Uploaded June 2021 | Updated September 2026, 2 weeks ago
Real gamification is not about making some contrived game to pit employees against each other in a bid to increase productivity. That approach is tried, tested, and often backfires. Instead, real gamification should take the principles of good game design, and apply them to productivity, and behavioral challenges. That's what Alex and I talk about in this video.
Go check out Behavioral Science Toolkit's channel!
This video is great by him: youtu.be/7dBeu_b9cKo
My social media if you wanna follow me:
Instagram: @petesbitsofficial
Twitter: @petejudo
LinkedIn: Peter Judodihardjo
Thank you all for 3000 subscribers!!! Amazing!!!
References:
Game Feel: eprints.lincoln.ac.uk/id/eprint/31957/1/DIGRA_2018_Paper_pdf_35.pdf
Hicks, K., Dickinson, P., Holopainen, J., & Gerling, K. (2018). Good game feel: an empirically grounded framework for juicy design.
Feedback Loops: link.springer.com/content/pdf/10.1007/978-3-642-33542-6_71.pdf
Dormans, J. (2012, September). The effectiveness and efficiency of model driven game design. In International Conference on Entertainment Computing (pp. 542-548). Springer, Berlin, Heidelberg.
"A Game is a Series of Interesting Choices": gdcvault.com/play/1015756/Interesting
Katy Milkman talking about when "gamification" backfires - wired.com/story/power-and-pitfalls-gamification
In-home Smart Meter displays reduce carbon footprint - eci.ox.ac.uk/research/energy/downloads/smart-metering-report.pdf
Emoji's stop people speeding - thedecisionlab.com/insights/policy/can-emojis-prevent-speeding
Adam Grant purpose research - fastcompany.com/3069200/heres-what-facebook-discovered-from-its-internal-research-on-employee-happiness Join Shortform for amazing book summaries, 20% off the annual subscription with my link: shortform.com/pete
Real gamification is not about making some contrived game to pit employees against each other in a bid to increase productivity. That approach is tried, tested, and often backfires. Instead, real gamification should take the principles of good game design, and apply them to productivity, and behavioral challenges. That's what Alex and I talk about in this video.
Go check out Behavioral Science Toolkit's channel!
This video is great by him: youtu.be/7dBeu_b9cKo
My social media if you wanna follow me:
Instagram: @petesbitsofficial
Twitter: @petejudo
LinkedIn: Peter Judodihardjo
Thank you all for 3000 subscribers!!! Amazing!!!
References:
Game Feel: eprints.lincoln.ac.uk/id/eprint/31957/1/DIGRA_2018_Paper_pdf_35.pdf
Hicks, K., Dickinson, P., Holopainen, J., & Gerling, K. (2018). Good game feel: an empirically grounded framework for juicy design.
Feedback Loops: link.springer.com/content/pdf/10.1007/978-3-642-33542-6_71.pdf
Dormans, J. (2012, September). The effectiveness and efficiency of model driven game design. In International Conference on Entertainment Computing (pp. 542-548). Springer, Berlin, Heidelberg.
"A Game is a Series of Interesting Choices": gdcvault.com/play/1015756/Interesting
Katy Milkman talking about when "gamification" backfires - wired.com/story/power-and-pitfalls-gamification
In-home Smart Meter displays reduce carbon footprint - eci.ox.ac.uk/research/energy/downloads/smart-metering-report.pdf
Emoji's stop people speeding - thedecisionlab.com/insights/policy/can-emojis-prevent-speeding
Adam Grant purpose research - fastcompany.com/3069200/heres-what-facebook-discovered-from-its-internal-research-on-employee-happiness Join Shortform for amazing book summaries, 20% off the annual subscription with my link: shortform.com/pete
