Can AI Prove Marketing Attribution? | A ChatGPT Competition | Part 3 MarketingProfs 2026-09-29 | Can AI Prove Marketing Attribution? | A ChatGPT Competition | Part 3
Direct Response Email - Building Relationships That Spark Response by Jeffrey Thomas MarketingProfs 2025-06-18 | How do you get your marketing emails read?A good relationship goes a long way, says direct response copywriter Jeffrey Thomas.And relationships are built with easy-to-read emails that entertain your reader, giving them a chance to become invested in your message and its impact.Jeffrey presented these ideas at B2B Forum in 2024, encouraging attendees to move away from blatant promotions, and instead look at email from a recipient’s point of view.Watch a video clip of Jeffrey’s email copywriting ideas now!And if you’re a copywriter—email, ads, content—this year’s B2B Forum has at least 15 sessions to grow your expertise with new ways to approach your craft.Plus, you’ll find tons of other ways to grow your marketing career at B2B Forum, with a wide variety of session topics, workshops, networking opportunities, and more.Join the B2B Forum fun, this November 17-19 in Boston, MA. Tickets are up to 20% off during the limited Summer Rate. See this year’s B2B Forum program and registration options now.👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Engage, Personalize, and Convert: The New Way to Webinar, Presented by ON24 MarketingProfs 2025-06-11 | Michael Masterson’s “Rule of One” says your marketing should focus on a single person, with a single message, and a single next step.But at B2B Forum 2024, Mark Bornstein from ON24 advised marketers to go the opposite direction.Hear Mark’s fascinating advice and experiences in this clip from B2B Forum 2024.And for more out-of-the-box marketing ideas, join your B2B marketing peers in Boston at this year’s B2B Forum. With more than 50 sessions over two days, plus an optional day of workshops, you’ll never find yourself without something interesting to do with interesting people. The program is out now and tickets are available—and currently up to 20% off.Don’t let the old rules of marketing hold you back. Discover what’s working today at B2B Forum 👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Email and Landing Page Teardown: You Can’t Handle the Truth! Presented by Knak MarketingProfs 2025-06-04 | Do simple mistakes tank your engagement?Because no matter how big—or small—your company is, it’s easy to make marketing mistakes, Pierce Ujjainwalla warned at B2B Forum 2024.First, see Pierce’s examples in this video excerpt from B2B Forum 2024.Second, check your own marketing for these same mistakes. Because you don’t want to be one of Pierce’s next examples!And third, discover additional ways to drive engagement at B2B Forum, this November in Boston. With networking, keynotes, sessions, and shenanigans, B2B Forum is the place where marketers like you go for inspiration.The action-packed program is out. The top-secret shenanigans are under tight wraps. And tickets to the world’s most actionable B2B marketing conference are available now. Join your peers, Nov 17-19 in Boston. Get details and tickets here 👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Turn Your Website Into a Growth Hub: The Untapped Opportunity You’ve Overlooked,Presented by Prismic MarketingProfs 2025-05-29 | You’re sitting on content.Why not put it to work?Edwina Dendler shared tips to repurpose marketing content to her audience at B2B Forum 2024.Discover her ideas—including ways to get better output from AI.There is a lot changing in content marketing today.New AI tools and updates… updated Google search algorithms… evolving customer expectations…It can be hard to stay ahead of everything! That’s why more than 700 of your B2B marketing peers are heading to Boston this November for the next B2B Forum.Dozens of expert-led sessions will cover topics of interest for B2B marketers at every level, including AI and content marketing.For more details about the world’s most actionable B2B marketing conference, check out the B2B Forum program now.We’d love to see you there—and tickets are currently up to 20% off.👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Break Down Complexities and Reimagine Marketing Automation, Presented by Act-On MarketingProfs 2025-05-21 | AI’s potential is much larger than mass-producing content.While that may be part of what AI can do for you, says Jeff Day from Act-On, the possibilities on the horizon are far more impactful to marketers.But to take advantage of AI’s near-future potential, you have to be prepared. See what Jeff suggests in this video from B2B Forum 2024.Jeff is one of many presenters who reveal upcoming marketing revolutions at B2B Forum. This year there are more than 50 sessions, keynotes, and roundtable discussions dedicated to improving your B2B marketing results—and not only with AI.To see what’s in store for the 700+ B2B marketers in attendance this November in Boston, and to get your own B2B Forum ticket before they sell out, check out the program and event details now 👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
Strategic CRO Increases Website Conversions & Sales (Talia Wolf) MarketingProfs 2025-05-20 | When you A/B test website changes for conversion rate optimization, are you treating those CRO tests as a tactic, or a strategy?Conversion optimization specialist Talia Wolf says you shouldn’t focus too much on tactics, like the right button colors.Instead, be strategic with your CRO. Use your website to speak to the customer about the pains and challenges in their journey, and tell them how your offer solves their problems.That’s how you increase conversions. That’s how you get new customers.**Transcript**Hi, my name is Talia Wolf.If you're struggling to get the results you want, you may be treating conversion optimization as a tactic and not a strategy.Conversion optimization that is focused on tactics is mostly focused on changing elements on a page. On how many tests you're running. You look at reports and you're trying to increase conversions. This means you see your homepage or a landing page or a product page isn't converting. You look at the page and you try to figure out. Why isn't this converting?You look at best practices. You look at case studies, you follow gurus, you follow all the different guides that tell you that if you just change a call to action button, or reduce a form field, or if you add a pop-up, or change an image, you'll increase conversions. And then you run this test and little to no results. And even if you increase conversions. What are you going to do with that?That's tactical CRO.Strategic CRO is when you understand conversion optimization is solving people's problems; it's not about increasing conversions. It's about serving your customers with the journey they need in order to get the results that they're looking for.Instead of just changing elements on the page, when it comes to conversion optimization, you should aim to solve your customer's problems. What are their pains? What are their hesitations? What are their challenges? What are they trying to achieve? How do they want to feel after finding a solution?Once you understand that there's a problem on your landing page, you don't need to just look at the elements. You need to look at your messaging. You need to look at everything that you are saying to them and ask yourself if you are actually serving your customers. If you're telling them how you're going to solve a problem for them, how you are going to help them get from point A to point B. If you're not doing that, that is your conversion problem.And once you solve it, once you help your prospects achieve their own goals, you'll be able to achieve your own and increase conversions.-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Your brand is unique. Why doesn’t your website say so? (Talia Wolf) MarketingProfs 2025-05-15 | Your brand is different.But that doesn’t stop web visitors from comparing your site with competing solutions.Conversion optimization specialist Talia Wolf says that to stand out from the competition, you can’t use the same messaging they use.**Transcript**Hi, my name is Talia Wolf, and I'm a conversion optimization specialist.If you're struggling to get the conversions that you need, you may have a messaging problem. When prospects come to your website, they're actively comparing you to many different solutions. Whether you want to admit it or not. They have opened four or five different tabs, and they are comparing you to someone else.Now, if you are using the same messaging as everyone else—the number one solution for X, or the AI platform for Y, or the all-in-one solution for something else—then you probably sound like everyone else. And you're putting too much work on your prospects to try and find the difference between you and them.Do they care about your features? Of course! Do they care about your pricing? Yes. But at the end of the day, you and your competitors probably have more or less the same platform.What you need to do to increase conversions is tell your prospects exactly how you solve a specific problem for them. You need to tap into their pains and challenges. You need to tap into their desired outcomes. How do they want to feel after finding a solution, and what are they trying to achieve?If your messaging is all about you, your product, your features, and your technology, you're making a mistake, and you need to optimize that.-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Emerald City SEO: A Better Standard for Search Data, Presented by DemandJump by Ryan Brock MarketingProfs 2025-05-08 | Everyone knows SEO is a long game.But when we all use the same keyword and generative AI tools, argues Ryan Brock from DemandJump, we set back our efforts to create truly unique, one-of-a-kind content.Ryan made his case and offered his solution to attendees of B2B Forum 2024. For more out-of-the-box thinking to stand out with your own marketing, join us at this year’s B2B Forum, November 17-19 in Boston.Over 50 expert marketers will share their insights, tactics, and strategies on everything B2B marketing to an audience of more than 700 of your B2B peers.Check out the program, find the inspirational keynotes and informative sessions that will transform your results and career, and snap up your ticket to B2B Forum now.👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Convert more web visitors by addressing their pains, says Talia Wolf MarketingProfs 2025-05-06 | Web visitors often find your site—and your solutions—by doing a search on their problems, pains, or challenges.Does your B2B website address those specific concerns?Conversion optimization specialist Talia Wolf says that if you want to increase conversions, don’t start by testing new button colors. Instead, update your messaging.**Transcript**Hi, I'm Talia Wolf, and I'm a conversion optimization specialist.If you are struggling to get the conversions you need from your landing pages, you may be making a mistake with the content you're providing. Before you change random buttons and elements on the page, look at what people are using to land on your page: their search terms.Search isn't clinical. It isn't technical. Your prospects are actually typing in their pains, their challenges, and their concerns into Google to land on your landing page. They're saying what they care about, what they don't care about, what's annoying them, what they're trying to get rid of.Once you actually look at Google Search Console and see the terms that people are using, you can scan your landing pages and see if you are answering those questions. Are you even talking about things they care about?This is a quick tip that can really easily increase your conversions.-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
AI and Search: Are You Brave Enough to Outsmart the Robots? With Wil Reynolds MarketingProfs 2025-04-30 | “A change in perspective is worth 80 IQ points,” said computer scientist Alan Kay.Well, at his closing keynote, Wil Reynolds wowed the B2B Forum audience with multiple changes in perspective!Safe to say, everyone left the 2024 event inspired to look at their marketing in a new light.Get a few of Wil’s valuable marketing insights in this video now!B2B Forum brings today’s brilliant marketing minds to exchange ideas, build community, and find new ways to solve old marketing problems.This November, more than 700 marketers like you will gather in Boston for keynotes, workshops, sessions, and shenanigans—and we’d love to see you there. Browse the B2B Forum program, check out the five optional workshops, review your travel and hotel options, and grab your ticket while prices are still low. And as a bonus, PRO members and teams of 3+ save even more.👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
The Heart Connection: A Simple Formula for Building Trust Through Video with Tony Gnau MarketingProfs 2025-04-23 | Video content continues to grow in popularity.And to stay in front of prospects, you may already be planning or filming your own B2B videos.But what makes one marketing video connect with viewers, while another does not?Tony Gnau shared his secrets to creating successful business videos at B2B Forum 2024. And in this excerpt below, you’ll get valuable ideas from Tony to create successful B2B videos.For Tony’s video strategy secrets, watch the B2B Forum clip now.And for more innovative marketing ideas, join over 700 of your marketing peers at B2B Forum this November in Boston!You’ll connect with like-minded B2B marketers, attend keynotes that inspire you to do your best work, learn new strategies and tactics, and return to work ready to crush the year ahead.Tickets and optional workshop space are limited. For more information about B2B Forum, including travel info and group discounts, visit the B2B Forum site now.👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
Get higher-ranked SEO content by reusing trusted URLs: Andy Crestodina MarketingProfs 2025-04-22 | New content won’t always raise your SEO ranking, because it’s not yet trusted by Google. Know what IS trusted by Google?Your domain authority and existing URLs. Take advantage of your authority and trust with this SEO tip from Orbit Media’s CMO and co-founder, Andy Crestodina.**Transcript**Hi, this is Andy from Orbit Media.I wanna share with you a tip that took me a very long time to learn: rather than writing something new, consider going back and updating older posts instead. That URL may already have page authority—may already have links to it.This is a big SEO advantage to update older content. In the end, you realize you don't really need a thousand articles. You need a hundred really great articles. And by updating old URLs, you kind of have an advantage because these things are already very focused on the topic, the internal linkings in place, and Google believes that to be a credible page.So with that in mind, when making new URLs, make sure that they're easily repurposed for later. Which means don't put numbers in your URLs. That article, you've got about 12 tips for container gardening? Don't put the 12 in the URL. Just put tips-container-gardening as the URL.That way, when you go back to repurpose it later—two years from now when you rewrite it and it's like 15 tips, it'll be much easier to repurpose that URL. URLs should have no numbers and should have no formats. So that's a really insightful and important thing.The world is not waiting for another medium quality post. Go back and enhance and improve and add depth and detail in visuals and collaborative quotes to an existing URL. Treat it as if it was new. Publish it like it was new. Send an email for it. Put it in heavy social rotation. Link to it from your homepage.Because in the end it's really all about quality. And you'll get better performance faster by taking a thing that already exists and making it even better than just writing an endless stream of new stuff. -----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Simple content idea boosts B2B engagement, visibility—Andy Crestodina MarketingProfs 2025-04-15 | Planning new B2B content? Increase its reach and impact! Andy Crestodina from Orbit Media shares a juicy content creation tip that boosts engagement and expands the conversation. Have you tried this quick and easy idea? Leave a comment and let us know.**Transcript**Hi, this is Andy from Orbit Media. I want to share with you a really effective content promotion trick that I learned years ago and works extremely well. If you're going to publish something that answers a question or something for which there are sort of multiple points of view, early in your process, drop a question into a social stream. Just ask a related question on LinkedIn or whatever your social network of choice is, and then just see the interactions. Just see the responses. Just engage in a little conversation about it. Then save the link to that conversation at the top of the draft and then go write the article. While you're writing it, you'll end up thinking of some of the input you got, and maybe reaching out to some of those commenters, and then maybe including them as some collaborators. So, your article automatically got more interesting. It's got multiple points of view now. But also, when that thing goes live, you have people to mention and share it with and to notify that you've got a new piece. The goal is to make sure that when something goes live, that there's a greater than zero number of people waiting to see it live. There are people who are involved in it. It was part of a conversation you already had.Don't wait until your piece is live to begin the conversation. Prime the social pump by having a little conversation on social first. You're going to have a way easier time promoting it once that piece actually launches. -----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
The Marketing and Sales Love Language: How to Build Team Cohesion with A. Lee Judge MarketingProfs 2025-04-09 | Sales and Marketing have the same goal:To attract and close customers.Both teams have information about the prospect that the other team does not—and that’s hurting everyone, says A. Lee Judge.In his highly-rated presentation from B2B Forum 2024, Lee reveals how communication between Sales and Marketing benefits everyone. Watch part of Lee’s presentation now!B2B Forum returns to Boston this November with dozens of speakers sharing their insights to become a stronger marketer. From the tactical to the strategic, there are sessions for B2B marketers at every level. Conference-only tickets All-Access Passes are available now—and prices are still discounted for summer. Check out the growing program now!👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
How to Create Intriguing Content That Drives Results with Aimee Kessler Evans MarketingProfs 2025-03-27 | Good content can live forever, says Aimee Kessler Evans—and as long as you keep updating and sharing that content, it’ll continue to drive traffic.But marketers often overcomplicate our content marketing, says Aimee.And we don’t need to!At B2B Forum 2024, Aimee shared four practical ways to produce content that your audience loves, no matter what industry you’re in.And for even more useful B2B marketing ideas, join your peers at B2B Forum this November in Boston. Dozens of sessions from in-the-trenches marketers will cover everything from content to email to leadership and more. You’ll learn a lot, and have a lot of fun too. Tickets are currently discounted, before the conference program is released—so now’s the time to save! Block off your calendar for Nov 17-19 and come get inspired at B2B Forum, live in Boston.👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.socialYouTube - youtube.com/@MarketingProfs
SEO Takeaways from Studying 300 B2B Websites with Tom Shapiro MarketingProfs 2025-03-19 | Does audience segmentation impact your SEO?Tom Shapiro, CEO of Stratabeat, and his team studied 300 websites to learn the truth about audience segmentation.And he shared the results at B2B Forum 2024, to a room filled with B2B marketers eager to make a bigger impact through SEO.Watch the video to get a peek at Tom’s results.And for more in-depth, lesser-known ideas on improving your own SEO results, join over 700 marketers at B2B Forum this November.With more than 50 sessions filled with practical ideas and actionable takeaways, B2B Forum is the place where ambitious B2B marketers go to grow. Keynote speakers will inspire you and remind you why your work is so important. Optional expert-led workshops will give you the tools to solve long-standing marketing problems. And networking events will help you grow your professional community.There’s no better way to reignite your excitement for B2B marketing than at B2B Forum!Live in Boston this November, B2B Forum tickets and All Access Passes are available now. Prices are currently discounted before the full program is released. We sold out last year, and we’d hate for you to miss it this year. See the event details and get your ticket now.👉 mprofs.com/youtube2025
Demand Generation and AI: Personalization Pitfalls and Opportunities with Kenda Macdonald MarketingProfs 2025-03-14 | Who are your buyers?And are you catering to their preferences?Increasingly, your buyers are millennial—and they have completely different buying expectations than previous generations, says Kenda Macdonald.Get Kenda’s insights into your younger buyer’s purchasing habits in this clip from B2B Forum 2024.And for more insights into the changing marketplace, check out the dozens of session highlights on the B2B Forum blog. B2B Forum returns to Boston this November. If you’d like to join the career-boosting fun, B2B Forum 2025 tickets are available online now.👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Content Marketing Measurement: How B2B Can Value Owned Media Experiences with Robert Rose MarketingProfs 2025-03-07 | What’s the purpose of your blog? What’s the purpose of your newsletter?And if you asked these questions to different roles in your company, would they agree with one another?Robert Rose says that marketing inefficiencies often come from unclear expectations. At B2B Forum 2024, Rose shared his system to measure the effectiveness of marketing so that business departments could better align with marketing objectives.Watch a part of Rose’s presentation now. And for more ways to align your staff and boost the results of your marketing, join us this November at B2B Forum 2025. With workshops, sessions, keynotes, and more, B2B Forum is the perfect place for you to get inspired with new ideas that grow your career. Tickets are available now—up to 30% off!👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
AI and Beyond: 5 Considerations to Assess Your Business Readiness with Katie Robbert MarketingProfs 2025-02-20 | What business problems do you need to solve?That’s the question Katie Robbert asked at B2B Forum in 2024. Hear how Katie defines her clients’ problems as a purpose, and how you can focus on your purpose to improve your business.This year, B2B Forum will help 800 marketers improve their business with inspirational keynotes, dozens of sessions, workshops, and more. Whether you need better-performing content, higher click rates, or a smarter strategy—you’ll find it all, and much more, at B2B Forum. Tickets are available now—and teams save even more!👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
The B2B Marketer’s Guide to Prompt Engineering with Christopher S. Penn MarketingProfs 2025-02-13 | AI can certainly do a lot.But without a solid direction, it may not take you where you need it to go.Which is why Christopher S. Penn developed a framework to limit and direct tools like ChatGPT so they repeatedly generate a usable outcome.And, incredibly, Chris shared this valuable process with his audience at B2B Forum 2024.Now you can discover this simple, six-step framework for yourself in this video.And because AI moves so fast, you can expect even more advanced, mind-blowing AI techniques at B2B Forum 2025—plus dozens of inspirational, educational sessions on all things B2B from our accomplished presenters.Don’t let the future of marketing pass you by. Join over 800 of your B2B marketing peers at B2B Forum, live in Boston this coming November. Discounted tickets are available now—claim yours before prices increase!👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Social Media Dynamics: Designing the Ultimate Dopamine Machine with Brooke Sellas MarketingProfs 2025-02-06 | Your ideal customers and would-be customers are on Social Media.But if your posts don’t light up their brains with dopamine, they won’t engage with your brand.Frustrating, isn’t it?So, how do you get your ideal audience to engage on social?At B2B Forum 2024, Brook Sellas revealed the secret to brand engagement on social media. And to increase your marketing engagement and attract buyers on any channel, join us at B2B Forum this November in Boston.With over 50 sessions on all things B2B, plus workshops and shenanigans to keep you engaged, B2B Forum is the world’s most actionable B2B marketing conference.Tickets are on sale now, and will increase in price as the event gets closer. Why wait? Check out the still-developing program and get your tickets now for B2B Forum 2025.👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
The Funny Side Of Marketing: Avoiding the Customer Journey to Nowhere with Tom Fishburne MarketingProfs 2025-01-28 | ]Are you stuck trying to optimize your funnel—perhaps with AI tools—and unable to see the bigger picture of what your customers really need?Tom Fishburne sees this all too frequently in B2B marketing.And in his 2024 keynote at B2B Forum, he illustrates his perspective with a humorous series of his Marketoonist comic strips.But don’t let the humor fool you!Tom’s got a great point on how marketers fail to see the person on the other end of our marketing.B2B Forum returns to Boston next November. You’re invited to join the fun and inspirational crowd of B2B marketers for an unforgettable experience! Now’s a great time to check your calendar, because tickets are currently up to 40% off—and prices will rise as the event gets closer. Click here for more details, and we’ll see you there!👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Content Marketers Crash Course–Andy Crestodina MarketingProfs 2025-01-15 | Content, content, everywhere…Whether you’re team less is more or more is more, you can’t deny that the pressure to feed the content beast is fiercer than ever. SEO is exponentially more complicated. Social media algorithms change every day. And getting mentioned in AI results? Yep. (Because we all wanted another puzzle in the “getting our content seen” game.)And we haven’t even talked about B2B buyers. They’re distracted. They’re busy. They don’t have time for you. And they’re doing 80% of their research before they contact you—often before they ever even fill out a lead form. They want to know all about you and understand the problems they need to solve (and how) before picking up the proverbial phone.The solution? It’s not just more content. It’s better content, created faster and more efficiently. It’s focusing on your expertise, authority, and influence. It’s using the tools you have—and adding new AI-powered technology—to experiment with new ideas and new formats that seemed inaccessible in the past. It’s understanding that how people discover you has changed—will undoubtedly continue to change—and that your content distribution playbook from last year may not work today. And it’s acknowledging that you no longer have tight control, but you can still put your content front and center… if it’s worth reading, watching, or listening to.Quick and easy, right? (Yeah, we know; we’re exhausted just thinking about it.) So, we’re dedicating this spring to helping you rein in the content creation beast with our Content Marketer’s Crash Course.Over ten consecutive weeks from February through April, we’re covering the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). We’re talking about building authority and trust through subject matter experts and thought leaders (they’re different!), and how to put them to work. Plus, we’ll cover how today’s “zero-click” world impacts the content you need to create and how you choose to distribute it.And with sessions by Andy Crestodina, Melanie Deziel, and seven of our other proven, audience-favorite presenters, you won’t just be hearing from any voices… you’ll be learning from the best in B2B content marketing today.-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
The ROI of Resonance Originality and Impact Turning Every Marketing Touch Into a Remarkable Moment MarketingProfs 2025-01-10 | Marketing needs to stand out to be remembered.Yet too often in B2B, we play it safe—and our marketing gets lost in a sea of sameness, warns David Fortino, Senior VP of Audience and Product at NetLine.David shares how his company’s creative marketing ideas were in danger after a corporate buy-out, and how he was able to create a stronger brand because of it.And don’t forget to bring humanity into your own marketing—a common theme at B2B Forum 2024. Next November, join your fellow B2B marketers at the conference once called, “the place to be if you want a million things to test.” Tickets are available now and prices are as low as they’ll ever be.👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
MarketingProfs B2B Forum 2024 MarketingProfs 2024-12-23 | B2B marketers make our hearts sing! As the year wraps up, we can’t help but be GRATEFUL for your support this year! Together we…✏️ Sharpened our pencils in Marketing Writing Bootcamp…🤖 Tackled the robots in thirty AI-in-marketing sessions…🧳 Revisited the fundamentals of marketing…📈 Reworked our LinkedIn ad strategies…⛏️ Dug deep into the future of SEO…✨ Got re-inspired at B2B Forum…👩💻 And learned a TON of valuable info at various Friday ForumsThank you for sharing those moments with us.But the best part of the year is the friendships and connections our community has made, online and off.We laughed together.We overcame together.And we all finished the year as better marketers—and better friends—together!From the MarketingProfs team to you,Thank you for being a part of our community this year.We do what we do because of you—yes, YOU.🫶 Thank you, happy holidays, and here’s to an incredible 2025! 🫶-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.socialYouTube - youtube.com/@MarketingProfs
Brand Marketing vs. Product Marketing: How to Master Multi-Level Storytelling with Samantha Rideout MarketingProfs 2024-12-18 | How do you craft a brand narrative that satisfies your stakeholders?Your people.Your investors.Your prospects and clients.Strategic marketing leader Samantha Rideout has experienced this problem, too. And at B2B Form 2024, she provided a blueprint you can use to unify your brand’s narrative.And for other creative approaches to your branding strategy, check out the 59 recordings from B2B Forum 2024 or get your discounted ticket for B2B Forum 2025 now!👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
Opening General Session and Keynotes Ann Handley MarketingProfs 2024-12-11 | The journey from B2B prospect to paying customer is not a straight line.And to win a gold medal in marketing, you can’t just deliver your product or service, says Ann Handley, Chief Content Officer at MarketingProfs.Instead, you have to be there for your prospect, at every twist and turn along that journey—and that starts by asking yourself some questions.What questions?Find out what they are—and why they matter—in Ann’s hilarious B2B Forum 2024 keynote now!And for time-limited access to all 59 recordings from B2B Forum 2024, including inspirational keynotes and informative sessions, visit the B2B Forum page now 👉 mprofs.com/youtube2025-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsBlueSky: https://bsky.app/profile/marketingprofs.bsky.social
B2B Forum by MarketingProfs MarketingProfs 2024-11-23 | That’s a wrap on 2024. Details for 2025 coming soon!MarketingProfs B2B Forum is the best marketing conference for B2B marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve.For over 15 years, marketers have joined us to develop careers, expand networks, dream up new ideas, and celebrate the magic of marketing. Are you ready to experience the magic?
🎉 And that’s a wrap on B2B Forum 2024! 🎉 MarketingProfs 2024-11-18 | This year, we did it all: from deep dives into tactical sessions to getting inspired by powerhouse keynotes, plus making lifelong connections over pianos and tattoos. We worked hard, learned harder, and partied hardest.The energy was electric. We shared ideas, laughs, maybe a few too many karaoke songs—and most importantly, we grew as marketers, as professionals, and as a community. 🚀A huge shoutout to every one of you who showed up, shared your stories, took the stage, scribbled on the Wall of Marketing Champions, ran after staying up way too late, and embraced every moment. YOU are what makes #MPB2B more than just a conference—you're what makes it a homecoming. ❤️Already dreaming about 2025? We are too! Stay tuned… we've got something brewing. 😉-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsYouTube - youtube.com/@MarketingProfs
Author to Author: Ann Handley Talks to Geraldine DeRuiter–Geraldine DeRuiter & Ann Handley MarketingProfs 2024-11-07 | Join Ann Handley as she speaks with acclaimed author Geraldine DeRuiter in an engaging fireside chat about writing, creativity, and what it means to be an author and creator in 2024.Geraldine is a James Beard Award-winning writer best known for her books and blog, "The Everywhereist," which chronicles her travels and experiences around the world with her husband, Rand Fishkin, marketer and co-founder of Moz. During this special keynote session, she'll chat with Ann about the things that make writing so rewarding and essential: the love, the fun, and the sense of purpose it brings to our lives.They'll discuss the joys and challenges of the creative process, the importance of storytelling, and the power of the written word to connect, inspire, and transform—regardless of topic or industry. (That means marketing writing, too.)Plus, you'll hear Geraldine's thoughts on the future of writing and reading in a constantly evolving world.Join us to explore what it means to be human in today's world, how writing can help us make sense of it all, and how we as writers can build meaningful connections with our audiences through social media and other platforms.Together let's mark the end of Marketing Writing Bootcamp with a session celebrating the joy and power of the written word. You might also win a copy of Geraldine's fantastic and hilarious new memoir If You Can't Take the Heat. But you have to be present to win!Don't miss this closing keynote for inspiration on your own writing journey.
Marketing Forecast: Master the Triple Crown of B2B Marketing Writing–Sarah Greesonbach MarketingProfs 2024-10-31 | What do webinars and educational events, original research, and thought leadership have in common? They're the top three kinds of marketing writing you'll need to master for a successful 2025.Using Andrew Davis' "The Pyramid of Audience Influence," writer Sarah Greesonbach, founder of the B2B Writing Institute, will make the case for why developing your strategy and skills with these three asset types is key to keeping up career momentum.You'll learn...✅ Which of these formats will work best for you✅ How to ideate effective ideas for your audience👉mprofs.com/mwbootcamp-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
The 5-Step Content System to Pinpoint What Motivates Your Audience–Anne Popolizio MarketingProfs 2024-10-24 | Join Anne Popolizio for a step-by-step walk-through of her agency Social Squib's process for creating and A/B testing social media content. Learn how to identify what exactly drives your customers' behavior, optimize your writing and content performance, and maximize ROI.You'll learn...✅ A repeatable system to create and test content so you can improve your writing performance✅ How to apply A/B testing to messaging✅ What the metrics are telling you and how you can use them to optimize your funnel to generate more leads or sales👉mprofs.com/mwbootcamp-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
How to Write Better Emails–Eman Ismail MarketingProfs 2024-10-17 | It's 2024 and email has changed. Your subscribers are receiving more marketing emails than ever before, which means your emails need to work harder than ever before.Subscribers' standards are higher, and their patience for poor-quality, half-hearted email copy taking up space in their inboxes is lower.But if you can get email right, these same subscribers are ready, willing, and excited to spend money with you.Eman Ismail, an email strategist and copywriter who's helped her clients make millions of dollars combined, is here to teach you how to write better emails.Emails that develop connections, emails that engage, and emails that convert.You'll learn how to...✅ Get opened✅ Develop connections with your audience✅ Convert your subscribers into customers and sales👉mprofs.com/mwbootcamp-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsYouTube - youtube.com/@MarketingProfs
Creative Compliance: Effective Writing for Regulated Industries–Ahava Leibtag MarketingProfs 2024-10-11 | Bound by rules? That doesn't mean your content has to be dull.Just ask Ahava Leibtag. With 20 years of experience writing for regulated industries, she knows how to make compliance engaging.In this webinar, learn practical strategies for aligning your marketing efforts with both regulatory requirements and business objectives while crafting clear, accessible content that captivates your audience.You'll learn...How to transform regulatory limits into creative expression opportunitiesThe importance of aligning your content with business and compliance goalsMethods to create content that engages your audience, using plain language and various distribution methods👉mprofs.com/mwbootcamp-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
Mastering the Art of Cultivating an Engaged Private Community with Justin Levy MarketingProfs 2024-10-10 | Building a community can be an important customer channel for businesses. It fosters connections, builds loyalty, and extends brand awareness to your ideal customers.And it’s also a good way to build your personal brand, says Justin Levy, former Head of Influencer Marketing and Community at Demandbase.Yet there isn’t one “perfect” online tool to host a community.In this clip from B2B Forum 2023, Justin discusses the pros and cons of common community platforms, including Slack and Discord.Are you ready to connect with the B2B marketing community? We’re gathering in Boston to share our experiences, discover what’s working today in B2B marketing, and expand our network. Join us at B2B Forum, Nov 12-14, for inspirational keynotes, insightful roundtables, dozens of expert-led sessions, workshops, and more. Tickets are limited and we expect to sell out. See the exciting program and begin planning your trip now!👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
Clear the Way With UX Writing–Shannon Geis MarketingProfs 2024-10-03 | Your awesome marketing campaign has enticed your audience to explore your product. Now, how do you ensure they make it through to the next stage without getting stuck in the weeds?Good UX writing is essential to ensuring users, both new and returning, understand their next steps. By using plain language and UX writing essentials, we can connect our organization's goals to our users' needs.When we consider a situation from our user's point of view, we can clear the path for where they are going and help them reach their destination.In this session with content designer and UX writer Shannon Geis, you'll learn how to...✅ Think about your user needs, including identifying pain points, tasks, and possible roadblocks✅ Use simple language to provide users with a clear path to accomplish their goals✅ Identify places where UX writing can improve your digital products👉mprofs.com/mwbootcamp-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
Personal Brands Not Just for Solopreneurs Anymore with Christine Gritmon MarketingProfs 2024-10-03 | How do you make your brand one that people want to work with?By demonstrating your staff’s expertise!In this clip from 2023’s B2B Forum, content strategist Christine Gritmon (Constant Contact) explains how your team’s presence influences your buying audience to know, like, and trust your brand.Get Christine’s insights on building a presence in the following clip, or read the transcript below.For 15 years, marketers like you have known, liked, and trusted B2B Forum to be an informative and inspirational event. And this year’s B2B Forum will be no different! You’re invited to join your marketing peers at this unforgettable experience at Boston’s Seaport this November. Tickets are limited. Check out the program now. 👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
7 Captivating B2B Copy Tips You Can Learn From Infomercials–Heather Lloyd-Martin MarketingProfs 2024-10-03 | You won't believe your eyes!Writing and evaluating B2B content is easy with powerful copywriting tips inspired by popular infomercials.This interactive, fun, and fast-paced session is perfect for non-copywriters needing high-level, expert ways to make their B2B copy sing. You'll walk away with a checklist for ensuring your B2B web copy is engaging, highlights your value, encourages conversion, and makes you money.At the end of this session led by Heather Lloyd-Martin, a 25+ year copywriting expert, you'll be able to...✅ Identify copywriting opportunities that transform your content from "meh" to "marvelous"✅ Write B2B copy that clicks with your target reader and spotlights your value✅ Appraise existing content for "what's missing," and confidently outline what to do nextAct now! Don't delay!👉mprofs.com/mwbootcamp-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsYouTube - youtube.com/@MarketingProfs
Embrace Your Weird: Ann Handley’s B2B Marketing Lessons from Barbie and Sewers MarketingProfs 2024-09-25 | What’s a child’s favorite toy:The one in mint condition? Or the one that’s lovingly been used—even if that play has made it… weird?In her 2023 Opening Remarks from B2B Forum, Ann Handley—using examples from Barbie to Sewers—encouraged marketers to embrace the power of weird to stand out in the marketplace.Ann returns to the stage at B2B Forum this fall—and it’d be weird if you weren’t there with her!Block off your calendar for Nov 12-14 and join the B2B marketing crowd in Boston. There will be dozens of informative sessions and inspirational moments you won’t soon forget. But don’t wait—tickets are extremely limited. Find all the not-so-weird details here.👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsYouTube - youtube.com/@MarketingProfs
The Ultimate Positioning and Messaging Guide for Homepages–Anthony Pierri MarketingProfs 2024-09-23 | You probably know your homepage is confusing. But you're probably not sure how to fix it.You've got multiple stakeholders who want different things on it. Your product is complicated and has lots of features. Your company serves lots of different types of customers.How do you take all this information and organize it into a clear and concise homepage?Anthony Pierri and his partner Rob Kaminski have helped over 200 companies with their positioning, messaging, and homepage creation. Their value proposition frameworks have been used by hundreds of marketers, from pre-seed startups to publicly traded enterprises.In this session, Anthony will cover their framework and approach, including...✅ How to position your product✅ How to craft your key value propositions✅ How to translate these outputs into a clear and compelling homepage👉 mprofs.com/mwbootcamp
Practical ABM Tips for Doing More With Less with Jon Miller MarketingProfs 2024-09-19 | If someone fills out your web form, are they a qualified lead?Jon Miller isn’t so sure.In this video, Jon explains why leads are too narrow when targeting prospects… why ABM is too wide…And he shares a different way to identify your best prospects.Jon Miller returns to B2B Forum this November, along with dozens of marketing experts sharing their insights into the evolving world of B2B marketing. Want to stay ahead of the game? Then join the B2B community at B2B Forum. Tickets to this live event are limited. Get all the details and reserve your B2B Forum spot now!-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
NEW Email Newsletter Strategies That *Actually* Work–Ann Handley MarketingProfs 2024-09-12 | Think you're up-to-date on the latest email newsletter trends and insights...?Welp, think again.Our own Ann Handley, Chief Content Officer at MarketingProfs, will guide you through the latest and brightest newsletter tips, trends, and tactics to help you write and launch, re-tool, or tweak your email newsletter.You'll learn...✅ How you can get more value out of your email newsletter, as both a writer and for your audience✅ What metrics to focus on for long-term success✅ Reader engagement tips to make your open rate soar as high as Mount Everest✅ And... bonus! Answers to pesky questions you always wonder about... like: ✅ Should I also publish a LinkedIn newsletter? How long should a newsletter be?✅ It's time you got more joy from writing your newsletter, and better results, too. Who's in?👉 mprofs.com/mwbootcamp-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
Transforming Writing for Businesses With AI–Bruce Clay MarketingProfs 2024-09-12 | Join us for an enlightening opening session on how AI tools are reshaping how we write.AI is often touted as a revolutionary service, promising near-instant document preparation and automated content creation. But it's crucial to understand that while AI can assist you in drafting and optimizing content, it's still a tool—not a complete solution. While AI can streamline and enhance the writing process, human expertise is indispensable for crafting truly effective and engaging material.In this webinar, SEO pioneer Bruce Clay will explore the practical applications of AI content tools, from persona identification and keyword selection to broad topic research and pre-writing stages. You'll learn how AI can accelerate the mechanics of content creation, reducing the time from hours to minutes and leaving writers to focus on what humans do best— refining voice, style, and compliance. He'll also discuss using AI to create a polished final product, including multimedia and formatting.You'll learn...✅ How AI can be a powerful ally in producing high-quality writing efficiently✅ How to use AI for competitor analysis, keyword optimization, and content enhancement✅ How AI can serve as an invaluable assistant in your content workflow, offering tools to manage and optimize various content types—from articles and emails to videos and presentationsRegister now 👉 mprofs.com/mwbootcamp-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
Movin On Ops Improving Content Processes for a More Efficient Team with Melanie Deziel MarketingProfs 2024-09-11 | Successful marketing isn’t just creative ads and quality content.It’s also about working smarter—so you have time to be creative and produce that quality content.Melanie Deziel, co-founder of Creator Kitchen, helps marketers create better content by simplifying their workflows.And in this clip from B2B Forum 2023, she shares her insights to help your team work more efficiently.Simplify your content creation with the ideas in Melanie’s video clip! And for more expert insights on working smarter—not harder—join your peers for another great B2B Forum! Hundreds of B2B rockstars are gathering in Boston—and we’d live to see you there. See what’s waiting for you at B2B Forum.👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsYouTube - youtube.com/@MarketingProfs
5 Unconventional Content Marketing Approaches with Joe Pulizzi MarketingProfs 2024-09-04 | The rise of AI has brought lots of talk about Authenticity in marketing.But even when human creators do the hard work… are you giving them the best chance to connect with your audience?Joe Pulizzi, founder of Content Marketing Institute, shares his experiences on brands gaining better traction by promoting individual experts.Get Joe’s insights to authentic, personal connections in this B2B Forum 2023 clip!We’d love to connect with YOU on a more personal level. Join us in Boston this Nov for B2B Forum, the most actionable B2B marketing conference on the planet. Ann Handley will be there, along with more than 50 other presenters and marketing leaders sharing their insights. View the program, plan your trip, and make sure to stop by the MarketingProfs booth for enthusiastic high-fives and coveted B2B Forum conference swag! Don’t delay—space is limited and tickets are available now.👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
Unraveling the Mystery of Attribution Models with Tish Millsap MarketingProfs 2024-08-28 | How do you attribute sales to your marketing?Is it the content that eventually creates a sales opp? The value-packed webinars? The visit to your booth at a conference?In this clip from B2B Forum 2023, Tish Millsap shares four different attribution models. Which of these four can you use to attribute sales to your marketing efforts?This session from Tish is just one of 45 presentations at B2B Forum in 2023—and this year’s B2B Forum will bring even more marketing insights from 50+ informative, inspirational presenters!Join your peers at B2B Forum this November to get tons of new and different marketing ideas. See the program here to find sessions that will directly impact your career. Plus, teams of 3+ save $200 per person. But don’t wait—B2B Forum tickets are limited.👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
How to Elevate B2B Marketing Results With the Influence Trifecta with Lee Odden MarketingProfs 2024-08-21 | Influencer marketing is a $22 billion dollar industry—and growing.But not all influencer marketing plays the same role, says Lee Odden.The key is to find knowledgeable influencers to build content with, addressing different parts of your customer’s journey.Lee shared his insights on influencer marketing in his B2B Forum presentation in 2023.Watch a clip from Lee’s session or read the transcript below.And for more influential marketers sharing their insights, join us at B2B Forum! With workshops, networking, and over 50 sessions addressing what’s working today, B2B Forum is the place to grow your marketing career. Check out the program and get your ticket now!👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofsYouTube - youtube.com/@MarketingProfs
Is Digital Transformation Dead How to Jump-Start Your Digital Evolution with Jill Roberson MarketingProfs 2024-08-14 | Marketing is constantly evolving.And to succeed, Jill Roberson says, you have to evolve with it.Jill calls this “agile content creation”—and it includes going outside your comfort zone.Discover the lessons Jill has learned about agile content creation in this video clip from her B2B Forum 2023 presentation.Don’t get stuck on the same-old-same-old in your career.Get outside your marketing comfort zone at B2B Forum, live in Boston this Nov 12-14. 50+ sessions, workshops, and plenty of built-in fun. But hurry—space is limited. Click here to see the program and get your ticket now!👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
5 Steps for Creating a Useful Content Style Guide That Makes Your Brand Shine with Erika Heald MarketingProfs 2024-08-07 | How can you simplify content creation and maintain your brand voice?By documenting your brand voice guidelines—and making those guidelines widely available, says Erika Heald.Is your brand voice documented?Founder of Erika Heald Marketing Consulting, Erika shared her insights into documenting your brand voice at B2B Forum in 2023. Erika’s returning to B2B Forum this November. Don’t miss her full session, along with 50+ other experts sharing their experience with what works today. Tickets are limited and more than half are claimed by your B2B peers. Don’t delay—check out the B2B Forum program and get your ticket now!👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
Your Customer Is a Flamingo Understanding the Many Routes They Take and Content That Serves Them MarketingProfs 2024-07-31 | When a business is mapping their customer journey, they may plan for prospects to go from Point A to Point B to Point C, etc.But that’s not how buying decisions are made, warned Paul Ince at B2B Forum in 2023.Instead, Paul says that some companies will bounce around quite a bit between options, while others will make a prompt decision.Paul returns to B2B Forum in Boston this November to discuss the chaotic customer journey and what you can do about it to increase sales. One B2B Forum attendee said, “It was excellent. The speakers were dynamic and engaging and I came away with solid knowledge and creative inspiration.” With more than 50 engaging sessions to improve your marketing, plus workshops and networking, you’ll return to work feeling inspired and refreshed. Don’t bounce around on this journey—join your peers at B2B Forum.👉 mprofs.com/mpb2b2024-----------------------------------------------------------------------------------------------------FREE RESOURCES:MarketingProfs Today: mprofs.com/thegotonewsletterOnline Events: mprofs.com/onlineevents2024FOLLOW US!LinkedIn - linkedin.com/company/marketing-profs Instagram - instagram.com/marketingprofsFacebook - facebook.com/marketingprofsTwitter - twitter.com/marketingprofs TikTok - tiktok.com/@marketingprofsThreads - threads.net/@marketingprofs
