JCDecaux
DBS’ First Holographic Bus Shelter Campaign to Promote Digital Banking Services
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🎥 We had a chat with Monnier Magali, our Creative Director, and Thibaut Duverneix, CEO of Gentilhomme Studio, to discover the immersive content showcased in the « Unlimited #DOOH» zone on our booth.
🏆 Frédéric Saffroy presented the winners of our Nurture Startup Challenge in partnership with Viva Technology!
🥇 The Female Founders Challenge took place in Stage 1. Isabelle Mari, our Strategic Projects Director, participated in the award ceremony.
📍 Find us on booth F45 in Hall 1 at Parc Expo, Porte de Versailles in Paris.
👀 We unveiled our booth and its numerous innovations for the public to discover!
🌍 Jean-Charles Decaux was among the 7 CEOs of Software République's partners to officially unveil the #U1stVision!
📣 Our Marketing & Business Dev. Director - Transport Division, Jérôme Lepage, joined us to talk about immersive digital experiences for transport environments.
🎤 We presented our low-carbon bus shelter with an innovative upcycling approach.
Sous notre emblématique Abribus, François-Xavier Le Ray, Directeur Général France et Belgique de The Trade Desk, partage son point de vue sur la place de la publicité programmatique dans le marché publicitaire.
Comment la publicité programmatique permet-elle une plus grande flexibilité et réactivité dans les campagnes publicitaires ? Quelle est la place de JCDecaux dans cet écosystème ? François-Xavier Le Ray nous éclaire sur ces sujets, toujours sans détour !
System1 are ad-testing experts who measure emotion to give brands confidence that their ads will work and Chris brings a wealth of experience, new groundbreaking research and a string of recent awards to prove what really works when it comes to OOH advertising.
Read the full article here: changemakers.jcdecaux.co.uk/?GetAsset=1711
Download your copy of our ‘Creative Best Practice Guidelines' here : changemakers.jcdecaux.co.uk/?GetAsset=1711
Un rendez-vous imaginé par JCDecaux pour échanger, débattre et s'inspirer en compagnie d’experts et de chercheurs de premier plan.
Pour cette édition, nous avons abordé le thème de la rue, un espace de circulation, de services et un terrain de jeu pour le débat public.
La rue avec ses trottoirs : le révélateur des mutations de la ville, le miroir de la société de demain.
Découvrez l’analyse d’Isabelle Baraud-Serfaty, au sujet du trottoir, cet inconnu !🚶♀️🚧🚲
Ce rendez-vous, imaginé par JCDecaux pour encourager la circulation des idées, a été l'occasion pour Etienne Bourdais de partager ses convictions sur la rue et sur le rôle essentiel qu'elle joue dans notre quotidien ! 🚦🚶♂️🛣️
L’objectif : expliquer et valoriser la presse et les médias auprès des jeunes en parlant des métiers de ceux qui la créent et la diffusent.
Les équipes de Médiakiosk, des kiosquiers et des acteurs du monde des médias et de la presse représentés par l’Equipe, So Press et Play Bac, ont pu parler du monde captivant du journalisme et de l'édition et partager des moments d’échanges privilégiés avec les élèves.
Une initiative essentielle pour former des citoyens actifs et responsables dans une société dans laquelle les modes d’information sont en constante évolution. 🎓💡
Passionnées par leur métier, elles vous expliquent ce qui les anime au quotidien, pour faire de JCDecaux un média utile et durable.
🚏 Elles parlent de leur parcours, de leur expertise et de leurs motivations… et de tout ce qui donne chaque jour du sens à leur métier chez JCDecaux.
📺 Ce projet, c’est également l’occasion de montrer la diversité de nos métiers (+ de 400), du marketing à la tech en passant par la formation, la maintenance et l’exploitation ou la gestion de projets, nos collaboratrices partagent leurs expériences.
Sous notre emblématique Abribus, Pierre Calmard, Président de dentsu France, partage son point de vue sur les transformations majeures qui façonnent la communication et la société.
Comment JCDecaux collabore avec dentsu France pour s'adapter et optimiser les performances de ses campagnes dans cette ère de transformation ? Pierre Calmard nous éclaire sur ces sujets, toujours sans détour !
Advertisers gain unprecedented access to +70M highly sought-after audiences in a premium environment, ensuring maximum brand exposure on a global scale.
Having worked at global brands such as Mondelez, Nestle and Ferrero, Jess noticed a shift towards online ROI focussed marketing during the pandemic and so wanted to try and rebalance the brand funnel - refocusing on brand building to drive growth.
She set out to do this in a groundbreaking and creative way. Jess is joined by Andrew Mullins, Creative Director at JCDecaux UK, here to give insight into how innovative and creative ideas like Jess’s can be applied to your brand to fuel growth.
À la fois designer, architecte, enseignant, chef d’entreprise… Jean-Louis Frechin est un homme passionnant, et passionné par la relation entre le design urbain et l’utilité. Et quel meilleur endroit pour en parler que l’Abribus JCDecaux ?
Quelle est l’origine de l’Abribus ? Qu’est-ce qui le rend utile ? En quoi la communication extérieure est-elle unique en son genre ?
Le « Regard Urbain » d’un expert qui nous permet de comprendre les enjeux de la ville et de ses transformations.
Read more about Portrait of Britain Vol.6 👉 jcdecaux.co.uk/news/portrait-britain-vol6-celebrates-spirit-nation
View all 200 shortlisted images 👉 https://www.1854.photography/awards/portrait-of-britain/vol6-shortlist/
Quelle est la place de l’affichage dans une démarche de responsabilité média ? Comment faire de la publicité autrement dans un monde qui change ? Comment Back Market et JCDecaux travaillent main dans la main pour améliorer l’impact environnemental des campagnes ? Teresa répond à toutes les questions de Laurent Garrouste, évidemment sans détour !
You can read more about the link between attention and priming here : shows.acast.com/jcdecaux/episodes/why-attention-matters
Quels sont les atouts de l’affichage ? Comment mesure-t-on concrètement ses performances ? Comment JCDecaux accompagne les agences média à optimiser les performances d’une campagne sur ce support ? Laurent répond à toutes les questions de son homonyme, toujours sans détour !
Metro and train stations unique territory of expression for brands. They offer powerful communication solutions such as:
- flexible digital networks that allow precise targeting of audiences
- station branding that delivers exclusivity and emergence event
- experiential communication solutions that create a unique experience with passengers.
Metro and train stations unique territory of expression for brands. They offer powerful communication solutions such as:
- flexible digital networks that allow precise targeting of audiences
- station branding that delivers exclusivity and emergence event
- experiential communication solutions that create a unique experience with passengers.
Learn more at jcdecaux.com/metro-train-stories
Est-ce qu’un créatif s’habitue à voir ses créations dans les rues ? Pourquoi le processus de création derrière une affiche est l’un des plus compliqués ? Comment les créatifs travaillent avec JCDecaux pour littéralement sortir du cadre ? L’OOH peut-il cohabiter avec le DOOH ? Autant de questions passionnantes auxquelles Matthieu répond sans détour !
In this episode, Chris Langley, Director of Global Media Partnerships at System 1, and Nick Drewe, Research Executive at JCDecaux UK, join Ian Whittaker to share how they worked with brands such as Three and Specsavers to develop new results-driven guidelines on how to create the perfect poster.
The new collaborative research from System1, Lumen Research and JCDecaux UK combines #AI, Emotion and Attention testing to show that creativity is a key driver for effectiveness.
In a world where attention is a finite resource, find out how to optimise your #OutOfHome creative to build your brand and drive results through the brand funnel.
You can download your own copy of ‘How to make the perfect digital poster’ here 👉 changemakers.jcdecaux.co.uk/?GetAsset=1711
The four digital screens positioned directly above the immigration counters have undergone a substantial transformation, nearly tripling in size, offering unparalleled visibility to all passengers arriving in the city through DXB’s key international terminal. Here’s a peek into the extensive work that goes behind our seemingly effortless installations at Dubai Airports.
#JCDecauxDubai #JCDecaux #DXB #DubaiInternationalAirport #Terminal1 #DXBImmersive #Transformation #BehindTheScreens
Josephine Philips, Founder and CEO of SOJO, a sustainable fashion-tech startup, joins Ian Whittaker to give an insight into how businesses and marketers can meet the various needs of their customers without compromising on sustainability.
In 2022, Josephine was named one of the Forbes 30 under 30 in the Technology Industry and JCDecaux welcomes Josephine as an industry pioneer who is challenging attitudes towards fashion and promoting investment in the clothes that consumers already own by repairing items rather than replacing them.
As a recipient of the JCDecaux UK Reach Programme which is designed to support brand growth for Black, Asian and Multi-Ethnic brands, Josephine discusses how startups such as SOJO can benefit from the mass reach and cut through that digital Out-of-Home provides.
#OOH #OutOfHome #OutOfHomeMedia #StartUp #FashionTech
Kian Bakhtiari, founder of The People, a Gen Z insights and strategy agency, joins Ian Whittaker to explain the importance of understanding Gen Z and the channels that work best to cut through. Named as one of the Top 20 Future Leaders by the Financial Times for his contributions to marketing, JCDecaux welcomes Kian as an inspirational changemaker who is bridging the gap between brands and young people by giving Gen Z a seat at the marketing table.
Following the launch of JCDecaux UK’s GENgage, a new programme to help brands reach and engage the digitally native Gen Z audience, Ian and Kian talk about the opportunity that digital Out-of-Home provides marketers with so that they can connect and be relevant within the context of young people’s lives.
With a new report out from JCDecaux UK and Campaign on a new report to market, looking at the importance of sustainability in brands’ media planning, Ian and Georgina discuss how sustainability can impact media planning and the role of channels such as Out-of-Home in that sustainable journey.
A former chartered accountant, Anna saw a gap in the market when she was on maternity leave and launched Boxx, which champions fitness wherever you are, be it on the the Boxx+ app or in her East London studio. Now she’s ready to take her brand to the next level with OOH.
Ruby talks about her brand’s origin story, having to use old sari rags growing up in Nepal and how that ultimately sparked her desire to create an eco-friendly period care brand.
Ruby talks about her brand’s origin story, having to use old sari rags growing up in Nepal and how that ultimately sparked her desire to create an eco-friendly period care brand.
#brand #media #marketing #marketingstrategy
#OOH #Dublin #Advertising #outofhome #marketing
They win OOH and DOOH campaigns with JCDecaux in France and the UK. 🚀
That’s the question Displayce, answered during the #CMOSummit at #VivaTech alongside Asmita Dubey, Bob Pittman, Rob Bradley, Roger Lynch and Shelley Zalis.
We had the chance to talk with her afterwards and learn more about what they do at Displayce and about their great work in programmatic DOOH.
Check out this video to learn all about it.
#NetZeroCarbon #Climate #sustainability
At #VivaTech, Francois-Xavier Pierrel, Group Chief Data Officer at JCDecaux, talked about everything AI during the round table “(When) Will Generative AI take over your job?”.
We got to chat with him afterwards... and guess what? We've got some additional insights for you 🎥👇
Learn more about Justdiggit, their incredible work and how JCDecaux contributes to raise awareness in this video.
The Google for Startups Black Founders Fund and JCDecaux Reach are hugely successful programmes designed to support brand growth for Black, Asian and Multi-Ethnic brands, helping them scale and grow by reaching their chosen target audiences through Capital Investment and the Power of the Public Screen. What can big brands learn from the disruptors in this space?
#WebSummitRio #data #digitaltransformation #advertising #outofhome #marketing
Today’s expert guest is Mai Fenton, CMO at Superscript is a marketer all-too familiar with the Boardroom. Mai has been named CMO to Watch, Revenue Marketing One to Watch and a Top 30 Most Influential Fintech Marketers.
#marketing #marketingstrategy #advertising #business #podcast #smarttalks #businesstalks
With a disposable income of over £4.2Billion annually, the Black, Asian and Multi-Ethnic consumer is without a doubt one of the most untapped audiences within the UK. Lydia is recognised as one of Britain’s leading authorities on diversity, equity and inclusion (DEI) and shares her experience dealing with brands who have not only adopted the moral obligations behind DEI, but have capitalised on the economic reasons and driven growth in their bottom line.
Can your brand afford not to invest in this audience? Listen now to find out more.
#marketingstrategy #audiencetargeting #diversityinclusion #marketingtips #audienceretention #diversity
JCDecaux Netherlands have brought art outside the walls of museums! For the reopening of the museum Rembrandthuis, 6 of the most beautiful Rembrandt etchings can be seen on the streets of Amsterdam.
#shortsvideo #shorts #rembrandt #art #artist #painting #ooh #dooh #creative #artgallery #amsterdam #artwork #marketing #innovation #innovative #museum #media
Since the industry has been in a constant state of flux over the past few years, Kelly’s gives her observations on how marketers’ behaviours have changed over the last few years, and who is standing out for the right reasons when it comes to growing brands.
Listeners can use these challenges to their advantage to act boldly and step up their advertising strategies. Exponential growth requires uncomfortable change - are you bold enough?
The joint venture between JCDecaux and the British Photography Journal uses out of home screens to turn Britain into a national gallery, showcasing people across genders, geographies and generations. Photos of the public, by the public, in public, serve as a reminder of the broadness and diversity of audiences across the country.
Find out how you can use the power of the public screen to amplify your message across every diverse audience in Britain today.
The macroeconomic effects being endured by the ad industry are commonly documented in recent years, but are there more fundamental structural changes underway? Daniel Knapp, Chief Economist for the International Advertising Bureau shares his insights on where ad markets are heading, and the recipe companies can follow to keep up. Slowing digital ad performance, unrealised ecommerce forecast, and social media content disruptors are requiring advertisers to rethink strategies. Listen to what Ian and Daniel have to say and how you can steer your marketing plan to remain competitive.
Your local Out-of-Home poster is now a live data source that segments and targets its audience. Digital capabilities are radically changing how multi-channel marketing campaigns are planned, but one of the biggest questions is - how can they be measured? Ian chats with Chris Felton, Director of Data and Insight at JCDecaux about how Digital Out-of-Home is using data to deliver evidence-based results and improve multi-channel marketing measurement across the industry.
To download related research and case studies, please visit changemakers.jcdecaux.co.uk
In Multi-channel marketing, the biggest question to be answered is how can it be measured? As traditional channels like Out of Home advance in their digital capabilities, evidence-based measurement is as important as the capabilities themselves. In this episode Ian Whittaker interviews Andy Brown, ex global CEO of Kantar about how the industry is performing in terms of measurement and the effect that channel silos are having on progression in the area. This is a frank and informative conversation about challenges, opportunities and how to take a holistic approach to measurement.
To find out more about the podcasts or to check out our Digital Changemakers hub click here: changemakers.jcdecaux.co.uk