Uploaded September 2025 | Updated September 2026, 2 weeks ago

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From iconic wetsuits to struggling storefronts, Australia’s surf giants are navigating choppy waters. 🌊🏄‍♀️

Companies like Rip Curl, Quiksilver and Billabong have been facing shrinking retail footprints, bankruptcies and a loss of their once-authentic edge.

On top of that, there is new competition from indie brands who buck the corporate vibe.

Can legacy brands stay true to their surf roots?

Click here to read the full feature story on the industry’s shifting tides:
https://trib.al/jqH3MpX

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#Surfculture #Torquay #RipCurl #Quiksilver #Billabong #Surflife#Surfbrands #surfing #australia #nikkeiasia #nikkei