Uploaded June 2022 | Updated September 2026, 1 day ago
Tats Nakagawa is the CEO of Castagara, a hugely successful plant-based roof coating company that took first place in the reality TV series Dragon's Den. Before that, he was the Co-founder and CEO of Atomica Creative, a sports marketing company which brought hundreds of products to market.
If you want to hear more from Tats, check out the Specified Growth Podcast: tatstalks.com
Chapters:
0:00 Intro
0:38 Making Time for Important Things
1:30 A story from Tats’ Childhood
4:10 Beginner’s luck
5:36 Where is Serene’s Zone of Genius?
6:25 Is Serene an Introvert or Extrovert?
7:45 How Tats learned to face his fears
11:40 The Three Types of Weaknesses
14:55 Do we need to feel unsafe to grow?
19:28 Dissecting Stephen King’s writing advice
23:31 Examining out major life transitions
26:19 Tat’s entrepreneurial history
28:10 What companies has Tats started?
30:28 How Tats won Dragon’s Den
37:20 The 3:00 am test
46:56 Bringing products to market
56:10 How to have a 1 in 1000 business
1:00:23 Optimizing your life
1:17:05 Walking 10,000 feet in the air
1:23:34 Building up a brand with no money
1:33:18 How did Tats tackle his biggest weak point?
1:38:21 Creating culture
1:41:03 Why you shouldn’t be an entrepreneur
Tats Nakagawa is the CEO of Castagara, a hugely successful plant-based roof coating company that took first place in the reality TV series Dragon's Den. Before that, he was the Co-founder and CEO of Atomica Creative, a sports marketing company which brought hundreds of products to market.
If you want to hear more from Tats, check out the Specified Growth Podcast: tatstalks.com
Chapters:
0:00 Intro
0:38 Making Time for Important Things
1:30 A story from Tats’ Childhood
4:10 Beginner’s luck
5:36 Where is Serene’s Zone of Genius?
6:25 Is Serene an Introvert or Extrovert?
7:45 How Tats learned to face his fears
11:40 The Three Types of Weaknesses
14:55 Do we need to feel unsafe to grow?
19:28 Dissecting Stephen King’s writing advice
23:31 Examining out major life transitions
26:19 Tat’s entrepreneurial history
28:10 What companies has Tats started?
30:28 How Tats won Dragon’s Den
37:20 The 3:00 am test
46:56 Bringing products to market
56:10 How to have a 1 in 1000 business
1:00:23 Optimizing your life
1:17:05 Walking 10,000 feet in the air
1:23:34 Building up a brand with no money
1:33:18 How did Tats tackle his biggest weak point?
1:38:21 Creating culture
1:41:03 Why you shouldn’t be an entrepreneur
