Coca-Cola, 1971 - Hilltop | Id like to buy the world a Coke Project ReBrief 2012-03-06 | Project Re: Brief by Google
Project Re: Brief: A Film About Re-imagining Advertising Project ReBrief 2012-06-22 | Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest "old-school" legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web, for 4 global brands - Coca-Cola, Volvo, Alka-Seltzer, Avis.Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit "Art & Copy," Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven't changed.
Project Re: Brief | Avis | Tablet Ad Demo Project ReBrief 2012-04-12 | In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.
Project Re: Brief - Paula Green - Re-imagining Avis, We Try Harder Project ReBrief 2012-04-12 | In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Paula Green, the original Copywriter of "We try harder" came out of retirement to once again re-imagine her iconic ad in a film presented by Google and directed by Doug Pray.
Project Re: Brief | Alka-Seltzer | Mobile Ad Demo Project ReBrief 2012-04-12 | In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.
The Perfume Delivery Project ReBrief 2012-03-20 | A human story that embodies Volvo's "Drive it like you hate it", Irv Gordon is an ordinary driver with an extraordinary car. Since buying his car at age 26, he has driven his 1966 Volvo P1800S a world-record 2.9 million miles. A few years ago Irv bought a bottle of perfume for his dear friend Maureen. Rather than sending it to her in the mail, Irv thought it was best to drive down to North Carolina and deliver it in person. To Irv driving over 600 miles to deliver a gift is reason enough to take a road trip.
About Irv Gordon and his Volvo P1800S Project ReBrief 2012-03-20 | A human story that embodies Volvo's "Drive it like you hate it", Irv Gordon is an ordinary driver with an extraordinary car. Since buying his car at age 26, he has driven his 1966 Volvo P1800S a world-record 2.9 million miles.
The Long Way to Luray Project ReBrief 2012-03-20 | A human story that embodies Volvo's "Drive it like you hate it", Irv Gordon is an ordinary driver with an extraordinary car. Since buying his car at age 26, he has driven his 1966 Volvo P1800S a world-record 2.9 million miles. In this journey Irv goes back to Luray Caverns in Virginia, a place that he used to take his children when they were younger. As a former high school science teacher Irv's love of natural wonders became the perfect reason to take his kids on weekend trips like Luray Caverns.
The First 48 Hours Project ReBrief 2012-03-20 | A human story that embodies Volvo's "Drive it like you hate it", Irv Gordon is an ordinary driver with an extraordinary car. Since buying his car at age 26, he has driven his 1966 Volvo P1800S a world-record 2.9 million miles. In 1966 when Irv bought his Volvo P1800S on a Friday night he drove it off the lot and just continued driving until Monday morning when he had to bring it back to the dealership for its 1,500 mile tune up.
The 260 Mile Dinner Date Project ReBrief 2012-03-20 | A human story that embodies Volvo's "Drive it like you hate it", Irv Gordon is an ordinary driver with an extraordinary car. Since buying his car at age 26, he has driven his 1966 Volvo P1800S a world-record 2.9 million miles. In this journey Irv recounts the time that he surprised his date with a dinner reservation that was 250 miles away from where they were. To Irv the date happened before they got to the restaurant.
Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, Hilltop Project ReBrief 2012-03-09 | In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Harvey Gabor, original Art Director of Coca-Cola's "Hilltop" came out of retirement to once again re-imagine his iconic ad in a film presented by Google and directed by Doug Pray.
Project Re: Brief - Amil Gargano - Re-imagining Volvo, Drive it Like You Hate it Project ReBrief 2012-03-09 | In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Amil Gargano, original Art Director of Volvo's "Drive it like you hate it" came out of retirement to once again re-imagine his iconic ad in a film presented by Google and directed by Doug Pray. See how Amil Gargano, original Art Director of Volvo's "Drive it like you hate it" came out of retirement to once again re-imagine his iconic ad in a film presented by Google and directed by
Project Re: Brief | Volvo | Tablet Ad Demo Project ReBrief 2012-03-09 | In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how with the help of Irv Gordon and is 1966 Volvo P1800S, Volvo's "Drive it like you hate it" was re-imagined for the web on a tablet.
Project Re: Brief | Coca-Cola | Mobile Ad Demo Project ReBrief 2012-03-09 | In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone.
Project Re: Brief - Introduction Project ReBrief 2012-03-09 | In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.
Alka-Seltzer, 1972 - I Cant Believe I Ate The Whole Thing Project ReBrief 2012-03-09 | Project Re: Brief by Google
