Uploaded November 2020 | Updated September 2026, 3 weeks ago
One thing a lot of people tell us is that when you walk into 2 Bros like a microcosm of New York in general. You can see homeless people, Wall Street bankers on the same line waiting for that same pizza. It's something that everyone can ______________ at any time of their life whatever the situation is.
My name is Eli Halali, I'm one of the Bros. I’m Oren Halali, I'm one of the Bros. We're the 2 Bros. Our pizza is by far the best quality pizza if you can get it, especially for a dollar. A lot of ___________ cheese slices and then we do some topping slices.
The pizza at 2 Bros is made from ________________ every single day and cost you get it served hot and you get it served in a matter of seconds. People are very busy. They come outside for lunch they have five minutes to figure out what they want to do. Here's a place where I'm getting a fresh hot slice within nine seconds and it's one dollar.
That's our skill. It’s getting the people in and out and that's what we're good at. And it's really, it's a science. It's something that we’ve worked on for the last ten years – perfecting it.
We wanted to create a _______________ when we opened and we put this one dollar special to start the business.
“I could get one cheese slice? Can I get a _____ _______ one? Yeah that's perfect! Thanks so much! I'm Scott Weiner and I'm a professional pizza enthusiast. I just got the cheese slice, the dollar slice. I mean it's a taste like a dollar pizza”.
“You go in here when you're hungry and you need something fast. Dollar slices as a price point; it's not a new thing obviously. Pizza has been $1 and the last time it was a dollar was probably in the late 80’s. Pizza has a __________________ force as a dollar food that really came on the rise right around the recession in 2008. 99 Cents Fresh Pizza was the one that I always go to at the Port Authority. And then suddenly I saw 2 Bros was opening up and then 99 Cents Fresh opened up more and then now there's got to be 0,80 or 0,90 dollar slice places around the city”.
“The recession was really important for the dollar slice because you had a lot of people's careers changed around that time and some of these dollar slice places come from that fall out”.
“2 Bros and the other dollar slice places, they make money because that low price point brings in the volume and so as long as they're doing volume they can stay in business”.
There is a misconception with dollar slice in general is like a pizza fake – the dough is frozen and they are buying from someone - like cheese; is a fake cheese. We are really using the _________________ ingredients on our pizzas.
A big part of it is our buying power. We buy almost everything direct from the manufacturer. We don't have any ____________________. Huge quantities. Trailers of cheese, you know. Trailers of flour. Trailers of cans of soda. Everything in huge volume. When your margins are ____________________, you know, every dollar counts.
The _________________ of which a person gets in and out determines how much pizza we can sell. That's something that we train our pizza guys more than anything else.
The employees, they come into work at 7:00 a.m. The first thing they do is - they start making a fresh ____________ for either the day or the next day. And then, they make fresh sauce and they'll be doing that for 3-4 hours before we have even open for lunch.
They know they got to just keep making them as the people are coming. So they know when they're gonna get hit at lunch. They know when they're gonna get the after-work crowd. They know this stuff and our people do a great job, you know, they really do it but always giving people a fresh hot slice.
When we consider it at 2 Bros street food, well most of our stores have completely open doors and they're like pretty much part of the street. Most people are taking that slice without a _________________ and just continuing to walk.
“I come here every day, it’s not bad. I'm coming back for my third. It's good, it's cheesy at the right amount of sauce. It's never like hard it's always dough crust. And it's cheap, it’s a dollar. It can be done.”
“I think dollar pizza is on the way out. At the 10-year at least it started in 2008 as they _____________. I think we're gonna see the dollar slice turn into 1,25 slice, 1,50 slice”.
It's getting more and more expensive to operate businesses especially in New York. And there a lot of conversations about raising the price. And as long as we're able to sell it for a dollar we'll continue to do that. We don't know what's tomorrow is gonna bring. Every day the world changes.
One thing a lot of people tell us is that when you walk into 2 Bros like a microcosm of New York in general. You can see homeless people, Wall Street bankers on the same line waiting for that same pizza. It's something that everyone can ______________ at any time of their life whatever the situation is.
My name is Eli Halali, I'm one of the Bros. I’m Oren Halali, I'm one of the Bros. We're the 2 Bros. Our pizza is by far the best quality pizza if you can get it, especially for a dollar. A lot of ___________ cheese slices and then we do some topping slices.
The pizza at 2 Bros is made from ________________ every single day and cost you get it served hot and you get it served in a matter of seconds. People are very busy. They come outside for lunch they have five minutes to figure out what they want to do. Here's a place where I'm getting a fresh hot slice within nine seconds and it's one dollar.
That's our skill. It’s getting the people in and out and that's what we're good at. And it's really, it's a science. It's something that we’ve worked on for the last ten years – perfecting it.
We wanted to create a _______________ when we opened and we put this one dollar special to start the business.
“I could get one cheese slice? Can I get a _____ _______ one? Yeah that's perfect! Thanks so much! I'm Scott Weiner and I'm a professional pizza enthusiast. I just got the cheese slice, the dollar slice. I mean it's a taste like a dollar pizza”.
“You go in here when you're hungry and you need something fast. Dollar slices as a price point; it's not a new thing obviously. Pizza has been $1 and the last time it was a dollar was probably in the late 80’s. Pizza has a __________________ force as a dollar food that really came on the rise right around the recession in 2008. 99 Cents Fresh Pizza was the one that I always go to at the Port Authority. And then suddenly I saw 2 Bros was opening up and then 99 Cents Fresh opened up more and then now there's got to be 0,80 or 0,90 dollar slice places around the city”.
“The recession was really important for the dollar slice because you had a lot of people's careers changed around that time and some of these dollar slice places come from that fall out”.
“2 Bros and the other dollar slice places, they make money because that low price point brings in the volume and so as long as they're doing volume they can stay in business”.
There is a misconception with dollar slice in general is like a pizza fake – the dough is frozen and they are buying from someone - like cheese; is a fake cheese. We are really using the _________________ ingredients on our pizzas.
A big part of it is our buying power. We buy almost everything direct from the manufacturer. We don't have any ____________________. Huge quantities. Trailers of cheese, you know. Trailers of flour. Trailers of cans of soda. Everything in huge volume. When your margins are ____________________, you know, every dollar counts.
The _________________ of which a person gets in and out determines how much pizza we can sell. That's something that we train our pizza guys more than anything else.
The employees, they come into work at 7:00 a.m. The first thing they do is - they start making a fresh ____________ for either the day or the next day. And then, they make fresh sauce and they'll be doing that for 3-4 hours before we have even open for lunch.
They know they got to just keep making them as the people are coming. So they know when they're gonna get hit at lunch. They know when they're gonna get the after-work crowd. They know this stuff and our people do a great job, you know, they really do it but always giving people a fresh hot slice.
When we consider it at 2 Bros street food, well most of our stores have completely open doors and they're like pretty much part of the street. Most people are taking that slice without a _________________ and just continuing to walk.
“I come here every day, it’s not bad. I'm coming back for my third. It's good, it's cheesy at the right amount of sauce. It's never like hard it's always dough crust. And it's cheap, it’s a dollar. It can be done.”
“I think dollar pizza is on the way out. At the 10-year at least it started in 2008 as they _____________. I think we're gonna see the dollar slice turn into 1,25 slice, 1,50 slice”.
It's getting more and more expensive to operate businesses especially in New York. And there a lot of conversations about raising the price. And as long as we're able to sell it for a dollar we'll continue to do that. We don't know what's tomorrow is gonna bring. Every day the world changes.
