Uploaded August 2026 | Updated September 2026, 1 week ago
The newly-rebuilt centre of Christchurch is made up of rank upon rank of apartments. But where are all the people?
“That's not what a thriving inner city looks like.” Christchurch City Councillor Nathaniel Herz Jardine is standing in the residential heart of a rebuilt Christchurch. During the earthquake recovery phase, this, it was promised, would be a place for people – the “most liveable city in New Zealand.” The problem is that most of the time it appears empty.
A wide swathe of the centre of Christchurch is now made up of rank upon rank of newbuilt apartments. But most look shuttered and barely-used. Green areas designed for people to gather are empty. Streets are devoid of foot traffic. “It’s just a sense of blankness,” says Jardine. “There's no washing out. Where are the kids? Where are the families?”
Over this scene of unease looms the new One New Zealand stadium, projected to generate more than $50 million dollars annually for the local economy. For a few hours on game days, which come around once a week at best, the streets here are pumping. But when the crowd goes home, silence returns. And herein lies the problem.
Jardine says Christchurch’s rebuild happened at the same time that Airbnb arrived in New Zealand, and the rising city was primed for a short-stay rental takeover. Many of the apartments in the new Christchurch, he says, have been built and marketed with this in mind. “The surge pricing on Airbnb and other websites,” he explains, “is so extreme that as long as you hit those big nights–Robbie Williams, Six60 and the Crusaders–you can just leave it empty the rest of the time.”
One statistic says it all– 484 new dwellings have been built in the inner city in the last year, but only 50 people have moved into the area. “Some of the ones that are being built now aren't even really studio apartments,” says Jardine. “They just have a bed that falls down over the couch.”
When Frank Film visits this desolate dormitory town, there are few people about, but producer Gerard Smyth manages to find a couple of permanent residents, who seem somewhat bemused by where they’ve found themselves living. “I wanted to live in a community, and a neighborhood with permanent residents,” says Bernard.
“You sort of give up talking to people,” says Dale, “because you're going, "oh, this is a new neighbour, but it's not. It's someone who's here for 24 hours or 48 hours.”
It’s not necessarily, says Jardine, the developers’ fault. “They're just doing what the market tells them.” The blame, he says, lies with the Central Government, which has allowed this situation to unfold without giving City Councils the necessary tools to override the process.
Jardine is asking for a bed register and a bed tax, so that property owners can be taxed correctly based on the usage of the dwelling, and for that money to be made available to support local infrastructure. The Council, he says, has been seeking this for a decade now.
He’s also asking for more power in zoning, so that “as a Council, we can actually say, ‘this area is for residents. We are not going to have any short stay accommodation in this area.’” This approach, he says, has been taken in other cities around the world, and “it brings vibrancy back to the inner city.”
It’s not too late, says Jardine, to save Central Christchurch. “We can have this amazing, thriving inner city if we just change the incentives. There is still so much land in Christchurch where we can build medium-sized, two-three bedroom homes, where families can live.”
Existing apartments, he says, can be used to home single people and students.
“We still have a real chance to make this city work if we do something about it now.”
Participants thanks:
Breidi
Nathaniel Herz Jardine
Dale
Lecia
Bernard
Thanks to:
Christchurch City Council
Archive footage thanks to Frank Film Ltd.
Director, Producer and Camera: Gerard Smyth
Researcher & Second Camera: Bill Morris
Line Producers: Kirsty Cooper & Antony Miller
Editor: Tracey Jury
Colour & Online: Mike Kelland
Audio Post: Chris Sinclair
Funded by NZ On Air
The newly-rebuilt centre of Christchurch is made up of rank upon rank of apartments. But where are all the people?
“That's not what a thriving inner city looks like.” Christchurch City Councillor Nathaniel Herz Jardine is standing in the residential heart of a rebuilt Christchurch. During the earthquake recovery phase, this, it was promised, would be a place for people – the “most liveable city in New Zealand.” The problem is that most of the time it appears empty.
A wide swathe of the centre of Christchurch is now made up of rank upon rank of newbuilt apartments. But most look shuttered and barely-used. Green areas designed for people to gather are empty. Streets are devoid of foot traffic. “It’s just a sense of blankness,” says Jardine. “There's no washing out. Where are the kids? Where are the families?”
Over this scene of unease looms the new One New Zealand stadium, projected to generate more than $50 million dollars annually for the local economy. For a few hours on game days, which come around once a week at best, the streets here are pumping. But when the crowd goes home, silence returns. And herein lies the problem.
Jardine says Christchurch’s rebuild happened at the same time that Airbnb arrived in New Zealand, and the rising city was primed for a short-stay rental takeover. Many of the apartments in the new Christchurch, he says, have been built and marketed with this in mind. “The surge pricing on Airbnb and other websites,” he explains, “is so extreme that as long as you hit those big nights–Robbie Williams, Six60 and the Crusaders–you can just leave it empty the rest of the time.”
One statistic says it all– 484 new dwellings have been built in the inner city in the last year, but only 50 people have moved into the area. “Some of the ones that are being built now aren't even really studio apartments,” says Jardine. “They just have a bed that falls down over the couch.”
When Frank Film visits this desolate dormitory town, there are few people about, but producer Gerard Smyth manages to find a couple of permanent residents, who seem somewhat bemused by where they’ve found themselves living. “I wanted to live in a community, and a neighborhood with permanent residents,” says Bernard.
“You sort of give up talking to people,” says Dale, “because you're going, "oh, this is a new neighbour, but it's not. It's someone who's here for 24 hours or 48 hours.”
It’s not necessarily, says Jardine, the developers’ fault. “They're just doing what the market tells them.” The blame, he says, lies with the Central Government, which has allowed this situation to unfold without giving City Councils the necessary tools to override the process.
Jardine is asking for a bed register and a bed tax, so that property owners can be taxed correctly based on the usage of the dwelling, and for that money to be made available to support local infrastructure. The Council, he says, has been seeking this for a decade now.
He’s also asking for more power in zoning, so that “as a Council, we can actually say, ‘this area is for residents. We are not going to have any short stay accommodation in this area.’” This approach, he says, has been taken in other cities around the world, and “it brings vibrancy back to the inner city.”
It’s not too late, says Jardine, to save Central Christchurch. “We can have this amazing, thriving inner city if we just change the incentives. There is still so much land in Christchurch where we can build medium-sized, two-three bedroom homes, where families can live.”
Existing apartments, he says, can be used to home single people and students.
“We still have a real chance to make this city work if we do something about it now.”
Participants thanks:
Breidi
Nathaniel Herz Jardine
Dale
Lecia
Bernard
Thanks to:
Christchurch City Council
Archive footage thanks to Frank Film Ltd.
Director, Producer and Camera: Gerard Smyth
Researcher & Second Camera: Bill Morris
Line Producers: Kirsty Cooper & Antony Miller
Editor: Tracey Jury
Colour & Online: Mike Kelland
Audio Post: Chris Sinclair
Funded by NZ On Air





![Can strong wool make a comeback?
Once upon a time, strong wool was a moneymaker for New Zealand. It was the golden fleece, with farmers rumoured to have paid off their mortgages in one wool clip during the boom of the ‘50s. Retired fourth generation sheep farmer Murray Urquhart remembers family tales from the notorious boom. “My uncle was the biggest single tax payer in Canterbury for three years in a row,” Murray tells Frank Film, and explains that this was mostly because of the US Army needing to keep their soldiers warm during the Korean War.
These days, though, it’s costing many farmers more to shear their strong wool sheep than they can get back for the wool itself. As Highfield Station farmer Michael Northcote points out, wool has almost become a by-product of meat - a nuisance, even. “Because there’s just no money in it,” Michael says. “It costs us $9.30 per sheep to shear them, and we’d probably end up getting about $8 to $9 worth of wool.”
Today, it’s only the wool from our Merino sheep and other finer wool breeds which are fetching farmers a decent price. These breeds, with their thinner, softer fibres, make up only a small percentage of the national flock, but contribute to a large part of the market. More on that later, though. The wool Michael is talking about is strong wool - also known as coarse wool, for its thick fibres. Of the 26 million odd sheep in New Zealand, 80% are strong wool sheep. They’re well-suited to most of the country’s climate, and are bred more for their meat than their fleece.
So what happened to the market for strong wool? In short, synthetics. As Hadleigh Smith from The NZ Merino Company explains, plastics took over everything. Strong wool, which is warm, fire resistant, water-repellent and naturally sourced, was squeezed out by a cheaper counterpart. “After the glory days of the 50’s and 60’s, there was a boom in synthetic production, and that material has been used everywhere, from flooring through to fabrics and in clothing,” says Hadleigh, whose role as market development manager for strong wool necessitates an intimate knowledge of its history.
So all this has put strong wool in dire straits. But with demand for natural fibres on the rise, there’s a movement to save it. NZ Merino, among other organisations, is turning its attention to strong wool. This renaissance, as Hadleigh says, may well be similar to the merino success story. “Our Merino growers were really struggling [20 years ago],” he tells Frank Film, explaining that the industry came together to create a higher market value for their product and give farmers more certainty. This was mainly through the production, branding and marketing of high end outdoor clothing, with brands like Icebreaker.
According to Hadleigh, the future of strong wool depends on the same kind of innovation - and it’s a future he firmly believes in. He’s not the only one. Bremworth carpets have switched from synthetics back to 100% wool, which CEO Greg Smith says is in response to increasing consumer demand. “The synthetic carpet that we made doesn’t go away, it just ends up in landfill. That is a problem,” Greg says. ‘Wool’s the best fibre for carpet, it’s as simple as that.”
Others are pushing it further. Inventor and entrepreneur Logan Williams is on a mission to replace plastic with wool. Through his development of strong wool polymers, Logan has been working with NZ Merino to create woollen kayaks, chilly bins and knives. Starting with the humble beginnings of a toastie machine, Logan melted down wool with PLA, a bio-plastic made from cornstarch.
“It looked like a piece of naan bread,” he confesses, but this rough start quickly evolved into the pellets of industrially compostable plastic-like material which he now sells to manufacturers under his company Shear Edge. Meanwhile, Wool Source, a subsidiary of Wool Research NZ, is busy breaking wool down into fine pigments which can be used in lipsticks, shampoos and other cosmetics.
So while the price is still low, there’s no shortage of believers. Michael at Highfield Station is one of many loyal farmers with wool in their blood, and he says he has every confidence that strong wool will come back. “We will stick with it,” Michael says. “It’s a hell of a good product and it’s totally undervalued.”
Join us as we explore what’s to become of New Zealand’s golden fleece. Watch the film at frankfilm.co.nz.
Accreditations
Images:
Alexander Turnbull Library, Wellington, New Zealand (1/2-049602-F. )
Video:
Archives New Zealand Te Rua Mahara o te Kāwanatanga
Material preserved and made available by Ngā Taonga Sound & Vision.
Credits:
Director/Series Producer: Gerard Smyth
Editor: Tracey Jury
Story Producer/Researcher: Georgia Merton
Cameraman: Gerard Smyth & Romah Chorley
Production Manager: Jo Ffitch
Sound Mix: Chris Sinclair
Colour grade: Andrew Todd Can strong wool make a comeback?](https://i.ytimg.com/vi/bhBUZPC1NRM/mqdefault.jpg)




