Uploaded October 2024 | Updated September 2026, 2 weeks ago
In this GDC 2024 talk, Frank Keienburg, General Manager for 'Brawl Stars' and Frank Yan, Game Designer of 'Brawl Stars' discusses the process of removing lootboxes from Brawl Stars entirely and how the game became less engaging as a result. They cover what they did in the year since and the subsequent results, speaking to the impact of randomized rewards for the game as well as how they analyze what's right for the game using a combination of community sentiment, data, and designer intuition.
GDC returns to San Francisco in March 2025! For more information, be sure to visit our website and follow the #GDC2025 hashtag on social media.
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GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.
In this GDC 2024 talk, Frank Keienburg, General Manager for 'Brawl Stars' and Frank Yan, Game Designer of 'Brawl Stars' discusses the process of removing lootboxes from Brawl Stars entirely and how the game became less engaging as a result. They cover what they did in the year since and the subsequent results, speaking to the impact of randomized rewards for the game as well as how they analyze what's right for the game using a combination of community sentiment, data, and designer intuition.
GDC returns to San Francisco in March 2025! For more information, be sure to visit our website and follow the #GDC2025 hashtag on social media.
Subscribe to the GDC newsletter and get regular updates via Facebook, Twitter, LinkedIn, or RSS.
Join the GDC mailing list: gdconf.com/subscribe
Follow GDC on Twitter: twitter.com/Official_GDC
GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.
