro2:48 Playpump5:40 Mosquito (Fishing) Nets8:02 DeleteMe9:04 One Laptop Per Child24:45 Is It Possible to Design For Cultures You Don't Belong To?Main Works Cited: "The Charisma Machine" by Morgan G Ames amzn.to/3RMvCty"User Friendly" by Cliff Kuang amzn.to/3W2w5udNY Times, Malaria Article: nytimes.com/2015/01/25/world/africa/mosquito-nets-for-malaria-spawn-new-epidemic-overfishing.htmlNeo Nurture TED Talk (and the Design That Matters official website): youtube.com/watch?v=WpldYJ3sSIo Liter of Light NPR article: npr.org/2011/12/28/144385288/in-philippine-slums-capturing-light-in-a-bottle"Design for the Real World" by Victor Papanek. I never explicitly cited this book, but it was really good for adding color/clarity to the topic:amzn.to/4co8CcSOther works were cited but in a smaller capacity. When referenced, they are displayed in the bottom left corner of the video.#design #industrialdesign
Daylight Computer: Design and Hardware Q&A Design Theory 2024-06-06 | Lots of questions about the Daylight computer. I actually worked on the project, so I'm happy to answer whatever I can here.
How Governments Use Design & Propaganda to Control You Design Theory 2024-02-17 | Head to http://hensonshaving.com/designtheory and enter code "designtheory" at checkout to get 100 free blades with your purchase!Become a patron of my channel: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailThese were the two main sources I used when researching this video (I also referenced several other sources, which are written in the video itself): "Caps Lock" by Ruben Pater: amzn.to/3I3ENAS "Typography and Graphic Design" by Roxane Jubert: amzn.to/3I30n8E Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO Join my discord channel: discord.gg/hFw55nhFollow me on Twitter: twitter.com/john_maurielloFollow my Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnAll content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Edited by Brad Heath: bradleyheath.com Every single day, the designed objects around you subtly influence your thoughts about governments and ideologies. You see it in the products you use, the architecture in your cities, art that is state-funded, and the graphic design of public service announcements. This video will uncover all the tools and tricks that designers, artists, and architects use when trying to influence your thoughts with crafty propaganda.Time stamps: 0:00 Intro1:16 Scribes as Propaganda3:05 Font Design as Propaganda6:25 Henson7:40 Modern Document Design as Propaganda10:45 Constructivism12:45 Socialist Realism14:35 US Propaganda & Consumerism17:20 Mid-century Modern21:54 Abstract Expressionism and the US Government23:36 Weapons Design as Propaganda28:10 Shock & Contrast in Propaganda33:55 Truth In Propaganda36:19 Palazzo Braschi
Bad Design Challenge 2023 Judging + Winners Announced Design Theory 2023-10-20 | Come hang out with us while we go over the entries for the 2023 bad design challenge, as well as announce a winner. The Bad Design Awards Challenge is a "competition" where you must make the worst product design concept imaginable. I'll be with Marc Levinson of @TheSpaceGarage youtube.com/@TheSpaceGarage Become a patron of my channel: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO Join my discord channel: discord.gg/hFw55nhFollow me on Twitter: twitter.com/john_maurielloFollow my Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohn
Eastern & Western Design: How Culture Rewires The Brain Design Theory 2023-10-04 | Go to https://ground.news/designtheory to know where your news is coming from. Sign up or subscribe before Oct 15, 2023 for 30% off unlimited access.Become a patron of my channel: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailThese were the two main sources I used when researching this video (I also referenced several other studies, however): "The Weirdest People in the World" by Joseph Henrich: amzn.to/46g5AEt"The Geography of Thought" by Richard Nisbett: amzn.to/3Fn7ast Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO Join my discord channel: discord.gg/hFw55nhFollow me on Twitter: twitter.com/john_maurielloFollow my Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCulture completely changes the way our brains process information. And because of that, various cultures design things very differently.Big shout out to Marc Levinson for reading over my script and giving feedback on it! All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Time stamps: 0:00 Intro1:32 Japanese Joinery3:18 Culture Changes The Way Your Brain Processes Information4:34 Ground News5:49 Differences In Visual Processing Between East & West8:25 East & West Is Only Telling A Small Part of the Story9:11 Being Born in A Culture Is Like Wearing Pink Glasses 10:45 Why Is Western Culture & Design Like That? 17:40 Why is Eastern Culture & Design Like That? 21:25 How Geography Changes Culture & Design22:46 How Language Changes Culture & Design 26:54 How Culture Informs Design PROCESS31:35 Is A Singular Design Vision Really Necessary? 33:47 Copying34:55 What Should You DO?
Bad Design Challenge 2023 Kickoff + Q&A Design Theory 2023-08-10 | Join the discord: discord.gg/XczgscAvRj ...The Bad Design Awards Challenge is a "competition" where you must make the worst product design concept imaginable. Starts on August 9 at 2 PM PST (GMT -8). Go to https://DesignTheory.store to pick up some merch. Become a patron of my channel: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO Join my discord channel: discord.gg/hFw55nhFollow me on Twitter: twitter.com/john_maurielloFollow my Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohn
Minimalism is Getting Absurd: Updating Dieter Rams 10 Principles Design Theory 2023-07-28 | Download Shapr3D for iPad, macOS, & Windows: shapr3d.com/download?utm_source=social&utm_medium=youtube&utm_campaign=designtheory to get 10% off with code "DesignTheory10"Support me on Patreon: patreon.com/JohnMaurielloCheck out the Design theory merch @ https://designtheory.store/ Sign up to learn more about the design book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO Join my discord channel: discord.gg/hFw55nhFollow me on Twitter: twitter.com/john_maurielloFollow my Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnDieter Rams is one of the most influential industrial designers to ever live. Even if you don’t know who he is, you probably use products that were inspired by his thinking everyday. He wrote the Ten Principles for Good Design, and they’re basically like the design bible. Designers must never question them. So that’s exactly what we’re going to do now.Editing by Brad Heath: twitter.com/brad_heath_All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Time stamps: 0:00 intro1:00 Good Design is Honest6:48 Good Design is As Little Design As Possible14:09 Good Design is Environmentally Friendly15:51 Good Design is Long Lasting16:42 Good Design is Thorough Down to the Last Detail18:08 Good Design is Unobtrusive19:00 Good Design Makes a Product Understandable19:40 Good Design Makes a Product Useful20:35 Good Design is Innovative20:52 Good Design is Aesthetic & Other Parting Thoughts 21:50 Dieter's REAL Secret Of Good Design
How Brands Use Design & Marketing to Control Your Mind Design Theory 2023-07-12 | Get your Ekster wallet @ shop.ekster.com/designtheory & get 25% off with code "DESIGN" at checkout!Become a patron of my channel: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailBuy the books I used to research this video. I HIGHLY RECOMMEND ALL OF THEM. "Influence" was my favorite, though: "Influence" by Robert Cialdini: amzn.to/3PPOYOj "Alchemy" by Rory Sutherland: amzn.to/3JRVgJq"The Brand Gap" by Marty Neumeier: amzn.to/44dx9gBCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO Join my discord channel: discord.gg/hFw55nhFollow me on Twitter: twitter.com/john_maurielloFollow my Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnAs we navigate through the world, we are constantly being influenced by subtle design tactics that most of us aren't even aware of. These branding tactics can be found everywhere - in the layout of your favorite store, the colors of a pop-up ad, or even the design of your favorite app. But it's not just about understanding these principles. It's about considering the ethics behind their use, questioning the motives, and equipping ourselves to recognize and resist manipulation.Editing by Brad Heath: twitter.com/brad_heath_Big shout out to Marc Levinson and Kyle Dexheimer for reading over my script and giving feedback on it! All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Time stamps: 0:00 Intro1:08 BS Continuum1:38 Information Asymmetry (example from Rory Sutherland's book "Alchemy")3:29 Emotional Alchemy (example from Rory Sutherland's book "Alchemy")4:56 Tropical Storm: Visual Signaling 7:30 Seller Reputation & Trustworthiness (Sephora example and some other packaging examples from Rory Sutherland's book "Alchemy")9:20 Category 1: The Debt of Kindness (Reciprocity as described in Cialdini's book "Influence". Envelope example is from Sutherland's book "Alchemy")11:41 Category 2: Follow the Herd (Social Proof as described in Cialdini's book "Influence")14:58 Ekster15:57 Category 3: Obey Authority (Credibility as described in Cialdini's book "Influence")18:58 Category 4: The Deception of Exclusivity (Scarcity as described in Cialdini's book "Influence")22:41 Category 5: Misguided Loyalty (Unity as described in Cialdini's book "Influence")28:40 Brutally Honest Manipulation31:43 Creating Meaning33:32 Education vs Manipulation36:58 What's the Most Manipulative Brand? (featured at around the 37 min mark) Hall of the Mountain King by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. creativecommons.org/licenses/by/4.0
Why Society Hates Creativity: Convenience is King, Michelangelos David Design Theory 2023-05-31 | youtu.be/A9avVhZrMOc Full vid
How Tesla Used Most Advanced Yet Acceptable Design Principles Design Theory 2023-05-30 | youtu.be/34eyFKdGUl4 Full vid
Why Society Hates Creativity: Its Unpredictable Design Theory 2023-05-20 | youtu.be/A9avVhZrMOc Full vid
Why Society Hates Creativity: Scale vs Quality Design Theory 2023-05-17 | youtu.be/A9avVhZrMOc Full vid
How Cultural Conventions Impact Design: Google Glass Design Theory 2023-05-11 | Full vid: youtu.be/1HeTEyWsU-Y
How Design Changed in the 1980s & Why It’s Relevant Today Design Theory 2023-05-08 | youtu.be/0zVQ_SibpyM Full vid
Designing Sunglasses With a $200,000 3D Printer & AI Design Theory 2023-04-25 | youtu.be/h1WubHsCrNQ Full vid
Why Are Designers & Creatives Elitist Jerks? Design Theory 2023-03-14 | Become a patron of my channel: patreon.com/JohnMaurielloSign up to learn more about the design book that we're going to publish: studioello.com/mailCheck out my online industrial design course, Form Fundamentals: bit.ly/335vsqO Join my discord channel: discord.gg/hFw55nhFollow me on Twitter: twitter.com/john_maurielloFollow my Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnIf you ask designers why they do their job, they’ll usually say it’s because they want to make things that improve people’s lives. This is really confusing when you learn that so many successful designers are elitist jerks. Why are they like that? And, do you need to act that way to be successful? Editing by Brad Heath: twitter.com/brad_heath_All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.00:00-1:23 Intro01:24-04:44 When Being an Elitist Jerk is Useful04:45-05:59 Ideas are lies06:00-07:53 Creativity is a team sport 07:54-12:04 The designer club12:05-14:17 Performative aspects of creative professions14:18-15:52 The END of elitism?15:53-16:33 Check out my Patreon16:34-19:33 The END of Elitism? (continued)
I Designed Sunglasses With a $200,000 3D Printer Design Theory 2023-02-01 | Sign up to learn more about Stratasys: studioello.com/stratasys Sign up to learn more about my upcoming eyewear brand: studioello.com/eyewear-launchI wanted to see what kind of crazy sunglasses I could design with some really high end 3D printers. This eyewear collection was inspired by the elements of earth, wind, water, and fire.Become a patron of my channel on Patreon: patreon.com/JohnMaurielloForm Fundamentals Online Industrial Design Course: bit.ly/335vsqO Want to work with me on a design project? Contact me here: studioello.com/about-1Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: https://www.instagram.com/mauriellode...Follow me on LinkedIn: https://www.linkedin.com/in/mauriello...Check out the Behance project: behance.net/gallery/162215701/Elements-EyewearEditing by Brad Heath: twitter.com/brad_heath_3D Prints by Stratasys: www.stratasys.comLens Mounting by Veo Optics: http://www.veooptics.comI learned how to do the texture on the fire sunglasses from LoveDo. Link: youtu.be/gB5lRf4bHHI All content directed, designed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.00:00-00:37 Intro00:38-01:27 These Go To 11 01:28-02:37 Collection Concept02:38-05:45 Getting Weird with Houdini05:46-07:16 First Samples07:17-09:14 Second Samples 09:15-11:23 Design Refinement 11:24-12:54 Finishing Prototypes12:55-13:24 Beauty Shots13:25-17:34 Eyewear Pro Critique17:35-19:26 So What's Next?
Why Society Hates Creative People (And What To Do About It) Design Theory 2022-11-02 | Sign up to Milanote for free with no time-limit: milanote.com/designtheorySign up to be notified of when the book gets published: studioello.com/mail Why do companies hate creativity? They might say they value innovative or divergent thinking, but realistically, most businesses rely on repeatable, formulaic results. Society also places an emphasis on convenience over craftsmanship. As if it wasn't hard enough, creatives, designers, and artists are their own worst enemy. So what can be done? Design and creative professionals are some of the most celebrated and underappreciated people, all at the same time. Our life would be far more boring without creative masterpieces, but society totally takes our contribution for granted. Why is that? On another note, why does society fear creative people so much? This video hopes to uncover some of these deeper questions. big shout out to my wife Atena for slapping the crap out of me...for art. Become a patron of my channel on Patreon: patreon.com/JohnMaurielloForm Fundamentals Online Industrial Design Course: bit.ly/335vsqO .Want to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesign00:00-01:17 Intro01:18-04:08 Convenience Over Craftsmanship04:09-05:01 Scale Over Quality05:02-07:49 New=Bad07:50-09:44 Creative Or Cautious. Pick ONE. 09:45-10:49 The Bottom Line Is All That Matters 10:50-13:13 Success Destroys Creativity 13:14-14:14 Milanote14:15-16:21 Poor Business Skills16:22-16:54 Creatives Are Jerks16:55-18:19 We Don't Fit In18:20-19:52 Prince Didn't Fit In19:53-20:53 Lack Of Talent20:54-21:43 Creativity Is EXHAUSTING21:44-26:23 What Should I DO!?All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
How One Designer Saved Tesla From Bankruptcy TWICE Design Theory 2022-10-04 | You and your business can try Onshape for free at https://Onshape.pro/DesignTheory . This video is all about Tesla, its design language, transportation design, and industrial design. Elon Musk is the face of Tesla, but Franz Von Holzhausen changed car design forever through his work at Tesla. I wanted to highlight his accomplishments here, as well as show you how he saved Tesla from bankruptcy through great design. Become a patron of my channel on Patreon: patreon.com/JohnMaurielloBig shout out to Ronnie Parsons for supporting this video :)Form Fundamentals Online Industrial Design Course: bit.ly/335vsqO .Want to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesign0:00-0:45 Who is Franz?0:46-1:50 Tesla About to Go Bankrupt1:51-3:48 Franz' design plan 3:49-5:18 Making electric cars beautiful5:19-6:53 Tesla's minimalism 6:54-9:11 Tesla's branding 9:12-10:15 Onshape10:16-11:40 Going Bankrupt (again) 11:41-14:11 Creating a Design Icon 14:12-16:52 Cybertruck weirdness16:53 Tesla is the ONLY successful new American car companyBIG shout out to the following people:-Raffi Minasian for car design input and confirming my original thoughts on the design as well as expanding on them. -Aristotelis Kostopolous for helping with structuring the flow of the story and researchAll content directed by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
What Our Utensil Designs Say About Our Culture Design Theory 2022-09-20 | 🌎 Get Exclusive NordVPN deal here ➡️ nordvpn.com/designtheory It's risk-free with Nord's 30-day money-back guarantee!☝️ Chopsticks vs forks design analysis. Which is a better design? This chopsticks versus forks industrial design analysis really has more to do with the importance of convention and culture than anything else. Become a patron of my channel on Patreon: patreon.com/JohnMaurielloMost of the information from this video was found from these two sources: Buy "Consider the Fork" by Bee Wilson: amzn.to/3qJx6al Buy "Chopsticks" by Q. Edward Wang: amzn.to/3xz4Hrg Check out my Form Fundamentals Online Industrial Design Course: bit.ly/335vsqO .Want to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1All content written and researched by John Mauriello. Susan Gordon-Boyle also helped with this particular video. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesignBecome a patron of my channel on Patreon: patreon.com/JohnMaurielloForm Fundamentals Online Industrial Design Course: bit.ly/335vsqO .Want to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-10:00-0:54 The Answer Isn't Simple 0:55-2:30 Forks History 2:31-3:13 Utensils Represent Civilized Culture3:14-4:18 Nord VPN Sponsor4:19-5:56 Spiritual Significance of Chopsticks5:57-6:37 Importance of Cultural Conventions6:38-9:43 Are Chopsticks Better? 9:44-11:12 Designing for Culture As It Is11:13-11:45 How Culture Evolves11:46-14:39 What's the Best Utensil Design?
Will Artificial Intelligence End Human Creativity? Design Theory 2022-06-21 | You and your business can try Onshape for free at https://Onshape.pro/DesignTheory . With recent advancements in Artificial Intelligence design tools, we are about to see the biggest creative and cultural explosion since the invention of electricity in the 1890s. By the end of this video, you will have a better understanding of how artificial intelligence will impact design, engineering, creativity, and culture as a whole. AI is a revolutionary game changer in design! Become a patron of my channel on Patreon: patreon.com/JohnMaurielloForm Fundamentals Online Industrial Design Course: bit.ly/335vsqO .Want to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1CREDITS: Refik Anadol, AI artist: refikanadol.comGeodesic.Doom: instagram.com/geodesic.doomThanu_Lee: instagram.com/thanu_leeBenjometry: instagram.com/benjometryNickpBaker: instagram.com/nickpbakerSkoggs.jpeg: instagram.com/skoggs.jpeg Merzmensch: twitter.com/Merzmensch Vizcom AI team: vizcom.aiWaifu Labs: waifulabs.comRuwen Liu (CD @ Waifu Labs): twitter.com/ramblingrhubarb Bradley Heath (editor): linkedin.com/in/bradley-heath-032299109TOOLS USED: PifuHD: shunsukesaito.github.io/PIFuHD Dall E 2: openai.com/dall-e-2Midjourney: midjourney.comDisco Diffusion: colab.research.google.com/github/alembics/disco-diffusion/blob/main/Disco_Diffusion.ipynbClipMatrix: colab.research.google.com/drive/1rT_NIYryAC1UNBsETm6XbgW3DWqIJnmf?usp=sharing AI text to speech generator: 15.ai Vizcom AI team: vizcom.aiWaifu Labs: waifulabs.com0:00 Intro1:26 AI Innovation is Moving FAST3:40 How the AI Works (simplified) 4:28 What Does This Mean for Design & Culture?5:54 AI Limitations 7:59 AI Strengths 10:45 Design Trends Will Move FAST11:44 Crazy Emerging AI Technology14:00 Can AI Actually Create New Ideas? 15:00 Creative Entropy? 15:57 Is Anything Really New, Though? 17:51 Innovation is OUR Responsibility 18:43 Onshape sponsor19:52 How to Use AI Design Tools24:38 AI Tools Will Be Accessible to EVERYONE25:27 How AI Will Affect Employment?29:29 Who Owns AI Artwork/Design Work? 30:51 The AI Creativity Explosion All content written by John Mauriello. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesignBecome a patron of my channel on Patreon: patreon.com/JohnMaurielloForm Fundamentals Online Industrial Design Course: bit.ly/335vsqO .Want to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1
Why Modern Car Designs Are So Visually Complex | Q&A w/ Pro Designer Design Theory 2022-05-31 | Head to squarespace.com/designtheory to save 10% off your first purchase of a website or domain using code DESIGNTHEORY . Why are modern car designs so insanely complex and complicated? How do you create a beautiful design? Why are consumer electronics industrial designs so boring? Become a patron of my channel on Patreon: patreon.com/JohnMaurielloForm Fundamentals Online Industrial Design Course: bit.ly/335vsqO .Women In Industrial Design: womenidchi.comShout Outs:Kedar Benjamin instagram.com/benjometry Gabriel Newton: instagram.com/gabrielnewton_Shreyan Sen: instagram.com/shreyansenWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-10:00 Intro0:07 Why Are Modern Car Designs so Busy & Complex?3:13 Electronics Are Spying On You4:13 How to Create a Beautiful Design9:27 Why Nicolas Cage is Great Design Inspiration12:08 Which is more important: Form or Function? 14:20 How to Avoid Decision Fatigue While Designing14:50 Elaborate on leather jackets16:11 How to Avoid Creative Block17:18 How Do You Handle a Clien't That Won't Listen?20:10 Is Design Still a Boy's Club? 20:27 100k trophy unboxing, plus personal questions25:30 Shout OutsAll content written by John Mauriello. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Credits:Bradley Heath (editor): linkedin.com/in/bradley-heath-032299109Alfa Romeo B roll: youtu.be/JMZR_OYM900 Nicolas Cage B Roll: youtu.be/A23TuxKex_wJoin my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesign
Why Design in the 1980s Looked So Weird & Why It’s Relevant Today Design Theory 2022-05-16 | Head to squarespace.com/designtheory to save 10% off your first purchase of a website or domain using code DESIGNTHEORY . Why can't companies just design sustainable products? In this industrial design analysis, we explore the system in which products are made, as well as our human desire for scale. Become a patron of my channel on Patreon: patreon.com/JohnMaurielloLearn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-10:00 Intro0:50 Why the 80s Are STILL Relevant2:21 The 80s Were Fun3:04 Smashing the Paradigm4:46 Form Follows Emotion 9:55 How 80s Designs Defined Today's Design10:32 Frog Design, Apple, & Meaning13:09 Collaboration Enabled by Tech14:43 Why is Memphis So Important?15:54 How Tech Enabled Rapid Iteration17:19 Why This All MattersBIG thanks to Mara Holt Skov and Raffi Minasian for helping out so much with this video! Also, be sure to check out Matthew Bird's History of Design YouTube Channel: youtube.com/user/HistoryofIDAll content written by John Mauriello. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Credits:Bradley Heath (editor): linkedin.com/in/bradley-heath-032299109Cool AI Art: youtube.com/watch?v=TDktjGsCVts Matthew Bird's History of Design YouTube Channel: youtube.com/user/HistoryofIDRotary Phone tear down: youtu.be/FNK-6rIvFN4 Cassette Tape tear down: youtu.be/GPochAanAOoMemphis: youtu.be/SC1O03GCssU Short MLK clips: youtu.be/_IB0i6bJIjw PS 5: youtu.be/RkC0l4iekYo
Why Companies Cant Design Sustainable, Eco-Friendly Products Design Theory 2022-04-30 | Head to squarespace.com/designtheory to save 10% off your first purchase of a website or domain using code DESIGNTHEORY . Why can't companies just design sustainable products? In this industrial design analysis, we explore the system in which products are made, as well as our human desire for scale. Become a patron of my channel on Patreon: patreon.com/JohnMaurielloLearn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-10:00 Intro0:45 The Industrial Revolution2:16 The Allure of Scale2:54 Move Fast and Break Things5:16 Why A Holistic System Is SO Important7:26 Materials and Sourcing8:13 Sustainability is HARD To Measure10:32 Plastic is Kind of Amazing11:36 Mismatched Incentives11:46 Customers At Fault12:56 Convenience Is King14:11 The Path of Least Resistance14:56 Designers/Engineers Are At Fault 17:36 Companies Are At Fault18:36 Lawmakers Are At Fault20:00 Are We Doomed? All content written by John Mauriello. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Credits/Sources:Bradley Heath (editor): linkedin.com/in/bradley-heath-032299109I took inspiration from Cradle to Cradle, most notably the information about textile factories and benzene: amzn.to/3LyYxwhI borrowed some footage from NileRed in the benzene scene: youtube.com/c/NileRedieeexplore.ieee.org/document/924786nature.com/articles/srep41652#:~:text=Mexico%20City's%20program%2C%20also%20known,not%20be%20used%20on%20Mondaysstylesage.co/blog/sustainable-fashion-2022/?utm_medium=email&_hsmi=210621379&_hsenc=p2ANqtz-9qYEQd8caoIVDaYAZCUXn0bJ5ddpoQi0FHaxa4VxLEOF6Z7zLaLhTYOKDyKVIaGQlO4c3f_cLgGAfKBBSW88BVUXsBC6tX_Z9kUKOgrqVqXnA1cz0&utm_content=210600002&utm_source=hs_email britannica.com/story/the-rise-of-the-machines-pros-and-cons-of-the-industrial-revolution eu.patagonia.com/gb/en/stories/extended-play/story-32985.htmlboredpanda.com/plastic-bags-supposed-to-help-save-planet/?utm_source=google&utm_medium=organic&utm_campaign=organic independent.co.uk/climate-change/news/plastic-bags-pollution-paper-cotton-tote-bags-environment-a9159731.html \journey.designpossibility.com/carbon-neutral-is-not-enough-learn-about-carbon-negative-materials-880df11b97fecoandbeyond.co/articles/is-bamboo-sustainable peta.org/issues/animals-used-for-clothing/wool-industry/wool-environmental-hazards https://cor.europa.eu/en/engage/studies/Documents/relationship-desertification-climate-change.pdf voxeu.org/article/religiosity-education-and-economic-progress-19th-century-franceencyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/origins-industrial-revolutioncuomeka.wrlc.org/exhibits/show/industrial/background/background--catholic-responseseconlib.org/library/Enc/IndustrialRevolutionandtheStandardofLiving.html britannica.com/story/the-rise-of-the-machines-pros-and-cons-of-the-industrial-revolutionnationalgeographic.org/article/industrialization-labor-and-life/6th-grade Sustainable Design and Eco Friendly Industrial Design is very important. Circular Economy Product Design is key to a sustainable future. Complex Supply Chain Issues, Bioplastics, and Carbon Negative Materials all play a part.
Is Kanye West a Good DESIGNER? Yeezy Design Analysis Design Theory 2022-04-18 | Head to squarespace.com/designtheory to save 10% off your first purchase of a website or domain using code DESIGNTHEORY .This video was made prior to the recent antisemetic statements made by Kayne West. We condemn these antisemetic statements as abhorrent, offensive, and unacceptable. Is Kanye West a good designer? In this video, we analyze some of his design work for Yeezy. A lot of these shoes go against every design instinct I have...and that's exactly why I love them. Become a patron of my channel on Patreon: patreon.com/JohnMaurielloLearn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-10:00 Intro0:55 Why Yeezys are Different3:26 Kanye Challenges Norms4:18 The Benefits of Being an Outsider6:00 Transcending Categories7:00 Kanye Hires The Best People7:37 Musical Influence on Design8:55 Foam Runners Design Analysis13:36 Should Kanye Be Taken Seriously?14:15 The Key to Kanye's Success in Design All content written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Bradley Heath (editor): linkedin.com/in/bradley-heath-032299109Some of the footage is from the following youtube channels: Seth Fowler: youtube.com/watch?v=_jGA-kKThdk& Weartesters: youtube.com/watch?v=2DVUBj_lUGIElliot Page: youtube.com/watch?v=EbCq-WOBZXA BryceKicks: youtube.com/watch?v=rwn5f5C9nCIYeezy is Kanye West's design brand with Adidas. Industrial designers, shoe designers, and footwear designers design shoes for Ye. Yeezy 350 v2, Yeezy 700, and Yeezy Foam Runner Foamrunner are all shoes that Kanye West has designed. Kanye West "Ye" is a famous musician, but does that translate to good design? Steven Smith worked as a designer for Reebok, Nike, and New Balance.
How Data Will Drive The Next Big Design Trends Design Theory 2022-02-17 | One trend I’ve been noticing in the design world is a heavy emphasis on data-driven design. I think it’s going to be one of the most important industrial design trends of the 2020s and beyond. This video will give you a better understanding of why data will be so important to designing the products we make, the ethical controversies around data collection, and why some types of data are much more valuable than others.Big shout out to nSight Surgical. Check them out at nsightsurgical.ai Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-10:00 Intro0:26 What is Data? 0:56 HoloLens 2 & Ergonomics Data 2:04 Digital Twin Data 3:42 Data and Diminishing Returns 4:26 Data as Competitive Advantage 6:25 Czinger, Nike, & Performance 7:09 Shein & What To Make Next 8:30 Data & Privacy 10:12 Key Takeaways All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.CREDITS: Check out nSight Surgical: nsightsurgical.aiData Advantages: hbr.org/2020/01/when-data-creates-competitive-advantageIntroducing HoloLens 2: youtube.com/watch?v=eqFqtAJMtYEHow The HoloLens works: youtube.com/watch?v=S0fEh4UdtT8&t=3053sHoloLens 2 Live Stage Demo: youtube.com/watch?v=uIHPPtPBgHkDigital Twins: youtube.com/watch?v=ObGhB9CCHP8Digital Twins: youtube.com/watch?v=CzzLfBsD_3QCzinger: youtube.com/watch?v=OCto6qSjIXw&Czinger: youtube.com/watch?v=OCto6qSjIXw&Nike: youtu.be/vxiFEwAcqBcShein: youtube.com/c/SHEIN2018Facebook Senate Hearing: youtube.com/watch?v=EgI_KAkSyCw
Why Do Great Companies Make Bad Products? Design Analysis Design Theory 2022-01-18 | Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1How do massive companies with unlimited resources and insanely talented teams still create bad products that no one wants to buy? Product/Industrial Design and Product Development is hard. The path to innovation is uncertain, at best. This video will explore the many reasons behind why companies fail to create innovative product designs, and how it can be avoided. 0:00 Intro0:24 Team Dynamics Show Through In The Product1:16 Unclear Vision3:06 Discerning Between Stupid & Genius3:36 Management Problems5:06 Success Was So Close, Yet So Far...6:17 Being Too Safe7:00 Sales/Marketing Vs Design10:00 Innovation is a Threat - Not an Asset11:09 Kodak & Being Shortsighted13:38 Fujifilm 14:13 FearAll content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Much of the footage of the Aztek is from a channel called "Regular Car Reviews" youtube.com/user/RegularCars and Doug DeMuro: youtube.com/channel/UCsqjHFMB_JYTaEnf_vmTNqg
Product Design Trends: Spatial Computing Will Change Design Forever Design Theory 2021-12-19 | Augmented reality (AR) and the metaverse will inform several industrial design and product design trends for years to come. The implications of this tech are both exciting and terrifying. AR offers unprecedented functional utility and new avenues for self expression. Design trends are a reflection of society and the events occurring in our world. We use digital tools and connect with each other virtually more than ever. Augmented Reality and the metaverse is the next logical step in digital interaction. Regardless of whether you think this tech is good or bad, it will have a major impact on design and culture.Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-10:00-0:26 Introduction0:27-1:00 What is AR?1:01-2:37 Personal Expression through Objects2:38-4:06 The Next Frontier in Personal Expression4:07-4:40 The Metaverse4:41-5:39 Novel Interactions with AR5:40-6:18 Accessibility6:19-7:01 Virtual vs Physical Pros & Cons7:02-7:43 Personalization7:44-10:17 Manufacturing is Really Hard10:18-10:56 AR To Simplify Manufacturing10:57-13:20 Dangers of Augmented Reality13:21-14:12 Conclusion All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.Keiichi Matsuda Hyper Reality Video: youtube.com/watch?v=YJg02ivYzSsThumbnail courtesy of Vu Hoang: flickr.com/photos/187794252@N03/50810303556/in/photostream
Is Design Manipulative? How Evolutionary Biology Shapes Design Trends Design Theory 2021-11-30 | One area of industrial design that’s often overlooked is the evolutionary or biological perspective. The way we perceive product design and use the tools around us is largely influenced by leftover survival mechanisms. As competition for attention becomes more and more fierce, companies are motivated to tap into our most basic primordial instincts in order to earn our business.Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: https://www.instagram.com/mauriellode...Follow me on LinkedIn: https://www.linkedin.com/in/mauriello...Check out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.0:00-0:35 Intro0:36-1:34 Communicating Nonverbally1:35-3:15 Anthropomorphism3:16-3:34 Caveats3:35-5:54 Pareidolia5:55-7:57 Decision Fatigue7:58-9:35 How This Relates to Design Language9:36-9:45 Use These Powers for Good, Not Evil!9:46-10:15 Cultural Influence 10:16-11:36 Kiki/Bouba11:37-12:05 Manipulation=Bad12:06-13:30 Design Language & Visual Shorthandscaleofuniverse.com/powers-of-ten is the website I use around the 6 minute mark
When Designers Copy: Wheres the Line Between Remix and Rip-off? Industrial Design Trends Design Theory 2021-11-09 | Copying is a big part of industrial design. It's all about transforming and combining disparate ideas to create something new. This video covers the more well-known examples of copies, such as Apple products taking direct design inspiration from Dieter Rams' Braun products. It also covers the more obscure examples, such as the long lineage of design history that led up to the current minimalist paradigm that we're in now...from the Arts & Crafts movement, to the Bauhaus, to Constructivism, all the way up to present-day postmodern minimalism. Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: https://www.instagram.com/mauriellode...Follow me on LinkedIn: https://www.linkedin.com/in/mauriello...Check out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.0:00-0:35 Intro0:36-1:34 Copying as a tribute1:35-2:20 Copying a convention2:24-3:01 Copying the masters3:02-3:31 Rip-offs3:32-5:54 Everything is a Remix5:55-6:14 SUBSCRIBE6:15-8:01 Peak Design vs Amazon Bag Conflict8:02-8:44 Constraints8:45-9:30 Mist Vase/Bang & Olufsen9:31-11:54 Everyone copies. Get over it.Check out "When Architects Copy" by Stewart Hicks: youtube.com/watch?v=iOUuQ9bRM3ICheck out "Everything is a Remix" by Kirby Ferguson: youtube.com/watch?v=nJPERZDfyWc
How to Get an Industrial Design Job by Networking: Episode 4 With Christopher Negrete Design Theory 2021-10-21 | In this video, Christopher Negrete and I discuss networking strategies for finding your first industrial design job. Christopher was one of my best students at CCA. Connect with Penny Pearl the career strategist: 2actify.com/industrial-designersMake a killer portfolio and land your dream job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .Check out Christopher's LinkedIn: https://www.linkedin.com/in/christoph...Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: https://www.instagram.com/mauriellode...Follow me on LinkedIn: https://www.linkedin.com/in/mauriello...Check out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
LIVE Q&A: Form Fundamentals Industrial Design Course Design Theory 2021-09-29 | Enroll now @ bit.ly/335vsqO . Talk to me live and learn about my new online industrial design course, Form Fundamentals! Create beautiful designs that will help you land your dream job. This 7-hour online video course elevates your skills in industrial design with an emphasis on visual storytelling. The course includes several lessons and exercises so that you can practically apply and use the skills in your own design work right away.
Form Fundamentals Industrial Design Course TRAILER Design Theory 2021-09-28 | Enroll now @ bit.ly/335vsqO . Watch the Q&A video: youtube.com/watch?v=DSmVK2nUtWgThis online video course elevates your skills in industrial design with an emphasis on visual storytelling. Create beautiful designs that will help you land your dream job. This course has dozens of exercises and 7+ hours of content that will help you become a better designer.John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
How I Re-Designed the Traditional Bass Guitar: Industrial Design Process Design Theory 2021-09-07 | Learn the process to create beautiful designs just like this. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO . This video explores the industrial design process, from napkin sketch to prototype. I talk about formulating a product design goal, creating design criteria, starting with crude napkin sketches, and finally going into 3D CAD. The final result of all of this effort is a CNC'ed bass guitar prototype. I've gotten MANY comments asking when/where you can buy the bass. If you're interested, click the link here to get notified when the instrument is ready: studioello.com/bass-notifyBig shout out to Two Cherries Instruments for CNC'ing this bass guitar for me. Check out his channel on YouTube: youtube.com/c/TwoCherriesInsIndustrial design sketching, Product design development, CNC, 3D CAD, Industrial Design, Visual Storytelling, Design Language, FormTime Stamps:0:00-0:35 Introduction0:36-2:50 Identify the Problem2:51-3:43 Creating a Design Goal3:44-4:27 Prototyping4:28-5:00 Establish Design Language5:01-10:00 Concept Sketches10:01-11:20 3D CAD11:21-12:20 Cultural Contexts12:21-13:21 Neck Design13:22-16:27 Final Fabrication16:28-17:41 Is it Comfy???Join my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1PLEASE NOTE: There are other luthiers doing things within the realm of ergonomic guitars. This video sorta makes it seem like I'm the only person doing this, and that is not the case. This design is just my take on it. I just wanted to point this out!John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. All content was written and edited by John Mauriello.
2021 Bad Design Challenge Judging: Winners Announced! Design Theory 2021-08-23 | The Bad Design Challenge is a contest where we try to make the absolute worst design possible. Judges: Maria Pitallano: industrial design lead at Intel. Raffi Minasian: designer at Toyota, Subaru, Rolls Royce, Boeing and over 40 years experience in the field. Marc Levinson: startup founder with multiple successful exits. Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO0:00:00-1:13:02 Judging Critique1:13:03-1:14:19 Winners AnnouncedConnect with Raffi on LinkedIn: linkedin.com/in/raffi-minasian-21175Connect with Maria and check out her work: pitallano.comConnect with Marc on his discord: discord.gg/8x7p79z4RsConnect with John Mauriello on his discord: discord.gg/Q3BFY9nFUQCheck out Buu Chau's work here (creator of the spherical tablet): instagram.com/bd.chauBath Tub Toaster by Andrew: instagram.com/coskeyandrewInflatable Dart Board by Coen: instagram.com/coenkommerKedar Benjamin, multi tool: instagram.com/benjometryHannes, Nic Cage Breath Analyzer: instagram.com/hannesgeipelRDesign, Carrot Carrying Case: instagram.com/rhydian.designJames Skoggs, Crank Car: instagram.com/skoggs_designJoel M Fleming, Bottle Opener Lamp: instagram.com/joel.m.flemingImran Othman, ergonomic chair: instagram.com/imranothmandesignEmilios, I'm Busy Glasses: instagram.com/farringtonarnasPoorvesh Dali, Pain Pins: instagram.com/nope_not_that_daliNick Baker, iPhone Cup: instagram.com/nickpbakerGabriel Newton, iPad Printer: instagram.com/gabrielnewton_Aidan Oddlok, Cardboard Candle: instagram.com/aoddlokChoki Choka, Easy To Use Water Bottle: instagram.com/b0besp0njaJoin my mailing list to get notified of special announcements: studioello.com/mailJoin my discord channel and talk to me: discord.gg/hFw55nhFollow me on Instagram: instagram.com/mauriellodesignFollow me on LinkedIn: linkedin.com/in/mauriellojohnCheck out my Behance: behance.net/mauriellodesignWant to learn more about my work? Check out my portfolio: studioello.comWant to work with me on a design project? Contact me here: studioello.com/about-1John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
