Uploaded April 2026 | Updated September 2026, 3 weeks ago
If you need a book summary refresh on the content in Blair Enns' book "With Without Pitching", you've got it here.
Check out other great book summaries on readingrefresh.com
You can buy the full book here: amzn.to/3IqE2Fp
Are you tired of giving your best ideas away for free just to win new clients?
This video provides an overview of The Win Without Pitching Manifesto by Blair Enns, a revolutionary guide of business practices tailored specifically for creative firms. The book outlines twelve core proclamations designed to help designers, writers, and other creative professionals reclaim the high ground in client relationships and finally beat back the dreaded "pitch".
In this overview, we cover the core principles of the manifesto, including:
- Specializing your focus: Learn why deep expertise is the only valid way to differentiate your firm, eliminate competition, and shift the power balance back into your hands.
- Replacing presentations with conversations: Discover how to break the profession's addiction to the "big reveal" and instead use collaborative dialogue to determine if there is a mutual fit.
- Diagnosing before prescribing: Understand why you should never solve a problem before you are paid, and why offering creative solutions without a proper, formalized diagnosis is akin to professional malpractice.
- Rethinking sales: See how selling is really about respectfully facilitating next steps and helping clients manage change, rather than persuading or trying to talk people into things.
- Charging what you're worth: Learn how to address the topic of money early in the process, refuse to work at a loss, and command a price premium that reflects your true impact.
By adopting these practices, you can transition from being an undervalued "order-taker supplier" to a highly respected "expert practitioner," ensuring your business sustains both your financial goals and your creativity.
If you need a book summary refresh on the content in Blair Enns' book "With Without Pitching", you've got it here.
Check out other great book summaries on readingrefresh.com
You can buy the full book here: amzn.to/3IqE2Fp
Are you tired of giving your best ideas away for free just to win new clients?
This video provides an overview of The Win Without Pitching Manifesto by Blair Enns, a revolutionary guide of business practices tailored specifically for creative firms. The book outlines twelve core proclamations designed to help designers, writers, and other creative professionals reclaim the high ground in client relationships and finally beat back the dreaded "pitch".
In this overview, we cover the core principles of the manifesto, including:
- Specializing your focus: Learn why deep expertise is the only valid way to differentiate your firm, eliminate competition, and shift the power balance back into your hands.
- Replacing presentations with conversations: Discover how to break the profession's addiction to the "big reveal" and instead use collaborative dialogue to determine if there is a mutual fit.
- Diagnosing before prescribing: Understand why you should never solve a problem before you are paid, and why offering creative solutions without a proper, formalized diagnosis is akin to professional malpractice.
- Rethinking sales: See how selling is really about respectfully facilitating next steps and helping clients manage change, rather than persuading or trying to talk people into things.
- Charging what you're worth: Learn how to address the topic of money early in the process, refuse to work at a loss, and command a price premium that reflects your true impact.
By adopting these practices, you can transition from being an undervalued "order-taker supplier" to a highly respected "expert practitioner," ensuring your business sustains both your financial goals and your creativity.
