SCOTTISH YOUTUBERS HIKE THE LOST VALLEY OF GLENCOE Gavin Bell 2026-09-22 | SCOTTISH YOUTUBERS HIKE THE LOST VALLEY OF GLENCOE
Who at Yatter has the most unread emails? Viewer discretion is required for the end... Gavin Bell 2024-05-29 | Who at Yatter has the most unread emails? Viewer discretion is required for the end...
Things can only get better... with Yatter Gavin Bell 2024-05-23 | Things can only get better... with Yatter
How we consistently generate industry-leading results Gavin Bell 2024-04-19 | Want to know how we consistently generate industry-leading client results? We do it using the Yatter wheel 🔄
Favourite thing about Google ads? Gavin Bell 2024-04-12 | Jamie, our Head of PPC, is slightly obsessed with Google ads... but what does the rest of the team have to say about them?
POV: Youre an account executive and content specialist at Yatter Gavin Bell 2024-03-25 | POV: You're an account executive and content specialist at Yatter
Calming clients ahead of video shoots Gavin Bell 2024-02-19 | Here's how we make sure clients are on good form for video shoots 📹
Meta crackdown on Umbrella accounts Gavin Bell 2024-02-16 | If you or your agency are using Umbrella ad accounts, you need to stop ASAP. Meta is cracking down on these.Here's what your Business Manager should look like.
Is Google leaning towards social advertising? Gavin Bell 2024-02-12 | Is Google leaning towards social advertising?Here's what our Head of PPC, Jamie, has to say!Huge opportunities on Google - and lots more coming soon 🚀
Pizza hot takes - National Pizza Day Gavin Bell 2024-02-09 | It's National Pizza Day! 🍕Here's team Yatter's "pizza hot takes"...
Make the most out of a video shoot Gavin Bell 2024-02-05 | Here's how to make the most out of a video shoot 👇✅ Block out the time✅ Turn up in good spirits✅ Don't try and rush the process
Lower response time and increase conversion Gavin Bell 2024-01-31 | Do you respond to leads within 5 mins?If not, you're leaving money on the table. Find ways to lower your contact time and watch how your conversion rate increases!
Tracking leads end-to-end Gavin Bell 2024-01-24 | In lead generation campaigns, it's vital that you've got end-to-end visibility.You should be able to see everything from ad click to purchase (and thus, whether you're profitable or not).Here's an example of how we do this using HubSpot.
Its Blue Monday 🔵 Gavin Bell 2024-01-15 | It's "Blue Monday"...If you're feeling a little blue and fancy a change, we're hiring!We're on the lookout for a paid social ad expert to join the fast-growing Yatter team as an account manager.✅ Flexible working✅ Progression opportunities✅ A team built on trust & autonomy✅ Lots of perks & training opportunitiesInterested? Drop us a note.
The most important task of the day Gavin Bell 2024-01-12 | The most important task of the day is left till last.When the office is quiet and distraction-free.*according to Gav.
Adverts are like shop fronts Gavin Bell 2024-01-10 | You can have the best ad campaign in the world... but if your offer, business model, follow-up process and product isn't strong enough, you won't see the results you want.Combine a great ad campaign with a great offer and watch your results fly in 📈
*that* person Gavin Bell 2024-01-08 | Every office has *that* person...The person with the obnoxiously clickety keyboard.For us, that's Calum 😅Here's what the team think of it!
Yatter Christmas Hot Takes 🎅 Gavin Bell 2023-12-25 | Steak instead of Turkey? Die Hard a Christmas movie?Here are some team Yatter Christmas hot takes...Merry Christmas all! 🎅
Merry Christmas from Yatter 🎅 Gavin Bell 2023-12-22 | From everyone at Yatter, we hope you have a wonderful Christmas and New Year! 🎄Yesterday was our last office day of the year... here's a wee BTS of our Secret Santa ceremony 🎅
The run-up to Christmas in advertising Gavin Bell 2023-12-20 | Black Friday & Cyber Monday was an extremely busy time for us this year... and it hasn't stopped since!The last few weeks we've been focussed on maximising sales in the run-up to Christmas and preparing for January/2024 offers.As Keir mentions, the results we're seeing have been excellent 📈
The most important number to know before running ads is... Gavin Bell 2023-12-04 | The most important number to know before running ads is...
Are you using Adv+ campaigns? Gavin Bell 2023-12-01 | E-comm accounts, are you using Adv+ shopping campaigns?They are one of the best ways to scale your spend 🚀
What can you do in 10.3 seconds? Gavin Bell 2023-11-30 | What can you do in 10.3 seconds?You can do many things... including filling in the form on the Yatter website for a complimentary strategy call 😉
Getting results from your advertising? Do this next. Gavin Bell 2023-11-29 | Are you getting results from your advertising?Yes or no, here's what you need to do...
5 reasons you shouldnt work for Yatter Gavin Bell 2023-11-28 | 5 reasons you shouldn't work for Yatter 😱Ps. We're hiring 😉
Always use data, not gut feelings Gavin Bell 2023-11-27 | The best advertisers make data-led decisions and don't rely on gut feelings.Here's Gina giving a couple of examples of why this is so important.
Names not numbers. Gavin Bell 2023-11-24 | Names not numbers.When running lead gen campaigns, it's important to be able to match the platform data with the people in your CRM.That's the only way you can truly measure ROI.
We ❤️ meeting our clients in person Gavin Bell 2023-11-23 | We ❤️ meeting our clients in person. We try and do it as much as possible - especially handy when clients are around the corner from the office!
UGC ads for our ecomm clients Gavin Bell 2023-11-22 | We love it when our ecomm clients send us their products as it allows us to create UGC ads for them 🙌The office is smelling great from this batch! 😍
How to reduce your advertising costs year-on-year Gavin Bell 2023-11-21 | The cost to advertise generally increases year-on-year.Meaning, it gets harder and harder to get the same results at the same price.But luckily there are a couple of things you can to do mitigate that increase...
Yatters weekly team scale session Gavin Bell 2023-11-20 | Each week we have a weekly team "scale session".The meetings are designed to help both Yatter and our clients scale.So we discuss things like process improvements, client accounts, new trends and any tests we've been running.
Whats included in a Yatter ad account audit? Gavin Bell 2023-11-16 | We perform multiple ad account audits every week for potential clients who feel they could be generating better results...Here's our Commercial Director Dave discussing an audit feedback call he had today, including the 7 key areas we focus on.Interested in seeing if your ads are performing to their full potential?Consider a complimentary account audit from the team at Yatter 🚀PS. There's a strong chance you're leaving money on the table.
Are we making our clients money? Gavin Bell 2023-11-15 | There's really only one thing that matters to us:Are we making our clients money?After Yatter fees, COGS and all other expenses, is it a profitable investment?Ain't no hiding behind vanity metrics here 😎
Were hiring! Gavin Bell 2023-11-14 | We're hiring! 🚨Due to continued growth, we're looking for a paid social account manager to join the Yatter team.✅ Hybrid working✅ Work across a range of exciting clients✅ Fast-growing business with lots of opportunityInterested? Check the careers section of our site or our "jobs" on LinkedIn 🙌
If youre an e-comm brand and youre not using UGC in your ad campaigns... its time to start! Gavin Bell 2023-11-13 | If you're an e-comm brand and you're not using UGC in your ad campaigns... it's time to start!It's easy to source (or create), it's super cost-effective and it's helped multiple Yatter clients to scale 🚀
Have you read Scaling Scottish Businesses yet? Gavin Bell 2023-11-10 | Have you downloaded the 'Scaling Scottish Businesses' ebook yet? If not, what are you waiting for? 😆
The ad copy challenge - Keir fat pant edition Gavin Bell 2023-11-09 | We challenged Keir to the ad copy challenge... this time for "male fat pants"! Watch and see how he coped 💦
How people consume high-converting ads Gavin Bell 2023-11-08 | The first step in creating ads that convert is understanding how people consume them. Here's how it's done 😎
Use a paid ads agency that practices what they preach... Gavin Bell 2023-11-07 | Use a paid ads agency that practices what they preach...A busy day ahead for Dave who looks after all new client onboarding 👋
Fancy a laugh? Here are some recent Yatter bloopers 😂 Gavin Bell 2023-11-06 | We hope you've enjoyed our new content style over the last few weeks...Although the videos might look great, we rarely manage to do one-take wonders!Here are some bloopers to give you a Monday laugh 🤣
On-the-spot copywriting challenge Gavin Bell 2023-11-02 | We gave our founder, Gavin, the challenge of writing ad copy for a "plant pot business"... on the spot. Here's how it went!
Are your ads profitable? Gavin Bell 2023-10-31 | Performance marketing agencies need to show clients, in black and white, whether their investment is profitable or not.Otherwise, what's the point?We've been working hard on the latest iteration of our client delivery process 🙌 Including things like shiny new financial modelling calculators.
When a client tells you the tracking youve set up for them is the missing link 😮💨 Gavin Bell 2023-10-30 | When a client tells you the tracking you've set up for them is "the missing link" 😮💨Before we run any ads, we ensure all clients have full visibility of performance - from click to profit.That way, they can see the profit generated directly as a result of our campaigns.You're lucky this video is only 58s long... as Adam could talk about data tracking for hours.If that's your thing though, book a call and let's chat.
Grab a free copy of The Scottish Business Guide to Generating More Leads and Sales on Autopilot Gavin Bell 2023-10-27 | Marketers and business owners in Scotland,This is your chance to grab a free copy of "The Scottish Business Guide to Generating More Leads and Sales on Autopilot"In this book (RRP £7.99), Scotland's leading media buyers share their secrets on how to generate more leads and sales through paid advertising.And it's yours for free (£7.99 if you buy on Amazon): audit.weareyatter.com/ebook
Adam interrupted Calum & Ginas training session to see what they had been covering... Gavin Bell 2023-10-26 | Adam interrupted Calum & Gina's training session to see what they had been covering... some pretty solid stuff by the sounds of it 😎
The 1 number you need to know before you even THINK about running ads. Gavin Bell 2023-10-25 | Here's the 1 number you need to know before you even THINK about running ads.
We love our client check-ins ❤️ Gavin Bell 2023-10-24 | We love our client check-ins ❤️We report back to clients daily (via a dashboard) weekly, monthly & quarterly, always linking the conversation back to their business goals.
Bored? Dont Book Calls that Shouldve Been an Email #shorts Gavin Bell 2022-04-20 | Click below to download our free guide to generating 60-80 qualified sales appointments per month: academy.mrgavinbell.com/4stepguide34230440If you haven’t yet, sign up to our Monday Yatter Newsletter for insider tips on our innovative strategy: weareyatter.com--More enquiries, sales & sign-ups within days of getting started: weareyatter.com/start--WEBSITE:weareyatter.com--LET'S CONNECT:Instagram: linkedin.com/company/weareyatterFacebook: facebook.com/weareyatterTwitter: twitter.com/weareyatter#FacebookAds #Entrepreneur
How Much Should I Spend on Ads? Gavin Bell 2022-04-01 | Clients often ask us how much should they spend on ads or what results to expect from their ad campaigns, and they never like to hear our answer: "It depends."But at Yatter, we are proud to be transparent with our clients. Watch our video to learn exactly what your ad campaign results depend onIf you haven’t yet, sign up to our Monday Yatter Newsletter for insider tips on our innovative strategy: weareyatter.com--More enquiries, sales & sign-ups within days of getting started: weareyatter.com/start--WEBSITE:weareyatter.com--LET'S CONNECT:Instagram: https://www.linkedin.com/company/wear...Facebook: facebook.com/weareyatterTwitter: twitter.com/weareyatter#FacebookAds #Entrepreneur #MarketingFunnels
How to deal with the haters #shorts Gavin Bell 2022-03-29 | Here is a little challenge for you: Next time you see a hateful comment, make it a mission to turn it into something fun and playful. Use the haters to create a viral post for your brand and have the last laugh.If you haven’t yet, sign up to our Monday Yatter Newsletter for insider tips on our innovative strategy: weareyatter.com--More enquiries, sales & sign-ups within days of getting started: weareyatter.com/start--WEBSITE:weareyatter.com--LET'S CONNECT:Instagram: linkedin.com/company/weareyatterFacebook: facebook.com/weareyatterTwitter: twitter.com/weareyatter#FacebookAds #Entrepreneur
Results Over Likes - a React Video Gavin Bell 2022-03-10 | Mit's Sharketing's video details the way most marketing agencies dismiss the importance of audience segmentation and traceable returns. What a lot of PPC campaigns focus on is likes and impressions but here at Yatter, we know that what should matter most is sales and results. Drop us a comment below if what you want is real business results.If you haven’t yet, sign up to our Monday Yatter Newsletter for insider tips on our innovative strategy: weareyatter.com--More enquiries, sales & sign-ups within days of getting started: weareyatter.com/start--WEBSITE:weareyatter.com--LET'S CONNECT:Instagram: linkedin.com/company/weareyatterFacebook: facebook.com/weareyatterTwitter: twitter.com/weareyatter#FacebookAds #Entrepreneur
