Sean Azari
EVERYONE HAS A STORY INSPIRED BY CASEY NEISTAT | Living on The Edge Episode #2
updated
📖 Purchase Turning Inward 👉 bit.ly/48iaDFk
Ross Rayburn's YouTube 👉 @RossRayburnYoga
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
TWITTER: twitter.com/sean_azari
TikTok: vm.tiktok.com/ZMJEXVnsR
#streetinterview #nycvlog #meditationpractice
I picked these two is because I am very familiar with their content & how they are able to break down subject matters that make it easy for everyone to understand.
I also posted this challenge on TikTok & Instagram if anyone wants to call out some of their creators, please do. tiktok.com/t/ZTRuwAe2a
#freeiran
Entering the 4th week of protests, since #mahsaamini's death. I'd like to highlight ALL the courageous Men, Women, & children in Iran fighting for their freedom & risking their lives everyday in hopes of change
We can help them by 𝐛𝐲 𝐚𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐯𝐨𝐢𝐜𝐞𝐬, sharing stories that are NOT covered by the media and putting pressure on the Iranian Islamic Regime.
Since the death of #mahsaamini, many innocent lives have been killed — Majority are women & children.
As an Iranian-American, this hits home for me and I will do as much as I can to share what’s happening there and I hope you can do the same. That’s what the Iranian people are asking us to do right now.
𝗙𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 that is listening, thank you.
𝗙𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 that is bringing the awareness it needs, thank you.
𝗙𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 that is trying to find other ways to help Iran, thank you. 🙏❤️
#mahsaamini #nyc
#mahsaamini #nyc
TImestamps:
00:50 Molekule’s Backstory
2:16 How To Sell High-Ticketed Products Like Molekule
4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List.
5:40 ViralSweep App For Creating Giveaways & Sweepstakes
6:22 When Your Product Needs To Be Backed by Science / Proof To Build Credibility
8:49 Why Influencers Are Better Than Paid Media As A Startup Brand
9:50 UGC is performing better than anything else
10:11 Consumers Can Write Off Their Molekule Purchase As A Tax Write Off. Understand Why This Is Important & How You Can Leverage It
12:52 Creating Educational Content Around The Brands Main Product''
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
TIKTOK: tiktok.com/t/ZTR6MqQHw
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#deepdiveintobusinesses #Molekule #marketingstrategy
Timestamps:
00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign
4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.
6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story
8:50 Identify Your Proof of Concept
9:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World
10:05 Other eCommerce Brands That We Seen Implement Personalization Features
11:31 The Power of Word Of Mouth Marketing
#deepdiveintobusinesses #PopSocket #MarketingStrategy
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
Timestamps:
4:10 Use Quizzes To Personalize Customer Purchases
6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes.
7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost
9:22 Setup A Few Different Welcome Flows Depending On Where Someone Signed Up
11:11 Optimize Your Subscription Sales By Marketing The Benefits Throughout Your Website
13:23 Setup Your TIkTok Commerce Account
14:44 Dr Squatch Creates Limited Product Drops To Hype Up Exclusivity
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#deepdiveintobusinesses #drsquatch #ecommercestrategy
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
Timestamps:
00:38 Blissy’s Brand
2:15 Finding An Uncompetitive Market
4:00 Using Publications To Create Credibility Around Your Brand
5:50 How To Get Free PR
9:08 How Blissy Added A New Product Line To Increase Their Bottom Line
11:25 A Deceptive Tactic Done By Blissy That Works - Create Your Own PR
13:40 When A Platform Launches A New Feature, Take Advantage
15:14 Schedule Your Instagram Live In Advance & Incentive Your Followers in Joining
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #Blissy #eCommerceStrategy
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
Timestamps:
2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does.
4:50 How to Get People To Buy Your Subscription Program
7:34 Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand's mission. Their marketing content reads like a full-fledged course on biology.
9:59 Create an accountable influencer program that educates.
14:04 SEED uses Proof through Science & Research to strengthen their brand position & product values.
15:33 Showing Proof of How Your Product Works Is Essential
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #SEED #eCommerceStrategy
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a brand that is valued $1.7 Billion Dollars. Evan showed that regardless of the competition, building a successful business can be done if you build a brand specifically designed around an audience that is true to your nature. They were able to use their voice through memes and create hilarious campaigns which resonated with a specific audience and helped them disrupt within a competitive market.
Timestamps:
00:57 Background on Black Rifle Coffee Company
4:02 Black Rifle Coffee’s Brand Voice Stays True To Their Brand — Why This Is Important When You’re Creating a Brand
11:10 Become The Source Of Entertainment. Black Rifle Coffee has different types of series hosted on their youtube channel. For example, one of their video series is called **Veterans React** where they are reacting to video games, films etc...
15:32 Create A Brand That Your Customers Will Emotionally Support
18:06 Know when yo use ChatBots. Adding a chatbot on your site helps boost customer service, generate more leads, and boost conversion rates. **A chatbot is a computer program that simulates human conversation**
25:26 Using Political Stance and/or relevancy to draw awareness.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #BlackRifleCoffee #eCommerceStrategy
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts.
Timestamps:
00:46 Background on S’well & How it started
4:44 Does Your Overall Look Meet Your Price Point “Dress For The Job You Want”
6:06 Offer A Smooth Checkout Process
8:40 Customer’s Want Customization
10:03 Increase Your Revenue Stream By Providing Corporate Packages & Customization
13:45 The Power Of Journaling Your Progress
18:27 Hire For What You Believe You Will Need vs What You Currently Have
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #Swell #eCommerceGrowth
In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago. Their main initial product, Flushable Wipes, built up their reputation wasn’t something innovative. Essentially it was baby wipes repurposed into a whole new brand. Within a few years of successful growth, they landed on Shark Tank in 2015 where Mark Cuban invested 300k in exchange for 25% equity. In 2022, they are estimated to be worth $50 mil. Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling).
Timestamps:
00:45 Story behind DUDE Wipes
2:47 The 80/20 Rules Applied. Come up with your idea and maximize it.
4:20 Sometimes all you need is 1 product. DUDE Wipes initial product was single (travel-size) flushable wipes.
6:28 Fixing the stigma for startup entrepreneurs that you need to go “all-in.” Sean Riley, worked in construction for a year while building up DUDE Wipes.
10:46 Create a fun reward program. Dude’s Reward program is called the DUDECOIN “The world’s first cryptocurrency you can earn with your butt”
14:48 Attack the markets where your customers are. DUDE Wipes is everywhere from ESPN, Mens Health, Sport Teams, etc... They have ad placements wherever their audience has a strong presence
17:39 Create Hilarious Relatable Ads That Highlights The Product’s Value Proposition: A Winning Meme Strategy.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Interested In Being Part of Rebhorn's Upcoming NFT Project? Join our discord:
discord.gg/DbPwbUuVeP
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #DUDEWipes #MarketingStrategy
In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.
Timestamps:
1:17 The Story behind Calm App
5:36 Create a freemium model. CALM put out free sounds — stories on youtube
7:40 Offer multiple payments options
10:34 Use Hashtags As Your Research Tool Pre-Launch
12:19 How Calm Uses Partnerships & Corporate Discounts To Increase Awareness
15:40 How CALM leveraged timing & relevancy to create an ad that elicited an emotional response (Example: CNN Sponsored Ad)
18:05 Why A Strong Vision Is the Secret Ingredient of a Successful Business
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #eCommerceTips #CalmApp
Time Stamps:
00:37 What is a NFT (Non-Fungible Token)?
2:46 NFTs = Share Of Your Project
12:30 Is NFT really about the art or the perks?
12:57 How Royalties work with NFTs
15:55 How the NFTs become valuable
17:22 Building Your Own NFT Community
17:52 How You Can Use NFTs For A Loyalty Program
20:40 Using NFTs To Give Access To Limited Product Drops
21:49 What is the Metaverse
30:24 Breaking down some of the lingo used in the NFT Market: Utility, Roadmap, Gas Fees
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #eCommerce #NFTs
In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has prevailed in their industry. We took 6 of their best ecommerce strategies that you can implement to help you mitigate the rise of ad cost & increase your ROI.
Timestamps:
00:45 Quick background on Athletic Greens
2:35 Cost of Advertising is Skyrocketing — But Athletic Greens Tactics can help you drive those costs down or increase your ROI
3:40 Leverage the power of Audio Marketing. Athletic Greens sponsor dozens of Podcasters to talk about their product before or during their show.
5:12 Can you offer samples or cheaper alternatives for your customers to try your brand out?
8:10 Create A Touchpoint With The Customer To Help Build The Brand
9:20 Building a community on Discord
13:16 Implement a referral strategy with incentives.
16:55 Use UGC in Paid Campaigns
17:55 Create Partnerships To Sell Your Products
21:00 Strategies on building partnerships with other brands
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #eCommerceTips #AthleticGreens
NFT’s, are like the new Soho-House (A Private Membership Club) for the digital world. They are also a new way to Crowdfund your business.
These 2 analogies will help you understand how NFTs can hold so much value, but they are not the only 2 ways.
I’m going to discuss what an NFT is (Non-Fungible Token) & how the utility behind these digital assets creates the value behind them.
After this video, you will get a better understanding of how NFTs are going to change how every business works. It took me a while to finally put the pieces together. It finally clicked. I still think people don't really understand the value behind these digital assets & how much it's going to change our everyday lives. This is only the beginning of something really big.
I launched this new podcast series, 3 Steps Ahead (called for now), since i wanted another avenue to discuss topics on things I am heavily involved in.
Right now, it is building up my own NFT collection — as I took the time to learn the space properly.
As I continue to learn the in’s & outs, I will be sharing it through here.
There are tons of red flags out there. This is a new space which tons of great opportunities.
Unfortunately, when something is new people tend to take advantage of it. They take advantage of people that fall into the trap of FOMO.
Let this channel & many others help people become aware of that so you are always 3 steps ahead.
This will eventually spread to other topics that i feel comfortable enough speaking about. We will invite guest speakers within the NFT & Crypto space + much more.
My First 1-of-1 NFT Is Now Available On OpenSea! (More Drops Coming Soon)
👉👉 rebhorndesign.com/pages/1-of-1-never-stop-hustling
Sign up for future drops:
👉👉 rebhorndesign.com/pages/nft
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques.
In 2019, I launched Rebhorn, a direct-to-consumer brand, where I sell my digital artwork printed on canvases, apparel, and accessories.
Check out Rebhorn Here ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
Make sure to follow our Twitter for upcoming NFT Drops⤵️
Twitter: twitter.com/rebhorndesign
Stay Connected w/ me on my personal channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
TWITTER: twitter.com/sean_azari
#NFT #WhatIsANFT #NonFungibleToken
In Episode 51, we dissect Liquid I.V.'s business & marketing strategy -- Liquid I.V. is a thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powder. It was founded in 2012 by Brandin Cohen & acquired by Unilever (UK-Based Consumer Goods Company) in 2020. The brand continuously uses growth hacks & strategic lead capturing methods that we can all learn & take away from. Enjoy the episode!
Timestamps:
00:50 Background on Liquid I.V.
3:40 Create a Multi-Step Sign Up Form To Collect Data
6:40 Educate Your Customer Base & Introduce The Problem
9:18 Brandon Found Ways To Growth Hack & Build Hype with Liquid I.V.
11:50 Focus On Your Unique Selling Proposition (USP) To Drive Sales
16:00 Buzz Feed Styled Videos as Reels Strategy
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #eCommerceTips #LiquidIV
In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The company was founded in 2018 by Kim Kardashian and ever since her launch she has hired top of the line experts to help strengthen her eCommerce brand to where it is now. The company is now valued over 1.6 billion dollars. Regardless of her cult following, her approach to building her eCommerce brand is something we can all learn from especially since she has the finances to hire the right team to help grow her business.
Timestamps:
4:19 SKIMS works with tons of Micro-influencers to build up their brand and UGC Library. The Influencer platform they use is called GRIN.
6:50 Showcase what you're doing behind the scenes as you're building up your brand.
9:40 Drive Demand By Being Limited. Both Kardashian (/Jenner) sisters used the power of scarcity to drive demand for their brands.
10:54 Include Add-On Products to increase Average Order Value.
15:33 Implement MMS into your SMS Strategy (Send Images/Giphys when you're sending our SMS Campaigns).
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #eCommerceTips #SKIMS
In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea , is an online company that sells canvas prints of artists images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.
Timestamps:
1:00 Brief Overview On Who Ikonick Is
3:43 Customize Your Email Sign Up Forms - Pop Ups To Increase Lead Capturing
5:15 Explore Apps like Spin-The-Wheel to see if it helps increase your Email Signups - Lead Capturing
6:29 Create A Series That Share Stories About Other Creators Your Brand Works With
7:53 Expand Your Footprint With Licensing Deals
10:49 Customize Web Experience
12:55 Start Thinking NFT's. How Ikonick Took Some Of Their Art & Made Them Into An NFT
15:12 Building A Community For Your NFT Project
16:53 Show Your Product In Real Life Scenarios
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#DeepDiveIntoBusinesses #Podcast #Ikonick
In Episode 48, we dissect Poppi’s business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded by a married couple in March 2020 (originally 2018 but they rebranded in 2020 into a new name), is now being sold to over 7,500 retail locations within 1 year. They landed their first large investment after Shark Tank and their investor, Rohan Oza, has helped shaped their overall branding strategy.
Timestamps:
00:55 Poppi's Background
6:14 Get Aggressive On TikTok. Poppi averages ~2 posts per day on TikTok. Since Poppi is targeting millennials, TikTok is the perfect platform to get creative and branch out.
7:39 Build A Data Collection Strategy Focused on SMS.
10:19 Packaging For The Insta & Standing Out From Your Competitors
11:42 Leverage Amazon or other distribution channels for hard-to-ship products.
16:20 Cross-Promote With Other Brands & Do Giveaways
18:18 Start Advertising Outside of Facebook & Google.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#poppi #deepdiveintobusinesses #marketingtips
In Episode 47, we dissect Casely’s business & marketing strategy – Casely was founded in 2017 by Mark & Emily Stalling. They created the 1st phone case subscription box when they launched & it is now ranked the 17th fastest-growing private company in America with over 23 mil in sales for 2020. We took away 6 tactics that helped this company succeed so that you can implement a similar strategy to your business.
Timestamps:
00:58 Casely's background
4:04 Join groups or communities to ask for advice when building your business. Casely's CEO sought advice in an Entrepreneur subreddit group during his initial launch.
6:07 Facebook & Reddit Groups that are super helpful for Facebook & Social Media Advertising
7:44 Analyze your followers & engagement. We reveal one of Casely's growth hack strategies that works if you don't have a budget for advertising.
9:23 Focus on acquiring customers & maximizing your LTV.
12:51 Study brands that have a similar CPA
15:06 Be Creative in choosing your charity.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#deepdiveintobusinesses #GrowthHacking #Casely
(🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)
In Episode 46, we dissect Liquid Death’s business & marketing strategy – They took a boring a$$ product, water, and made it freaking awesome all through staying focused on a specific market and going heavy on their branding—completely opposite of aspirational health and wellness brands. With over 145,000 Customers & over $34million dollars raised to date, we dove into some of Liquid Death’s best tactics & principles that helped them succeed.
Timestamps:
4:15 Give boring products or services awesome branding. Liquid Death is basically just water, but their branding is phenomenal. They use images and copy that are very uncommon and make them stand out.
7:28 TikTok or Instagram Reel Styled Videos Are Working. Liquid Death creates videos on these platforms and repurposes it for ad delivery.
8:55 Focus On Sustainability & Differentiate Yourself.
11:00 Using Your Customers Negative Commentary To Your Advantage
12:48 Stir the pot by being controversial.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#liquiddeath #ecommercestrategy #socialmediamarketing
In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013 by Claire Henderson. Within 12 months after launch, they generated ~£2m in sales. E-Commerce Fashion Tycoons like Oh Polly, Fashion Nova, & Pretty Little Thing have really disrupted the fashion industry within the last few years and their marketing strategies are something we should all take note of. They all understand the importance of social media marketing and all of their strategies apply to almost every eCommerce business.
Timestamps:
3:17 Segmenting your largest collections into new Instagram handles. Oh Polly has numerous Instagram handles. Their main IG Handle is @OHPolly but they also created @OHPollySwim which is now @NEENASWIM, @ohpollyhelp, @shoesbyohpolly & @boandtee.
7:10 Offer student discounts.
9:42 Retarget Your Customers Using FB Ads To Join Your Loyalty Program
12:00 Incentivize All Employees through profit sharing.
14:40 Utilize the power of influencers. These are the foundations in which Oh Polly, Pretty Little Thing, Fashion Nova, and more have built their social marketing strategies around
16:20 Stay relevant with new releases that are tied to changing seasons or major events.
17:59 Post multiple giveaways a day.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#deepdiveintobusinesses #eCommerceStrategy #OhPolly
In Episode 44, we discuss some of our favorite shopping cart pages that we seen thus far & what we like about them.
Timestamp:
00:55 What's a Sliding Cart?
1:55 First Favorite eCommerce Cart Page we like is by Bite Toothpaste.
3:58 Matt tells us 2 Favorite Cart Pages in his second point which are Drunk Elephant & Amazon.
6:44 Third Favorite eCommerce Cart Page we like is by Frank Body.
9:45 Fourth Favorite eCommerce Cart Page we like is by Sugar & Kush. Matt discusses an ideal way to collect customer information & payment so that you don't lose the customer.
14:16 Cart Page Check-List
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#addtocart #ecommercestrategy #deepdiveintobusinesses
In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humor into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.
Timestamps:
[00:53] Manscaped Background & How It Started
[2:40] Exploring Other Ad Placements Outside The Digital World. Learn How Manscaped Diversified Their Ad Placements Outside Social Media
[5:40] Use Humor To Market Taboo or Traditionally Boring Products. In the early stages of Manscaped, they were using serious messaging to get their products out there & realized it wasn't hitting the consumer effectively.
[6:20] How Manscaped Hilarious Santa Video Changed Their Marketing Mindset
[8:13] Other brands that have used a humor approach to their marketing strategy
[9:36] Why A Digital Agency Can Be At Your Disadvantage
[13:49] Change Up Your Ad Copy That Speaks To Your Customer At The Present Moment. Manscaped speaks to their customer at the very present by understanding current situations that the customer may be facing during the relevant hot Summer season & how their product can help solve it.
[15:30] If you're going to raise money, then bring on sweetie pie investors.
[16:25] Selecting An Investor: Why It Isn't Just About The Money
[18:27] Who Is Your Audience & Where Are They Mostly Active?
[20:47] Increase Sales By Adding A Gift With Purchase.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#manscaped #brandaffinity #ecommercegrowth
In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. Majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.
Timestamps:
00:45 Brief Summary on how TRUFF got started
2:30 TRUFF Review & Sampling
3:57 Running Contests to Grow Your Engagement. Truff launched a challenging contest on TikTok that got users to create content using TRUFF. The winner would win up to $10,000.
5:45 Why TikTok is better for new brands or creators to branch out vs existing creators or brands with large followings that have better leverage on Instagram
7:06 Over-polished content can work against you.
8:25 Build & Leverage Direct Relationship with your customers. This is one of Truff's biggest advantages. Building a strong D2C brand vs going through retail first is how your brand can stand out today.
9:04 What Consumers Want from Brands In Today's Market
11:16 Create Real Reaction Videos
12:51 Leverage Amazon For Exposure & look at it as your retailer, not your competitor.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
In Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was founded in late 2019 by Michael Bitensky & within a year this business generated over $30mil in sales with just 1 product. If you think this guy created some crazy expensive website/platform, think again. While we were diving in, we were even shocked at how basic the brand’s website was (as of 7/16/2021). However, due to the product's ability to solve a problem (avoiding the awful taste of Apple Cider Vinegar) but still reaping the benefits w/ their product + their marketing they were able to excel early on. Listen in to learn Goli's marketing & business efforts to dominate its market.
Timestamps:
1:00 Background on Goli & How They Solved A Problem
4:54 Repurpose User Generated Content In Social Ads To Increase Conversions
6:17 Unboxing Videos Are Addictive & Perform Well On YouTube
6:33 Build Out A Powerful & Comprehensive Affiliate Program
9:53 Why You Should Piggy-Back Ideas From Bigger Brands
10:27 Create Trending Products That Meet Your Customer Needs
12:39 Increase Credibility & Awareness By Implementing A Branded Hashtag Strategy
14:30 Dominate Your SEO Rankings When Listing Your Products On Other Marketplaces. Goli has a strong presence on large marketplaces like Google, Amazon, & Walmart.
17:48 Use Facebook's Brand Collab Manager To Find & Sponsor Creator's Featuring Your Product
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#deepdiveintobusinesses #marketingstrategies #golinutrition
In Episode 40, we dissect Ghost Nutrition’s business & marketing strategy – This Company Proved That You Can Introduce A Product Into A Heavily Saturated Market By Focusing On Building Brand Equity. It was started in 2016 by 2 Entrepreneurs, Ryan Hughes & Daniel Laurenco. & they are projected to generated 50 mil in sales by the end of 2021. Listen in to see what we learned about their marketing & business tactics.
Timestamps:
00:47 Who is Ghost Nutrition?
02:35 Why You Should Seek Out Licensing Deals? Ghost Nutrition licenses with multiple brands such as Sour Patch, Chips Ahoy, Nutter Butter, and many more which are brands that people are already familiar with & brings a nostalgic feeling to new customers by reintroducing brands they are familiar with.
4:40 Ghost Created A YouTube & IGTV Series called Building The Brand.
5:35 How You Can Hire An Affordable Video Editor & Creating A Show Without Breaking The Bank
7:00 Be transparent. Ghost is transparent about all their ingredients.
9:30 How Ghost Successfully Builds Hype For Their New Products
10:34 Use Powerful Branding Techniques To Stand Out.
14:28 The Benefits Of Having An App For Your Business
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#GhostNutrition #brandequity #deepdiveintobusinesses
In Episode 39, we dissect Bite Toothpaste’s business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000 in capital. After developing her product (in her living room), media publications reached out to her to create a video using some of her videos & narrating the product’s storyline. This video reached millions of people and dramatically helped increase her sales. We outline some of Bite’s marketing strategies that you can takeaway for your business.
.
Timestamps:
1:00 How Bite Toothpaste was created
2:59 Build A Product Catalog Around Your Valued Proposition.
4:32 Create a strong cart upsell strategy. When you select a product on Bite, the product shows up in a sliding cart with different types of upsells that would go along with the product (With amazing visuals)
6:44 Why Brands Are Creating Products That Are Eco-Friendly & Should You?
9:32 Making Your Content Viral
12:20 Market your mission statement, not just your product.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#bitetoothpaste #ecommercetips #contentcreation
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
TWITTER: twitter.com/sean_azari
TikTok: vm.tiktok.com/ZMJEXVnsR
SNAPCHAT: snapchat.com/add/sean_azari
#newyorkcity #nyc #livingontheedge
In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one of the fastest-growing brands in the non-chocolate category across Canada & US. Last year, the company was acquired by TPG Growth for $360 Million. Her marketing & business efforts are quite impressive and something we can all learn from as we dive deeper into her business within this episode.
Timestamps:
00:50 Who is SmartSweets
2:50 Go all in on giveaways. SmartSweets hosts different types of giveaways on Instagram at least 4-5x a month. One of their giveaways
5:20 Allow your customers to create their own bundles.
7:50 Your best insight is from your customers
8:00 Incorporate Large Text Overlays in Your FB Ads
9:02 Understand the best packaging and pricing to have success in retail.
12:28 Don't confuse your product to your advantage. A lot of SweetSmarts customer's buy because they support the founder, Tara Bosch
15:57 Recreate products that people are familiar with.
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#smartsweets #marketingtips #ecommercesuccess
In Episode 37, we dissect FEAT (formerly known as FEAT Socks) business & marketing strategy – Founded in 2015, FEAT started out as a custom sock company where the 2 founders, Taylor Offer & Parker Burr, would sell customized socks to college students. Now they are more focused on selling their hoodies & are claiming to becoming the next Lululemon. Their marketing efforts have helped them reach 10 mil in sales in 2020 & in this episode we dissect into some of their growth tactics.
Timestamps:
2:51 Up your value proposition to sell higher value items
7:10 Separate unisex products based on Gender to increase conversions
9:40 Become strategic with your partnership. FEAT founders partnered up with Logan Paul awhile back which gave their brand a lot of traction.
15:07 Increase Abandoned Cart Revenue By Testing Other Services With Higher Open Rates
17:50 FEAT Strategy on moving away from selling customize socks…is it a good move to digress away from the product that created your brand in the first place?
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
#featclothing #marketingtips #ecommercesuccess
Shop Don't Let Your Dreams Fade Away Rebhorn Hoodie (And check out the final results on our site)
Women: bit.ly/3vK83Eg
Men: bit.ly/3vH83Fg
Shop Rebhorn Apparel:
bit.ly/2SytIkK
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
TWITTER: twitter.com/sean_azari
TikTok: vm.tiktok.com/ZMJEXVnsR
SNAPCHAT: snapchat.com/add/sean_azari


