Uploaded July 2026 | Updated September 2026, 2 weeks ago
The entire internet can become your dressing room. Recorded live at Vercel Ship 2026 in New York City, Jenny Wang (Founder and CEO, Alta) shares how Alta, the AI stylist that has organically hit the top of the App Store in over a dozen countries, is building the connective tissue between consumers and brands for agentic commerce. Then Maxwell Osborne (Co-Founder and Creative Director, PUBLIC SCHOOL NYC) joins to talk about relaunching the brand with Alta virtual try-on built into its site, and a surprise runway guest closes the show in head-to-toe Public School.
CHAPTERS
0:00 Alta hits the top of the App Store
1:27 How Alta works: calendar, weather, closet, avatar
2:22 The internet as your dressing room
3:22 Built on Vercel: edge, serverless, images, previews
5:32 Public School relaunch with Maxwell Osborne
8:17 Virtual try-on, pre-orders, and the pop-up
10:07 A special runway guest
11:51 Try it yourself
LINKS
Alta → altadaily.com
Public School → publicschoolnyc.com
Ship 2026 recap → vercel.com/blog/vercel-ship-2026-recap
Start building → vercel.com
FOLLOW VERCEL
X → https://x.com/vercel
LinkedIn → linkedin.com/company/vercel
GitHub → github.com/vercel
#Vercel #VercelShip #AI #Fashion #AgenticCommerce #Alta
The entire internet can become your dressing room. Recorded live at Vercel Ship 2026 in New York City, Jenny Wang (Founder and CEO, Alta) shares how Alta, the AI stylist that has organically hit the top of the App Store in over a dozen countries, is building the connective tissue between consumers and brands for agentic commerce. Then Maxwell Osborne (Co-Founder and Creative Director, PUBLIC SCHOOL NYC) joins to talk about relaunching the brand with Alta virtual try-on built into its site, and a surprise runway guest closes the show in head-to-toe Public School.
CHAPTERS
0:00 Alta hits the top of the App Store
1:27 How Alta works: calendar, weather, closet, avatar
2:22 The internet as your dressing room
3:22 Built on Vercel: edge, serverless, images, previews
5:32 Public School relaunch with Maxwell Osborne
8:17 Virtual try-on, pre-orders, and the pop-up
10:07 A special runway guest
11:51 Try it yourself
LINKS
Alta → altadaily.com
Public School → publicschoolnyc.com
Ship 2026 recap → vercel.com/blog/vercel-ship-2026-recap
Start building → vercel.com
FOLLOW VERCEL
X → https://x.com/vercel
LinkedIn → linkedin.com/company/vercel
GitHub → github.com/vercel
#Vercel #VercelShip #AI #Fashion #AgenticCommerce #Alta
