Uploaded August 2026 | Updated September 2026, 2 weeks ago
Svetoslava is replacing the dating swipe with behavior-based games.“In games, you open up because it’s fun.”
She just launched Salty, a dating app that reveals one’s true character quickly.
She met her partner in real life. They gave each other challenges — games, and became a couple. Now they’ve built it into an app to help others.
Swiping and answering questions don’t reveal enough, and results in a curated version of how they WANT to be perceived.
Games have been used in education, training, and psychology for exactly this reason. You play, you react, you show up as yourself.
She found her person this way. She’s building it so others can too.
#founderstory #datingapp #datingtips #datingproblems #startupstory #builder #entrepreneur #founder #datingapp #relationshiptech #behavioralscience #gamification #socialapp #techforlove #impactstartup #appstore #femalefounder #hinge #tinder #tinderadvice #bumble
Svetoslava is replacing the dating swipe with behavior-based games.“In games, you open up because it’s fun.”
She just launched Salty, a dating app that reveals one’s true character quickly.
She met her partner in real life. They gave each other challenges — games, and became a couple. Now they’ve built it into an app to help others.
Swiping and answering questions don’t reveal enough, and results in a curated version of how they WANT to be perceived.
Games have been used in education, training, and psychology for exactly this reason. You play, you react, you show up as yourself.
She found her person this way. She’s building it so others can too.
#founderstory #datingapp #datingtips #datingproblems #startupstory #builder #entrepreneur #founder #datingapp #relationshiptech #behavioralscience #gamification #socialapp #techforlove #impactstartup #appstore #femalefounder #hinge #tinder #tinderadvice #bumble
