Capra Course is the on-line course from Fritjof Capra based on his latest book The Systems View of Life. Registration is now open for the Fall 2017 edition which starts on 6th September. For more information please visit www.capracourse.net.
Holonomics
In this webinar Fritjof Capra discusses the systems view of life and the concept of regeneration with Daniel Christian Wahl, author of Designing Regenerative Cultures, and Simon Robinson, co-author of Holonomics: Business Where People and Planet Matter and Customer Experiences with Soul: A New Era in Design.
Capra Course is the on-line course from Fritjof Capra based on his latest book The Systems View of Life. Registration is now open for the Fall 2017 edition which starts on 6th September. For more information please visit www.capracourse.net.
Capra Course is the on-line course from Fritjof Capra based on his latest book The Systems View of Life. Registration is now open for the Fall 2017 edition which starts on 6th September. For more information please visit www.capracourse.net.
updated 9 years ago
Capra Course is the on-line course from Fritjof Capra based on his latest book The Systems View of Life. Registration is now open for the Fall 2017 edition which starts on 6th September. For more information please visit www.capracourse.net.
But for now I'd like to thank Benjamin J. Butler and Frank-Jürgen Richter for the very special invitation, and also to panelists Dani Monttêiro, MSc., Thierry Cintra Marcondes and Luiz Felipe Giacomelli who joined me in the Making Sense of Facts session to discuss deep tech and AI, with a particular focus on accessibility.
Congratulations to everyone who made the event such a success.
It also features Atomic Kitten, Jamelia and Scotch, young bands who were still up-and-coming at the time.
#DesignThinking #CustomerExperience
In this short video, Simon Robinson (co-author of Designing Customer Experiences with Soul) explains why so many leaders still don’t fully “get” CX — and why understanding the History of CX is essential for putting it at the heart of strategy and operations.
You’ll also discover how the History of CX infographic can help you explain customer experience in your own organisation, and where you can explore the full story.
👉 Read Chapter 1 of Designing Customer Experiences with Soul free on Academia (includes the full History of CX): https://www.academia.edu/128381637/Designing_Customer_Experiences_with_Soul_How_to_Build_Products_Services_and_Brands_that_People_Genuinely_Love
📖 Related resources:
Designing Customer Experiences with Soul (Amazon): https://a.co/d/dC9yYpI
CMSWire article on the History of CX: cmswire.com/customer-experience/what-the-history-of-cx-teaches-us-about-modern-customer-experience-strategy
In my article, I explain that contact centres are often overlooked, yet when integrated into CX strategy they become vital sources of customer insight and loyalty.
Think of your contact center as the heartbeat of your organisation.. True transformation comes from embedding contact centers into the customer lifecycle, aligning daily operations with strategic goals.
To find out more, you can read my article here: cmswire.com/contact-center/7-actions-to-elevate-your-contact-center-from-cost-center-to-cx-engine
What if a small design decision in one part of the customer journey could ripple out and impact the entire experience — or even the brand itself?
That’s the idea behind what I call "The CX Butterfly Effect" — a concept I first observed back in the early ’90s when I was a UX designer at BT Group. Decades later, it remains just as relevant, especially in an era shaped by AI, dynamic interfaces, and vibe coding.
This short reel brings the concept to life and explains why every customer experience designer needs to master it.
🎥 Watch the reel now and explore how small moments can lead to transformational impact.
And to learn more about Designing Customer Experiences with Soul, voted by BookAuthority as their #book1 for customer-centric culture leaders, check it out here: https://a.co/d/1LytUnO
In a world increasingly dominated by AI, customer experience can’t lose its human touch. That’s exactly what I reflect on in this short video — the role of empathy, soul and strategic design in the future of CX.
➡️ Watch the video for a quick thought on why this moment matters.
📖 And thank you to everyone who’s joined us on this journey so far.
Tradução: Holonomics
Fonte: youtube.com/watch?v=QpM9-zkK4OM
Kindle: https://a.co/d/3vXFtcH
Paperback: https://a.co/d/dDZUhpY
Hardback: https://a.co/d/hYqp4y6
Using case studies and worked examples, the authors present the Customer Centricity Strategy Framework, which they developed to help everyone in your organisation fully engage with your customer experience and transform your business performance.
With the knowledge and guidance described in this book, you will learn how to:
Turn customers into lifelong brand ambassadors through customer lifecycle and journey mapping techniques.
Achieve mastery in designing, measuring and implementing customer experience.
Develop the leadership qualities necessary to instil a customer-centric culture across your whole organisation.
Build new sources of brand value by creating products and services that people genuinely love.
So unlock the full potential of your business—start your journey to customer-centric transformation today.
In this short film, we explore the four main pillars of the Holonomics Approach, showing how it has inspired thousands of people in business and organisations in the development and transformation of their strategies, customer experiences, leadership programmes, HR initiatives and digital and innovation projects.
If you, like us, believe that transformation matters, to find out more please visit us at http://www.holonomics.co.
You can also connect with us on LinkedIn:
Simon Robinson: linkedin.com/in/srerobinson
Maria Moraes Robinson: linkedin.com/in/mariamoraesrobinson
And you can read more about the Holonomics Approach in our three books:
Designing Customer Experiences with Soul: How to Build Products, Services and Brands that People Genuinely Love (2024) Simon Robinson and Maria Moraes Robinson
Deep Tech and the Amplified Organisation: How to Elevate, Scale and Amplify your Business through the New 4Ps of Platforms, Purpose, People and Planet (2021) Simon Robinson, Igor Couto and Maria Moraes Robinson
Holonomics: Business Where People and Planet Matter (2014) Simon Robinson and Maria Moraes Robinson
A permissão para usar este clipe foi concedida por Edson Araújo Filho.
We help organisations elevate their value propositions, scale their solutions and amplify their impact and results. We do this by offering business consultancy, training, workshops and mentoring for leaders, managers and startups.
If you resonate with our message, please do reach out to us.
For more information please visit http://www.holonomics.co
Ajudamos as organizações a elevar suas propostas de valor, escalar suas soluções e amplificar seus impactos e resultados. Fazemos isso oferecendo consultoria, treinamento, workshops e mentoria para líderes, gerentes e startups.
Para saber mais sobre a Holonomics e em como podemos colaborar, entre em contato conosco. Estamos prontos para ajudar!
Para mais informações, por favor visite http://www.holonomics.co
We help organisations elevate their value propositions, scale their solutions and amplify their impact and results. We do this by offering business consultancy, training, workshops and mentoring for leaders, managers and startups.
If you resonate with our message, please do reach out to us.
For more information please visit http://www.holonomics.co
The main part of this lecture explores the scientific and phenomenological approaches to the study of colour and light of Isaac Newton and Johann Wolfgang von Goethe.
Bringing these lectures to a conclusion, Henri cites philosopher Ernest Cassirer:
“The mathematical formula strives to make the phenomenon calculable. That of Goethe strives to make the phenomenon visible. Surely the phenomenon is already visible? Now we have seen that it is not. It has only begun to be visible. It is like an iceberg – there is a bit above the surface and there is the rest which can be made visible by working in this way. This is what Goethe does – he strives to make the phenomenon visible. What does that mean? It means that the phenomenon appears! So we are back to appearing. And the appearing is the seeing which sees it. That is the astonishing thing. There is no separation there. Appearing is the seeing which sees it. There is no subject-object separation or any of that. You have to go right upstream, and that is where phenomenology brings us. So we are coming to a completely dynamic way of understanding.”
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 16th September 2011.
Photograph: Simon Robinson, 2009
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 16th September 2011.
Photograph: Simon Robinson, 2009
Holonomics is the first business consultancy in the world to use Goethe's theory of colour in leadership, strategy and design workshops. Photos demonstrating business leaders carrying out Goethe's experiments can be seen in this article: transitionconsciousness.wordpress.com/2019/10/08/the-foundations-of-holonomics-9-goethes-theory-of-colours
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 15th September 2011.
Photograph: Simon Robinson, 2009
In this lecture Henri will therefore bring to a conclusion his exploration of the dynamic unity in nature. By this he is referring to the dynamical unity of self-differencing, where there is difference within unity. As Henri comments, this is where we end up when we work with organic processes in the natural world, but it can be extremely easy to miss. The reason is that people often are not able to see the idea, and therefore they are not able to appreciate how remarkable it actually is.
So here we discover that it is often not enough simply to know about an intellectual idea. If we cannot at the same time see the idea in a phenomenological manner, we have not fully embodied and understood it.
At the start of the lecture Henri provides students with a handout of three different quotes. This is to allow them to focus on the content and not to have to worry about making notes. All three of the quotes are included in the extracts below, the first one coming from Ron Brady, a Goethean scientist who Henri starts with. The full reference for his paper which Henri cites is:
Ronald H. Brady, `Form and Cause in Goethe’s Morphology, in Frederick Amrine, Francis J. Zucker, and Harvey Wheeler (eds.), Goethe and the Sciences: A Reappraisal (Chicago: University of Chicago Press, 1987), p.286
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 15th September 2011.
Photograph: Simon Robinson, 2009
When considering living systems, we have to follow Goethe’s movement of thinking which he described as “striving out of the whole into the parts”. It is important though here to understand the use of language and not separate the whole from the parts. As Henri explains, when we separate the whole from the parts it means that we have not properly understood the system. In this dynamic approach to wholeness, the parts are the enfolding of the whole.
In this lecture Henri is therefore helping us to better understand what he means by upstream and downstream. These concepts are vitally important in our attempts to expand our consciousness in order to develop new ways of seeing and thinking about systems, including human organisations.
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 14th September 2011.
Photograph: Simon Robinson, 2009
Of all of Henri Bortoft’s lectures at Schumacher College, this is one of my favourite. The reason is that this is a complex lecture in which Henri is doing two different things simultaneously. The principal aim of the lecture is to study Goethe’s empirical and dynamic approach to studying the natural world. But secondly, this lecture also provides Henri with an opportunity to provide a working example of hermeneutics in practice.
Because Goethe’s scientific endeavours were far from orthodox, even in our own era, his writings are extremely difficult to understand. For this reason Henri works through the first four paragraphs of Goethe’s short treatise using the hermeneutical approach to understand the meaning within the text.
This hermeneutic exercise therefore allows us to pay attention to the language of these paragraphs in a different manner to which we would normally approach a text, one which leads us into Goethe’s ‘movement of thinking’, allowing us to see that which Goethe is describing. Hermeneutics therefore allows us to uncover the phenomena within a text. By reading the text carefully and following the flow and movement of language, we are therefore able to really ‘see’ the meaning that is there.
In these lectures Henri is drawing our attention to the way in which it is possible to explore the phenomenology of lived experience in a very direct way. This is not particularly easy to understand, since we are not accustomed to seeing the world in this manner. Once we have made the discovery that things appear to us, we are then able to experience the appearing of what appears.
Understanding appearance therefore is the heart of phenomenology. To use Henri’s terminology, this means going upstream from the appearance of a phenomena to the happening of the appearance. The reason so much emphasis is placed on understanding this core concept is that many things are then able to follow, such as deepening our understanding of language and perception.
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 14th September 2011.
Photograph: Simon Robinson, 2009
The lecture starts with the observation about the troublesome nature of the word being in English. Many languages such as French, German, Portuguese and Latin have two verbs – “the thing which is, and the to be of the thing which is” as Henri puts it.
The German philosopher Martin Heidegger suggested that we use being and Being in English. However, his works such as Being and Time have been extremely difficult to understand, especially since in certain uses “being means appearing”. Or in other words, that which appears is meaning.
While this may be difficult to grasp initially, this foundational series of lectures in Holonomics has been created to help take us into a way of seeing where it becomes possible to grasp what is being meant here.
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 12th September 2011.
Photograph: Simon Robinson, 2009
Phenomenology was first developed by Edmund Husserl (1859 – 1938) who developed this philosophy at the turn of the twentieth century. At the time, many people began to understand that what he was doing was revolutionary. The problem is that in our current modern age it can now be difficult to read his original writings, and to really understand just how extraordinary his achievements were.
In this lecture Henri focuses on the act of distinction. This is a central concept to understand, because it allows us to explore the way in which phenomena in the world appear to us as meaningful entities. By studying distinction, we are able to go deeper into the meaning and significance of phenomenology.
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 13th September 2011.
Photograph: Simon Robinson, 2009
Following this discussion, Henri cites psychiatrist Iain McGilchrist, author of The Master and his Emissary: The Divided Brain and the Making of the Modern World. This is an important discussion due to the way in which modern neuro-psychological research supports Henri’s philosophical explorations of different modes of attention and consciousness.
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 12th September 2011.
Photograph: Simon Robinson, 2009
It should also be pointed out that Bohm received a great deal of negative reactions when he published his theories, and these continue to this day with prominent physicists and systems thinkers who feel that Bohm introduces unnecessary constructs into his theory of wholeness.
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 12th September 2011.
Please note that the lecture recording was slightly interrupted at the end.
Photograph: Simon Robinson, 2009
The lecture is fascinating in that it helps us to understand that within Descartes’ thinking there was a holistic form of thinking, and that also within systems thinking there is a potential trap of falling into “totalitarianism” in cases where the whole is somehow conceived as separate, elevated and superior to the parts in a system.
Henri finishes the lecture by reflecting on the stance he took towards systems thinking in his younger years.
The audio of this video is ©Jacqueline Bortoft and has been made available with the kind permission of both herself and Schumacher College (www.schumachercollege.org). Recorded 12th September 2011.
Photograph: Simon Robinson, 2009
Musica: REZ, Underworld
An indispensable guide for leaders, designers, technologists, entrepreneurs and changemakers who are seeking to rise to the challenge of creating transformation that matters.
The book introduces a visual and systemic blueprint of the amplified organisation which aligns and integrates platform capabilities, digital systems and data analytics with an organisation’s strategy, value proposition and digital operating model.
"A powerful blueprint for developing a 21st-century purposeful organisation. CEOs, designers and technologists alike will all take inspiration from this transdisciplinary approach to Deep Tech."
—Dave Gray, Founder of XPLANE and author of The Connected Company, Gamestorming and Liminal Thinking
O livro apresenta um blueprint visual e sistêmico da organização amplificada que alinha a estratégia de uma organização, das operações corporativas e das arquiteturas digitais.O resultado é uma abordagem transdisciplinar à Deep Tech que possibilita às organizações e aos ecossistemas de negócios, elevar as propostas de valor, escalar suas plataformas e amplificar seu impacto na economia digital.
“Um blueprint eficaz para criar uma organização do século XXI com propósito. A abordagem Deep Tech inspirará CEOs, designers e tecnólogos.” —Dave Gray, fundador da XPLANE e autor dos livros A Empresa Conectada, Gamestorming e Liminal Thinking
“Você tem em mãos um conjunto essencial de estratégias para o futuro. Beba da fonte expressiva de sabedoria encerrada nestas páginas. A evolução da humanidade depende disso.” — Kimberly Faith, especialista em pensamento sistêmico, futurista e autora premiada
“Em um contexto de mudança contínua, a relação entre plataformas, propósito, pessoas e nosso planeta representa um caminho promissor aos desafios da Indústria 4.0. A obra Deep Tech e a Organização Amplificada nos inspira a fomentar ambientes mais colaborativos nas organizações, em que a criatividade e o conhecimento podem ser compartilhados a fim de solucionar os desafios atuais e futuros, gerando um impacto consciente para um mundo melhor”. —Ricardo Carvalho, CEO da CBA – Companhia Brasileira de Alumínio
De acordo com os autores , a jornada de desenvolvimento da CX com alma começa dentro de nós e nos relacionamentos com as pessoas com quem interagimos.
Para auxiliar nisso, criaram o holonomic circle: um framework de design para guiar as discussões sobre o assunto. No núcleo do círculo está a chamada trindade da autenticidade, que é a base para de uma experiência genuína, fundamentada na convergência do que uma pessoa diz, do que ela quer dizer e do que ela faz.
O objetivo desse framework é ajudar os negócios a entender cada componente da CX e as diferentes dimensões que devem ser consideradas para alcançar experiências que tenham alma.
A alma é definida como um reflexo não somente das interações de clientes com produtos, serviços ou marcas, mas também com todas as pessoas envolvidas em uma empresa: colaboradores, representantes, fornecedores e liderança.
Translated by Maria Moraes Robinson and Simon Robinson.
For more information about the book please visit: cxwithsoul.com/the-book
Simon Robinson brings three decades of expertise in Customer Experience Design. In the mid-1990s, he was a co-founder of Genie Internet, the award-winning first mobile phone portal for the internet. He is the co-founder and CEO Worldwide of Holonomics and the co-author of the books Customer Experiences with Soul: A New Era in Design and Holonomics: Business Where People and Planet Matter. He began his career at BT Laboratories (British Telecom) in ergonomics and human factors, responsible for the user interfaces and the customer experience of fixed and mobile consumer products. In 1995 he and his colleagues created the concepts ‘designing the customer experience’ which brought together user-centred design and marketing into a single process. He is a Harvard Business Review author, a member of the Strongly Sustainable Business Model Group at OCAD University, Toronto, and editor of the blog http://www.transitionconsciousness.org.
Pensando nisso, foi criado Deep Tech Network, movimento pioneiro no país com o objetivo de ajudar organizações a encontrarem soluções profundas para problemas complexos, ampliando o olhar para a evolução da tecnologia com maior consciência sobre o seu impacto na sociedade e no planeta.
No formato de uma plataforma multimeios, o movimento, criado pelas empresas Holonomics e 1STi, ambas de #sãopaulo, possui um manifesto que explica as bases que o fundamentam e se inicia com o lançamento do Deep Tech Podcast.
Para ouvir, acesse: www.deeptech.network
The notes for this lecture, including extracts from Henri Bortoft's 'Taking Appearance Seriously' can be found here: transitionconsciousness.wordpress.com/2019/12/08/the-foundations-of-holonomics-12-the-dynamic-way-of-understanding
For more information about this series of lectures, please see: transitionconsciousness.wordpress.com/2019/07/23/the-foundations-of-holonomics-a-new-series
Recorded at The Old Postern, Schumacher College, Totnes, Devon, September 2011. This lecture is ©Jacqueline Bortoft and has been made available with her kind permission.
Recommended reading to accompany this series:
Henri Bortoft (1996), The Wholeness of Nature: Goethe’s Way of Science, Floris Books, Edinbugh
Henri Bortoft (2012), Taking Appearance Seriously: The Dynamic Way of Seeing in Goethe and European Thought, Floris Books, Edinbugh
Simon Robinson and Maria Moraes Robinson (2014), Holonomics: Business Where People and Planet Matter, Floris Books, Edinbugh
Simon Robinson and Maria Moraes Robinson (2017), Customer Experiences with Soul: A New Era in Design, Holonomics Publishing, London
The notes for this lecture, including extracts from Henri Bortoft's 'Taking Appearance Seriously' can be found here: transitionconsciousness.wordpress.com/2019/11/23/the-foundations-of-holonomics-11-truth-method-and-experience
For more information about this series of lectures, please see: transitionconsciousness.wordpress.com/2019/07/23/the-foundations-of-holonomics-a-new-series
Recorded at The Old Postern, Schumacher College, Totnes, Devon, September 2011. This lecture is ©Jacqueline Bortoft and has been made available with her kind permission.
Recommended reading to accompany this series:
Henri Bortoft (1996), The Wholeness of Nature: Goethe’s Way of Science, Floris Books, Edinbugh
Henri Bortoft (2012), Taking Appearance Seriously: The Dynamic Way of Seeing in Goethe and European Thought, Floris Books, Edinbugh
Simon Robinson and Maria Moraes Robinson (2014), Holonomics: Business Where People and Planet Matter, Floris Books, Edinbugh
Simon Robinson and Maria Moraes Robinson (2017), Customer Experiences with Soul: A New Era in Design, Holonomics Publishing, London
From a business perspective, the summit explored how Brazil could foster and improve entrepreneurialism and innovation in the coming decades? What are the promises for the largest startup ecosystem in the region? Can cutting-edge technologies help solve Brazil’s most pressing issues?


