Creator Debates: Make Smart Decisions
Is YouTube or TikTok Better for Growing a Creator Business? | Thomas Frank vs. John Hu
updated
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πFollow our guest π
Darrell Vesterfelt
LinkedIn - linkedin.com/in/darrellvesterfelt
Chapters:
00:00 Is Trauma Holding Your Business Back?
00:38 Meet Darrell Vesterfelt and his work
02:00 The trauma of losing the agency
04:54 The fear of making a wrong move
08:39 The fear of regression
17:41 The fear of not being able to make up to April
21:01 "Life is not a perfect line from A and B"
21:48 Learning from the past trauma
22:18 Overcoming the trauma
24:19 Removing obstructions in business
24:52 Conflict: Mission vs Money
28:02 Duality of Conversations
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What's Creator Wizard all about?
Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.
Along with his wife April, he has been a full-time creator for over 10 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.
Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.
Build a platform you own. Start with Kit today at: go.creatorwizard.com/KitPod_12022024
Thanks to .Store Domains and Kit for sponsoring this podcast!
Join 34K+ creators getting paid sponsorship opportunities every week: creatorwizard.com/join
Learn more about my advanced sponsorship strategy course to find & negotiate your dream partnerships so that you stop leaving thousands on the table: creatorwizard.com/branddealwizard
Chapters:
00:00 Coaching Call With Avi Gandhi
00:23 Meet Avi: The Visionary Behind His Thriving Business
01:17 Avi's Current Marketing And Sponsorship Strategy
04:54 Whatβs the Difference Between Having the Right to Sell and Exclusive Rights?
06:12 Behind the Scenes: How Avi Scored the Tubebuddy Sponsorship Deal
09:11 How To Secure Reliable Recurring Sponsorship Deals
12:07 Avi's Dream Brand Sponsorship
12:48 How to Approach Aviβs Dream Brand Deal
21:18 The R.O.P.E. Method Explained
22:24 Pitching Smaller Brands: Strategies That Really Work
23:05 A.R.C. Campaign Goals: What They Are and Why They Matter
26:27 Hybrid Sponsorships Made Easy
27:59 Becoming a One-Stop Shop for Brands
33:01 Pitching a Poll Strategy To Brands
35:16 Justin's Final Advice
35:58 Avi's Takeaways
Follow our guest, Avi Gandhi π
Newsletter: creatorlogic.com
LinkedIn: linkedin.com/in/avigandhi
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Business inquiries: inquiries@creatorwizard.com
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Big thanks to Kit for sponsoring this episode!
Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: creatorwizard.com/branddealwizard
Join 34K+ creators getting paid sponsorship opportunities every week: creatorwizard.com/join
Follow our guests π
KC Procter
Website - kcprocter.com
X - https://x.com/kcprocter
Chapters
00:00 Book Review #3
00:35 Countdown to Launch: What Happens When the Book Goes Live?
02:44 Unlocking Opportunities: How to Thrive in the Creator Wizard Community Post-Book Launch
03:40 Best Approach on URLs and Landing Pages for the Book
10:36 Bonus Links in Every Chapter: Are We Overdoing It?
14:21 Data Goldmine: What to Do with Insights from Bonus Link Sign-Ups
16:26 Bonus Links Showdown: Should You Go for Chapter-Specific or Bonus-Specific?
17:53 Strategic Placement: Where Should You Position Bonus Links and CTAs?
20:12 Keeping Readers Hooked: How to Get Everyone to Finish Your Book and Join Brand Deal Wizard!
25:29 The Book vs. Whatβs Coming Next: How Will It Shape Your Business?
30:24 Bonuses at the Start of the Book: Are They a Game-Changer or Just Too Much Too Soon?
33:26 Delivering Bonuses Like a Pro: Whatβs the Best Way to Share Them?
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Business inquiries: inquiries@creatorwizard.com
Build a platform you own. Start with Kit today at: go.creatorwizard.com/CreatorDebatesKit10282024
Big thanks to Kit for sponsoring this episode!
Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: creatorwizard.com/branddealwizard
Join 34K+ creators getting paid sponsorship opportunities every week: creatorwizard.com/join
Follow our guests π
KC Procter
Website - kcprocter.com
X - https://x.com/kcprocter
Chapters
00:00 Book Review #2
00:24 Book Launch Update with KC: Keeping the Momentum Going
00:57 Strategies to Sustain Your Book Launch Momentum
05:17 Why Pausing Pre-Orders Can Be a Smart Move
07:23 How Frequently Should You Send Book Updates?
10:20 The Perfect First Pitch When Someone Signs Up
16:37 How Often Should You Be Promoting Your Book?
19:50 Turning Your Manuscript into Social Media Gold
23:28 Crafting a Winning Content Strategy Before Your Book Launch
26:06 Must-Do Activities Leading Up to Your Book Launch
28:37 Using Your Book as a Powerful Downsell Offer
30:39 Positioning Your Book in the Marketing Flywheel for Maximum Impact
35:08 Guiding Your Audience: What Should They Buy Next?
48:07 The Surprising Value of Not Always Reciprocating
50:45 How to Get Your Book in the Hands of a Thousand Readers
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Business inquiries: inquiries@creatorwizard.com
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Sponsor Games waitlist: creatorwizard.com/sponsorgames
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Chapters
00:00 What itβs like Working for a Creator
00:14 The Creator Wizard Team
00:37 Dee, The OG of Creator Wizard
01:08 Bianca, The New Kid on the Block
01:31 Before and After: The Magic of Teamwork
03:22 Why Bianca joins the live streams
05:07 How Dee started following Justin
10:04 The Vibe Check: Team Dynamics
12:14 Behind the Scenes: Supporting the Wizard
13:54 Level Up Your Game: Creator Tips
14:55 Connecting the Dots: Engaging the Community
19:46 Why We're Here: The Creator Wizard Mission
20:21 Join the Game: Sponsor Games Waitlist
22:36 When you come across Creator Wizard universe
π Creator Wizard Affiliates π
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Business inquiries: inquiries@creatorwizard.com
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Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: creatorwizard.com/branddealwizard
Join 34K+ creators getting paid sponsorship opportunities every week: creatorwizard.com/join
Follow our guests π
KC Procter
Website - kcprocter.com
X - https://x.com/kcprocter
Chapters
00:00 Book Review #1
00:22 Introducing the Guest: Just KC Procter
01:07 Behind the Scenes: Getting Feedback on "Sponsor Magnet"
03:44 Building Anticipation: Seeking Beta Readers
06:50 Author Confidence: The Final Manuscript
09:25 Launch Day! Unveiling Your First Book
13:42 Marketing Magic: Using Short-Form Content
17:33 Pre-Launch Prep: Essential Steps
23:00 Overcoming Doubts: The Writing and Launch Journey
23:37 Content Strategy: Integrating Book Launch
29:37 Building a Team: Recruiting Affiliates and Partners
33:49 Podcast Promotion: Plugging Your Book
38:12 Pre-Order Perks: What to Do Next
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By the end of this episode, youβll know:
1. Whether picking a niche or being a generalist helps accelerate your personal brand
2. Which will help you grow your audience and revenue faster?
3. Who is a better Creator Debater: Jason or Milly?
Join 33K+ creators getting paid sponsorship opportunities every week: creatorwizard.com/join
Follow our guests π
Jason Resnick
Newsletter - nurturekit.co/blueprint
X - https://x.com/rezzz
YouTube - youtube.com/nurturekit
Milly Tamati
Membership page - https://www.generalist.world/pricing
The generalist archetype quiz - generalistquiz.com
GW LinkedIn - linkedin.com/company/generalist-world
Chapters
00:00 Niche vs. Generalist
02:51 Opening Arguments
07:28 Round 1: Personal branding
13:26 Round 2: Growth
24:35 Round 3: Adaptability
29:16 Final Appeal
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Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: creatorwizard.com/branddealwizard
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Follow our guest π
Chenell Basilio
LinkedIn - linkedin.com/in/chenellco
Website - growthinreverse.com
Twitter - https://x.com/chenellco
Chapters
00:00 - Is a 5-Year Plan Essential for Creators?
00:44 - Meet Chenell: The Brain Behind Growth In Reverse
01:30 - The Story Behind 'Growth In Reverse'
02:09 - Chenell's Journey as a Creator
03:46 - How 'Growth In Reverse' Became a Money-Maker
04:50 - Exploring Additional Revenue Streams
05:35 - Coaching and Community: Chenell's Secret Sauce
09:43 - Top Tips from Successful Creators
10:22 - Chenell's Vision for the Next 5-10 Years
13:22 - Staying Out of the Spotlight: Chenell's Approach
15:34 - Imagining Life 10 Years from Now
16:19 - Originating Ideas vs. Researching Others' Work
16:57 - The Journey of Writing a Book
19:10 - The Work Ethic of Successful Authors
21:35 - The Art of Responding to Emails
23:55 - The Power of Personality in Creator Success
26:10 - The Realities of Being Self-Employed
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Business inquiries: inquiries@creatorwizard.com
Build a platform you own. Start with ConvertKit today at: go.creatorwizard.com/CDCOnvertKit8192024
Big thanks to ConvertKit for sponsoring this episode!
Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: creatorwizard.com/branddealwizard
Join 34K+ creators getting paid sponsorship opportunities every week: creatorwizard.com/join
Follow Jay π
YouTube - youtube.com/@jay
Website - creatorscience.com
Podcast - podcast.creatorscience.com
Twitter - https://x.com/jayclouse
Instagram - instagram.com/jayclouse
Chapters
00:00 In-Person Events: Awesome or Terrible Idea?
00:17 Jay's take on in-person events
02:07 My event
03:49 Event "barbells"
07:00 Expectations for events
11:55 Jay's experience with doing events
18:01 What outcomes to target
19:50 Interactions between attendees
20:45 Justin's fears with live cohorts
25:18 On building connections
π Creator Wizard Affiliates π
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Business inquiries: inquiries@creatorwizard.com
Join 34,000 creators getting legit paid sponsorship opportunities every week: pages.creatorwizard.com/join
Learn more about my advanced sponsorship strategy course to find & negotiate your dream partnerships so that you stop leaving thousands on the table: creatorwizard.com/branddealwizard
Chapters:
00:00 How to Turn Views into Brand Deals
00:35 Larry's business
01:40 More views but no sponsorships
04:56 Larry's fear of getting scammed
06:29 Best practices vs scammers
08:38 Verifying the brand without risking the partnership
11:11 Home Depot example
13:19 How to get in front of bigger brands
17:46 Larry's current sponsorship strategy
19:37 Justin's take on Larry's strategy
24:36 How to deal with contacts who aren't the decision maker
27:34 Positioning yourself as an expert
28:49 Building relationships vs charging brands
32:17 Influencer marketing community
36:55 How to identify possible sponsorships
40:34 Larry's audience avatar
43:34 How to overcome budget issues
49:58 Larry's takeaways
π Follow our Guest π
Larry Gibbons
Website - gibbonsgroups.com
YouTube - youtube.com/c/TheGibbonsGroup
Instagram - instagram.com/gibbonsgroup
X - twitter.com/GibbonsGroupRE
π Creator Wizard Affiliates π
Claim your free ConvertKit account: creatorwizard.com/convertkit
Software I use to record 4K interviews: creatorwizard.com/riverside
Claim your free Restream account: creatorwizard.com/restream
Hypefury Tweet Tool I use: creatorwizard.com/hypefury
Video tool I use to record amazing async video: creatorwizard.com/tella
Claim your free TubeBudy account: tubebuddy.com/creatorwizard
Camera: amzn.to/2Zc8gFG
DSLR monitor: amzn.to/3psgt3z
Camlink (to use camera as webcam): amzn.to/2ZcHInT
LED Panel Lights: amzn.to/3po9Z5I
Colored Flood Lights: amzn.to/3k801lf
Mic: amzn.to/3G3eWqx
Mixer: amzn.to/3nfz0Nv
Business inquiries: inquiries@creatorwizard.com
What's Creator Wizard all about?
Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.
Along with his wife April, he has been a full-time creator for over 10 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.
Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.


