Uploaded June 2015 | Updated September 2026, 1 day ago
The Dot.Motion is a laser music visualisation system. When music is played through it, a series of laser patterns are created which ‘dance’ on the wall in time to the music.
A laser beam is reflected off a pair of mirrors, which are attached to two speakers. As music is played through the speakers the mirrors vibrate, creating dynamic and exciting patterns which appear to ‘dance’ in time to the music. Unlike existing competitors, our system offers a higher level of reactiveness to music without needing to spend vast amounts of time programming complex effects.
The focus on the aesthetic design of both the product itself and the effects produced offers a refreshing change from the low-quality and unimaginative options currently available. Additional key features include a strobing effect, filters to improve visual output and multiple laser colours to enhance the user experience. A ‘volume’ control is also used to allow the size of the patterns produced to vary from a subtle display through to a spectacular, immersive experience.
At first, we will target the poorly exploited retail and hospitality market as an alternative to their current interior decoration products, such as fish tanks and artwork. With an estimated global demand for 470,000 units and a high margin, this is a strong initial market. Entry into more competitive markets, such as home users, would follow soon afterwards, using the earnings from initial sales to fund future development.
This will be a premium product leveraging good looks, superior performance and high levels of usability to create value for customers. Through extensive use of standard parts and quick-to-assemble design, the manufacturing costs are kept low, which gives the potential for high profits.
Team
Robert Alner
Louise Ashenden
Jørn Emborg
Daniel Yanev
The Dot.Motion is a laser music visualisation system. When music is played through it, a series of laser patterns are created which ‘dance’ on the wall in time to the music.
A laser beam is reflected off a pair of mirrors, which are attached to two speakers. As music is played through the speakers the mirrors vibrate, creating dynamic and exciting patterns which appear to ‘dance’ in time to the music. Unlike existing competitors, our system offers a higher level of reactiveness to music without needing to spend vast amounts of time programming complex effects.
The focus on the aesthetic design of both the product itself and the effects produced offers a refreshing change from the low-quality and unimaginative options currently available. Additional key features include a strobing effect, filters to improve visual output and multiple laser colours to enhance the user experience. A ‘volume’ control is also used to allow the size of the patterns produced to vary from a subtle display through to a spectacular, immersive experience.
At first, we will target the poorly exploited retail and hospitality market as an alternative to their current interior decoration products, such as fish tanks and artwork. With an estimated global demand for 470,000 units and a high margin, this is a strong initial market. Entry into more competitive markets, such as home users, would follow soon afterwards, using the earnings from initial sales to fund future development.
This will be a premium product leveraging good looks, superior performance and high levels of usability to create value for customers. Through extensive use of standard parts and quick-to-assemble design, the manufacturing costs are kept low, which gives the potential for high profits.
Team
Robert Alner
Louise Ashenden
Jørn Emborg
Daniel Yanev
