Uploaded August 2022 | Updated September 2026, 2 weeks ago

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Hot Pockets doubled down on their investment in esports and gaming with creators. What resulted was unprecedented consumer demand, increased brand popularity within the gaming community, and continued success with a passionate consumer demo. Discover what your audience is passionate about and how to reach them online. Understand the importance of authentically connecting with your audience through creators. Identify value exchanges that will win over consumers and move them to action.

This panel is from VidCon Anaheim 2022.

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