Levis Go Forth To Work - Braddock, PA freshnessmag 2010-07-06 | The plight of American Rust Belt is obvious in places like Braddock, Pennsylvania. A former hub of America's industrial might, the steel township just outside of Pittsburgh suffered immense decline as U.S. steel and manufacturing industries collapsed. Subsequent drug-crime epidemic and economic downturns hasten its degeneration in recent years. But the battle just begun. With folks like Braddock's mayor John Fetterman, and the backing of Levi's, Braddock and cities like it will soon see better days to come.
Nike Ignite Shanghai Collection - A Collision of Sport and Culture | Preview freshnessmag 2013-07-08 | ...
Kanye West debut New Slaves Video. Guerrilla Style. freshnessmag 2013-05-18 | http://freshnessmag.comvia YouTube Capture
Reebok Classics & Rick Ross Whites Collection Party at LIV in Miami freshnessmag 2013-03-14 | http://www.freshnessmag.com
Nike - 2013 Year of the Snake Collection - Event Recap freshnessmag 2013-01-18 | Together with UNDEFEATED's Eddie Cruz and CLOT's Edison Chen, and the legendary Fraser Cooke, Nike designer Marc Dolce unveiled the 2013 Year of the Snake Collection in full earlier this month in Shanghai. Flanked by media and journalists from both near and far, the launch event was decidedly more intimate. It also marks an important milestone for Nike's Chinese New Year product line as the 12th collection, thus completing one Chinese zodiac cycle on the lunar calendar.Billed as "The Way of the Snake" in light of snake's association with dragons in Chinese culture, the event saw Dolce deep in discussion about each of the collection's products, from Nike Air Force 1 CMFT in High and Low, Nike Air Force 1 Foamposite, Nike Zoom Huarache 2K4, to Kobe 8 System, Kobe 8 Red & Black, and the prized Nike Destroyer Jacket. The collection will be on sale at select Nike retailers worldwide first starting this weekend and onto February 10th, the day of Chinese New Year.http://www.freshnessmag.com/2013/01/18/nike-2013-year-of-the-snake-collection-launch-video
Mountain Dew x Keelan Dadd x DGK Capsule Collection Part 2 freshnessmag 2012-08-30 | http://freshnessmag.com
Mountain Dew x Keelan Dadd x DGK Capsule Collection Part 1 freshnessmag 2012-08-30 | http://freshnessmag.com
Hurley Phantom Protect freshnessmag 2012-08-28 | More on Hurley Phantom Protect: http://www.freshnessmag.com/2012/08/28/hurley-phantom-protect-slicker-jacket
ALIFE x Pepsi MAX x Kyrie Irving - Conversation with Treis Hill & Jesse Villanueva | Video freshnessmag 2012-06-26 | ...
Nike x UNDERCOVER Gyakusou - Campaign Video freshnessmag 2012-02-29 | Inspiration: Yin & Yang. In Asian philosophy Yin & Yang are complimentary opposites such as; light and dark, cold and hot, water and fire. Yin is typically female, Yang is typically male, however all objects in nature inherently contain both a yin and yang nature. Jun Takahashi uses this theme to highlight the difference between the Men's and Women's collections and male and female runners also placing them in environments that visually represent the essence of yin and yang.Director & Photographer: Katsuhide MorimotoLocations: Japan -- (Black Desert) Oshima and (White Desert) Nakatajima
Michael Jordan Speaks About His Lawsuit Against Chinas Qiaodan Sports freshnessmag 2012-02-28 | Michael Jordan Files Lawsuit in China for Improper Use of His NameSuit alleges that Qiaodan Sports Company Ltd. deliberately and aggressively used Michael Jordan's name without his permission and misled Chinese consumersBeijing, February 23, 2012 — Basketball legend Michael Jordan has filed suit in a Chinese court against Qiaodan Sports Company Limited, a Chinese sportswear and footwear manufacturer, for unauthorized use of his name.Michael Jordan commented, "During my basketball career and now as a businessman, I've worked hard to establish my identity and brand, and I take tremendous pride in the shoes and apparel that feature my name and logo."It is deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children. I am taking this action to preserve ownership of my name and my brand."We live in a competitive marketplace, and Chinese consumers, like anyone else, have a huge amount of choice when it comes to buying clothing, shoes and other merchandise. Chinese fans have always been very supportive of me, and that's something I deeply appreciate. I think they deserve to know what they are buying."This complaint is not about money. It's about principle and protecting my name. Any monetary awards I might receive will be invested in growing the sport of basketball in China."The Chinese company has registered and uses the name "Qiaodan" (乔丹), which is the moniker Michael Jordan has been known by in China since he gained widespread popularity in the mid-1980s. Jordan was first introduced to China while playing for the gold medal-winning U.S. basketball team during the 1984 Los Angeles Olympics. He went on to become a regular fixture of Chinese television, beginning with the 1987 NBA All-Star Game, the first NBA game ever broadcast in China.Under Chinese law, the plaintiff in a naming rights lawsuit is entitled to injunctive relief and damages where: 1) the individual is a famous public figure; 2) the defendant acts in bad faith by intentionally using the plaintiff's name or other personal attributes without authorization; and 3) the use of the plaintiff's name or other personal attributes damages the plaintiff by causing confusion among consumers who mistakenly associate the infringer, its products or services with the plaintiff. In recent months, other athletes have successfully pursued similar cases.
Brisk Bodega - Pop-Up Spot Dedicated to Art, Music, and Star Wars Episode One freshnessmag 2012-02-01 | ...
Reebok x Swizz Beatz - Las Vegas Reethym of Lite Recap freshnessmag 2011-08-31 | http://freshnessmag.com
UMBRO - New York Cosmos Blackout Collection | Narrated By Carlos Alberto Torres freshnessmag 2011-07-13 | ...
Nike Tennis - 2011 Wimbledon Collection For Roger Federer freshnessmag 2011-06-17 | So close yet so far... After making to the final of 2011 French Open only to be defeated by his long time rival Rafael Nadal. Roger Federer is looking for another match-up at the 2011 Wimbledon, with help from Nike Tennis...http://bit.ly/kZnFIV
Allan McNish talking about the new Audi R18 TDI race car for Le Mans 24 Hours freshnessmag 2011-06-13 | ...
Freshness Presents: The Three Kings - Part 1 freshnessmag 2011-05-20 | Part 1 of 2. http://freshnessmag.com
