Uploaded May 2026 | Updated September 2026, 1 week ago
What's your biggest pet peeve with curly hair product marketing?👇🏼
Watch the full video on my channel to learn how to shop smarter and see past marketing techniques.
Most curl products don’t fail because of your hair. They fail because of mismatched expectations, and it's not your fault.
Here are patterns I see across hundreds of routines:
• “Stripped” shampoos and gel “crunch” are framed as problems when they’re often part of getting lasting results
• Brands release multiple product lines to create variety when they're often serving the same purpose with no noticeable difference
• Labels such as “Lightweight” and “strong hold” are not universal standards across brands
• "Hero" ingredients on the label rarely drive performance
• Products aren’t tested in real routine conditions
Once you understand what actually controls softness, structure, and longevity, product shopping gets much simpler. ✨
Watch the full video on my channel where I share brands that actually do it well.
#curlyhairtips #curlyhairproducts #curlcoach
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: bit.ly/DimeBeautyGM
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
What's your biggest pet peeve with curly hair product marketing?👇🏼
Watch the full video on my channel to learn how to shop smarter and see past marketing techniques.
Most curl products don’t fail because of your hair. They fail because of mismatched expectations, and it's not your fault.
Here are patterns I see across hundreds of routines:
• “Stripped” shampoos and gel “crunch” are framed as problems when they’re often part of getting lasting results
• Brands release multiple product lines to create variety when they're often serving the same purpose with no noticeable difference
• Labels such as “Lightweight” and “strong hold” are not universal standards across brands
• "Hero" ingredients on the label rarely drive performance
• Products aren’t tested in real routine conditions
Once you understand what actually controls softness, structure, and longevity, product shopping gets much simpler. ✨
Watch the full video on my channel where I share brands that actually do it well.
#curlyhairtips #curlyhairproducts #curlcoach
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★MOP TOP 20% off with code GENA20: moptophair.com/gena20
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: bit.ly/DimeBeautyGM
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
