MHP and GAME Christmas Tinner MHP Group 2014-03-17 | How one little tin became a global phenomenon....GAME wanted a disruptive, high-impact stunt to raise brand awareness in the build-up to the critical, highly competitive Christmas sales period. Our solution -- the Christmas Tinner --quickly became a global viral sensation and one of the most viewed, liked and shared PR stories of 2013. It appeared across UK and international national news and gaming media, was tweeted about over 27k times, shared over 110k times on Facebook and was even a subject of a sketch on U.S primetime show Saturday Night Live and an admiring feature on the website of The Smithsonian Institute. GAME was inundated with requests to put the product into production -- one man even went into a GAME store asking to buy 40 cans. The results 'blew the mind' of GAME's CEO who credited it in helping to almost double (83%) YOY sales in December 2013. Not bad for a little can of festive food.
IPO Comms in focus: Employee Communications MHP Group 2024-05-07 | In the latest in our IPO communications advice series, MHP’s Head of Change and Employee Engagement, Naomi Goodman, explains what companies considering an IPO should be thinking about when it comes to internal comms.
IPO comms in focus: Environmental, Social and Governance (ESG) MHP Group 2024-05-01 | In this episode of IPO Comms in focus, we ask MHP Corporate Advisory and Capital Markets’ ESG specialist Rachel Farrington, what companies with IPO ambitions should be thinking about when it comes to ESG communications.
IPO comms in focus: Media MHP Group 2024-04-28 | Communications are central to the success of an IPO, so what do companies considering a new listing need to know? Former national business journalist Simon Evans explains why the power of the media should not be underestimated and how to maximize upside while managing potential risk.
Troy Hawke partners with The LEGO GROUP and BT to surprise commuters MHP Group 2024-02-01 | The LEGO Group has launched the new LEGO® Ideas Red London Telephone Box set in partnership with BT. To mark the 100-year anniversary of when the K2 Telephone Box was invented, the LEGO Group has immortalised the iconic British symbol in brick. To celebrate the launch, comedian and creator of The Greeter’s Guide, Troy Hawke, was seen surprising and delighting commuters at Trafalgar Square next to a life-size LEGO brick version of the classic K2 Telephone Box.
Mischief | Passion Powered Patter x Sport: Episode 3, Engaging with Sportspeople MHP Group 2023-10-27 | Mischief’s Passion Powered Patter series sees our team meeting with industry experts to discuss how brands, agencies and marketeers can leverage passions to better connect with their audiences. This month, we focus on the passion area of sport, given the huge line up of tournaments and events set to come in 2024.In our third episode of the series, our Creative Director, Greg Double met with England International Rugby Player Anthony Watson to discuss how brands can effectively partner with sports talent. This episode sees the pair talk about how to build a true partnership and why it’s important to look for partners that have an authentic connection to the brand, product or campaign.
Mischief | Passion Powered Patter x Sport: Episode 2, Connecting With Consumers MHP Group 2023-10-18 | Mischief’s Passion Powered Patter series sees our team meeting with industry experts to discuss how brands, agencies and marketeers can leverage passions to better connect with their audiences. This month, we focus on the passion area of sport, given the huge line up of tournaments and events set to come in 2024.In our second episode of the series, our Head Of Strategy, Dan Deeks-Osburn met with Vix Gold, UK & IE Marketing Director at Just Eat to discuss how brands can effectively connect with their audience via sport. This episode sees the pair talk discuss the importance of finding your place to play, working towards a long-term goal and how to avoid badging.
Mischief | Passion Powered Patter x Sport: Episode 1, The Media Download MHP Group 2023-10-09 | Passion Powered Patter, a new mini-series that seems members of the Mischief team meeting with industry experts to uncover insights on how brands, agencies and marketeers can leverage passions to better connect with their audiences.2024 is going to be a huge year for sport, which is why our first series will focus on this passion area. With the Olympics, the EUROs and the Champions League final hitting Wembley plus all the annual tournaments like Wimbledon, Formula 1 and The Hundred, how can brands effectively cut-through by aligning themselves with these moments, whether formally or informally?To kick off the series, our Managing Director, Charlotte Brooks met with Jack Peat, Floating Editor of Joe.co.uk and founder of The London Economic to get the media download. Together they discuss how brands can unlock editorial opportunities around sporting events, how to beat the algorithm and highlight the brands they feel are winning in this space.
The Post Office Horizon scandal - In conversation with Nick Wallis MHP Group 2023-05-25 | In MHP Group's recent 'In conversation with' webinar, Nick Wallis, the investigative journalist and author who helped expose The Post Office horizon scandal, joined Barnaby Fry, Head of Crisis and Risk, and Charlotte Grant, Associate Director, to discuss how the post office responded to the issue, and where their crisis communications fell down. He also discussed his latest book: "Depp V Heard: the unreal story".
Q2 ESG insights newsletter 2023 from MHP Group MHP Group 2023-05-22 | In our second quarterly ESG Insights newsletter of 2023, we explore why governance is an important part of ESG and why it shouldn't be ignored, President Biden's Inflation Reduction Act in the US and its implications for both the UK and Europe, and 'conscious quitting' and why corporates should pay special attention to the value of human capital. In this episode are three key members of our Capital Markets team, Rachel Farrington, Director, Matthew Taylor, Account Manager and Eleni Menikou, Director. To discuss any of the themes in more detail, email esg@mhpgroup.com
Introducing the 30 To Watch: Journalism Awards, from MHP Group MHP Group 2023-04-26 | For 12 years now, MHP Group has recognised some of the best young talent in the media through our 30 To Watch Journalism Awards. Keith Gladdis, Head of Strategic Media at MHP Group, discusses some of our former winners, why the awards are so important, and what you can expect from our new 30 To Watch Breakthrough Award.
Media Network Podcast: Inside the newsroom at The Sunday Times and The Evening Standard MHP Group 2023-02-17 | Welcome to the MHP Media Network Podcast.In the first of this new series, Becky Barrow, News Editor at The Sunday Times, and Anthony France, Senior News Correspondent at The Evening Standard join MHP Group's Keith Gladdis and Michaela Gray, for a discussion on the happenings from inside the newsroom.We also discuss:- The cost-of-living crisis, and the challenges around reader fatigue- PR dos and don'ts', including why ignoring phone calls will result in missed opportunities- MHP's 30 to Watch, and the key dates for your diarySubscribe to the first to hear about the latest episodes, and join us as we welcome high profile journalists and editors from across the media landscape. A big thank you to our guests and host:Becky Barrow, News Editor, The Sunday TimesAnthony France, Senior News Correspondent, The Evening StandardKeith Gladdis, Head of Strategic Media, MHP GroupMichaela Gray, Associate Director, Crisis & Risk, MHP Group
