Uploaded September 2010 | Updated September 2026, 22 hours ago

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Dan Ariely, behavioural economist and professor at Duke University talks about the conflict between social norms and market norms and what happens when we mix money with social values. He argues that a carbon tax could result in a pay-to-pollute system, making emissions "part of the rules of the game". (Part 2 of 2)

All stock footage courtesy of the Prelinger Archives (www.archive.org)
Produced by Corporate Knights Inc.
Directed/Edited by Jon-Erik Lappano