Uploaded November 2025 | Updated September 2026, 2 weeks ago
Watch the full episode here: youtu.be/RaSzQhYynXM
On this episode of The HOTWASH by Born Primitive Tactical host Bruno Fallon sits down with Mat Best, co-founder of Black Rifle Coffee Company and renowned for his viral satire videos within the military community. The conversation delves into Best’s journey from a 17-year-old Army Ranger to creating comedic content that resonated with veterans across generations, sparked by fire pit banter and his knack for humor inherited from his jokester father. They discuss the origins of Black Rifle Coffee, born from an apparel company funding comedic videos, and its evolution into a veteran-focused brand with a new energy drink and a commitment to irreverent marketing. The episode highlights a powerful Veterans Day campaign collaboration between Born Primitive and Black Rifle, aiming to erase $25 million in veteran medical debt, showcasing their shared ethos of community impact and authenticity.
Follow Mat on Instagram at: instagram.com/deangoblejr/?hl=en
Visit BRCC at: blackriflecoffee.com
To check out our brand visit: bornprimitivetactical.com
Follow us on Instagram: instagram.com/bornprimitivetactical
Subscribe to our YouTube Channel: youtube.com/@BornPrimitiveTactical
PRODUCED BY IRONCLAD
Watch the full episode here: youtu.be/RaSzQhYynXM
On this episode of The HOTWASH by Born Primitive Tactical host Bruno Fallon sits down with Mat Best, co-founder of Black Rifle Coffee Company and renowned for his viral satire videos within the military community. The conversation delves into Best’s journey from a 17-year-old Army Ranger to creating comedic content that resonated with veterans across generations, sparked by fire pit banter and his knack for humor inherited from his jokester father. They discuss the origins of Black Rifle Coffee, born from an apparel company funding comedic videos, and its evolution into a veteran-focused brand with a new energy drink and a commitment to irreverent marketing. The episode highlights a powerful Veterans Day campaign collaboration between Born Primitive and Black Rifle, aiming to erase $25 million in veteran medical debt, showcasing their shared ethos of community impact and authenticity.
Follow Mat on Instagram at: instagram.com/deangoblejr/?hl=en
Visit BRCC at: blackriflecoffee.com
To check out our brand visit: bornprimitivetactical.com
Follow us on Instagram: instagram.com/bornprimitivetactical
Subscribe to our YouTube Channel: youtube.com/@BornPrimitiveTactical
PRODUCED BY IRONCLAD
