Uploaded October 2023 | Updated September 2026, 1 day ago

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In this Square Dev Chat, we sit down with Marcus Twichel and Matt Blank, co-founders of Morel Technologies. Morel provides Square sellers with the ability to quickly and easily create their very own mobile app for their business. Our conversation with Marcus and Matt spans everything from insights into the restaurant industry to the experience of integrating Square into a Flutter app. We hope you enjoy!

Chapters:
0:00 - Introduction
0:42 - Morel’s average user
1:35 - How Morel got started
4:50 - Initial funding and acquiring the first customer
8:41 - Early learnings
11:19 - Working with the Catalog API
12:55 - Why Square?
19:27 - Technology choices
22:21 - Feedback and feature development process
27:02 - What would you do differently?
30:04 - Conclusion

Resources:
Morel Technologies: https://app.morel.technology/
Square Catalog API: developer.squareup.com/docs/catalog-api/what-it-does
Flutter plugin for In-App Payments SDK: developer.squareup.com/docs/in-app-payments-sdk/flutter
Flutter plugin for Reader SDK: developer.squareup.com/docs/reader-sdk/flutter