This weird Russian film editing trick is still CRAZY powerful Story Greenlight 2026-09-22 | This weird Russian film editing trick is still CRAZY powerful
How to Explain and Persuade With Just 3 Letters | #SpeakingofNumbers 05 Story Greenlight 2024-04-04 | In a perfect world, we would all explain what we want, people would agree without raising a fuss, AND everyone would go home happy. BUT as it turns out, life isn’t that simple, and neither are people. THEREFORE an amazing communication tool raises its hand and says, “Ooh ooh! I can help with that!” It’s a 3-letter acronym with ideas that are simple to learn, trickier to implement well, but incredibly clear and persuasive when you do. (Hint: I just used it.)--💡👉 To apply for a complimentary, no-obligation coaching session to experience these ideas personalized to you or your team, email Hello@StoryGreenlight.com.--00:00 Explain and persuade with 3 letters?02:22 The client issue that went all the way up the flagpole04:25 The good news and bad news about ideas05:47 Donald Miller and the story definition06:55 Kindra Hall and Stories That Stick07:53 Park Howell, Randy Olson, and the ABT09:55 What ABT is11:16 ABT describes narrative (but falls short)13:45 Using ABT for ordering and explaining ideas16:23 Using ABT to persuade16:56 Tom Wadelton and the client who wanted to leave18:04 Comparing ABT in Narrative vs Persuading19:21 How ABT Persuasive Mode aligns multiple stories21:42 The need for starting with agreement in conflict24:01 How Tom Wadelton used the ABT to persuade his client25:16 ABT speaks to the strategic story in the audience's head26:41 ABT saved almost $200,000 in future revenue!27:23 Rant: Human connection isn't a talent, it's a skill that can be learned28:21 Applying ABT to your own situation
Tactical Story = Ethical Mind Control? | #SpeakingofNumbers 04 Story Greenlight 2024-03-12 | What if I told you there was a moral, ethical, and scientifically proven way to change the brains of people you’re talking to such that they end up liking you, trusting you, and doing business with you? Imagine potential clients saying “yes, I want to work with YOU instead of anyone else”, existing clients and team members saying “I believe that YOU actually understand me, let’s keep working together.” Happy clients, happy advisors, happy team, happy business.But when most people hear about this scientifically proven way to change people’s brains that makes people say “yes”, they usually think one of two things: “Oh, that won’t work for business” or “That might work for some people, but I could never do that.” Well, keep listening, because I’ve been practicing these skills in one form or another for over 40 years at this point, my advisor clients are doing it for themselves, and I’m about to show YOU how to do it too. --💡👉 To apply for a complimentary, no-obligation coaching session to experience these ideas personalized to you or your team, email Hello@StoryGreenlight.com.--00:00 Ethical mind control?02:53 Lying inside a brain scanner03:55 The brain science of story07:17 Story is not a magic wand09:04 The mental shift: strategic story vs tactical story13:31 The young accountant who got thrown under the bus16:10 Story is not just for "talented" people16:58 Story does not need complicated frameworks18:36 Building a story: know your audience19:48 Building a story: know your context20:41 Building a story: know your goal or end result23:12 Building a story: What does the audience care about?26:19 Build your story around specifics28:23 Build around a specific moment29:39 Build around one specific character30:37 Build around specific details31:08 Build to include genuine emotion31:52 Build to include a specific lesson or parallel32:58 Reviewing the steps to build a tactical story34:05 I thought you said this was simple...36:04 Building an advisory client story from scratch41:17 The advisor story built out44:32 From squishy theory to tactical results
What is The Thing Under the Thing? | #SpeakingofNumbers 03 Story Greenlight 2024-03-02 | Every moment of every day, our brains are sorting through an insane number of inputs, trying to make sense of the world. As we do, we end up connecting all sorts of meaning to everything we experience, from the most basic object – or number – to the most complex idea. When we discover those connections and even create connections of our own, we have an incredibly powerful tool for creating emotional bonds between us and the people we serve. And when people feel positive emotions towards you and your business, that's when they pay attention, conversations continue, and people say yes to what you're offering them – when you know the answer to this question: What is The Thing Under the Thing?💡👉 For a complimentary, no-obligation discussion on how to put these ideas into place for yourself or your team, email Hello@StoryGreenlight.com.00:00 The power of deep communication03:20 The bell in the tower05:40 Defining The Thing Under the Thing07:54 Mad Men and Eugene Schwartz09:56 The connection already exists: green means go11:06 Connection already exists: US flag15:13 Pushing people's emotional buttons15:55 Actively creating connections: cows and mini-vans20:19 Creating connections in business: Clydesdales and beer22:54 Symbolism in Marketing25:33 Unspoken connections are still powerful: the iPod28:45 The Thing Under the Thing is always there30:46 Shaping messages in advisory industries31:41 Things Under the Thing for law firms33:50 Things Under the Thing for cannabis40:22 Speaking to what people care about in their industry40:52 Things Under the Thing for a CEO's EBITDA and her people43:55 Results of The Thing Under the ThingFor more details and next episodes, go to www.SpeakingofNumbers.com.
Story: The Key to All Human Interaction (Yes, Really) | #SpeakingofNumbers 02 Story Greenlight 2024-03-02 | Story feels very familiar, because it is. We're surrounded by it every day of our life. But very few people know that story exists both on the tactical level and the strategic level. When we unlock the true power of story, it becomes very good for us, and very good for the people we serve... which means it becomes VERY good for business.It’s time to pull back the curtain on the key to understanding all human interaction – and it’s right in front of you every day.💡👉 For a complimentary, no-obligation discussion on how to put these ideas into place for yourself or your team, email Hello@StoryGreenlight.com.00:00 The framework that explains it ALL02:40 They didn't know what they had...06:56 How Jeff learned about Story12:46 How Jeff moved from Hollywood to coaching accounting executives16:47 Inside baseball: what's happened in this episode so far21:44 The journey matters22:42 Story: familiar and tactical24:49 Story at the strategic level30:02 Crafting a strategic story for the transportation industry36:05 What's in the next episodeFor more details and next episodes, go to www.SpeakingofNumbers.com.
From Ordinary to Extraordinary w/ Jeff Bartsch | #SpeakingofNumbers 01 Story Greenlight 2024-03-02 | Accounting may have been around forever, but it’s facing changes and pressures like never before. In this episode, Jeff Bartsch details the challenges facing advisors, marketing leaders, and people leaders in the accounting industry – while setting the stage for the ideas that he’s used with his own clients to increase revenue, multiply human-centered thought leadership marketing content, and increase team members’ value to the company AND personal fulfillment.💡👉 For a complimentary, no-obligation discussion on how to put these ideas into place for yourself or your team, email Hello@StoryGreenlight.com.00:00 The challenges facing the accounting industry01:43 Welcome to Speaking of Numbers03:26 Challenges facing accounting advisors05:46 How one conversation kept a client and saved $200,00007:54 Challenges facing marketing leaders in accounting firms09:40 How 3 accountants actually became public thought leaders11:31 Challenges facing people leaders at accounting firms12:39 An advisor fulfills a childhood dream14:54 An advisor finds new purpose after cancer diagnosis17:25 About the next episode: StoryFor more details and next episodes, go to www.SpeakingofNumbers.com.
You want to do WHAAAT?? Communication Moments Pt 2 w/ Jeff Bartsch | #StoryGreenlightPodcast 042 Story Greenlight 2023-06-23 | Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing. Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise. In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life, and in the world around you.-💡 RESOURCESWork with Jeff: storygreenlight.com/consult 📝 SHOW NOTES 00:00 Communication is NOT all created equal 01:01 Communication is relationships02:11 The different messages of conflict03:48 Conflict comes from uncommunicated expectations 06:58 Jeff and Chantel’s first big fight09:38 Being intentional about conflict in business15:38 Communication Moments: Endings and Transitions18:22 Jeff and Chantel’s hard conversations for personal endings19:55 Endings in business22:30 Planning doesn't erase the potential for conflict24:16 Communication moments that are transitions24:42 When Jeff and Chantel decided to make a huge transition28:26 Resolving conflict by making change31:27 A huge transition for KImberly-Clark that Wall Street called reckless and delusional34:31 Understanding different communication needs
Donuts in the Kitchen – Communication Moments Pt 1 w/ Jeff Bartsch | #StoryGreenlightPodcast 041 Story Greenlight 2023-06-16 | We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying. It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company. How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode!- 💡 RESOURCES Work with Jeff: storygreenlight.com/consult -📝 SHOW NOTES 00:00 Pop quiz 01:17 What counts as too much communication?03:32 Communicating to strengthen relationships06:45 The ABT’s of Communication Moments 08:23 Comparing communication moments in business and marriage08:35 Beginnings – when Jeff met Chantel11:12 Beginnings in business – keep it low-key 13:07 Big Requests – how Jeff proposed to Chantel 16:25 Big Requests in business17:27 Going forward from Beginnings and Big Requests
040. Power Story: From Invisible to King w/ Jérôme Savoie | #StoryGreenlightPodcast 040 Story Greenlight 2023-04-21 | What was a specific moment where you realized “I’m really good at [blank]”… or even better, you realize “THIS is my superpower”? We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to create emotion-driven connections between us and our audiences. For most of us, it takes outside help to make that happen.In this podcast, go behind the scenes at Story Greenlight and experience the coaching call between Jeff Bartsch and Jérôme Savoie. Jérôme is a singer, multi-instrumentalist, composer, and music teacher. He teaches music to kids in Montreal, in French-speaking Quebec.Jeff helps Jérôme uncover moments in his own life that have the power to inspire his students, potentially even for years to come.Jérôme had these stories in him all along, and so do you.- 💡 RESOURCESWork with Jeff : storygreenlight.com/consult Join The Green Room: storygreenlight.com/greenroom 📝 SHOW NOTES 00:00 The power of Power Stories01:12 A look inside the Green Room02:08 The Story Prompt for the coaching call03:58 Jerome's first experience transforming others through music06:25 Transforming experience into a story07:21 Jerome's transformation during his experience08:25 Applying transformation to storytelling09:12 Jerome's second experience with transformation through singing10:25 The impact of hearing a story about transformation11:27 How Power Stories work12:25 Possible outlets Jerome can share his story13:40 Crafting the Jerome's experiences into shareable stories15:25 Your Audience dictates how the story is told16:36 One possible way of telling Jerome's story to students19:40 Linking transformation to story to your audience21:22 Jerome's feedback on his crafted story22:37 Applying story crafting to your experiences
Build Your Influence with Strategic Storytelling w/ Jeff Bartsch | #StoryGreenlightPodcast 039 Story Greenlight 2023-04-05 | Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think.Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale.- 💡 RESOURCES The Story Greenlight Roadmap™: storygreenlight.com/consult 📝 SHOW NOTES00:00 The Importance of Strategic Storytelling01:38 What makes you a storyteller?02:18 Jeff's journey learning the art of storytelling05:57 Learning to play "from the soul"08:28 Bringing a message to life10:11 Strategic Storytelling is crafted with a goal11:42 What is Strategic Storytelling?12:14 Strategic Storytelling in long and short-form content 13:32 Experiences drive more interactions15:06 Other goals of storytelling17:43 Setting the right goal for Strategic Storytelling19:04 Using Strategic Storytelling as a business19:50 Strategic Storytelling goals for a business22:21 An example of story alignment from a business25:41 What is Story Alignment?26:38 Stories are everywhere in our lives29:43 Stacking stories into alignment30:57 Storytelling is familiar, but also strategic
Your Roadmap for Content Marketing w/ Jeff Bartsch | #StoryGreenlightPodcast 038 Story Greenlight 2023-03-10 | If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need. Should you even create content at all? Maybe you should, and maybe you shouldn’t. The only way to know is to have a full plan in place, and that’s what we’re talking about in this episode. - 💡 RESOURCES The Story Greenlight Roadmap™: storygreenlight.com/consult 📝 SHOW NOTES00:00 Don't create content without a plan01:07 Our first experiences creating social media content02:36 Questions to answer before making content03:21 Different professionals show up differently online05:00 Answers you need before making content05:54 The Story Greenlight Roadmap™: Story Alignment07:03 Who are the characters in your business's story?08:51 The Story Greenlight Roadmap™: Messaging09:42 The Story Greenlight Roadmap™: Strategy10:09 Different strategies for different contexts and businesses11:42 What resources do you have to make content?12:21 What kind of content is necessary?12:57 The Story Greenlight Roadmap™: Implementation13:52 What goes into implementation?14:24 What does YOUR roadmap to success look like?
Expertise is Not Enough w/ Jeff Bartsch | #StoryGreenlightPodcast 037 Story Greenlight 2023-02-17 | Quiz time – true or false: If you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. 🛑 First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base. -💡 RESOURCESGet started with the Story Greenlight Roadmap™: storygreenlight.com/consult- 📝 SHOW NOTES00:00 The danger of expertise00:52 The Master Story Framework and Experts02:48 Mistakes experts make in building a business04:20 An expert is not automatically an entrepreneur05:33 Jeff's early mistakes as an expert building a business07:51 Expertise is not a business growth solution09:44 Expertise is not enough to build a successful business10:52 The first step to getting clients as an expert
Conquering the Mental Games of Video Creation w/ @DianaGladney | #StoryGreenlightPodcast 035 Story Greenlight 2023-02-08 | It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming… and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too. When @DianaGladney moved from the corporate banking world into online business, she was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more.Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process. 💡 RESOURCES “The One Right Video: An Entrepreneur’s Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube” by Diana Gladney👉👉 Go to onerightvideo.com --Discover how to use storytelling to create genuine human connection with your prospects, so you can serve more clients, earn more money, and make more impact in the world.Go to storygreenlight.com/storyguide 📝 SHOW NOTES 00:00 Kicking and screaming into content creation01:47 Becoming an entrepreneur creating content05:26 The challenges of being an introvert on camera08:06 How do you get over the fear of being on camera?10:52 Using fear as a motivator vs using joy12:22 Obstacles to creating content that resonates14:54 Discovering your messaging and your voice17:13 Easy video ideas to get started for your clients18:45 What platforms should I put my content on?22:39 The core functions of each social video platform25:24 Should I be on every platform to get new clients?26:53 How to use scheduling systems to distribute content to multiple platforms27:56 Think like your client, not like a marketer28:30 How Diana has navigated personal challenges to long term content creation29:20 Building flexible content creation systems31:07 Do viral videos matter any more?32:37 Creating the "One Right Video" to attract more clients
Baking Up Your Own Book w/Jennifer Harshman | #StoryGreenlightPodcast 036 Story Greenlight 2023-02-01 | If you have a unique way of serving your people, and you’re looking to show up in a unique way that serves them even more, then maybe you should write a book.And when you do, you need to talk to today’s guest. Jennifer Harshman, aka The Book Baker, is a professional book editor, author, and writing coach. She has edited more than 200 books and over 30 MILLION words over her career, including the NYT Bestseller 48 Days to the Work and Life You Love, USA Today bestseller The Millennial Whisperer, and a book that hit #1 in the entire business category on Amazon: The Bezos Letters.To get a pile of “tasty treats” from the Book Baker herself, check out this link here: harshmanservices.com/story36 – 💡 RESOURCESBaker’s Dozen Reasons to Write a Book, Jennifer’s Self-Care Guide, and lots more resources especially for Story Greenlight listeners: harshmanservices.com/story36BOOK: Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, by Jeff Bartsch: amazon.com/Edit-Better-Hollywood-Tested-Strategies-Powerful/dp/0990432505 BOOK: The Book Bakery: Making It Easy to Write a Book, Jennifer Harshman: amazon.com/Your-Book-Bakery-Making-write/dp/1950721256 -- 📝 SHOW NOTES 00:00 There’s a recipe for writing a book01:55 Growing up and loving books02:38 Learning to read at age 304:27 Jennifer's journey to book editor06:43 Why should you write a book?07:54 Why SHOULDN'T you write a book?09:14 Jeff's experience publishing “Edit Better.”10:10 The balance between writing a book to be read and writing a book to be an authority13:12 How does a book editor help an author?15:23 What are the obstacles to successfully completing a book?17:39 Examples of Jennifer's work18:49 Jennifer's near death from stress21:18 Jennifer's recovery back to healthy living23:57 What happens when you're told you're about to die?26:39 The emotional and mental toll of authorship29:00 How to decide if you should write a book
We’re Back - Tell Your Stories, Get More Clients with Jeff Bartsch | #StoryGreenlightPodcast 034 Story Greenlight 2023-01-28 | When you tell stories that show you’re not just a professional advisor but a real human being, you set yourself apart from everyone else and build trust. And when you UNDERSTAND the story of your clients, you know how to better serve them and invite them to work with you.This means you fast-track the time between stranger to prospect to paying client.As we say at Story Greenlight: Tell your stories, get more clients.There’s a whole process for exactly how we help you do that called the Story Greenlight Roadmap™.Get started here: storygreenlight.com/consult– 💡 RESOURCESBOOK: Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, Jeff Bartsch: amazon.com/Edit-Better-Hollywood-Tested-Strategies-Powerful/dp/0990432505RESOURCE: The Story Greenlight RoadmapTM : storygreenlight.com/consult– 📝 SHOW NOTES 00:00 We’re back!00:44 The story behind the Story Greenlight podcast00:59 Jeff's personal journey as an entrepreneur04:35 Starting the SG Podcast06:40 New directions for Story Greenlight07:39 What is the body's physical reaction to storytelling?09:49 How storytelling can help professional advisors and consultants11:16 Using storytelling to build brand trust11:34 Introducing the Story Greenlight RoadmapTM14:31 The way to building better human connection
2 Niches, 1 Diehard Community w/ Dan Thompson of @GunsandGuitars | #StoryGreenlightPodcast 032 Story Greenlight 2022-10-09 | Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that’s just the beginning. Dan’s not only built a business around his content, he’s done it by combining two things that most people would never expect: guitars and guns.Whether you love that idea, are appalled by that idea, or you’re somewhere in the middle, buckle up, because when it comes to reaching the hearts and minds of your audience, there is ALWAYS more than just what you see on the surface.- 🖥 Connect with Dan Thompson: gunsandguitars.net 📹 @GunsandGuitars on YouTube: youtube.com/c/GunsandGuitars -- 🟢If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at storygreenlight.com/greenroomfree.-- 💡 RESOURCESI built my DREAM Rickenbacker...then gave it away 🤦♂️, Guns and Guitars, youtu.be/9jFJNcQt8mkI built a MINI GUITAR with my son (for less than $60!), Guns and Guitars, youtu.be/6DVA70M1EuY“Building a Storybrand,” by Donald Miller, amzn.to/38ZcJk2 “Primal Branding,” by Patrick Hanlon, amzn.to/3NzsNrO -- 📝 SHOW NOTES 00:00 Combining two content niches01:30 Living in an RV04:33 Dan the musician10:24 Surviving a home invasion15:31 Creating Guns and Guitars20:52 The advantages and pitfalls of being a multi-niche creator23:46 Challenges with YT's algorithm serving content to two different audiences29:05 What are shared beliefs?32:34 Planting nuggets of beliefs in your content34:31 Shared beliefs in Dan's community37:01 Core beliefs stem from sharing your beliefs40:22 Let the wrong audience filter themselves out44:25 Navigating content creation on divisive subjects48:37 Core beliefs connect through storytelling54:59 Ideas on how share your core beliefs-- 🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight
Finding Your Thing Under the Thing w/ Jeff Bartsch | #StoryGreenlightPodcast 031 Story Greenlight 2022-10-02 | Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different people, but we all have it, including you.It’s called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here’s how to find it for yourself.–🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at storygreenlight.com/greenroomfree. 💡 RESOURCES Seth Godin’s Nail Analogy, from his book: “This is Marketing”Ingvar Kamprad, founder of IKEA: en.wikipedia.org/wiki/Ingvar_Kamprad 📝 SHOW NOTES 00:00 Finding #TheThingUnderTheThing #TTUTT00:57 The Iceberg02:33 Emotional Transference for better or worse05:21 What does your audience REALLY want?08:43 Examples of deeper emotions in different content types12:29 Attaching ideas to visual representation13:52 Jeff and the stories of his lamp18:57 Alternative stories for the lamp20:22 Lessons from a lightbulb23:11 The emotional power of TTUTT--
Why Storytelling Is Worth It Even When It’s Hard w/ Jeff Bartsch | #StoryGreenlightPodcast 030 Story Greenlight 2022-09-25 | If you’ve ever wondered “I thought storytelling was supposed to be easy, why does it feel so hard to do”, it’s not just you. It can be easy, but it can also be really confusing and frustrating. Here’s the thing: the harder something is to do, usually there’s a greater payoff in the end. Storytelling is absolutely one of those things, and here’s why it’s worth learning how to do it well. --Get the FREE STORY GUIDE here:storygreenlight.com/storyguide--🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at storygreenlight.com/greenroomfree. -- 📝 SHOW NOTES 00:00 Storytelling is worth learning01:02 The trade-off of simple vs complex storytelling03:06 Why is good storytelling hard to do?08:31 The pay-off of good storytelling10:52 How storytelling creates empathy – example of American Ninja Warrior13:54 The impact storytelling has on you, the storyteller17:02 Compound the power of a story using video20:04 How video amplifies stories-- 🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight
Balancing Life and Content Creation w/ @meredithmarsh_vidpromom | #StoryGreenlightPodcast 029 Story Greenlight 2022-09-11 | Eventually, content creators reach a point where they realize, “I need to get serious about how I think about creating content…” which is usually followed by “there are too many things to be done, and too little time to do it.” What do we do when we reach that point? @meredithmarsh_vidpromom is a content creator, coach, and founder of the Video Pursuit Society. She’s built her content creation into a business that not only supports her family but enables her clients to build a profitable online business with YouTube so they can be the boss of their own future. Get ready to take notes on a critical mental shift that will change the way you think about your content, and then how to put that mental shift into action while balancing your time and everything else happening in your life. - 🖥 Connect with Meredith: vidpromom.com 📹 Meredith Marsh on YouTube: youtube.com/channel/UCCtmJ4-qW_AAeLmNlOK_scw - 🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at storygreenlight.com/greenroomfree. - 💡 RESOURCESSocial Video Blueprint: vidpromom.com/social-video-blueprint - 📝 SHOW NOTES 00:00 Balancing life and content creation01:36 Meeting at People of Video Conference03:15 Meredith’s start in content creation06:16 Discovering her content niche with GoPro cameras09:25 Accidentally discovering her audience10:45 Making money from thin air13:41 Refocusing and pivoting content17:38 Meredith’s content topics20:38 Video creation as a side business22:06 Stop calling it a "side hustle"25:06 Customers are different from your audience27:31 Converting your audience with a 5-day challenge31: 24 Meredith's simple video production schedule for busy business builders40:55 Meredith's social video blueprint--
How to Survive Creative Success, Pt 2 w/ Zack Arnold, ACE | #StoryGreenlightPodcast 025 Story Greenlight 2022-09-04 | What happens when you’ve reached what everyone else would consider success, and you’re miserable? What happens next?Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the @Zack_Arnold program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet.But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life. In this second of a two-part conversation, we’ll hear what Zack did next – including his four year journey to become an American Ninja Warrior – and what the lessons he’s learned mean for all of us.--🖥 Connect with Zack: www.optimizeyourself.me📹 Zack on YouTube: youtube.com/c/OptimizeYourself-💡 RESOURCES:The Art of Learning: An Inner Journey to Optimal Performance, by Josh Waitzkin: amzn.to/3vxhp8c Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear: amzn.to/39dfRJ3 📝 SHOW NOTES 00:00 Recovering from success01:26 What’s better than “success?” 03:55 Beginning to optimize07:17 Learn to manage failure08:22 The need to fail when you’re young11:57 Zack’s new definition of success15:22 Zack’s plan to transition to his new goal16:56 Stop “playing business”18:33 Skills to providing value22:18 Doubling business growth during a pandemic25:16 The benefits of failure26:32 The fear of success is real29:16 Self-identity and the key to real success 30:41 Zack the American Ninja Warrior-- 🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can access The Green Room for a month for free right now at storygreenlight.com/greenroomfree.
Remixing a Creative Online Business w/ Joe Gilder | #StoryGreenlightPodcast 028 Story Greenlight 2022-08-28 | Sometimes offering a product or service online makes sense because we see lots of people doing it. But when it comes to helping people with our own knowledge or creativity while making an income from it, sometimes it’s easy to wonder how that would actually work for us. @HomeStudioCorner is a musician, producer, and founder of HomeStudioCorner.com. He’s worked with Sweetwater Sound, creates content for Presonus, and he’s spent the last 15 years serving thousands of students through his online courses, events, and memberships. Music changes, technology changes, and so has Joe’s business. Here’s the story of how things have worked for Joe, and how they can work for you. - 🖥 Connect with Joe Gilder: homestudiocorner.com📹 Joe Gilder on YouTube: youtube.com/channel/UCYDzeYIkNPD7_6adQZ3oX8g 💡 RESOURCESFeatured music:Feel, by Joe Gilder youtube.com/watch?v=Tf3OSDS0zDk&list=OLAK5uy_krBz78uKgi_y0oTVREAXu_Iol3SH6c0jo&index=3 Free, by Joe Gilder ft. Low Pro youtu.be/UQQBdwh9N1MBritish philosopher, Alain de Botton: alaindebotton.comGraham Cochrane: grahamcochrane.com--🟢 If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree.-- 📝 SHOW NOTES 00:00 Building and remixing business01:32 When Jeff played keyboard on Joe’s record 04:19 Joe’s journey into music and mixing06:23 Becoming an online audio teacher10:32 Making money from creative skills 12:58 Sell through your content15:59 Content creation is sales19:09 Sharing information is sharing value24:58 Selling and creating products25:44 Joe’s first course32:15 What happens when you run out of ideas?33:38 Creating Dueling Mixes with Graham Cochrane41:23 Rebuilding and remixing45:04 Home Studio Corner in the future46:04 Growth is a continuum
How to Survive Creative Success, Pt 1 w/ Zack Arnold, ACE | #StoryGreenlightPodcast 024 Story Greenlight 2022-08-28 | In content creation, so many voices tell us that having the biggest audience is the ultimate goal. But when you talk to people who are there, we find that it’s not that simple.Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the @Zack_Arnold program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet.But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life. In this first of a 2-part conversation, we’ll hear how it all went down, what Zack learned, and what those lessons mean for all of us.🖥 Connect with Zack: www.optimizeyourself.me📹 Zack on YouTube: youtube.com/c/OptimizeYourself--🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at storygreenlight.com/greenroomfree.--📝 SHOW NOTES00:00 Surviving success01:35 What is an ACE editor?04:37 How to become an ACE editor06:52 What does “cinema” mean?07:54 What is the difference between “scripted” and “unscripted”11:14 Zack’s journey as an editor16:11 Zack’s first definition of a “successful” editor17:37 What it’s like to cut the number one show on TV20:15 Being successful and doing everything wrong23:08 Setting boundaries for success24:40 The danger of “hustling” as a creative26:10 The alternative to “hustle culture”30:05 The pitfalls of “overnight success”34:34 Changing the definition of success
The Five Levels of Video Storytelling w/ Jeff Bartsch | #StoryGreenlightPodcast 027 Story Greenlight 2022-08-21 | How do you actually get a story out of your head and into a video online? There are lots of ways to do it, but it’s easy to get confused and frustrated in the process.Today Jeff Bartsch talks about the 5 levels of video storytelling, when to use them, and some tactics that ANYONE can use to raise their storytelling skills at ANY level.If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree.--SHOW NOTES:00:00 Raising your video storytelling skills01:02 Jeff’s journey storytelling in Hollywood05:16 An introduction to the five levels of storytelling07:24 Level One: Using a solo-talking head08:43 The Master Story Framework11:17 Level two: talking head with b-roll11:23 What is b-roll? And how to use it14:12 Storytelling technique: “See and Say”14:45 Level three: scene work with a talking head16:55 The advantages of using scene work in your videos19:20 Level four: scene work breaking the fourth wall21:04 Level five: scene work WITHOUT breaking the fourth wall22:45 What is expositional dialogue?25:27 How to apply the five levels of storytelling to your content31:26 The rewards of applying these levels of storytelling
Multiply Your Content AND Your Income, w/ @ShellySavesTheDay | #StoryGreenlightPodcast 026 Story Greenlight 2022-08-14 | As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model.If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game.Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy.She is a speaker, creator, and coach who specializes in helping creators to share what they love with the world through video and to make money doing it. For that to happen, we have to multiply our content and our income without going crazy in the process. Start taking notes, and start imagining what’s possible for you in this conversation with Shelly Saves the Day.🖥 Connect with Shelly: shellysavestheday.com📹 Shelly on YouTube: youtube.com/channel/UC38J-aPD-0BZ5GMWg-HWEag --🟢 If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree. --💡 RESOURCES TubeBuddy: tubebuddy.com Shelly’s Monthly Revenue Report for March 2022: youtube.com/watch?v=5yKxhwo_drkiMovieMadeEasy: http://www.imoviemadeeasy.comDescript: descript.comJarvis, now called Jasper: jasper.ai--📝 SHOW NOTES 00:00 Building your income pie01:38 Shelly’s road to content creator04:35 Technical Program Managers and Producers07:38 Gender disparity on technical and content platforms09:39 Shelly’s journey to TubeBuddy13:05 Jeff’s journey learning about gender and racial privilege14:57 The need for an income pie16:20 The dangers of only one income stream17:11 How to build your income pie18:52 Shelly’s income pie20:31 The power of the Amazon Influencer Program24:11 How to think about getting more income streams25:25 When should you create a course?28:45 The power of repurposing content29:30 Strategies for repurposing content on multiple platforms 32:00 Super Tool: Descript34:26 Define success by the right metric for YOU36:59 How to use content to speed up business tasks38:11 How to build affiliate marketing and create sponsorship opportunities40:06 Shelly's latest content creation projects -- If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree.
What “Cinematic” Actually Means w/ Jeff Bartsch | #StoryGreenlightPodcast 23 Story Greenlight 2022-08-07 | The term "cinematic" is not just for wannabe filmmakers and vloggers imitating their heroes.In this episode, we’re gonna talk about what the term “cinematic” actually means, why it matters to every content creator including you, and why getting “cinematic” results might look different than you might think.🟢 If you’re looking for help creating more impact in YOUR content, that’s what we do in The Green Room. The Green Room is our private community here at Story Greenlight that’s all about helping you tell your stories, connect with your audience, and unleash the next levels of impact in your content and in yourself.You can try out The Green Room for a full month for free at storygreenlight.com/greenroomfree.– 💡 RESOURCES Mentioned episodes:Episode 007. How to Tell a Story on YouTube (and Anywhere Else)youtu.be/SKSfhsV3CAMEpisode 009. How to Give Your Audience What They Want, Pt 1 – Micro-Moments and Feelingsyoutu.be/oTEepJH5mYwEpisode 010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the Thingyoutu.be/-WcTjiWobsg 📝 SHOW NOTES 00:00 What’s the deal with “cinematic”? 00:54 What does "cinematic" actually mean?01:52 Jeff's change of mind on "cinematic"06:06 Why “cinematic” matters for all creators 14:46 The challenges of cinematic shooting and editing 18:28 The mental shift: replacing “cinematic” with “impact” 19:27 How to create impact with your videos– 🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight
Finding Your Unique Creative Path w/ @DocRock | #StoryGreenlightPodcast 22 Story Greenlight 2022-07-31 | As content creators, we’re usually ready to agree that creativity is important. What we might not realize is how much our creativity can stretch and evolve, no matter our backgrounds and no matter our current state.@DocRock is a YouTuber, trainer, speaker, podcaster, moderator, and the director of community at Ecamm. He is a self-described “Swiss Army Nerd” – like the knife, not the country – and his personal mission is to positively touch the lives of a billion people through collaborating and sharing stories and ideas.Stand by for a conversation packed with ideas to help you along YOUR creative path.🖥 Connect with Doc Rock: docrocktips.com 📹 Doc Rock on YouTube: youtube.com/c/DocRock-- 🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Try it free for a month right now at storygreenlight.com/greenroomfree. -- 💡 RESOURCESLynn Swann, WR for the Pittsburg Steelers, was four time Super Bowl Champion. His catch in Super Bowl X is considered as one of the top 5 catches of all time in American Football: youtube.com/watch?v=VAbSmQTdJiY Twelve Steps of Compassion, by Karen Armstrong: amazon.com/Twelve-Steps-Compassionate-Karen-Armstrong/dp/0307742881Grok /ˈɡrɒk/ is a neologism coined by American writer Robert A. Heinlein for his 1961 science fiction novel Stranger in a Strange Land. See more: en.wikipedia.org/wiki/Grok Ted Lasso, Season 1, episode 8: The Diamond Dogs: imdb.com/title/tt11193418/characters/nm0837177Theater of Dionysus in Athens: en.wikipedia.org/wiki/Theatre_of_DionysusUshiku Daibutsu Buddhist Statue: en.wikipedia.org/wiki/Ushiku_DaibutsuWe Don’t Talk About Bruno: youtube.com/watch?v=bvWRMAU6V-cDSM5: Diagnostic and Statistical Manual of Mental Disorders: psychiatry.org/psychiatrists/practice/dsm-- 📝 SHOW NOTES 00:00: Your unique creative path01:42: The energy of diversity and connection05:10: Doc Rock, the Swiss Army Nerd06:18: Intentional reading for creating human connections08:41: Leveraging the power of ADHD10:45: Doc Rock’s morning routine12:05: There’s no such thing as useless information14:02: Why you should study beyond your area of expertise17:40: The best way to build an online community19:29: The 12 Steps of Compassion and dealing with opposing views21:53: The challenges and power of Gen X creators24:57: Jeff’s observations on the history of storytelling and creativity26:49: How stories connect us to other humans28:24: Newborn babies are wired for storytelling30:32: Dealing with comparison as a creator34:56: How to get started as a creator37:23: The origin of your creative fear of comparison40:14: The danger of self-classification and comparison42:59: Jeff’s childhood experiences with comparison43:52: How to correctly compare yourself as a creator –🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight
Find your “AHA!” moment Story Greenlight 2022-07-25 | See more stories and find your own AHA! moments in The Green Room before the price goes up in the next few days: storygreenlight.com/greenroomfree 📝 SHOW NOTES0:00 Looking for lightbulb moments0:55 How Story Greenlight and The Green Room started2:16 Members started doing weird things…3:20 The lightbulb moment5:01 Clarifying your path6:35 Supercharging your message8:10 Multiply your impact8:56 Special invitation--See more stories and find your own AHA! moments in The Green Room before the price goes up in the next few days: storygreenlight.com/greenroomfree
Building Your Creative Brand with JP Hightek Story Greenlight 2022-07-17 | Not too long ago, putting content into the world at all was impressive. Now, anyone can release content into the world with the push of a button, and we have to play a bigger game in order to stand out.JP Hightek began in the world of photography and cinematography and has since expanded into brand development, business-building, and media distribution. He is the host of Content Creators University, he’s the CEO of Perfect Zone Productions, and his mission is to help his clients craft and release their own premium brand into the world. Because it’s no longer enough to just be here. It’s time to show up.–🖥 Connect with JP Hightek at jphightek.com📹 JP Hightek on YouTube: youtube.com/c/JPHightekReviews🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree.– 💡 RESOURCES Book a free consultation with JP Hightek at jphightek.com/bookingJP’s story on losing his YouTube Channels: youtube.com/watch?v=2pUKFdAVfVg – 📝 SHOW NOTES00:00 The importance of showing up01:24 Creative Superheros require learning in order to grow03:51 JP’s creative training to build his brand08:43 Aligning your growth goals with your purpose as a Creator14:57 Jeff's thoughts on finding the right time for your skills17:45 The requirements of growing your brand21:25 How JP overcame obstacles to his audience growth24:46 How to survive YouTube deleting your account31:32 The danger of building an audience on a single platform38:44 Your unique power as a Creator43:02 How to connect with JP – 🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight
How Creatives Can Build Multiple Income Streams w/ @JavierMercedes | #StoryGreenlightPodcast 18 Story Greenlight 2022-07-10 | It’s been said that in many contexts, the most dangerous number is one – relying on one idea, one main client, or definitely relying on just ONE income stream.Today’s guest has built his creative work into a full-time income that started as 90% freelance work and 10% other income streams, to completely flipping that ratio upside-down, including an on-going sponsorship from his dream, multi-billion-dollar brand – and they approached HIM.Javier Mercedes began in the world of audio engineering, recording sessions with former US Presidents and A-list movie stars. He expanded his career into videography and television editing for ESPN, ABC, and FOX Sports. Today, he’s a full-time YouTube creator and online entrepreneur. In this second half of a two-part conversation, Javier discusses the importance of creators building their business foundations, and we dig into his different income streams, what he started, what he shut down, and what possibilities are out there for YOU.– 🖥 Connect with Javier Mercedes: javiermercedes.com📹 Javier on YouTube: youtube.com/channel/UC-R_lZ5qRnNEq3gXdnoKqZw–🟢If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at storygreenlight.com/greenroomfree.–📝 SHOW NOTES 00:00 Building multiple income streams 01:46 Fewer, better-paying gigs mean more time to build YouTube02:34 Jeff’s anchor gig with American Ninja Warrior on NBC03:49 Javier’s move to quality over quantity04:28 Set up your business foundations before you’re successful06:21 Javier’s first brand deal with @AdobeCreativeCloud and @Adobe 07:07 Using brand deals to help the company and your own personal brand at the same time11:00 Jeff on applying dual use brand deals to a wider range of creators11:59 Javier on building income with brands not ready to do traditional brand deals13:05 Javier on selling his first digital product and starting Patreon 17:38 Starting to say no to certain brand deals19:41 Is a brand deal worth my time? 20:50 Doing more brand deals with Adobe, working with AT&T22:16 Income ratio from freelance vs other income has now flipped23:18 Income stream proportion – stepping away from gear reviews and affiliate income24:25 Why Javier stopped doing his podcast – with input from Matt D’Avella26:54 Doing videos for long-term affiliate income but smaller view numbers28:48 Prioritizing tutorial over story-driven content29:59 Shutting down Patreon channel and increasing product sales31:11 The need for customer service on your own products33:06 Javier’s current income stream breakdown36:49 How to reach Javier (and the other Javier!)
Full-Time Freelancer to Full-Time Creator w/ @JavierMercedes, Pt 1 | #StoryGreenlightPodcast 17 Story Greenlight 2022-07-03 | The idea of becoming a full-time content creator is an attractive one to many people. But when you talk to people who are actually doing it, you find that it takes more than just putting videos up online and waiting for money to drop in your bank account.Plus, the people who do it in a sustainable way always do it in light of who they are, and how their story has shaped them along the way.Javier Mercedes began in the world of audio engineering, recording sessions with former US Presidents and A-list movie stars. He expanded his career into videography and television editing for ESPN, ABC, and FOX Sports. Today, he’s a full-time YouTube creator and online entrepreneur.In this first of a two-part conversation, you’ll hear how Javier’s background shaped his creative path, and how he uses his skills to serve a massive crowd of people AND support his family as a full-time creator.Get ready to take notes on how YOU can take control of your creative life with part 1 of our conversation with Javier Mercedes.-- 🖥 Connect with Javier: javiermercedes.com📹 Javier on YouTube: youtube.com/channel/UC-R_lZ5qRnNEq3gXdnoKqZw--🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at storygreenlight.com/greenroomfree.-- 📝 SHOW NOTES 00:00 From freelancer to full-time YouTuber01:42 Dodging diseases with young children in the house02:51 About Javier03:37 Jeff growing up as jack of all trades, master of none04:13 Javier growing up obsessed with audio and video tech08:25 Studying audio but having to go through music school 14:41 Javier moving into studio sound work 16:06 Javier working with Morgan Freeman and others17:24 Javier’s beginnings of teaching at the recording studio – video tutorials for interns18:30 Video freelancing with TheCHIVE – teaching incoming editors21:25 Starting on YouTube – creating tutorials based on problems Javier faced at work25:12 Balancing high production value projects with YouTube tutorials30:28 Jeff on building a business that replaces high-dollar freelance work31:36 When Javier first began making money from YouTube33:26 Joining Cody Wanner’s #nosmallcreator group and daily vlogging for a month36:05 Starting as a cooking channel37:41 From full-time editing to part-time freelance editing – 90% freelance, 10% AdSense and affiliate income38:48 How YouTube channels can use Amazon affiliate links40:41 The need for health insurance when going full-time on YouTube41:25 Javier’s early publishing schedule42:18 Channels driven by search vs personality43:19 Better-paying gigs mean more free time for YT
Evolving as a Creator w/ @KevinKolbe | #StoryGreenlightPodcast 20 Story Greenlight 2022-06-26 | Sometimes it’s easy to forget that content creation has been happening for a long time – before the internet, before moving pictures, even before the printing press.The elements that build compelling content exist outside any one platform or tactic, and while those elements rarely change, creators need to be willing to change all the time.Kevin Kolbe built his career over 30 years in traditional radio and television, working as a producer and creative director for FOX, NBC, CBS, ABC, and CW stations in Tennessee and North Carolina.He’s helped his employers and creative teams navigate massive change in media over the years, and now he’s helping non-profits and solo creators do the same.Because the one constant in great stories – and in life – is change. 🖥 Connect with Kevin Kolbe at kevinkolbe.com📹 @KevinKolbe on YouTube: youtube.com/kevinkolbe🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree. 💡 RESOURCES"My Creative Journey", kevinkolbe.com/blog/mycreativejourney Kevin’s blog post about mixing job and identityThe Future of This Channel, @PeterMcKinnon, youtu.be/KSO3zoUGCEY(Video Kevin references about creativity)📝 SHOW NOTES0:00 Content creation always changes1:42 Stories of old media systems5:29 Old school show and tell with physical media7:27 The radio cartridge 9:20 How Kevin started in radio and TV16:45 How Kevin moved up the ranks to creative services director19:17 How Kevin’s position disappeared 21:32 What happens when our activities become our identity – what is your “why”?26:11 Kevin’s next chapter after losing his job32:03 Jeff on voiceover and creating opportunity instead of waiting for it36:47 Kevin on what’s happening now39:22 Kevin finding more focus on YouTube and helping others do the same thing42:32 Finding one’s messaging and niche46:11 Give yourself permission to reinvent yourself or change your focus52:02 How have you experienced change in your creating?
The Income Stream Content Creators Havent Heard Of w/ @DanCurrier | #StoryGreenlight Podcast 019 Story Greenlight 2022-06-19 | YouTube creators are known for wanting more views and more subscribers, usually so they can earn more money. But if that happens, then what? How much is enough? Why are we creating in the first place?Today’s guest knows all about that journey. @DanCurrier began in the world of software systems engineering, started creating on YouTube as a hobby, then transitioned into seriously studying the fundamentals behind growth on YouTube and helping others in their journey. Dan's mission is to help his community create their own freedom. And over the last year, he’s discovered a way to create content that’s well on its way to becoming the single largest passive income stream for Dan and his students.You’re gonna want to take notes on this one.👉 Learn how to build your own freedom with Dan’s Amazon Influencer Course: storygreenlight.com/influencerx 🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about unlocking a new level of impact in your content and yourself, and getting things DONE with the support of an active community of communicators like you. You can try a full month of Green Room for free right now at storygreenlight.com/greenroomfree. 📝 SHOW NOTES0:00 Why build more views, subscribers, and money?2:22 Dan’s background – from art school to banking to software development 7:33 Dan’s beginning on YouTube 10:54 When Dan started taking YouTube seriously12:58 Starting as a hobby is safe – being a pro means being open to failure14:17 The importance of self-serving motivation – Dan’s search for freedom16:37 What does freedom actually look like?18:07 Dan’s focus on passive income systems20:36 The need to be realistic and patient over time22:25 The need for systems to support creativity – going against a culture of professional time-wasters28:39 Mistakes that are actually chances for learning30:02 How Dan discovered the Amazon Influencer program 32:24 Discussing Dan’s other income streams – affiliate sales, AdSense, digital products34:40 Dan’s idea of freedom36:18 How the Amazon Influencer program works for creators40:17 Avoiding pitfalls in getting approved for the Amazon Influencer program👉 Learn how to build your own freedom with Dan’s Amazon Influencer Course: storygreenlight.com/influencerx
Taking Creative Control of Change w/ Katrina Stone | #StoryGreenlightPodcast 016 Story Greenlight 2022-06-12 | The only constant in life is change. But as with any change, there is always a way to use that change to our own advantage. And today’s guest has been living that truth for years.Katrina Stone is one of the top-performing musicians on Artlist.io. She is a full-time musician and producer who creates her own music, owns her own music, and distributes her content via TV, film, commercials, and online content all around the world. Get ready to take notes on ways that we can all take control of our own creativity.💡 RESOURCESCheck out Katrina Stone on Artlist: artlist.io/artist/346/katrina-stoneFeatured Songs by Katrina Stone in this episode:One of the Boys artlist.io/song/7988/one-of-the-boys Soul on Fire artlist.io/song/6780/soul-on-fire I Like It artlist.io/song/6845/i-like-it Soulshine artlist.io/song/7990/soulshine To license individual songs, contact KatrinaStoneMusic@gmail.com. 🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s the place to unleash a new level of impact in your content and in yourself with the support of creators like you. You can get full access for a month for free – get started now at storygreenlight.com/greenroomfree. 📝 SHOW NOTES0:00 Who is in control?4:14 How Katrina got started in music8:30 Learning from a terrible record deal12:15 How musicians get paid with subscription services15:41 Doing music for Dollywood17:03 The steps Katrina took to take control of her own music and income19:07 Being autonomous is a lot of work20:20 Challenge of being female in the music industry25:37 Creating for yourself vs creating for a specific audience30:02 Examples of passion projects that have taken off – Soul on Fire33:59 How to reach Katrina
Creating Memorable Moments, Part 2 w/ Jeff Bartsch | #StoryGreenlightPodcast 015 Story Greenlight 2022-06-05 | Creating content that breaks into our audience’s attention and sticks in their hearts and minds is an incredibly powerful way to build a connection between you and your audience. But anything involving people, brains, creativity, and content creation will automatically have, well.. let’s just say a decent number of moving parts. In Part 1, Jeff laid the foundation for how this process works in light of YouTube and brain science – now in Part 2, he gives more examples of how this process works and how you can use it to create that bond with your own audience. 🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Check out a full month for free right now at storygreenlight.com/greenroomfree. 💡 RESOURCESStory Greenlight episodes to listen to first:How to Tell a Story on YouTube (and Anywhere Else) | #StoryGreenlightPodcast 007 – youtu.be/SKSfhsV3CAM What Your Audience ACTUALLY Wants Pt 2 – The Thing Under the Thing | #StoryGreenlightPodcast 010 – youtu.be/-WcTjiWobsg Featured video: Go to ICELAND for FREE!!, @PeterMcKinnon youtu.be/W9juf04V2k0 Featured video: Bru, You See a Ladder... You Climb, @RCodyWanner youtu.be/o9Mi_iAu2e0How to Edit Music, Story Greenlight playlistyoutube.com/watch?v=JatFoM6HvoM&list=PLllFdKH-71MYVjsjjrOF8UjyJES6JI6FKThe Thing Under The Thing – Episode Playlist at Story Greenlight youtube.com/watch?v=8hwRBElFxXc&list=PLllFdKH-71Ma-CfomdIvh2qLeV3BYPsta📝 SHOW NOTES0:00 Big trouble2:28 Why emotional moments stick out to our brain3:21 Jeff‘s days as a production assistant for Dick Clark Communications6:22 The day Jeff’s car got stolen 9:36 The case for creating outrageous content like @MrBeast 10:03 Creating emotion-based content is not an exact science11:48 How @NinjaWarrior became a cultural movement 13:00 ANW’s origins in the Japanese show Sasuke14:09 ANW as niche show on G4, then primetime hit on NBC16:50 How ANW uses spectacle and human emotion19:57 ANW’s broad audience requires broad themes23:46 How ANW demonstrates #TheThingUndertheThing (TTUTT)25:11 How American Ninja Warrior shapes the athlete story pieces28:23 Jeff’s most memorable piece on ANW: Lance and Heather Pekus’ fight against multiple sclerosis31:54 Why the Pekus story works: story structure, image progression35:46 How the Pekus story stacks multiple elements to be memorable 38:21 Shaping music to amplify emotion41:30 Applying concepts from a huge TV show to creating on YouTube42:58 Moments land according to how the viewer is feeling 43:46 How Jeff started on YouTube and discovered @PeterMcKinnon 45:25 How Peter McKinnon creates extended moments through cinematic sequences46:35 How Jeff connected to Peter McKinnon’s video traveling to Iceland49:51 How Jeff found @RCodyWanner's content and joined #NoSmallCreator52:55 How Jeff connected with Cody Wanner’s video in Northern Ireland57:28 Action steps to create memorable moments1:02:28 Be willing to focus on one great moment--🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight
How to Create Memorable Moments, Part 1 w/ Jeff Bartsch | #StoryGreenlightPodcast 014 Story Greenlight 2022-05-28 | Why do certain pieces of content break through everything else seeking our attention? And why do those pieces not only stand out but stay in our hearts and minds, sometimes for years to come? Jeff digs into that process in light of YouTube, content creation, and even brain science, and lays the foundation for you to create that kind of content for yourself.--🟢 GREEN ROOM: If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree. 🔊 LEAVE A VOICE MESSAGE: What was that book Jeff mentioned?! Leave a voicemail here if you know. Otherwise, drop us a line with your thoughts or reaction, and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight 💡 RESOURCES“How Modern Video Compression Algorithms Actually Work,” Alexander Foxmaketecheasier.com/how-video-compression-works “When storing memories, brain prioritizes those experiences that are most rewarding,” Columbia Universitysciencedaily.com/releases/2018/11/181120125916.htm “Emotions and Memory: How do your emotions affect your ability to remember information and recall past memories?” Psychologist Worldpsychologistworld.com/emotion/emotion-memory-psychology📝 SHOW NOTES0:00 Memorable moments and our brains2:24 The YouTuber’s problems: obscurity and lack of audience connection3:42 How to get the algorithm to promote our content? 5:56 Titles and thumbnails for grabbing attention 8:23 Our brain ignores almost everything and remembers moments12:05 Keyframing and tweening in traditional animation14:26 How video compression squeezes large amounts of data into a smaller file18:43 Research: our brains filter moments and forget the rest20:12 How brains encode memories – the significance of emotion22:18 Emotional imagery and YouTube thumbnails! 23:47 Viewer emotion affects how they perceive our content 25:28 Jeff’s moment editing an episode of Supernanny29:43 Things to remember when creating memorable moments
Create Your Dream Studio Space w/ Kevin Shen | #StoryGreenlightPodcast 013 Story Greenlight 2022-05-22 | Just showing up is no longer good enough on the internet. If we want people to take us seriously as creators and communicators, we have to level up from everyone else just pulling out their cell phone. When we do, we immediately communicate that we have our act together, and we have something worth our audience’s attention.Our guest today is an expert at helping creators do exactly that – Kevin Shen helps creators, authors, and thought leaders create their very own dream studio space in their own home. And not only does he demystify the technical details of camera, sound, and design, he does it in light of the psychology of what’s taking place. That’s what we dig into today.👉 Join the latest Dream Studio cohort and see some amazing before/after transformations at storygreenlight.com/dreamstudio 💡 RESOURCESKevin’s Studio channel: @StudiosByKevin Kevin’s earlier channel: @TheKevinShen Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert Kiyosaki amzn.to/33Qi9vj 📝 SHOW NOTES0:00 Showing up isn’t enough anymore2:40 How Kevin helps people set up their own studio spaces7:41 How video can scale our personal presence and impact9:35 Kevin’s transition from school to start-up life 12:02 Kevin’s decision to start as a YouTuber13:17 Why you need to have an actual business model to make money15:31 Jeff’s journey of turning emotion into a viable business17:25 The tension between meaning and money20:57 How entrepreneurs are like surfers – the need to maintain balance23:12 How Kevin decided to make a change29:27 How Kevin picked his new business direction31:36 What benefits do you get from a great shooting space? 37:26 The secret to wanting to create more content!40:02 How to join the new Dream Studio cohort --🟢 Kevin has done a more in-depth presentation on the elements for setting up your own dream studio for members of The Green Room here at Story Greenlight. If you’d like access to that training, along with a host of other storytelling, communication, and filmmaking resources, try out The Green Room for a month for free. Get started now at storygreenlight.com/greenroomfree.--
How Story-Driven Content Supports @DebisDesignDiary | #StoryGreenlightPodcast 012 Story Greenlight 2022-05-08 | When is a can of paint more than just a can of paint? For Debi Beard of @DebisDesignDiary, a can of paint can represent struggle, frustration, perseverance, personal empowerment, creativity, resourcefulness, expansion, and empowering hundreds of thousands of people in their own self-expression.Debi started her YouYube channel to promote and demonstrate her own line of artisan paint. Not only has the channel grown, but so has an army of hundreds of individual retailers and online influencers who use and sell Debi’s paint line to their own audiences.But the paint itself is only part of the equation – Debi is building an international community of creatives through human connection and online content powered by storytelling. We dig into her content creation strategies, including an incredibly powerful format for using storytelling in tutorial and demonstration videos. Get ready to take notes on how you can put Debi’s ideas to use for yourself.Check out Debi’s channel at @DebisDesignDiary, youtube.com/c/DebisDesignDiary Learn about DIY Paint at diypaint.co --If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree. RESOURCESDebi’s top video: “How to Paint Upholstery, keep it soft, and velvety! No cracking or hard texture!” youtu.be/kwEz633cwQQPlaylist including many of Debi’s story-driven videos: My favorite uploads, youtube.com/playlist?list=PLVwr-Pr6V4ivgiYRUXA-t4Y-83sYy_K2ISHOW NOTES0:00 Storytelling drives the whole business3:51 The uniqueness of what Debi has built4:39 Debi’s early years in business5:41 Debi’s obstacles to starting on YouTube: extremely introverted, broke, and not tech savvy8:52 How Debi’s YouTube channel sold more paint in a few days from one video than a whole week in her physical store!11:39 How Debi created her own line of DIY Paint 15:51 How DIY Paint supports influencers and small businesses18:33 How Debi’s business quadrupled during the pandemic 22:17 Why Debi stopped going live on YouTube25:56 How Debi uses storytelling in her tutorial videos30:22 More about adding story into tutorial videos – intercutting parallel sections37:08 How Debi uses the story of the featured piece to drive the video38:38 What’s next for DIY Paint and Debi’s Design Diary40:27 How to reach Debi
How to Expand Your Own Creative Value w/ Lennon Bone | #StoryGreenlightPodcast 011 Story Greenlight 2022-05-01 | Why do some creators beg for pennies from their audience, while other creators build a community of excited fans who happily support their work?Lennon Bone is a creative strategist who spent 15 years as a professional musician, songwriter, and producer. His playing and writing has been heard on movies and major TV networks including MTV, CBS, and NBC.Lennon’s goal is to help artists and creatives change the way they see their own worth, so they can fully step into their creative calling and make a difference with their art.Connect with Lennon at stopthestarvingartist.com and @stopthestarving artist on IG.See Lennon on YT at@stopthestarvingartistRESOURCESThe Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, Gay Hendricks amzn.to/3InbG9xJamina Bone Illustrations – https://www.MommingWithTruth.com, IG @MommingWithTruthSHOW NOTES0:00 Stop devaluing yourself1:36 How Jeff and Lennon are actually doing3:51 Lennon’s journey to becoming a creative strategist4:54 How Lennon toured the world with music7:42 Leaving touring life for studio work8:07 How many YouTube channels are there compared to blogs and podcasts9:13 From music production to YouTube strategy with Tim Schmoyer at Video Creators10:13 Connecting identity to creativity 13:34 When Lennon said goodbye to his musician identity 15:13 How Jeff almost became a professional musician18:41 The Big Leap by Gay Hendricks – leaving people behind.20:17 What Lennon helps artists do 22:13 Why $5 Patreon levels aren’t enough 23:30 Monetizing the connection to the creator 25:35 Finding your Zone of Genius30:16 Turning your Zone of Genius into financial income 32:56 The 5 Ones: 1 market, 1 problem, 1 system, 1 offer, 1 year34:04 How Jeff experiences Reverse Imposter Syndrome 35:29 Responding to early Gary Vaynerchuk – it’s ok to not kill yourself by hustling for #136:34 Creatives need to seek identity beyond just their art37:22 How Lennon’s wife started a community around post-partum depression39:48 How Lennon has built his own following43:53 Turning social media into income48:44 Jeff’s appreciation for genuine connection with online marketing49:55 How Lennon has created 5 figures in 3 months from a small email list51:25 How to get Lennon’s free course--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree.
What Your Audience ACTUALLY Wants Pt 2 – The Thing Under the Thing | #StoryGreenlightPodcast 010 Story Greenlight 2022-04-24 | The Thing Under The Thing is the closest any creator can get to emotional superglue between you and your audience. Imagine creating content that caused your audience to have an emotional reaction – for them to FEEL things. This is literally the single biggest reason people engage with content in the first place. And what if those feelings caused your audience to build emotional connection with you and your content, and they watched more and more of it, blowing up your engagement and watch time, maybe even remembering you or your content for years to come?Not only is it possible, it happens every day. Here’s how it can happen for you.--🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroom. --💡 RESOURCESBreakthrough Advertising, by Eugene Schwartz – the exclusive, estate-authorized source for copies that don’t cost $500 on Amazon (seriously!) breakthroughadvertisingbook.com/lp1Sam Kolder aka @koldstudios – youtube.com/c/koldstudios Video by @alpham – QUICK & EASY HOME HAIRCUT TUTORIAL & TIPS (How to Cut Your Own Hair), youtu.be/-ewJDxnYkNU 📝 SHOW NOTES0:00 Emotional superglue1:31 History of The Thing Under the Thing4:47 Maya Angelou and how people feel 6:09 Eugene Schwartz and Breakthrough Advertising7:34 Connecting to audience emotion9:17 How to create feelings10:17 Icebergs and The Thing Under the Thing13:04 Symbolism and the US flag – connections already exist18:45 Horses, puppies, and Budweiser beer – connections created22:34 The Thing Under the Thing on YouTube: traveling with @koldstudios 25:28 The Thing Under the Thing in YouTube tutorial videos: @alpham and home haircuts--#thethingunderthething #ttutt #story
What Your Audience Actually Wants, Part 1 | #StoryGreenlightPodcast 009 Story Greenlight 2022-04-16 | Everyone does things for their own reasons, including consuming content. If we want to build a connection with our audience, we need to do it in light of what our audience wants. You might be surprised what your audience ACTUALLY wants – they might not even know it themselves.🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight 💡 RESOURCESThis Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin amzn.to/31wYqiW 📝 SHOW NOTES0:00 Give the people what they want2:12 Where does the power of Story come from?3:00 Jeff on a blind date asking a really lame question4:48 What do people want when consuming content on YouTube?5:17 Google’s original micro-moments – want to know, go, do, buy7:09 The 5th micro-moment – want to watch (be entertained)8:15 Seth Godin’s analogy of the drill bit9:44 Jeff fixing the dishwasher14:18 People consume content because they want feelings15:15 The process matters – Jeff’s goal of hiking up Macchu Pichu16:32 Maya Angelou – people will never forget how you made them feel.17:17 Eugene Schwartz – we can't create desire, we shape it--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Try it out for a month for free at storygreenlight.com/greenroomfree.
Creating for Human Connection w/ Tim Schmoyer of @VideoCreators | #StoryGreenlightPodcast 008 Story Greenlight 2022-04-08 | What’s the connection between 18 billion views on YouTube and raising chickens in your back yard? Turns out, the connection is kind of a big deal for anyone who wants to succeed on YouTube.Tim Schmoyer and his team at @VideoCreators have facilitated over 18 billion views for their clients, delivering world-class YouTube strategy for individual YouTube creators, small businesses, and high-end clients including Disney, Warner Brothers, eBay, Budweiser, and Century 21.Tim has literally taught YouTube to YouTube employees, and he’s built a 7-figure business that exists to help its clients spread their message and change people’s lives.Connect with Tim at videocreators.com and videocreators.com/podcast.--🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Try out a month for free right now at storygreenlight.com/greenroomfree. 🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight RESOURCES“Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant,” by W. Chan Kim, amzn.to/32Hu7Gm “Start with Why: How Great Leaders Inspire Everyone to Take Action,” by Simon Sinek, amzn.to/3EuAMkJ Psychology Today: Turning Moments into Memories psychologytoday.com/us/articles/200311/turning-moments-memories SHOW NOTES0:00 18 BILLION views on YouTube1:34 How many Tim Schmoyers are there?2:34 How chickens deal with winter4:04 Secret sauce: systems that provide predictable results9:15 Jeff tells Tim’s early story11:26 OG YouTube teacher, then what? 13:40 How Tim creates less competition and more opportunity for his company 15:51 The Blue Ocean strategy – success without competing for limited resources18:04 How to quickly build a human connection with your viewer 20:29 Storytelling related to science and brain chemistry22:52 When videos connect strongly with an audience but don’t get lots of views 24:03 Knowing your audience, creating for them, then compounding growth over time.26:26 Storytelling is hard, and the Dunning-Kruger Effect 28:30 How Video Creators narrowed its target audience33:45 How to create value beyond just creating content?35:24 Seth Godin’s analogy of the drill bit and what people actually want38:46 How Tim helps people discover their mission40:55 Overcoming personal roadblocks to living out our mission--Note: Some links on this page are affiliate links, which allows for compensation to Story Greenlight at no cost to you.
How to Tell a Story on YouTube (and Anywhere Else) | #StoryGreenlightPodcast 007 Story Greenlight 2022-03-29 | What do you do when you’re one of millions of creators on a platform like YouTube, and you’re looking to connect with your audience AND set yourself apart from the crush of digital humanity? You use storytelling in your content, that’s what you do. In this episode, Jeff talks about how storytelling isn’t some shiny new tactic – it’s one of the fundamental ways that human beings connect with each other. We all do it all the time, and anyone can do it when they use the right tools the right way.And it works for your content too, especially if you think your stuff doesn’t work with story. We promise you, it does.🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree. 📣 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight 💡 RESOURCESA Million Miles in A Thousand Years: How I Learned to Live a Better Story, by Donald Miller, amzn.to/3mmFcDU@Fixthisbuildthat: youtube.com/channel/UCHYSw4XKO_q1GaChw5pxa-w@GunsandGuitars: I built my DREAM Rickenbacker...then gave it away youtu.be/9jFJNcQt8mk@DebisDesignDiary – My Favorite Uploads playlist: youtube.com/playlist?list=PLVwr-Pr6V4ivgiYRUXA-t4Y-83sYy_K2I📄 SHOW NOTES0:00 Disclaimer and epic introduction3:03 Why story matters, and Jeff’s perspective5:20 A Million Miles in A Thousand Years, by Donald Miller 7:32 The actual source of story’s power 8:49 Story mirrors life and promotes empathy10:25 The Master Story Framework11:30 Expanding the Framework is HARD, even for Hollywood14:40 The Hero’s Journey15:49 Importance of The Guide with YouTube content 17:08 What does your audience want? 17:35 Condensing the Framework is EASY – importance of CHANGE18:56 External change and internal change20:09 The importance of stakes in story23:37 Structure in story-driven pieces26:24 Structure in non-story-driven pieces30:15 Your viewer’s desire for internal change31:47 The role of mini stories – Story Nuggets33:40 What if my people just want information? 36:06 Story format: Story Bookend37:46 Story format: Intercutting Segments41:17 Story format: Story Nuggets 42:09 Story isn’t enough, but it fuels everything else --Some links here are affiliate links, which allow Story Greenlight to receive compensation at no charge to you. We only make recommendations that we believe will be of significant benefit to you.
How to Understand Your Audience w/ Diana Gladney | #StoryGreenlightPodcast 006 Story Greenlight 2022-03-19 | If you have an audience on YouTube or anywhere else, it’s not enough to just put out any random piece of content – you need to know your audience, get and keep their attention, and speak to what they actually want. Today’s guest has a huge amount of wisdom in how to do exactly that.@DianaGladney is an entrepreneur, video creator, and video marketing consultant. She has worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more. Diana’s all about helping entrepreneurs simplify the video creation process to amplify their business and their brand using video.RESOURCESConnect with Diana at http://www.DianaGladney.comListen to the Video Simplified Podcast with Diana Gladney here: dianagladney.com/podcast Think and Grow Rich: The Original, an Official Publication of The Napoleon Hill Foundation, by Napoleon Hill amzn.to/3ICooT1 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight SHOW NOTES0:00 The need to know your audience1:40 Who Diana helps2:57 How nearly dying from endometriosis changed Diana’s life direction7:13 How Diana started doing video, even though she hated even being on camera7:52 Diana’s own Napoleon Hill moment (Think and Grow Rich) – are you willing to commit?11:55 When Diana’s messaging shifted from entrepreneurial women to helping entrepreneurs use video13:03 The messiness of uncovering your own messaging15:49 How Diana made the jump to working with huge clients16:16 The role of faith and opportunity 17:58 The balance between pre-produced videos and livestreaming – why you need both20:02 The need to capture people’s attention no matter the format20:49 What is the mental elephant in the room? The Person, Problem, and the Pain Point23:41What is the NLQ – Next Logical Question25:21 Opening story loops with the Next Logical Question25:56 Primary Concern vs Secondary Concern27:48 Next Logical Question at the end of the piece29:49 Using YouTube to build community and connection31:17 The importance of coaching32:22 Seeking discomfort in order to grow to the next level33:40 Applying the Master Story Framework to obstacles in life34:44 Limiting beliefs that Diana has faced 36:28 Working in corporate America and feeling pressure to conform to that image37:05 The need for authenticity in online content37:59 Dealing with people’s reactions to being female and black 40:29 How to reach Diana--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree.
The Mental Shift For Next-Level Creativity | #StoryGreenlightPodcast 005 Story Greenlight 2022-03-16 | Most creators love doing creative things, but many of us hate the mental baggage that comes along with creativity… including figuring what it actually is, and how to actually do new, original things, which is HARD.Today Jeff talks about what creativity is and some surprising mental shifts to help you get rid of the mental baggage and get more creativity in your content and in your life.--🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started for a month for free right now at storygreenlight.com/greenroomfree. --🔊LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight --💡RESOURCESThe Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer amzn.to/2ZStSawAmanda Palmer via The Marginalian, formerly Brain Pickings by Maria Popova themarginalian.org/2013/05/28/amanda-palmer-on-creativity-online Story Greenlight with Jeff Bartsch, Ep 003 – What is a Greenlight, and Why it Matters youtu.be/4vp5ga0khIE Range: Why Generalists Triumph in a Specialized World, by David Epstein amzn.to/3wHf76n --SHOW NOTES0:00 Intro1:09 The need for creativity1:46 Jeff’s rant against dictionaries3:04 Wikipedia and why it’s so hard to define creativity6:29 Blank page syndrome: it’s hard to be original 7:38 Creativity is relative – example of email11:23 Labeling something “new” or “original” is not up to us11:54 How to appear more creative by changing your audience13:50 On Amanda Palmer and her journey16:04 Amanda Palmer’s definition of creativity18:18 Amanda Palmer on the importance of sharing creativity19:26 Steve Jobs on mental connections driving creativity20:57 Why sharing our creativity can be terrifying, but critically important for human connection 23:10 Nihilist, existential, and faith-based reasoning for creativity24:21 How to be more creative: expand your inputs24:42 Steve Jobs on the importance of broader creative inputs25:31 Going beyond YouTube videos about making videos… your knowledge and life experience matters26:38 How to be more creative: your own uniqueness 27:13 How to be more creative: embrace being a generalist, not just a specialist27:24 Discussion of Range: Why Generalists Triumph in a Specialized World, by David Epstein29:27 David Epstein’s description of Vincent Van Gogh as repeated failure… until he wasn’t--Some of the above links may be affiliate links, allowing Story Greenlight to receive compensation at no charge to you.
How to Level Up Your Communication Skills w/ Alex Lyon | #StoryGreenlightPodcast 004 Story Greenlight 2022-03-13 | As a content creator, you’re not just putting videos up on the internet. What you’re actually doing is engaging in communication. The better you become at powerful communication, the more you connect with your audience, the more your message spreads, and the more impact you have in the world.Dr. Alex Lyon is a speaker, consultant, professor, and YouTube creator whose mission is to help empower his students and clients to communicate clearly and powerfully. He’s consulted for Nike, Google, and the US Department of Homeland Security, and he is a professor of Communication at State University of New York Brockport.Alex is taking what he’s learned in the corporate and academic world and spreading it to the general public on his YouTube channel @alexanderlyon.LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight RESOURCESCommunication Coach Alex Lyon (YouTube): youtube.com/channel/UCie09bMB6ITYmpU3z6vv2twHow to Make Smooth Video Edits: GAME-CHANGING Pro Tip (Story Greenlight): youtu.be/09uI6aQmOvI The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer: amzn.to/3oi9by1 SHOW NOTES0:00 It’s not just video, it’s communication0:58 How Alex started as a musician and switched over to communication 4:07 Why everybody needs problem-solving5:40 What connects the corporate, academic, and YouTube world for communication?6:55 How communication design works10:17 When Jeff realized that communication is all the same thing11:37 Applying content design to online content13:19 How to keep ideas clear and balanced14:48 Informing vs persuasion16:13 How does entertaining work when structure gets thrown out the window? What business are you in?20:15 Knowing your audience’s experience level22:35 Creator obstacles: the equipment24:53 Creator obstacles: imitation vs finding your own voice26:18 Creator obstacles: staying in your own lane for subject matter27:06 Jeff on the Dunning-Kruger Effect and the importance of learning curves30:05 When you feel like quitting32:38 Finding purpose in your creating36:25 The mindset shift for creating impact: being of service37:52 Creator obstacles: the haters39:33 BOOK: The Art of Asking, by Amanda Palmer, amzn.to/3oi9by1 40:54 Final thoughts – where do we put our focus?41:20 Overcoming the biggest obstacle inside our head--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree.
Jeff’s Backstory, and How You Can Learn From Yours | #StoryGreenlightPodcast 003 Story Greenlight 2022-03-10 | Today, we’re talking about Jeff’s backstory – ways he’s messed up, outright failed (there’s been a lot of that), and other things that worked out better than he could have imagined. Our goal is to help you look at YOUR backstory and see how some of these lessons might help YOU as you move forward.LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight RESOURCESJeff’s Story – No Creepy Vans Here: youtu.be/s6-99lKFZlsHollywood vs YouTube: The Search For Real Success: youtu.be/vGk6mc8Umz0 Jeff’s story, collaboration with Tim Schmoyer of @VideoCreators Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert Kiyosaki amzn.to/30QCBdF The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael Gerber amzn.to/3xhzkQD SHOW NOTES0:00 Setting the stage2:39 How Jeff started in music and video8:12 Jeff in college, dropping out of film school10:12 Jeff’s first job editing in Hollywood14:11 Voiceover work – being proactive instead of waiting to be chosen 19:29 Trading hours for dollars, other ways to earn money 21:12 Jeff’s first business failure – the need to learn about business, not just the thing you sell 29:00 Our childhood gives us clues to direct our adult life 32:17 It’s ok to not hate your day job, and how to approach it if you do --If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree.
How To Leverage Your Story To Stand Out Story Greenlight 2022-03-09 | How To Leverage Your Story To Stand OutSpecial Guest: Jeff BartschJeff Bartsch is a coach, content creator, and entrepreneur who helps online video creators create impact and genuine human connection through their content.Jeff built his career over 20 years in Los Angeles as a television editor for ABC, NBC, Universal, Disney, Apple, and many others. He is the author of “Edit Better: Hollywood-Tested Strategies for Powerful Video Editing,” and he has been featured in USA Today, Time Magazine, the Associated Press, and multiple textbooks.Jeff’s businesses have empowered creators and clients in over 40 countries across 6 continents, and his current focus is building the creator community at StoryGreenlight.com. Get The list of correct gear needed to build your studio here: jphightek.com/buildmystudioSPECIAL DEALS Get 15 Days Free Trial of Ecamm Live here: http://bit.ly/ecammlivefree Get 3 months Free with Express VPN here: expressvpn.com/jphightek Get Free Trial for Tubebuddy: tubebuddy.com/JPHightek Get 15 Days free trial of Epidemic sound here: sound.revealtvnetwork.comHello my Name is JP. With over 15 years in Cinematography and over 6 years in Professional Live Streaming, I have finally decided to bring my experience as a Branding expert to YOU. I am here to help any individual, Business, Church or Ministry improve their image through High quality videos and live streams. ______Subscribe to my channel: http://www.youtube.com/c/JPHightekReviews______Find Me on Amazon Live: bit.ly/JPHightekLive______Buy JP A Coffee: buymeacoffee.com/JPHightek______Join my channel and become a premium member here: http://bit.ly/joinJPHightekReviewsI Strongly suggest you always use a VPN to stream.Here is Recommended VPN to use and the only VPN that properly works even with Netflix: expressvpn.com/jphightekMy Lighting Gear: amzn.to/3fXsolbMy Softbox Gear: amzn.to/3mv8AqA My Video Gear: amzn.to/2LQYUTCSony A6100: amzn.to/3mu1KRRMy Live Stream Gear: amzn.to/3wyLzYaMy Audio Gear: amzn.to/2JYe1xrMy Gaming Gear: amzn.to/2t8LRFfStreaming Devices list on Amazon: amzn.to/2Mt8P2F▼ FOLLOW ME:twitter.com/jphightekinstagram.com/jphighteksnapchat.com/add/jphightekhttps://www.Facebook.com/jphightekreviewsMy Website: www.JPHightek.comEmail: connect@jphighek.com_______________________#JPHightek#Jeff BartschPowered by Restream https://restre.am/ytCHAPTERS0:00 Countdown8:34 Introduction20:09 Conversation with Jeff
What is a Greenlight, and Why it Matters | #StoryGreenlightPodcast 002 Story Greenlight 2022-03-05 | Many people have heard about the concept of a “greenlight,” but many people haven’t considered what it actually means outside the traditional definition. Jeff digs into what “greenlight” has meant in the past, what it means today, and why the modern definition can bring on some obstacles for creators that they might not expect.TIMECODES0:00 Welcome – if we’re just meeting…1:53 What’s been happening at Story Greenlight9:39 The history of the “greenlight” and permission14:07 Going beyond permission to empowerment-- If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Try it out for a month for free right now at storygreenlight.com/greenroomfree. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight
Introducing the Story Greenlight Podcast | #StoryGreenlightPodcast 001 Story Greenlight 2022-02-28 | Hey! Welcome to the Story Greenlight podcast here on YouTube. Here's what it is, a bit about your host, and what you can expect.If you’re the audio podcast type, look for “Story Greenlight with Jeff Bartsch” wherever you get your podcasts, or go right here: storygreenlight.com/podcast 🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: speakpipe.com/StoryGreenlight --💡 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at storygreenlight.com/greenroomfree.
How to find story IDEAS... and never run out Story Greenlight 2021-03-31 | Storytelling is one of the most powerful ways for you to connect with your audience. But what if you don’t know what stories to tell? What if you run out of ideas? Here’s a way to come up with stories for your content and NEVER run out of ideas. ** Admission to The Green Room opens only a handful of times each year – go here to get started before admission closes: storygreenlight.com/greenroom --Story Greenlight founder Jeff Bartsch built his career editing TV in Hollywood for ABC, NBC, Apple, Universal, Disney, ESPN, MTV, and many others. His commentary has been featured in the USA Today, Time Magazine, the Associated Press, and multiple textbooks.Some links here may be affiliate links where Story Greenlight receives monetary compensation at no expense to you. We only recommend things we believe will help you get where you want to be.
Im leaving Story Greenlight 2020-11-13 | After 21 years in Los Angeles, I’m leaving. Here’s some backstory of what led up to this, why it’s happening now, and what it means for the Story Greenlight community.Here’s how to join The Green Room (or the waitlist if admission is closed): storygreenlight.com/greenroom--Jeff's book "Edit Better: Hollywood-Tested Strategies for Powerful Video Editing": http://amzn.to/2wHIDZbThe book that turned Jeff’s brain inside out: “Rich Dad Poor Dad: What the Rich Teach Their Children About Money That the Poor and Middle Class Do Not” by Robert Kiyosaki: amzn.to/35v9wV0--Story Greenlight founder Jeff Bartsch built his career editing TV in Hollywood for ABC, NBC, Apple, Universal, Disney, ESPN, MTV, and many others. His commentary has been featured in the USA Today, Time Magazine, the Associated Press, and multiple textbooks.Some links here are affiliate links where Story Greenlight receives monetary compensation at no expense to you. We only recommend things we believe will help you get where you want to be.
