Uploaded September 2020 | Updated September 2026, 2 weeks ago
Ad-tech, digital marketing, and the surveillance economy are worth billions and billions of dollars. It all hinges on the ability to target ads and you can't target ads without tracking users and their devices.
A privacy-focused design decision by Apple for iOS 14 puts Facebook on edge and Google on notice. What is the IDFA? What happens in iOS 14? And why you should care...all covered in this episode.
Show notes available at: markn.ca/ia/4
Index:
- The question [00:00]
- The digital ad market [00:29]
- What is ad-tech? [02:02]
- Apple's design choice [04:06]
- The IDFA [06:16]
- The impact [08:28]
- The delay [09:25]
References:
- Global Digital Ad Spending 2019, emarketer.com/content/global-digital-ad-spending-2019
- How Super Bowl ad costs have skyrocketed over the years, businessinsider.com/super-bowl-ad-price-cost-2017-2
- Surveillance capitalism, en.wikipedia.org/wiki/Surveillance_capitalism
- 67+ Revealing Statistics about Smartphone Usage in 2020, techjury.net/blog/smartphone-usage-statistics
- YouTube: 2B Monthly Users, 250M Hours Streamed on TV Screens Daily, variety.com/2019/digital/news/youtube-2-billion-users-tv-screen-watch-time-hours-1203204267
- "Preparing Our Partners for iOS 14" by Facebook, facebook.com/business/news/preparing-our-partners-for-ios-14-launch
- "Preparing your app for iOS 14+" by Google, support.google.com/admob/answer/9997589?hl=en
- How to block ad tracking on your iPhone, theverge.com/2019/5/30/18644778/iphone-ad-tracking-block-how-to-data-apps-upload
- iOS upgrade rates continue to destroy Android, bgr.com/2019/01/02/iphone-vs-android-pie-ios-12-adoption-numbers
- Details for app privacy questions now available, by Apple, developer.apple.com/news/?id=hx9s63c5&1599152522
- User Privacy and Data Use - App Store, by Apple, developer.apple.com/app-store/user-privacy-and-data-use
- Apple delays privacy feature that would let iPhone owners keep ad tracking at bay, theverge.com/2020/9/3/21420176/apple-ios-14-tracking-permission-rule-developers-delay
- Online Privacy Should Be Modeled on Real-World Privacy, daringfireball.net/2020/09/online_privacy_real_world_privacy
Ad-tech, digital marketing, and the surveillance economy are worth billions and billions of dollars. It all hinges on the ability to target ads and you can't target ads without tracking users and their devices.
A privacy-focused design decision by Apple for iOS 14 puts Facebook on edge and Google on notice. What is the IDFA? What happens in iOS 14? And why you should care...all covered in this episode.
Show notes available at: markn.ca/ia/4
Index:
- The question [00:00]
- The digital ad market [00:29]
- What is ad-tech? [02:02]
- Apple's design choice [04:06]
- The IDFA [06:16]
- The impact [08:28]
- The delay [09:25]
References:
- Global Digital Ad Spending 2019, emarketer.com/content/global-digital-ad-spending-2019
- How Super Bowl ad costs have skyrocketed over the years, businessinsider.com/super-bowl-ad-price-cost-2017-2
- Surveillance capitalism, en.wikipedia.org/wiki/Surveillance_capitalism
- 67+ Revealing Statistics about Smartphone Usage in 2020, techjury.net/blog/smartphone-usage-statistics
- YouTube: 2B Monthly Users, 250M Hours Streamed on TV Screens Daily, variety.com/2019/digital/news/youtube-2-billion-users-tv-screen-watch-time-hours-1203204267
- "Preparing Our Partners for iOS 14" by Facebook, facebook.com/business/news/preparing-our-partners-for-ios-14-launch
- "Preparing your app for iOS 14+" by Google, support.google.com/admob/answer/9997589?hl=en
- How to block ad tracking on your iPhone, theverge.com/2019/5/30/18644778/iphone-ad-tracking-block-how-to-data-apps-upload
- iOS upgrade rates continue to destroy Android, bgr.com/2019/01/02/iphone-vs-android-pie-ios-12-adoption-numbers
- Details for app privacy questions now available, by Apple, developer.apple.com/news/?id=hx9s63c5&1599152522
- User Privacy and Data Use - App Store, by Apple, developer.apple.com/app-store/user-privacy-and-data-use
- Apple delays privacy feature that would let iPhone owners keep ad tracking at bay, theverge.com/2020/9/3/21420176/apple-ios-14-tracking-permission-rule-developers-delay
- Online Privacy Should Be Modeled on Real-World Privacy, daringfireball.net/2020/09/online_privacy_real_world_privacy
