Uploaded May 2026 | Updated September 2026, 2 weeks ago
Establishing a unified golden client record remains one of the most persistent challenges in financial services. Rocket tackled this challenge head-on by consolidating fragmented customer data across Rocket Mortgage, Mr. Cooper, and Redfin into a comprehensive 360-degree view. This unified approach delivered measurable impact: enhanced customer experiences through hyper-personalization, optimized cross-selling that drove revenue growth, reduced data reconciliation time, and significant cost savings. Learn how Rocket built a modern data architecture that powers AI-driven insights, implemented strict governance controls for financial services compliance, and created a unified foundation that drives continuous business growth through unified customer intelligence.
Learn more about AWS events: https://go.aws/events
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More AWS videos: bit.ly/2O3zS75
More AWS events videos: bit.ly/316g9t4
ABOUT AWS
Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
#AWSEvents
Establishing a unified golden client record remains one of the most persistent challenges in financial services. Rocket tackled this challenge head-on by consolidating fragmented customer data across Rocket Mortgage, Mr. Cooper, and Redfin into a comprehensive 360-degree view. This unified approach delivered measurable impact: enhanced customer experiences through hyper-personalization, optimized cross-selling that drove revenue growth, reduced data reconciliation time, and significant cost savings. Learn how Rocket built a modern data architecture that powers AI-driven insights, implemented strict governance controls for financial services compliance, and created a unified foundation that drives continuous business growth through unified customer intelligence.
Learn more about AWS events: https://go.aws/events
Subscribe:
More AWS videos: bit.ly/2O3zS75
More AWS events videos: bit.ly/316g9t4
ABOUT AWS
Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
#AWSEvents
