Uploaded October 2017 | Updated September 2026, 2 weeks ago

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As the recent geopolitical tensions between North Korea and USA spikes to a new critical high, the local residents of Pyongyang were instead caught up in the carnival-like atmosphere of the annual trade fair, concerning themselves only with procuring the latest products and gadgets on sale. I visited the opening day of the week-long event on the 25th September 2017, just shortly after the latest ballistic missile test. They sold all manner of stuff from shatter resistant LCD screens and liquid cooled computers to colourful fish tanks. Take a rare peek into the North Korean consumer culture with my latest video and you may get the impression nobody seems to be preparing for any war at all.

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