Duke University - The Fuqua School of Business
Behavioral Interview Questions
updated
In this interview, Ekam shares with a member of the Fuqua Admissions team more about how Fuqua’s Master’s in Management Studies (MMS) curriculum and the Fuqua Client Consulting Practicum (FFCP) gave him the tools he needed to navigate his new profession.
0:00 Start
0:25 Intro
1:25 What is Wild Earth? And Current Dog Food Landscape
2:30 Meeting Founder at Fuqua
2:55 Current Role in Retail Strategy and Operations
5:20 Daily Tasks at Wild Earth
6:00 Managing Multiple Priorities
7:32 Why MMS? Why Wild Earth?
9:30 Fuqua Client Consulting Program
10:50 Professional Background
12:15 Startup Environment
13:10 Future Goals
14:10 Advice for Prospective Students
Marketing leaders from for-profit U.S. companies report a rise in marketing technology adoption, while also signaling uncertainty on how to leverage the full potential of these technologies for performance gains.
The 32nd edition of The CMO Survey also found that only 10% of companies are already using large language models in marketing activities, despite generative AI already having a positive impact on companies in terms of lower overhead costs (7%), better customer satisfaction (6.1%) and sales productivity (5.1%).
However, several challenges are in the path of a full integration of technology and generative AI in marketing, the survey highlights.
The CMO Survey, directed by Professor Christine Moorman of Duke University’s Fuqua School of Business, is a partnership between Duke University, Deloitte, and the American Marketing Association. This edition collected responses from 292 marketing leaders, 94% of whom hold positions at VP-level or higher.
0:00 - Start
0:31 - Managing Marketing Technolgies
1:52 - Use of AI in Marketing
3:00 - Growth
3:55 - Marketing and Sustainability
5:03 - Marketing Budgets
6:44 - Macroeconomic Forecasts
7:26 - Award for Marketing Excellence
As the former White House CHIPS coordinator, Chatterji says the goal behind industrial policy across the world, including the CHIPS & Science Act in the U.S., is the lay the foundation for new industries. He discusses what’s next for industrial policy.
#CHIPS #IndustrialPolicy #Technology #Innovation
Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live
Follow Fuqua’s LinkedIn page: linkedin.com/school/fuqua-school-of-business
#impactinvesting #ESG #socialimpact
Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live
Follow Fuqua’s LinkedIn page: linkedin.com/school/fuqua-school-of-business
Learn more about Fuqua’s Center for the Advancement of Social Entrepreneurship (CASE): https://centers.fuqua.duke.edu/case/
Diversity, equity, and inclusion are key pillars of Duke's Fuqua School of Business mission, helping businesses understand the importance of different perspectives to push business to the next chapter. At Fuqua, it is our goal to support students through different educational opportunities.
The talk was held on February 20, 2024 as part of the Distinguished Speakers Series at Duke University’s Fuqua School of Business.
More information about the series can be found at https://www.fuqua.duke.edu/dss
00:00:00 Intro
00:01:20 How did REVOLT move from not just music revolution, but to social justice revolution?
00:05:20 Can you talk about the "illusion of inclusion"?
00:09:30 How has REVOLT grown despite headwinds?
00:12:01 How do you reclaim control over the narrative of Black people?
00:17:12 Can you explain how these stories are a combination of mirrors and windows?
00:20:27 Regarding windows, can you explain your idea "let's be unapologetically ourselves, then whoever wants to, can come in"?
00:22:30 Your media engagement numbers are about 50% non-Black audiences, correct?
00:30:54 You used to want to be the "Black Disney." What changed?
00:37:30 Walk us through REVOLT's position regarding mental health in society.
00:40:38 Tell us about "jumping ladders" instead of climbing ladders
00:46:32 Is there a pocket in media for audiences made of Gen X and Baby Boomers?
00:50:47 How is REVOLT bridging African-American culture with African culture?
00:53:01 Regarding mirrors and windows, is the state of Hip-Hop today positive for the Black community?
00:56:56 How has your educational journey (classses, mentors, experiences) led to your career success?
The talk was held on February 6, 2024, as part of the school’s Distinguished Speakers Series.
#WomenLeadership #Mentorship #CSuite
More information about the series can be found at https://www.fuqua.duke.edu/dss
00:00 Intro
00:51 Did you imagine being CEO in a state of perpetual crisis?
02:14 What can we do to accelerate the ability of women to rise into the CEO position?
07:18 How did you keep everyone moving forward in a supply chain during the COVID pandemic?
12:03 How do you deal with product demand in new phase of COVID?
15:05 Distinction between "nice" and "kind."
15:52 Risk and uncertainty: how do you respond to cyberattacks?
19:34 Technology risk: Are you nervous about giving more control to generative AI?
20:59 Political risk: How do you deal with the threat of polarization in society?
24:42 Financial returns: valuing stockholder returns and ESG concerns.
29:56 Are CEO's who duck the issues of DEI and ESG just being "nice" versus "kind?"
31:42 What advice would you give to your younger self?
34:46 How did you develop a positive mindset to accept and learn from failure?
40:43 What is the next big sustainability challenge for Clorox?
42:14 How do you navigate crisis situations, from a global leader level and lower levels abroad?
45:10 How do you decide who you want to be on your team?
48:51 What courage is needed to go through the process of being considered and selected as CEO?
51:18 How do you manage and measure culture change at your company?
53:26 If I got hired at Clorox right now, and got a hiring bonus, why should I invest that money in Clorox stock for the next 3 years?
Diversity, equity, and inclusion are key pillars of Duke's Fuqua School of Business mission, helping businesses understand the importance of different perspectives to push business to the next chapter. At Fuqua, it is our goal to support students through different educational opportunities.
#EnergyEfficiency #CO2 #HouseholdEmissions
Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live
Follow Fuqua’s LinkedIn page: linkedin.com/school/fuqua-school-of-business
Diversity, equity, and inclusion are key pillars of Duke's Fuqua School of Business mission, helping businesses understand the importance of different perspectives to push business to the next chapter. At Fuqua, it is our goal to support students through different educational opportunities.
#ArtificialIntelligence #AI #Data #MachineLearning
Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live
Follow Fuqua’s LinkedIn page: linkedin.com/school/fuqua-school-of-business
Hannah Miller gets application tips from 4 of her classmates in the Master of Management Studies program at Duke’s Fuqua School of Business
See more student stories at blogs.fuqua.duke.edu
It’s very different than how she studied as an undergrad. Master of Management Studies student Lahari Kasarla says that Fuqua has created an environment where students from different backgrounds can share their perspectives.
#Auctions #Procurement #AdverseSelection #Coding
Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live
Follow Fuqua’s LinkedIn page: linkedin.com/school/fuqua-school-of-business
More information about the series can be found at https://www.fuqua.duke.edu/dss
00:00:00 Intro
00:00:49 What does it take to be successful as an entrepreneur?
00:04:34 Was your idea for Bombas about social impact, or building a business?
00:07:31 How did you learn to make socks?
00:11:06 How did you decide to go direct-to-consumer?
00:14:16 Were you excited to appear on Shark Tank?
00:17:26 Your valuation on Shark Tank was $1 million, what is it today?
00:18:29 How hard is to get registered as a B Corp?
00:20:30 How do you make decisions about how to serve your non-paying customers?
00:25:04 How do you decide which partners to take on?
00:26:53 Is there ever any tension between serving your different customer groups?
00:28:40 Would it create tension if you were a publicly-traded company?
00:30:28 You have extended into spaces that are also highly needed in homeless shelters, is that the formula for future expansion?
00:34:31 Do people take advantage of Bombas, with your lifetime warranty?
00:36:59 How do you make the transition from founder to CEO, without losing touch with your entrepreneurial roots?
00:39:49 You motivated your team by promising to get a tattoo, do you still use that as a tactic?
00:41:24 Have you looked at the mental health benefits you provide to the homeless popluation?
00:44:00 How do you convince people to fund your business idea on a crowd-sourcing web site?
00:45:22 How do you convince customers that your socks are better than existing socks?
00:46:40 ADo you have any advice for us, as we get our MBA's soon, and seek to be successful business leaders?
00:48:53 What role does company mission play in exploring a potential IPO offering?
00:51:24 What's the next big step for you, regarding selling your products?
00:53:11 How do you balance preparing for entrepreneurship vs. learning on the job, and how do you handle the uncertainty and stress of starting a business?
One community where everyone has each other’s back. That’s how Master of Management Studies student Vandana Krishnan defines Team Fuqua—a term used to describe the vibe around Duke Fuqua. She says it’s a key feature that stood out when she was doing research on business schools and is really valuable when it comes to networking.
Want to gain consulting experience in grad school? Master of Management Studies student Vandana Krishnan explains how Fuqua students can take advantage of the Duke Interdisciplinary Social Innovators program, or DISI for short.
Be your most authentic self and treat it like a two-way conversation. That’s some of the admissions interview advice Master of Management Studies student Lahari Kasarla has for anyone applying to Duke’s Fuqua School of Business.
Duke Fuqua Master of Quantitative Management student Suzanne Pang talks about some of the career search tools that are available to her class.
Fun, yet challenging. That’s how Master of Management Studies student Lahari Kasarla describes Fuqua’s application essay that requires applicants to provide 25 random things about themselves.
She shares advice with prospective students based on how she approached her own essay.
Master of Management Studies student Vandana Krishnan passes along one of the best tips she received when she was applying.
Professor Christine Moorman, the survey’s director, explained what these results mean for marketing trends in spending and strategy, including how marketers evaluate the impact of their actions on performance.
Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live
Follow Fuqua’s LinkedIn page: linkedin.com/school/fuqua-school-of-business
#Marketing #CMOSurvey #Inflation #AI
Highlights:
-An average week for Bhupesh at Gartner
-Tools and techniques Bhupesh uses to manage his priorities
-How Bhupesh leveraged the Fuqua network to find a position at Gartner
-How Bhupesh learned the fundamental soft skill of listening and asking good questions to maximize his time in interviews and serve end users as he managed a new product
-Bhupesh’s experiences with Gartner’s company culture
-How Bhupesh continues to use his MQM course learnings in his career
MQM students share their experiences in Fuqua’s MQM Student Blog:
https://blogs.fuqua.duke.edu/mqm-ba/
Learn more about Duke Fuqua’s Master of Quantitative Management program:
https://www.fuqua.duke.edu/programs/mqm/contact
#dukefuqua #productmanagercareerpath
His wellness company, Naturade, makes plant-based shakes. He is also managing director of Towerview Capital Management.
Cook spoke with Fuqua's Dean Bill Boulding as part of Fuqua's Distinguished Speakers Series.
Learn more about the series: https://www.fuqua.duke.edu/dss
#wellness #Entrepreneurship
00:00 Intro
01:17 Prep for Prep
7:40 First work experience after Duke undergrad
13:43 Why business school instead of choreography/music production?
16:00 What has given you the fearlessness to take challenging moments and turn them into positives?
22:46 How did you realize that you were an entrepreneur at heart?
25:00 Networking with old contacts plus cold calling people you've never met before.
32:03 Why have your ventures always focused on wellness?
33:57 How do you handle the hard moments when it seems like you've hit a wall?
39:10 How do you develop boldness and confidence?
44:16 Audience question: Can you cultivate key personal qualities for success?
46:33 Audience question: How do you navigate those inflection points when deciding to pursue an entrepreneuial path?
50:22 Audience question: What does the preparation process look like for you, for when those big business moments come?
57:30 Audience question: What do you read and consume each day to keep up with what's going on?
#Paypolicies shift as market conditions shift, but some firms are hesitant to change. Professor Wallskog breaks down the pattern that could explain why.
Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live
Follow Fuqua’s LinkedIn page: linkedin.com/school/fuqua-school-of-business
How to pronounce Fuqua: youtube.com/watch?v=2mcH-RkkYAM
Come Visit Campus: https://www.fuqua.duke.edu/campus-visits-and-interviews#!/
Connect with a student: https://www.fuqua.duke.edu/student-network/daytime-student-ambassadors
Highlights:
-How a year at Duke helped Vinaik marry his background in math and finance with the technical skills of data analysis
-How one of the oldest asset management companies in the world (which pioneered the mutual fund) uses data to drive decisions
-Vinaik's extracurriculars at Duke and MFS from music to basketball games
-MFS's collaborative and diverse culture
Vinaik and other students share their experiences in Fuqua’s MQM Student Blog:
https://blogs.fuqua.duke.edu/mqm-ba/
Learn more about Duke Fuqua’s Master of Quantitative Management program:
https://www.fuqua.duke.edu/programs/mqm-business-analytics/contact
#dukefuqua #financecareer
Resources mentioned in this session include:
Fuqua Admissions:
admissions-info@fuqua.duke.edu
Center for Energy, Development and the Global Environment (EDGE):
https://centers.fuqua.duke.edu/edge
ClimateCAP:
climatecap.org
MBA EDGE:
mba-edge.com
Duke MBA Energy Club:
https://sites.duke.edu/fuquaenergyclub/
Fuqua Net Impact Club:
https://sites.duke.edu/fuquanetimpact/net-impact-club/
Fuqua Food & Ag Club:
https://sites.duke.edu/fuquafoodandag/
Energy Conference (part of Energy Week at Duke):
energyweekatduke.org
Sustainable Business & Social Impact Conference (SBSI):
https://sites.duke.edu/fuquasbsi/
Fuqua Client Consulting Practicum (FCCP):
https://sites.fuqua.duke.edu/fccp/
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Chapters
0:00 – Intro
1:32 – Energy & Environment at Fuqua
3:54 – Intro to Alex Dobrinov, MEM/MBA’24
6:45 – Concentrations and dual-degree options
9:03 – Extracurriculars
10:48 – ClimateCAP and MBA EDGE
12:52 – Careers
14:57 – Conferences
17:10 – Global Academic Travel Experience (GATE)
19:16 – E&E in the consulting career path
23:30 – Energy/climate VC
24:51 – Customizing your learning
27:30 – Highlights of the Fuqua experience
31:46 - Conclusion & contact info
Keep up with the latest faculty research and insights on data science, artificial intelligence, machine learning, and business applications for analytics with Fuqua’s Analytics in Action blog: https://www.fuqua.duke.edu/data-analytics
Alumni and leaders in this space are participating in live industry interviews to show how they are using data analytics to fuel innovation. You can follow the series on Fuqua’s LinkedIn page linkedin.com/school/fuqua-school-of-business
These are some of the latest results of The CMO Survey, a biannual effort of Deloitte LLP, Duke University’s Fuqua School of Business, and the American Marketing Association. The survey is directed by Fuqua marketing professor, Christine Moorman. The research sampled 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions at a vice president level or higher.
Founded in 2008, The CMO Survey is administered twice a year. For more results and a historical archive, check cmosurvey.org
Highlights:
-Electronics engineer to commercial growth consulting
-How Duke Fuqua prepared her for a consulting career presentations and time management
-Her hands-on experience with Duke Interdisciplinary Social Innovators (DISI)
Diviya and other students write about their experiences in Fuqua’s MMS Student Blog:
https://blogs.fuqua.duke.edu/duke-mms
Learn more about Duke Fuqua’s Master of Management Studies program:
https://www.fuqua.duke.edu/programs/mms/contact
#dukefuqua #consultingcareerpath
Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live
Follow Fuqua’s LinkedIn page: linkedin.com/school/fuqua-school-of-business
Keep up with the latest faculty research and insights on data science, artificial intelligence, machine learning, and business applications for analytics with Fuqua’s Analytics in Action blog: https://www.fuqua.duke.edu/data-analytics
Alumni and leaders in this space are participating in live industry interviews to show how they are using data analytics to fuel innovation. You can follow the series on Fuqua’s LinkedIn page linkedin.com/school/fuqua-school-of-business
Highlights:
-How WeiNi has climbed the ladder at Deloitte from Consultant to Manager
-How WeiNi balances work and life priorities
-How WeiNi shifted from finance to consulting at Fuqua
-What certifications WeiNi holds and recommends
WeiNi and other students share their experiences in Fuqua’s MMS Student Blog:
https://blogs.fuqua.duke.edu/duke-mms/
Learn more about Duke Fuqua’s Master of Management Studies program:
https://www.fuqua.duke.edu/programs/mms/contact
#dukefuqua #consultingcareerpath
Keep up with the latest faculty research and insights on data science, artificial intelligence, machine learning, and business applications for analytics with Fuqua’s Analytics in Action blog: https://www.fuqua.duke.edu/data-analytics
Alumni and leaders in this space are participating in live industry interviews to show how they are using data analytics to fuel innovation. You can follow the series on Fuqua’s LinkedIn page linkedin.com/school/fuqua-school-of-business
Keep up with the latest faculty research and insights on data science, artificial intelligence, machine learning, and business applications for analytics with Fuqua’s Analytics in Action blog: https://www.fuqua.duke.edu/data-analytics
Alumni and leaders in this space are participating in live industry interviews to show how they are using data analytics to fuel innovation. You can follow the series on Fuqua’s LinkedIn page linkedin.com/school/fuqua-school-of-business
Highlights:
-How Bain's culture showed Andrew where he wanted to go after graduation
-How externships work and Andrew's externship at Axion
-Team fun activities and "extra tens" at Bain: how extracurriculars work
-How Andrew chose to pursue a degree at Fuqua
Andrew and other students share their experiences in Fuqua’s MMS Student Blog:
https://blogs.fuqua.duke.edu/duke-mms/2023/09/26/andrew-carlins/a-gateway-to-a-multicultural-and-collaborative-world
Learn more about Duke Fuqua’s Master of Management Studies program:
https://www.fuqua.duke.edu/programs/mms/contact
#dukefuqua #consultingcareerpath
0:00 - Intro
1:08 - Admissions Committee Panel
33:49 - Student Panel
1:06:11 - Contact Info
1:06:27 - Application Deadline Dates
Recorded live on August 7th 2023
Keep up with the latest faculty research and insights on data science, artificial intelligence, machine learning, and business applications for analytics with Fuqua’s Analytics in Action blog: https://www.fuqua.duke.edu/data-analytics
Alumni and leaders in this space are participating in live industry interviews to show how they are using data analytics to fuel innovation. You can follow the series on Fuqua’s LinkedIn page linkedin.com/school/fuqua-school-of-business
Professor Jiaming Xu hosted a discussion and Q&A of the architecture underpinning the current wave of AI and discussed some of its possible business applications.
Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live
Follow Fuqua’s LinkedIn page: linkedin.com/school/fuqua-school-of-business
Highlights:
-How Rishabh went from an electronics engineer to a media manager
-lessons on team building
-takeaways on prioritizing life and work
-finding a good career fit
Rishabh and other students write about their experiences in Fuqua’s MMS Student Blog:
https://blogs.fuqua.duke.edu/duke-mms/
Learn more about Duke Fuqua’s Master of Management Studies program:
https://www.fuqua.duke.edu/programs/mms/contact
#dukefuqua #mediacareerpath
Highlights:
-Women in finance support and networking groups
-How Ankit landed a job at EY before she even started classes
-How Fuqua’s Career Management Center helped her renegotiate her offer
Ankit and other students write about their experiences in Fuqua’s MQM Student Blog:
https://blogs.fuqua.duke.edu/mqm-ba/2023/09/18/ankit-chahal/creating-a-platform-for-women-in-financial-services
Learn more about Duke Fuqua’s Master of Quantitative Management program:
https://www.fuqua.duke.edu/programs/mqm-business-analytics/contact
#dukefuqua #financecareer #datamasters
More insights from the Q2 2023 CFO Survey: https://www.fuqua.duke.edu/duke-fuqua-insights/cfos-modestly-downgrade-economic-growth-expectations
Learn more about The CFO Survey: http://www.cfosurvey.org
If you are a CFO and would like to participate in the survey, you can email Professor Graham at john.graham@duke.edu
Stay up to date on Fuqua’s LinkedIn Live series: https://www.fuqua.duke.edu/linkedin-live
Follow Fuqua’s LinkedIn page: linkedin.com/school/fuqua-school-of-business
Highlights:
-How Archit builds audiences for marketing campaigns using data science
-How Fuqua helped develop Archit's business as well as data skills
-How Archit prioritizes his day
-How Home Depot's care for the community made Archit choose them
Archit and other students share their experiences in Fuqua’s MQM Student Blog:
https://blogs.fuqua.duke.edu/mqm-ba/2023/08/28/archit-gupta/three-courses-crucial-to-my-success-as-a-data-scientist
Learn more about Duke Fuqua’s Master of Quantitative Management program:
https://www.fuqua.duke.edu/programs/mqm-business-analytics/contact
#dukefuqua #datamasters


