Brandon Birkmeyer
Find Your Purpose with Evan Carmichael | Ep. 149 (Rebroadcast)
updated
Solo content allows for quicker production and personal connection with the audience, offering diverse storytelling and teaching opportunities. In contrast, interview shows highlight the guest's expertise, providing social proof and enhancing the host's network, but may not position the host as an expert as effectively as solo segments.
We also talk about the importance of balancing both formats to build a strong personal brand and delivering varied, valuable content to listeners.
Get your own personal branding scorecard and a free brand strategy call at:
brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
brandonbirkmeyer.com/fcl
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Also, get your own personal branding scorecard and a free brand strategy call at:
brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
brandonbirkmeyer.com/fcl
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Also, get your own personal branding scorecard and a free brand strategy call at:
brandsonbrands.com/scorecard
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
brandonbirkmeyer.com/fcl
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
• brandonbirkmeyer.com
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This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
brandonbirkmeyer.com/fcl
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it.
Here's a quick overview:
• What is Front & Center Leadership?
• How to overcome the Middle of the Pack Mentality
• The nine steps of The Personal Branding Framework with activity guides for each step
• The actions that matter to Escape the Sea of Sameness
• How to get past what's stopping you - The Paradox of Routine
• The Four Laws of Front & Center Leadership
• How to make it through the Confidence Crisis
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
brandonbirkmeyer.com/fcl
Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement. This book leads you step-by-step through the personal branding process. In this book you will learn:
• How to overcome the Middle of the Pack Mentality
• The nine steps of The Personal Branding Framework with activity guides for each step
• How to leverage Creating Content to build your authority
• The secrets to Building Community and influence through networking, partnering, and public speaking
• How to start Making an Impact that creates value for the people around you
• The actions that matter to Escape the Sea of Sameness
• How to get past what's stopping you - The Paradox of Routine
This book also shares The Four Laws of Front & Center Leadership which show you what work to prioritize, how to take action every day, and how to keep moving forward.
GET MORE INFORMATION ABOUT THE BOOK
I launched a new author and book website. Check it out here.
brandonbirkmeyer.com/fcl
Learn more about my new book, Front & Center Leadership…
brandonbirkmeyer.com/fcl
#leadership #personalbranding #talentdevelopment
Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers Then The Shoes Inc.
He's also the author of the bestselling Brand Positioning Method Cards and you can find all of that at www.first-the-trousers.com (http://www.first-the-trousers.com)
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
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podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022.
Find out more about Park Howell at businessofstory.com
Or get 30% off your ABTs of Agile Communications™ online course at: businessofstory.com/bbpodcast
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Liz Wilcox is an email strategist and keynote speaker who shows small businesses, how to build online relationships and make money with emails. She's best known for selling a blog, turning a nine-dollar offer into multiple six figures without ads, and her fantastic email templates.
One more fun fact about Liz Wilcox... She is now also a TV personality as a cast member on Season 46 of Survivor! Let's go Liz!
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Elle Petrillo is an acclaimed sales and personal branding expert who has committed her career to mastering both digital and offline sales. As a founding member of Brand Builders Group (created by AJ and Rory Vaden), she assumes the role of a trusted advisor, harnessing her passion and expertise to catapult the personal brands of esteemed New York Times bestselling authors, influential podcasters, renowned speakers, political leaders, reality stars, and high profile entrepreneurs.
With over 1,000 in-office sales presentations and a pivotal role in scaling two eight-figure companies, Elle's extensive experience and no-nonsense approach have earned her a reputation as a sought-after strategist and speaker. Her insights have been featured on Today in Nashville, Thrive Chicago, Authority Magazine, and Boss Babe, where she continues to make a significant impact in the industry.
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
He's been recognized as Edify's Top 40 Under 40. In 2021, he was named by Forbes as the best virtual keynote speaker they've ever seen. In August of 2023, he released a documentary film on Apple TV+ and Amazon Prime that focuses on his book launch, how to become bolder, how to push in your career, and how to move companies forward.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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JOIN THE PODCAST BRANDING ACADEMY
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THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World Conference.
He successfully exited the Content Marketing Institute in 2016 and has two weekly podcasts. One is the Content, Inc. Podcast. The other is the award-winning content news and analysis show called This Old Marketing with Robert Rose.
This is the Brands On Brands Podcast with Brandon Birkmeyer
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JOIN THE PODCAST BRANDING ACADEMY
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podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the #1 podcast for counselors called the Practice Of The Practice Podcast.
HIGHLIGHTS:
• Understand why the 40-hour workweek was important at the time
• Learn how Joe used the 4-day work week for his own time management
• Be inspired to evolve beyond the status quo!
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
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podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
The Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
He shares his own process of developing mini courses and provides examples of the different types of mini courses he has created. The episode also covers the possible business models to be explored in the course space and sheds light on how smaller courses can easily be created, tweaked, and tested according to the audience's responses.
Join the Minicouse Creator Workshop waitlist at:
brandsonbrands.com/hotlinks
00:00 Introduction to Online Courses and Mini Courses 00:49 The Journey of Building an Online Course 03:41 The Power of Mini Courses 07:26 Creating a Portfolio of Mini Courses 10:20 The Process of Building a Mini Course 12:39 Join the Mini Course Creator Workshop 14:19 Conclusion: The Impact of Mini Courses
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
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JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Watch my 40 minute minicourse about minicourses.
brandsonbrands.com/minicourseth
Join the Minicouse Creator Workshop waitlist at:
brandsonbrands.com/hotlinks
This is the Brands On Brands Podcast with Brandon Birkmeyer
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I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people.
HIGHLIGHTS:
• Discover my 5 perfect templates for introducing yourself
• Find out exactly how much detail you should give in each situation
• Figure out the best wording to present yourself to future clients
• Be confident knowing that you have the perfect way to introduce your brand
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
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★ JOIN THE PODCAST BRANDING ACADEMY ★
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★ CONVERT 1 HOUR INTO 1 MONTH OF CONTENT★
• Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
brandsonbrands.com/toolkit
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• Website: brandsonbrands.com
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
brandsonbrands.com/viralvideo
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Watch each week as we interview the top minds in marketing and share tips to build brands that matter.
brandsonbrands.com/youtube
ツ CONNECT WITH ME ツ
Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too:
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This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Download the worksheets now at: brandsonbrands.com/viralvideo
In this PDF & Video Training, I'll show you how to create more viral video content with less work to build your online reputation and influence.
ツ CONNECT WITH ME ツ
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★ JOIN THE PODCAST BRANDING ACADEMY ★
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podcastbrandingacademy.com
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Subscribe at www.brandsonbrands.com/follow-the-show
#personalbranding #networking #speaker #coaching
This is the Brands On Brands Podcast with Brandon Birkmeyer
⚑ SUBSCRIBE TO MY CHANNEL ⚑
Watch each week as we interview the top minds in marketing and share tips to build brands that matter.
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ツ CONNECT WITH ME ツ
Connect with me on social media:
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★ JOIN THE PODCAST BRANDING ACADEMY ★
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podcastbrandingacademy.com
★ THE PODCAST WALKTHROUGH & WORKSHEETS★
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Mandy is the founder and CEO of Mod Girl Marketing and Luminetics. She has been named a top 24 B2B marketer by LinkedIn. She's listed in Search Engine Journal as a top 12 SEO expert and was named a top 20 female marketer by G2. She regularly collaborates with the LinkedIn team and spoke at LinkedIn's inaugural studio week.
She's a renowned marketing and business mentor with eight plus marketing courses and an integrated Facebook group. And Mandy regularly speaks at virtual marketing summit much across the globe.
Connect with Mandy at www.modgirlmarketing.com (http://www.modgirlmarketing.com)
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
Roberto Blake, he's been listed in Forbes as one of the "20 Must Watch YouTube Channels that will Change Your Business". He's a creative entrepreneur, keynote speaker, and podcaster, while hosting a YouTube channel that has over 500,000 subscribers and 35 million views.
He's considered one of today's leading experts on the creator economy and is the founder of Awesome Creator Academy, which coaches other creators to help them build a full-time income. He's published over 1500 videos on his main YouTube channel and has helped thousands of content creators go full-time. He has also participated in over 2000 live streams in the last eight years across multiple platforms and responds to hundreds of questions each week publicly on Twitter from content creators and online business owners.
Learn more at robertoblake.com
This is the Brands On Brands Podcast with Brandon Birkmeyer
CONNECT WITH ME
Connect with me on social media:
brandsonbrands.com/hotlinks
JOIN THE PODCAST BRANDING ACADEMY
Get tactical podcasting trainings and access to one-on-one coaching!
podcastbrandingacademy.com (podcastbrandingacademy.com)
THE PODCAST WALKTHROUGH & WORKSHEETS
Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets.
brandsonbrands.com/the-podcast-walkthrough
brandsonbrands.com/the-podcast-walkthrough
#podcasting #startapodcast #podcastlaunch
Download the worksheets now at: brandsonbrands.com/the-podcast-walkthrough
Learn how to come up with your podcast idea, format your show, and how to name your podcast.
✉ GET THE WEEKLY NEWSLETTER ✉
Join thousands of marketers getting branding and marketing secrets delivered to their inboxes each week.
brandsonbrands.com/bteam
⚑ SUBSCRIBE TO MY CHANNEL ⚑
Watch each week as we interview the top minds in marketing and share tips to build brands that matter.
brandsonbrands.com/youtube
★ JOIN THE PODCAST BRANDING ACADEMY ★
• Get your free podcasting 101 starter kit and more!
podcastbrandingacademy.com
★ CONVERT 1 HOUR INTO 1 MONTH OF CONTENT★
• Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas
brandsonbrands.com/toolkit
ツ CONNECT WITH ME ツ
Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too:
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• Facebook: facebook.com/bbirkmeyer
• Website: brandsonbrands.com
1. How to Sound Like a Pro
2. How to Brand Like a Pro
3. How to Plan Like a Pro
4. How to Interview Like a Pro
5. How to Research Like a Pro
6. How to Create Shared Meaningful Experiences
7. How to Dig the Well for Audience Growth
8. How to Launch Strong
9. My Top Brand Hacks to Grow Your Podcast
⚑ SCHEDULE A FREE 15-MINUTE PODCAST BRAINSTORM ⚑
Let's chat for 15 minutes about your podcast idea and how to get you started.
brandsonbrands.com/chat
★ LEARN ABOUT THE PODCAST BRANDING ACADEMY ★
• Get your free podcasting 101 starter kit and more!
podcastbrandingacademy.com
ツ CONNECT WITH ME ツ
Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too:
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