Innovative display to sensibilize to road safety | JCDecaux Hungary JCDecaux 2024-10-18 | Innovative display to sensibilize to road safety | JCDecaux Hungary
JCDecaux at VivaTech - Day 2 recap JCDecaux 2024-05-24 | Before #VivaTech opens, check out our Day 2 recap video of the best moments from yesterday! 🎥 We had a chat with Monnier Magali, our Creative Director, and Thibaut Duverneix, CEO of Gentilhomme Studio, to discover the immersive content showcased in the « Unlimited #DOOH» zone on our booth.🏆 Frédéric Saffroy presented the winners of our Nurture Startup Challenge in partnership with Viva Technology!🥇 The Female Founders Challenge took place in Stage 1. Isabelle Mari, our Strategic Projects Director, participated in the award ceremony.📍 Find us on booth F45 in Hall 1 at Parc Expo, Porte de Versailles in Paris.
JCDecaux at VivaTech - Day 1 recap JCDecaux 2024-05-23 | ⏪ Let's quickly review the best JCDecaux moments from Day 1 at #VivaTech 🚀👀 We unveiled our booth and its numerous innovations for the public to discover!🌍 Jean-Charles Decaux was among the 7 CEOs of Software République's partners to officially unveil the #U1stVision!📣 Our Marketing & Business Dev. Director - Transport Division, Jérôme Lepage, joined us to talk about immersive digital experiences for transport environments.🎤 We presented our low-carbon bus shelter with an innovative upcycling approach.
SANS DÉTOUR | Épisode 6 : « Le programmatique » JCDecaux 2024-04-17 | Le sixième épisode de Sans Détour, notre websérie co-imaginée avec J’ai un pote dans la com, est disponible !Sous notre emblématique Abribus, François-Xavier Le Ray, Directeur Général France et Belgique de The Trade Desk, partage son point de vue sur la place de la publicité programmatique dans le marché publicitaire.Comment la publicité programmatique permet-elle une plus grande flexibilité et réactivité dans les campagnes publicitaires ? Quelle est la place de JCDecaux dans cet écosystème ? François-Xavier Le Ray nous éclaire sur ces sujets, toujours sans détour !
Global Out-of-Home for Brands and for Cities | JCDecaux JCDecaux 2024-04-17 | JCDecaux is the N°1 outdoor advertising company worldwide, with a virtuous business model: providing street furniture and innovative services financed through advertising.
How creative testing drives results | Changemakers | JCDecaux UK JCDecaux 2024-04-16 | In this episode, Andrew Tindall, Senior Vice President - Global Partnerships at System1, and Chris Felton, Director of Data and Insight at JCDecaux UK, join Ian Whittaker to discuss the controversial, but hugely popular article; ‘7 out of 10 OOH ads don’t work. Here’s why and how to fix them’, written by Andrew for The Drum, on the lack of creativity in Out-of-Home advertising. System1 are ad-testing experts who measure emotion to give brands confidence that their ads will work and Chris brings a wealth of experience, new groundbreaking research and a string of recent awards to prove what really works when it comes to OOH advertising.Read the full article here: changemakers.jcdecaux.co.uk/?GetAsset=1711Download your copy of our ‘Creative Best Practice Guidelines' here : changemakers.jcdecaux.co.uk/?GetAsset=1711
Le trottoir : le prolongement du chez soi - Interview dIsabelle Baraud-Serfaty | Regards Urbains JCDecaux 2024-04-11 | Lors de La Belle Soirée, JCDecaux a eu le privilège de recevoir @Isabelle Baraud-Serfaty, fondatrice d'IBICITY et auteur de l’ouvrage « Trottoirs » paru en avril 2023 aux Editions Apogée. Un rendez-vous imaginé par JCDecaux pour échanger, débattre et s'inspirer en compagnie d’experts et de chercheurs de premier plan.Pour cette édition, nous avons abordé le thème de la rue, un espace de circulation, de services et un terrain de jeu pour le débat public.La rue avec ses trottoirs : le révélateur des mutations de la ville, le miroir de la société de demain.Découvrez l’analyse d’Isabelle Baraud-Serfaty, au sujet du trottoir, cet inconnu !🚶♀️🚧🚲
La rue : un lieu qui suscite beaucoup de passions - Interview dEtienne Bourdais | Regards Urbains JCDecaux 2024-04-11 | JCDecaux a eu le plaisir d'accueillir Etienne Bourdais, Directeur du développement chez @Léonard, la plateforme d’entrepreneuriat et d’innovation prospective de VINCI, lors de La Belle Soirée.Ce rendez-vous, imaginé par JCDecaux pour encourager la circulation des idées, a été l'occasion pour Etienne Bourdais de partager ses convictions sur la rue et sur le rôle essentiel qu'elle joue dans notre quotidien ! 🚦🚶♂️🛣️
35e édition de la Semaine de la presse et des médias dans lÉcole avec JCDecaux JCDecaux 2024-04-11 | Du 18 au 22 mars, nous avons eu le privilège d’échanger avec des élèves de classes de primaire et de collège dans le cadre de La Semaine de la presse et des médias dans l’école, organisée par le CLEMI (Centre pour l'éducation aux médias et à l'information).L’objectif : expliquer et valoriser la presse et les médias auprès des jeunes en parlant des métiers de ceux qui la créent et la diffusent.Les équipes de Médiakiosk, des kiosquiers et des acteurs du monde des médias et de la presse représentés par l’Equipe, So Press et Play Bac, ont pu parler du monde captivant du journalisme et de l'édition et partager des moments d’échanges privilégiés avec les élèves.Une initiative essentielle pour former des citoyens actifs et responsables dans une société dans laquelle les modes d’information sont en constante évolution. 🎓💡
LES TALENTUEUSES | Portraits de collaboratrices JCDecaux JCDecaux 2024-04-11 | « Les talentueuses », une série de portraits de collaboratrices de JCDecaux !Passionnées par leur métier, elles vous expliquent ce qui les anime au quotidien, pour faire de JCDecaux un média utile et durable. 🚏 Elles parlent de leur parcours, de leur expertise et de leurs motivations… et de tout ce qui donne chaque jour du sens à leur métier chez JCDecaux. 📺 Ce projet, c’est également l’occasion de montrer la diversité de nos métiers (+ de 400), du marketing à la tech en passant par la formation, la maintenance et l’exploitation ou la gestion de projets, nos collaboratrices partagent leurs expériences.
SANS DÉTOUR | Épisode 5 : « Les transformations » JCDecaux 2024-03-20 | Le cinquième épisode de Sans Détour, notre websérie co-imaginée avec J’ai un pote dans la com, est disponible !Sous notre emblématique Abribus, Pierre Calmard, Président de dentsu France, partage son point de vue sur les transformations majeures qui façonnent la communication et la société.Comment JCDecaux collabore avec dentsu France pour s'adapter et optimiser les performances de ses campagnes dans cette ère de transformation ? Pierre Calmard nous éclaire sur ces sujets, toujours sans détour !
Webinar: “First Class Advertising - The Enduring Magic of Airports” | JCDecaux x Ipsos JCDecaux 2024-02-29 | Watch the replay of the webinar presenting “First Class Advertising - The Enduring Magic of Airports”, JCDecaux’s latest international airport research. This comprehensive study, carried out by Ipsos, provides an updated perspective on air passenger profiles, their relationship with the airport environment and their perception of advertising within airports.
JCDecaux launches the first global airport programmatic DOOH offer JCDecaux 2024-02-20 | JCDecaux announces the launch of the first global airport programmatic DOOH offer, empowering brands to communicate with global travelers worldwide across a network of over 3,000 screens.Advertisers gain unprecedented access to +70M highly sought-after audiences in a premium environment, ensuring maximum brand exposure on a global scale.
How to make your brand famous with outdoor media | Changemakers | JCDecaux UK JCDecaux 2024-02-15 | In this episode, FMCG trailblazer, Jess Vega, Marketing Manager at Natural Balance Foods, joins Ian Whittaker to discuss creativity as a crucial component in successful brand building. Having worked at global brands such as Mondelez, Nestle and Ferrero, Jess noticed a shift towards online ROI focussed marketing during the pandemic and so wanted to try and rebalance the brand funnel - refocusing on brand building to drive growth. She set out to do this in a groundbreaking and creative way. Jess is joined by Andrew Mullins, Creative Director at JCDecaux UK, here to give insight into how innovative and creative ideas like Jess’s can be applied to your brand to fuel growth.
SANS DÉTOUR | Épisode 4 : « Lutilité » JCDecaux 2024-02-15 | Pour ce quatrième épisode de Sans Détour, nous avons convié Jean-louis Frechin sous notre Abribus !À la fois designer, architecte, enseignant, chef d’entreprise… Jean-Louis Frechin est un homme passionnant, et passionné par la relation entre le design urbain et l’utilité. Et quel meilleur endroit pour en parler que l’Abribus JCDecaux ?Quelle est l’origine de l’Abribus ? Qu’est-ce qui le rend utile ? En quoi la communication extérieure est-elle unique en son genre ?
Le média JCDecaux joue un rôle sociétal majeur - Linterview de Jérôme Fourquet | Regards Urbains JCDecaux 2024-01-30 | Découvrez notre entretien avec Jérôme Fourquet, Directeur du département « Opinion et stratégies d'entreprise » de l'IFOP, sur la communication extérieure, le mobilier urbain et leur utilité collective. Le « Regard Urbain » d’un expert qui nous permet de comprendre les enjeux de la ville et de ses transformations.
Capturing the spirit of the nation | Changemakers | JCDecaux UK JCDecaux 2024-01-17 | In this episode, Emma Rowson, Marketing Executive at JCDecaux UK, joins Ian Whittaker to talk about the British Journal of Photography’s annual Out-of-Home exhibition of Portrait of Britain. Celebrating the creative, diverse and resilient spirit of the nation, Portrait of Britain is the UK’s biggest annual photography exhibition and since 2016, the exhibition has partnered with JCDecaux to showcase 100 winning images in a month-long digital screen display across the UK. The large-scale exhibition uses the immense reach of Out-of-Home to bring art to public spaces nationwide, creating a joyful and poignant celebration of British identity.Read more about Portrait of Britain Vol.6 👉 jcdecaux.co.uk/news/portrait-britain-vol6-celebrates-spirit-nation View all 200 shortlisted images 👉 https://www.1854.photography/awards/portrait-of-britain/vol6-shortlist/
SANS DÉTOUR | Épisode 3 : « La responsabilité » JCDecaux 2024-01-11 | Dans ce troisième épisode de Sans Détour, notre format co-imaginé avec J'ai un pote dans la com, nous recevons sous notre emblématique Abribus Teresa Harbeck, Global Head of Media chez Back Market, pour échanger autour d’un thème au cœur de l’actualité : la responsabilité.Quelle est la place de l’affichage dans une démarche de responsabilité média ? Comment faire de la publicité autrement dans un monde qui change ? Comment Back Market et JCDecaux travaillent main dans la main pour améliorer l’impact environnemental des campagnes ? Teresa répond à toutes les questions de Laurent Garrouste, évidemment sans détour !
Why attention matters | Changemakers | JCDecaux UK JCDecaux 2023-12-21 | Is your advertising getting enough attention? In this episode, Mike Follett, Managing Director at Lumen Research, joins Ian Whittaker to talk about attention as a vital new metric in campaign planning. In a world of information overload, grabbing a consumer’s attention and maintaining it is becoming increasingly important for advertisers. Find out how the development of innovative research methods, such as eye-tracking technology, is shaping attention into a new currency to be used amongst the advertising industry.You can read more about the link between attention and priming here : shows.acast.com/jcdecaux/episodes/why-attention-matters
SANS DÉTOUR | Épisode 2 : « La performance » JCDecaux 2023-12-14 | Pour ce deuxième épisode de Sans Détour, notre format co-imaginé avec J’ai un pote dans la com, nous accueillons sous notre emblématique Abribus Laurent Capion, Chief Strategy Officer de Publicis Media, pour aborder le thème ô combien stratégique de la performance de l’affichage.Quels sont les atouts de l’affichage ? Comment mesure-t-on concrètement ses performances ? Comment JCDecaux accompagne les agences média à optimiser les performances d’une campagne sur ce support ? Laurent répond à toutes les questions de son homonyme, toujours sans détour !
JCDecaux Transport - Cutting-edge digital solutions to drive business growth JCDecaux 2023-11-28 | Commuters like advertising that helps liven up their journey. They are particularly sensitive to brand messages when they are informative, entertaining and funny. More than two thirds say they become familiar with the brands they regularly see when they travel and 7 in 10 like brands that tell them a story. Metro and train stations unique territory of expression for brands. They offer powerful communication solutions such as: - flexible digital networks that allow precise targeting of audiences - station branding that delivers exclusivity and emergence event - experiential communication solutions that create a unique experience with passengers.
JCDecaux Transport - Tailored creative solutions to deliver a unique experience JCDecaux 2023-11-28 | Commuters like advertising that helps liven up their journey. They are particularly sensitive to brand messages when they are informative, entertaining and funny. More than two thirds say they become familiar with the brands they regularly see when they travel and 7 in 10 like brands that tell them a story. Metro and train stations unique territory of expression for brands. They offer powerful communication solutions such as: - flexible digital networks that allow precise targeting of audiences - station branding that delivers exclusivity and emergence event - experiential communication solutions that create a unique experience with passengers.
JCDecaux unveils “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives” JCDecaux 2023-11-28 | "Metro/Train Stories", based on the survey of 5,260 metro and train users across 14 countries, delves into the world of Metro/Train advertising and highlights how OOH and DOOH enrich the daily commute by inspiring highly engaged audiences who are receptive to advertising and open to influence. Learn more at jcdecaux.com/metro-train-stories
SANS DÉTOUR | Épisode 1 : « La création » JCDecaux 2023-11-16 | Pour ce premier épisode de Sans Détour, un tout nouveau format co-imaginé avec J'ai un pote dans la com, nous accueillons sous notre emblématique Abribus Matthieu Elkaim, Président et Directeur de la création d'Ogilvy Paris, pour parler création, mais pas que…Est-ce qu’un créatif s’habitue à voir ses créations dans les rues ? Pourquoi le processus de création derrière une affiche est l’un des plus compliqués ? Comment les créatifs travaillent avec JCDecaux pour littéralement sortir du cadre ? L’OOH peut-il cohabiter avec le DOOH ? Autant de questions passionnantes auxquelles Matthieu répond sans détour !
Creativity as a force for growth | Changemakers | JCDecaux UK JCDecaux 2023-11-14 | Want to unlock the secret to creating the perfect poster?In this episode, Chris Langley, Director of Global Media Partnerships at System 1, and Nick Drewe, Research Executive at JCDecaux UK, join Ian Whittaker to share how they worked with brands such as Three and Specsavers to develop new results-driven guidelines on how to create the perfect poster.The new collaborative research from System1, Lumen Research and JCDecaux UK combines #AI, Emotion and Attention testing to show that creativity is a key driver for effectiveness.In a world where attention is a finite resource, find out how to optimise your #OutOfHome creative to build your brand and drive results through the brand funnel.You can download your own copy of ‘How to make the perfect digital poster’ here 👉 changemakers.jcdecaux.co.uk/?GetAsset=1711
Introducing Immigration Grand Gateway | JCDecaux Dubai JCDecaux 2023-10-11 | New Media Launch at Dubai International Airport - Immigration Grand Gateway! This media platform unlocks incredible opportunities for brands looking to advertise in a premium location at the airport.The four digital screens positioned directly above the immigration counters have undergone a substantial transformation, nearly tripling in size, offering unparalleled visibility to all passengers arriving in the city through DXB’s key international terminal. Here’s a peek into the extensive work that goes behind our seemingly effortless installations at Dubai Airports.#JCDecauxDubai #JCDecaux #DXB #DubaiInternationalAirport #Terminal1 #DXBImmersive #Transformation #BehindTheScreens
Scaling a sustainable start-up | Changemakers | JCDecaux UK JCDecaux 2023-10-06 | Research shows that when it comes to purchasing clothing, Gen Z are more sustainably minded than previous generations but that price is often prioritised. So how can consumers balance price and sustainable engagement with fashion?Josephine Philips, Founder and CEO of SOJO, a sustainable fashion-tech startup, joins Ian Whittaker to give an insight into how businesses and marketers can meet the various needs of their customers without compromising on sustainability.In 2022, Josephine was named one of the Forbes 30 under 30 in the Technology Industry and JCDecaux welcomes Josephine as an industry pioneer who is challenging attitudes towards fashion and promoting investment in the clothes that consumers already own by repairing items rather than replacing them.As a recipient of the JCDecaux UK Reach Programme which is designed to support brand growth for Black, Asian and Multi-Ethnic brands, Josephine discusses how startups such as SOJO can benefit from the mass reach and cut through that digital Out-of-Home provides.#OOH #OutOfHome #OutOfHomeMedia #StartUp #FashionTech
A global connected digital platform to enhance the passenger experience | JCDecaux Airport JCDecaux 2023-09-22 | Discover our best digital campaigns.
Experiential and creative solutions | JCDecaux Airport JCDecaux 2023-09-22 | Discover our best experiential and creative advertising campaigns in airports.
Gen Z: The Economic Powerhouse | Changemakers | JCDecaux UK JCDecaux 2023-09-13 | With Gen Z now comprising 15% of the UK population, tapping into their increasing spending power is an opportunity that marketers can’t afford to miss. But how different are Gen Z from previous generations and how should this shape brand and marketing strategies?Kian Bakhtiari, founder of The People, a Gen Z insights and strategy agency, joins Ian Whittaker to explain the importance of understanding Gen Z and the channels that work best to cut through. Named as one of the Top 20 Future Leaders by the Financial Times for his contributions to marketing, JCDecaux welcomes Kian as an inspirational changemaker who is bridging the gap between brands and young people by giving Gen Z a seat at the marketing table. Following the launch of JCDecaux UK’s GENgage, a new programme to help brands reach and engage the digitally native Gen Z audience, Ian and Kian talk about the opportunity that digital Out-of-Home provides marketers with so that they can connect and be relevant within the context of young people’s lives.
Giffgaff talks people, planet and profit | Changemakers | JCDecaux UK JCDecaux 2023-08-10 | How do you balance business growth with sustainability – or does sustainability drive the bottom line? Giffgaff balances people, planet and profit with equal value and effort. Having launched a call-to-arms to market for brands to bring sustainability higher up their agenda when it comes to media planning, JCDecaux welcomes a true pioneer in the space. B Corp-certified and very much focused on long-term cultural change, giffgaff’s Georgina Bramall, Marketing Strategy Director, shares her experience and learnings for others wanting to push sustainability further up their organisation’s agenda.With a new report out from JCDecaux UK and Campaign on a new report to market, looking at the importance of sustainability in brands’ media planning, Ian and Georgina discuss how sustainability can impact media planning and the role of channels such as Out-of-Home in that sustainable journey.
Summer series: Cutting through with Out-of-Home | Changemakers | JCDecaux UK JCDecaux 2023-08-04 | Visionary businesswoman Anna Samuels, founder of Boxx, talks with Thanh Catachanas, Head of JCDecaux UK’s Reach programme, designed to support brand growth for Black, Asian and Multi-Ethnic brands, about her goal to make boxing-inspired fitness accessible to everyone and how using Out-of-Home will enable her to build her brand. A former chartered accountant, Anna saw a gap in the market when she was on maternity leave and launched Boxx, which champions fitness wherever you are, be it on the the Boxx+ app or in her East London studio. Now she’s ready to take her brand to the next level with OOH.
Summer series: Using out-of-home to build a brand | Changemakers | JCDecaux UK JCDecaux 2023-08-04 | How do you build brand fame for a product that is often considered taboo? Ruby Raut, FemTech pioneer and founder of WUKA, joins Thanh Catachanas, part of JCDecaux UK’s Reach programme, to discuss her ambition to put an end to period shame and encourage women to use her sustainable period pants. Getting the message out to her audience is key and she shares how Out-of-Home will help her take her brand to the next level and talk directly to her target audience.Ruby talks about her brand’s origin story, having to use old sari rags growing up in Nepal and how that ultimately sparked her desire to create an eco-friendly period care brand.
Summer series : Scaling your brand with the power of the public screen | Changemakers | JCDecaux UK JCDecaux 2023-08-04 | How do you build brand fame for a product that is often considered taboo? Ruby Raut, FemTech pioneer and founder of WUKA, joins Thanh Catachanas, part of JCDecaux UK’s Reach programme, to discuss her ambition to put an end to period shame and encourage women to use her sustainable period pants. Getting the message out to her audience is key and she shares how Out-of-Home will help her take her brand to the next level and talk directly to her target audience.Ruby talks about her brand’s origin story, having to use old sari rags growing up in Nepal and how that ultimately sparked her desire to create an eco-friendly period care brand. #brand #media #marketing #marketingstrategy
2023 Luas Tram campaigns in Dublin JCDecaux 2023-07-10 | 2023 Luas Tram campaigns in Dublin.#OOH #Dublin #Advertising #outofhome #marketing
Nurture Startup Challenge | JCDecaux at VivaTech JCDecaux 2023-06-26 | Congratulations to Yuwway and Runna, winners of our Nurture Startup Challenge in partnership with #VivaTech !They win OOH and DOOH campaigns with JCDecaux in France and the UK. 🚀
Efficient growth and programmatic DOOH JCDecaux 2023-06-23 | How to drive efficient growth? That’s the question Displayce, answered during the #CMOSummit at #VivaTech alongside Asmita Dubey, Bob Pittman, Rob Bradley, Roger Lynch and Shelley Zalis. We had the chance to talk with her afterwards and learn more about what they do at Displayce and about their great work in programmatic DOOH.
Sustainability and climate strategy | JCDecaux at VivaTech JCDecaux 2023-06-23 | Lenaic Pineau, our Chief Sustainability & Quality Officer, was at #VivaTech to talk about our new Climate Strategy aimed at achieving Net Zero Carbon by 2050.Check out this video to learn all about it.#NetZeroCarbon #Climate #sustainability
How will generative AI impact your work, your industry or advertising? | JCDecaux at VivaTech JCDecaux 2023-06-22 | How will generative AI impact your work, your industry or advertising?At #VivaTech, Francois-Xavier Pierrel, Group Chief Data Officer at JCDecaux, talked about everything AI during the round table “(When) Will Generative AI take over your job?”.We got to chat with him afterwards... and guess what? We've got some additional insights for you 🎥👇
Interview with a data analyst | JCDecaux at VivaTech JCDecaux 2023-06-22 | Meet Ezzahra Haytoumi, Data Analyst in our #data division, talking about her presence at VivaTech and her job at JCDecaux!
Justdiggit: on a mission to regreen Africa | JCDecaux at VivaTech JCDecaux 2023-06-20 | At #VivaTech, we had the pleasure to welcome Stuart Taylor and Carl Lens from Justdiggit. Their mission? Regreen Africa and cool down the planet. 🌳🌍 Learn more about Justdiggit, their incredible work and how JCDecaux contributes to raise awareness in this video.
Google and JCDecaux: Black, Asian and Multi-ethnic Disruptors | Changemakers | JCDecaux UK JCDecaux 2023-06-19 | Ian is joined by Precious Oyelade from The Google for Startups Black Founders Fund and Thanh Catachanas from JCDecaux Reach to continue the conversation about reaching and commercialising diverse and inclusive audiences, with two successful examples of new programmes to inspire marketers.The Google for Startups Black Founders Fund and JCDecaux Reach are hugely successful programmes designed to support brand growth for Black, Asian and Multi-Ethnic brands, helping them scale and grow by reaching their chosen target audiences through Capital Investment and the Power of the Public Screen. What can big brands learn from the disruptors in this space?
The marketing trends of tomorrow: Francois-Xavier PIERREL at #WEBSUMMITRIO | JCDecaux JCDecaux 2023-05-15 | At the first South American edition of #WebSummitRio in Brazil, our Group Chief Data Officer Francois-Xavier PIERREL discussed how artificial intelligence and data are revolutionizing the advertising industry by increasing performance and creativity.#WebSummitRio #data #digitaltransformation #advertising #outofhome #marketing
Marketing shouldn’t be left to the marketing department | Changemakers | JCDecaux UK JCDecaux 2023-05-11 | Today Ian interviews Mai Fenton about the tactics marketers can use to challenge the oversimplified rhetoric that marketing can be done by anyone and prove the value of marketing and advertising for the business. Especially helpful when budgets are under pressure in today’s economy. Today’s expert guest is Mai Fenton, CMO at Superscript is a marketer all-too familiar with the Boardroom. Mai has been named CMO to Watch, Revenue Marketing One to Watch and a Top 30 Most Influential Fintech Marketers.#marketing #marketingstrategy #advertising #business #podcast #smarttalks #businesstalks
The £4.5bn untapped market: Results speak louder than words | Changemakers | JCDecaux UK JCDecaux 2023-04-06 | In this unmissable conversation about the Multi-Ethnic consumer, Ian chats with Lydia Amoah, CEO of Backlight and author of the acclaimed Black Pound Report. With a disposable income of over £4.2Billion annually, the Black, Asian and Multi-Ethnic consumer is without a doubt one of the most untapped audiences within the UK. Lydia is recognised as one of Britain’s leading authorities on diversity, equity and inclusion (DEI) and shares her experience dealing with brands who have not only adopted the moral obligations behind DEI, but have capitalised on the economic reasons and driven growth in their bottom line.Can your brand afford not to invest in this audience? Listen now to find out more.#marketingstrategy #audiencetargeting #diversityinclusion #marketingtips #audienceretention #diversity
Rembrandt is out on the streets of Amsterdam | JCDecaux JCDecaux 2023-03-28 | 🖼️ Spotted! Rembrandt is out in the streets of Amsterdam👨🎨🚏JCDecaux Netherlands have brought art outside the walls of museums! For the reopening of the museum Rembrandthuis, 6 of the most beautiful Rembrandt etchings can be seen on the streets of Amsterdam. #shortsvideo #shorts #rembrandt #art #artist #painting #ooh #dooh #creative #artgallery #amsterdam #artwork #marketing #innovation #innovative #museum #media
Pause. Assess. Be Bold. Repeat — Brand growth strategies | Changemakers | JCDecaux UK JCDecaux 2023-03-07 | Ian chats with Kelly Parker, CEO of Wavemaker to discuss new ways for marketers to think about driving exponential growth. Since the industry has been in a constant state of flux over the past few years, Kelly’s gives her observations on how marketers’ behaviours have changed over the last few years, and who is standing out for the right reasons when it comes to growing brands. Listeners can use these challenges to their advantage to act boldly and step up their advertising strategies. Exponential growth requires uncomfortable change - are you bold enough?
The Public is your only critic | Changemakers | JCDecaux UK JCDecaux 2023-02-09 | Ian chats with Zoe Harrison (1854) and Janet Guest (JCDecaux) to discuss the annual national photography competition Portrait of Britain. The joint venture between JCDecaux and the British Photography Journal uses out of home screens to turn Britain into a national gallery, showcasing people across genders, geographies and generations. Photos of the public, by the public, in public, serve as a reminder of the broadness and diversity of audiences across the country. Find out how you can use the power of the public screen to amplify your message across every diverse audience in Britain today.
Adapt or Die: Macroeconomic & Structural changes affecting Advertising | Changemakers | JCDecaux UK JCDecaux 2023-01-24 | Daniel Knapp, IAB Chief Economist, provides analysis and advice.The macroeconomic effects being endured by the ad industry are commonly documented in recent years, but are there more fundamental structural changes underway? Daniel Knapp, Chief Economist for the International Advertising Bureau shares his insights on where ad markets are heading, and the recipe companies can follow to keep up. Slowing digital ad performance, unrealised ecommerce forecast, and social media content disruptors are requiring advertisers to rethink strategies. Listen to what Ian and Daniel have to say and how you can steer your marketing plan to remain competitive.
Location-based advertising, CAGR growth market worth £76.4bn globally | Changemakers | JCDecaux UK JCDecaux 2023-01-17 | The Power of Data to personalise Digital Out-of-HomeYour local Out-of-Home poster is now a live data source that segments and targets its audience. Digital capabilities are radically changing how multi-channel marketing campaigns are planned, but one of the biggest questions is - how can they be measured? Ian chats with Chris Felton, Director of Data and Insight at JCDecaux about how Digital Out-of-Home is using data to deliver evidence-based results and improve multi-channel marketing measurement across the industry.To download related research and case studies, please visit changemakers.jcdecaux.co.uk
An expert guide to multi-channel measurement | Changemakers | JCDecaux UK JCDecaux 2022-12-13 | How to form a holistic approach to measurement with Andy BrownIn Multi-channel marketing, the biggest question to be answered is how can it be measured? As traditional channels like Out of Home advance in their digital capabilities, evidence-based measurement is as important as the capabilities themselves. In this episode Ian Whittaker interviews Andy Brown, ex global CEO of Kantar about how the industry is performing in terms of measurement and the effect that channel silos are having on progression in the area. This is a frank and informative conversation about challenges, opportunities and how to take a holistic approach to measurement.To find out more about the podcasts or to check out our Digital Changemakers hub click here: changemakers.jcdecaux.co.uk
