Movico
GIANT XL l MOVICO
updated
More and more leading brands are discovering the power of roadshows, a future-proof alternative that delivers stronger ROI, greater sustainability and unforgettable brand experiences.
With a Movico roadshow you:
✔ Generate 3–4x more qualified leads than at trade shows
✔ Lower your cost per lead with reusable mobile units
✔ Shorten sales cycles by meeting decision makers on their own ground
✔ Create a fully branded environment, without competing noise
For over 25 years, Movico has been designing and executing mobile brand experiences for the world’s leading automotive and mobility brands. From concept to creation, logistics and measurement, we take care of everything, so you can focus on what matters most: engaging your audience.
Safe may feel familiar. But smart delivers results.
Discover why roadshows are the smarter choice with Movico.
👉 Learn more and plan your meeting here: https://movico.eu/landingspage-roadshow
roadshow
trade show alternative
Movico
brand experience
mobile experience unit
event marketing
roadshow marketing
ROI roadshow
sustainable marketing
B2B marketing
customer engagement
brand activation
experiential marketing
roadshow vs trade show
marketing strategy automotive
live brand experience
More and more leading brands are discovering the power of roadshows, a future-proof alternative that delivers stronger ROI, greater sustainability and unforgettable brand experiences.
With a Movico roadshow you:
✔ Generate 3–4x more qualified leads than at trade shows
✔ Lower your cost per lead with reusable mobile units
✔ Shorten sales cycles by meeting decision makers on their own ground
✔ Create a fully branded environment, without competing noise
For over 25 years, Movico has been designing and executing mobile brand experiences for the world’s leading automotive and mobility brands. From concept to creation, logistics and measurement, we take care of everything, so you can focus on what matters most: engaging your audience.
Safe may feel familiar. But smart delivers results.
Discover why roadshows are the smarter choice with Movico.
👉 Learn more and plan your meeting here: https://movico.eu/landingspage-roadshow
roadshow
trade show alternative
Movico
brand experience
mobile experience unit
event marketing
roadshow marketing
ROI roadshow
sustainable marketing
B2B marketing
customer engagement
brand activation
experiential marketing
roadshow vs trade show
marketing strategy automotive
live brand experience
More and more leading brands are discovering the power of roadshows, a future-proof alternative that delivers stronger ROI, greater sustainability and unforgettable brand experiences.
With a Movico roadshow you:
✔ Generate 3–4x more qualified leads than at trade shows
✔ Lower your cost per lead with reusable mobile units
✔ Shorten sales cycles by meeting decision makers on their own ground
✔ Create a fully branded environment, without competing noise
For over 25 years, Movico has been designing and executing mobile brand experiences for the world’s leading automotive and mobility brands. From concept to creation, logistics and measurement, we take care of everything, so you can focus on what matters most: engaging your audience.
Safe may feel familiar. But smart delivers results.
Discover why roadshows are the smarter choice with Movico.
👉 Learn more and plan your meeting here: https://movico.eu/landingspage-roadshow
roadshow
trade show alternative
Movico
brand experience
mobile experience unit
event marketing
roadshow marketing
ROI roadshow
sustainable marketing
B2B marketing
customer engagement
brand activation
experiential marketing
roadshow vs trade show
marketing strategy automotive
live brand experience
More and more leading brands are discovering the power of roadshows, a future-proof alternative that delivers stronger ROI, greater sustainability and unforgettable brand experiences.
With a Movico roadshow you:
✔ Generate 3–4x more qualified leads than at trade shows
✔ Lower your cost per lead with reusable mobile units
✔ Shorten sales cycles by meeting decision makers on their own ground
✔ Create a fully branded environment, without competing noise
For over 25 years, Movico has been designing and executing mobile brand experiences for the world’s leading automotive and mobility brands. From concept to creation, logistics and measurement, we take care of everything, so you can focus on what matters most: engaging your audience.
Safe may feel familiar. But smart delivers results.
Discover why roadshows are the smarter choice with Movico.
👉 Learn more and plan your meeting here: https://movico.eu/landingspage-roadshow
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...
roadshow
trade show alternative
Movico
brand experience
mobile experience unit
event marketing
roadshow marketing
ROI roadshow
sustainable marketing
B2B marketing
customer engagement
brand activation
experiential marketing
roadshow vs trade show
marketing strategy automotive
live brand experience
When your event goes mobile, Europe becomes your stage.
As a proud partner of ICF Next, we helped DG EMPL bring their roadshow to life in over 24 cities. At each stop, we built the same striking setup, ensured strong brand identity, and delivered flawless execution.
From historic squares to modern venues, we provided:
✔️ Transport and logistics
✔️ On-site operations
✔️ Consistent brand experience every single week
Same impact, different city. That is the power of going mobile.
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This animation takes you inside the power of a live brand experience. In a world overwhelmed by digital noise, real encounters leave a lasting impression. Discover how a customized roadshow can bring your brand to life, directly in front of your audience.
With over 100 unique and fully customizable promotional trailers, anything is possible. Whether you need interactive demos, product launches, mobile showrooms, or on-the-go training, a Movico roadshow offers flexibility, impact, and efficiency.
From concept to execution, we make it work. Anytime. Any place.
So, what would you use a roadshow for?
Watch the animation and get inspired.
...
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#roadshow #liveexperience #movico #brandactivation #daretodrive #mobilemarketing
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Visitors had the unique opportunity to meet six-time European champion Jochen Hahn and experience the raw power of the 1,000 hp race trucks up close on the show grid. This dynamic setting, combined with an interactive brand experience, created an unforgettable moment for both fans and industry peers.
Visuals are essential for making a real connection with the audience. That's why we continuously enhance the use of LED technology in and around our mobile event structures!
Goodyear's Drive Results Tour emphasizes the importance of integrated mobility solutions for transport fleets. Featuring a flagship mobile showroom truck and a fleet of specially equipped vans, the tour offers transport companies a unique opportunity to engage with the complete Goodyear Total Mobility offering. During the tour, Goodyear experts provide tangible examples of how the Goodyear Total Mobility suite of products, solutions, and services can maximize efficiency, competitiveness, and sustainability for fleets.
Goodyear's presence at the IAA Transportation exhibition and the Drive Results Tour once again demonstrate how mobile event solutions enhance brand engagement and spotlight high-performance innovations.
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The Italian Bike Festival is the ultimate event for cycling enthusiasts, where consumers get direct access to top brands and innovations.
A perfect way to reach the target audience, because nothing beats the live experience!
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Visit www.movico.nl for more information or contact us directly. Let's make your events unforgettable together!
The guests of the events get an up-close look at Goodyear's products, solutions and mobile apps for transport fleets. But that's not all! They are also invited to put these solutions to the test in real-life scenarios.
Do you dare to drive?
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SAP set some different objectives for their roadshow:
◾ Inspiration, Impulse & Collaboration - CoLab
◾ Presentation & solutions, outlook
◾ Discussion, Exchange & connect
Are you curious what we can do for you and how to meet your goals with a roadshow?
With 42 mobile event structures and a team of 55 Event Operators, we are supporting the world’s most famous cycling event in France for three weeks.
Last Friday, the NOS followed 2 of our operators for 1 day, they made a great summary of that day. Check the video and get a glimpse of their hard work during the Tour de France.
Movico has made GROHE’s roadshows happen ever since: in addition to the annual redesign of the trailers, we organise anything from planning the routes, selecting and booking locations to maintaining and operating the trucks. Today, the GROHE teams are still touring EMENA in four fully customised and branded exhibition trucks.
We brought a brand-new roadshow experience for #DanyelBiotech on the roads of Israel… 📍🌍 With our double expandable roadshow trailer full of new innovations and equipment we delivered a user-centric mobile solution that showcased their story and help them to connect and activate their audiences in ways no other channel can!
And even more important... We also delivered our services for:
✅ their logistics planning;
✅ efficient routing;
✅ the right kind of documents for the borders;
✅ time planning;
✅ staff deployment and much more…
#Movico #yougettheglory #roadshowmarketing #Logistics #brandexperience #Israel #routing #logisticsplanning
#scienceontheroad #innovation #multimedia
To solve this challenge, a new 𝗺𝗼𝗯𝗶𝗹𝗲 𝗽𝗼𝗽-𝘂𝗽 𝘀𝘁𝗼𝗿𝗲 is built, that allows Specsavers to still welcome their clients while shops are closed. This 📏 40 m2 store offers enough room to display Specsavers’ newest products and provide customers with their usual services!
This way Specsavers is exceptionally flexible and ready to go any place, at any time…
Thank you Bulsink for creating this experience together.
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#Movico #yougettheglory #MarketingRoadshow #MovicoRoadshowMarketing #RoadshowMarketing #BrandExperience #YouGetTheGlory #Event #WeDriveYourBusiness #Business #popupstore #showroom
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In this mobile experience center we created plug & play game spots where Medion can display their newest gaming consoles and ensure visitors will get the ultimate 🆆🅾🆆 effect that they will never forget. In the truck visitors can show what they got and become the next big gaming talent! 🎮🕹️
#Movico #MarketingRoadshow #MovicoRoadshowMarketing #RoadshowMarketing #BrandExperience #YouGetTheGlory #Event #WeDriveYourBusiness #Business #Medion
🚚 A truck measuring 16.50 metres long, 4.00 metres high and weighing 30,680 kg
💡 Containing 6 solutions and about 200 products
🗓 47 show days
↔️ A trip of more than 20.000 km, through 19 countries and 38 stops
Didn't see their mobile experience center yet from the inside? Have a sneak peak of what they’re showcasing in this video. Make sure your sound is on!
#CrestronOnTheRoad #CrestronNextRoadTrip #factsandfigures #CrestronEurope
Follow the GEA HRT truck to a high school in Germany, where GEA’s team met with young and interested students to share what they are doing to protect the environment with heat pump #technology.
In interactive experiments 👨🔬 in smaller groups, the students discovered the theoretically explained thermodynamic processes in our mobile experience center on wheels.
As a highlight for the teenagers #augmentedreality showed them a life-sized heating plant and by using Virtual Reality 🥽 they could travel into a refrigeration plant from GEA.
#Movico #YouGetTheGlory #RoadshowMarketing #SmallStepsGiantLeap #Sustainability #RollingOutInnovations
The renewed three GROHE X Motion Trucks act as mobile satellite studios and are a bridge between the physical and the digital world. Each one includes a stage with a large LED screen, enabling local content to be pre-produced for or streamed live to the GROHE X platform. In addition, visitors can explore selected GROHE products both physically and virtually. For example, they can experience different 360-degree Living Spaces shown on GROHE X via immersive VR glasses.
The fourth truck is dedicated to the GIVE program and the professional channel. It showcases their GIVE training racks and gives students and schools some hands-on experience of what can be achieved from a GIVE Program school. The truck will also be used to train installers and plumbers across EMENA.
Curious and want to know more? Noud van de Mortel, specialist Roadshow Marketing, wrote an case study about this project: movico.co.uk/hybrid-brand-exp…ence-on-the-road
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𝙏𝙝𝙚 𝙧𝙤𝙖𝙙𝙨𝙝𝙤𝙬 𝙝𝙖𝙨 𝙗𝙚𝙚𝙣 𝙡𝙖𝙪𝙣𝙘𝙝𝙚𝙙 𝙩𝙤 𝙥𝙧𝙤𝙫𝙞𝙙𝙚 𝙖𝙣 𝙖𝙙𝙙𝙞𝙩𝙞𝙤𝙣𝙖𝙡, 𝙢𝙤𝙧𝙚 𝙞𝙣𝙩𝙞𝙢𝙖𝙩𝙚 𝙬𝙖𝙮 𝙛𝙤𝙧 𝘾𝙧𝙚𝙨𝙩𝙧𝙤𝙣 𝙩𝙤 𝙨𝙝𝙤𝙬 𝙞𝙩𝙨 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙬𝙤𝙧𝙠𝙥𝙡𝙖𝙘𝙚 𝙞𝙣 𝙖𝙙𝙙𝙞𝙩𝙞𝙤𝙣 𝙩𝙤 𝙩𝙧𝙖𝙙𝙚 𝙨𝙝𝙤𝙬𝙨.
Taking the technology out to enterprise customers on a road trip can be helpful, says Feldstein. “The more efficiently we make use of their time, the more likely they are to give it to us,” he says.
Together with team Crestron we have already welcomed a lot of excited visitors who came to the stops in Brussels, Luxembourg, Paris and Lisbon to experience how Crestron’s technology can ease the way you live and work.
𝘾𝙪𝙧𝙞𝙤𝙪𝙨 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙚 𝙨𝙩𝙤𝙧𝙮 𝙗𝙚𝙝𝙞𝙣𝙙? 𝙔𝙤𝙪 𝙘𝙖𝙣 𝙧𝙚𝙖𝙙 𝙞𝙩 𝙞𝙣 𝙗𝙚𝙡𝙤𝙬 𝙖𝙧𝙩𝙞𝙘𝙡𝙚.
👉 https://lnkd.in/gFBz83_b
#Movico #YouGetTheGlory #CrestronOnTheRoad #MobileExperienceCenter
Together with Crestron Europe, we created a mobile experience center with the latest and greatest in workplace technology. The Crestron Next Truck will provide a safe environment in which you’ll get hands-on, one-on-one demos of all Crestron’s key technology platforms and guidance from local Crestron representatives.
Solutions you will see during the demos include:
- Crestron Flex Video Conferencing
- Room scheduling solutions
- Intelligent audio and video solutions
- Wireless presentation and collaboration
- Crestron DigitalMedia™ Technology
- Global technology operation management
Excited to see one-on-one demos of Crestron's newest solutions? Secure your spot by registering on their website: crestron.com/Training-Events/Crestron-Next-Road-Trip-Europe
For the whole interview check this link: https://racingnews365.nl/video-zijn-dit-de-nederlandse-formule-1-motorhomes-van-de-toekomst
#Movico #YouGetTheGlory #RN365 #SportEvents
Watch the episode and discover our solution!
#Movico #YouGetTheGlory #Roadshow #HowToGetNoticed #EmployerBranding
1️⃣ How can we share our story and present our new products/innovations as close as possible to our clients?
2️⃣ How can we rethink our tradeshow strategy?
We moved fast from idea to impact. The result? A brand new marketing roadshow across Europe 🌍 to bring elho’s story right to the audience. We connect elho, in person, with their clients in a way no other communication 🗣 channel can.
With a set up-time from 1 hour, two floors and total floor surface of 55m2, the #RoadExpo provides endless possibilities for the #MarketingRoadshow! This way ELHO can easily visit multiple places in a short time.
Watch the movie and get a full experience.
#Movico #MarketingRoadshow #MovicoRoadshowMarketing #RoadshowMarketing #BrandExperience #YouGetTheGlory #Event #YouGotTheGlory #WeDriveYourBusiness #Business #ELHO #ElhoOnTour #TruckTour
We turned our hospitality unit, the Giant XL, into a luxury congress room. The upperdeck served as a presentationroom for 60+ partners where several interesting presentations were given. Downstairs we created a lounging area where guests were surprised with good drinks and surprising bites.
For those who attended, thank you for joining. In particular we would like to thank @Peter-Paul Laumans, Chairman Formula-Eindhoven for the invite to host the partner events. Also kudos for KNAF Digital, Copaco and ofcourse Thinc ahead for the event production!
#Movico #EventStructures #GiantXL #Hospitality #Congress #PartnerEvent #FormulaEindhoven #YouGetTheGlory


