Uploaded August 2026 | Updated September 2026, 2 weeks ago
*Sam's database on how long it takes to become a millionaire:* clickhubspot.com/rx72
Episode 855: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Allison Ellsworth, the founder of Poppi.
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Show Notes:
(0:00) Poppi, brand glow up of the century
(2:25) failing into confidence
(8:00) behind the scenes of Shark Tank
(10:22) Investing $70M in branding
(12:05) the genius of Rohan Oza
(14:24) the economics of super bowl commercials
(18:26) Brand Positioning Masterclass
(25:09) hiring gen z
(26:38) IDEA: Protein anything
(31:19) IDEA: lymphatic massage
(38:09) IDEA: Sleep health powder
(43:20) What’s it like to be rich?
(49:19) Inside selling to Pepsi
(57:34) dealing with post-exit depression
(1:08:37) $1M vacation
—
Links:
• Poppi - drinkpoppi.com
• Josie Rushing - josiesrushing.com
• Orion - orionsleep.com
• Nello - drinknello.com
• Preston Lane - onprestonlane.com
• Blue Land - blueland.com
—
Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: joinhampton.com/mfm
—
Check Out Shaan's Stuff:
• Shaan's weekly email - shaanpuri.com
• Visit somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: mercury.com
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
*Sam's database on how long it takes to become a millionaire:* clickhubspot.com/rx72
Episode 855: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Allison Ellsworth, the founder of Poppi.
—
Show Notes:
(0:00) Poppi, brand glow up of the century
(2:25) failing into confidence
(8:00) behind the scenes of Shark Tank
(10:22) Investing $70M in branding
(12:05) the genius of Rohan Oza
(14:24) the economics of super bowl commercials
(18:26) Brand Positioning Masterclass
(25:09) hiring gen z
(26:38) IDEA: Protein anything
(31:19) IDEA: lymphatic massage
(38:09) IDEA: Sleep health powder
(43:20) What’s it like to be rich?
(49:19) Inside selling to Pepsi
(57:34) dealing with post-exit depression
(1:08:37) $1M vacation
—
Links:
• Poppi - drinkpoppi.com
• Josie Rushing - josiesrushing.com
• Orion - orionsleep.com
• Nello - drinknello.com
• Preston Lane - onprestonlane.com
• Blue Land - blueland.com
—
Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: joinhampton.com/mfm
—
Check Out Shaan's Stuff:
• Shaan's weekly email - shaanpuri.com
• Visit somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: mercury.com
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:
beehiiv.com/mfm-challenge
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /
