BBC Two [CBBC] - Rebrand Launch (September 3rd 2007) @M43TR1X
BBC Two [CBBC] - Rebrand Launch (September 3rd 2007)  @M43TR1X
Uploaded September 2023 | Updated September 2026, 3 weeks ago
On this day, 16 years ago in 2007, one of the most well known rebrands of CBBC had launched, known as the “Stylish” era. Lasting up until 2016 (at least with the logo), this was also the longest branding of CBBC, lasting for almost 9 years.

The new look actually debuted on BBC Two, around a minute earlier than it did on the CBBC channel itself. It leads out of CBeebies with a promo, with the tag “The new CBBC has landed.” and an ident into Arthur. The clock appears as well, however it is in an unusual position, and the clock displays one hour behind. Obviously the clock wasn’t prepared enough for the refresh. This would be fixed the next day, however.

Anyways, I hope you enjoy this video.

0:00 - Link with Sid (incomplete)
0:01 - CBeebies switchover ident
0:07 - The new CBBC promo
0:47 - CBBC ident
0:59 - Start of Arthur
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BBC Two [CBBC] - Rebrand Launch (September 3rd 2007)

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