What We Learned In 2012: Brian Ford LA Egotist 2013-01-14 | We wanted to start the year an optimistic outlook here on The Egotist. So, we asked the most respected creative visionaries in Los Angeles to create a piece, entitled "What We Learned In 2012" It can take any form they'd like — an illustration, a top-ten list, an article, video, photo or anything else they envision. Brian Ford, Founder/Executive Creative Director, Zambezi, gives us a lesson moving forward.Here's an archive of all 2012 contributions.http://www.thelaegotist.com/forum/what-we-learned-2012
Herbal Essence: Eastern Promises w/ Nicole Scherzinger LA Egotist 2012-09-24 | Herbal Essences (yes Herbal Essence) dazzling new global spot is a lyrical journey that stars the brands new celebrity ambassador Nicole Scherzinger. Directed by Strato Films Paula Walker for agency Atelier, the commercial transports viewers to a mysterious, beautiful realm where passions are stirred.http://www.thelaegotist.com
House of Costello LA Egotist 2011-12-07 | http://www.thelaegotist.comFresh Editorial's Richard Cooperman recently contributed his talent to Mother/London's first TV and web campaign for Castello Cheese. In "Marquis De Castello," we are introduced to the Marquis de Castello, a man with a passion for cheese, women and wild parties. Set in a lavish castle, the spot is set in the 18th Century with a modern twist. Each cheese brings a different mood to the party at the House of Castello seducing the revelers until dawn.The visual feast was directed by Jonas Akerlund, who has worked with the likes of Lady Gaga, Beyonce, and Madonna. Over 100,000 feet of film was shot for the campaign, which required a lot of organization upfront for Cooperman. The challenge was selecting the best performances and creating the different moods through specific footage.
