322) Levis Strauss & Co Listening 2017 @marcelopepinho
322) Levis Strauss & Co Listening 2017  @marcelopepinho
Uploaded September 2017 | Updated September 2026, 3 weeks ago
4) Fill in the blanks based on what you Listen:

They are nothing less than an American legend. For more than a century they have covered the backsides of _______ and movie stars, cowboys and bad boys. And when they get old and _________ you love them even more. They are Levi’s - the original blue jeans.

It was all back a guy named Löb Strauss. Young Löb was a Jewish immigrant who came to New York from Bavaria in the 1840’s to join his brother Joneses ___________ his business.
At first moment the thing Löb did; he changed his name to Lëvi; it was easier to say and it didn’t have those strange little dots above the _______________, second Lëvi moves out to California.

Lynn Downey Levi Strauss & Co Archivist
Jonas Strauss had decided that it was time to send the young brother out west to open basically the west coast ___________ of J. Strauss brother & Co. So, young Levi hopped on a boat which went down to the Isthmus of Panama, he took a ________ or a train across the Isthmus got on the other side, hopped the Pacific Mail Steamer and arrived to the _____________ noisily dirty smelling city of San Francisco.

Bustling and smelling because it was chock-full of frontier-men, rubbing and ________ for gold.
These tough guys were really tough on their clothes. So Levi sold work pants made of super strong ______________. It was called Denim. The pants were called “Waist Overall”.

One day Strauss got a letter from a Reno, Nevada tailor name Jacob Davis. It seems Davis had made one costumer very happy when he put together a pair of work pants with a metal rivet, here and there, that keep the pants from ____________ at the seams of the pocket corners.
Davis wanted to _________ them but he didn’t have the 68 dollars required by the US Patent Office.

So what does he do? He writes a letter to Levi Strauss. Sends him a few pairs of the pants via Wells Fargo Express and says,”I have this money making idea. If you pay for the patent we can take it out together and make this brand new kind of work. What do you think?”

Levi’s Blue Jeans were born on May 20th 1873 and the US government _________ Strauss and Davis the patent for the riveted work pants. For 35 years these two men had the exclusive rights to make them. And they sold like crazy. Everyone out the west was a _________ costumer since just about everyone was roughing.
A lot of these men working out on the middle of nowhere so there is gonna need clothing that is gonna last a long time.

Strauss and Davis made a fortune selling pairs of Denim jeans for about a ________ fifty upon.

Well by the 1920’s Levi’s jeans was such a ______________ name that folks just started calling them Levis. Then, in the 30’s Hollywood began spreading the mythology of the Wild West and the cowboy became the brand new icon of the American individualism. The ______________ cool of Levi’s jeans was born.

Also in the 1950’s, jeans became synonyms of ___________ glamour of teenage rebellion. Brando wore Levi’s in the “Wild One”, Marilyn Monroe wore Levi’s. These were daring nobly idols. And the American kids wanted to be just like them.
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322) Levi's Strauss & Co Listening 2017

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