ATB Brights: Unleash Ukrainian Superheroes in an AR Loyalty Program @liveanimationscorp.3748
ATB Brights: Unleash Ukrainian Superheroes in an AR Loyalty Program  @liveanimationscorp.3748
Uploaded June 2022 | Updated September 2026, 4 days ago
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Witness the birth of Ukrainian superheroes as the ATB supermarket chain introduces the groundbreaking loyalty program, ATB Brights. Developed by the NTI Loyalty and Live Animations teams, this gamified experience merges augmented reality with customer loyalty.

Join the ranks of 35 vibrant Ukrainian superheroes as they battle hordes of orcs, burning enemy vehicles, and reclaiming their homeland. Inspired by the Russia-Ukraine war, these characters bear well-known names like Bayraktar, Javelin, Ghost of Kyiv, and more, adorned with Ukrainian national symbols and heraldic plants.

Collect the entire Brights army and watch as the orcs tremble in defeat. Embrace new technologies and elevate your customer loyalty to new heights with ATB Brights.
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ATB Brights: Unleash Ukrainian Superheroes in an AR Loyalty Program

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